Assembly Acquires eCommerce Market Intelligence Provider, PipeCandy


Assembly, a global eCommerce software platform powering products including Helium 10, Pacvue and Refersion, announced the acquisition of PipeCandy, a vertical DaaS company and market intelligence platform that tracks insights on 5.4 million online retailers.

Ben Collier, Head of Product at Assembly, said: “External data provides perspective that companies simply don’t have access to internally. Assembly already has the deepest and widest dataset — spanning marketplace, social and affiliate eCommerce performance of merchants. With PipeCandy, we now unlock a 360-degree view of eCommerce performance of brands. PipeCandy has the best data set on DTC eCommerce in the industry and Assembly is now poised to be the authority of omni-channel eCommerce market intelligence.”

PipeCandy analyses the complex data sets of the global DTC market and delivers comprehensive insights to marketers, investors, analysts and sales teams at logistics, tech, and financial institutions. PipeCandy’s deep market data and insights power strategic decisions, and their analytical models estimate that nearly $500 billion in GMV is cleared by 5.4 million eCommerce companies.

“We are the first and largest, vertical-focused data company out of India – covering 5.4 million eCommerce companies, of which 250,000 are DTC brands,” said Ashwin Ramasamy, co-founder of PipeCandy.

“We quintupled our coverage through 2021 and our customers include some of the most prominent companies and brands in the lending, financial services, SaaS, and logistics industries. Being a product in the Assembly platform will allow us to solidify our position as the largest, cleanest and most accurate dataset on eCommerce and DTC companies, and scale our product and business insight offerings for brands and eCommerce operators.”

In addition to the acquisition, PipeCandy recently launched a first-of-its-kind Data Centre of Excellence, where product managers, data scientists, data UI designers, and application developers are rapidly building omnichannel insight products.