ArcSpan Media Debuts Audience Engine SaaS Platform for Publishers


ArcSpan Media, an audience revenue monetisation and optimisation company, recently announced the debut of its Audience Engine SaaS platform and the hiring of a leadership team representing both sell-side and buy-side adtech experts.

The company was founded to help digital publishers and brands take control of their audience monetisation operations and navigate the evolving first-party data “Identity Revolution.”

Through a purpose-built advertising revenue platform supporting digital revenue operations and management teams, ArcSpan’s software integrates addressable audience data management solutions with digital sales tracking and optimisation tools to improve the efficiency, effectiveness, and scale of digital advertising success. ArcSpan’s product suite is organised to deliver breakthrough on-site, off-site and retail, eCommerce audience monetisation sales results.

ArcSpan recruited three adtech leaders who have joined the executive management team. Chris Guenther, former SVP Global Programmatic Media, NewsCorp, is ArcSpan’s COO. Chris brings over 15 years’ sell-side experience from blue chip publishers including NewsCorp, Hearst and Conde Nast.

Balaji Rao, former SVP Technology, Dentsu International, joins ArcSpan as SVP Engineering. Balaji brings 25 years of data architecture and software engineering experience including Accordant Media, Avaya, and Demdex (Adobe). James Dempsey, former Sales Director, Beeswax, is Head of Data Solutions. Dempsey is London-based and earlier served as Director of Trading at Accordant Media and Amnet.

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“Publishers lament that as little as 20 per cent of their total audience end up organised in addressable audience segments. This is obviously a huge sales impediment,” said Art Muldoon, Co-founder and CEO. “ArcSpan looks to help publishers realise a step change in their digital revenue results. Through seamlessly organising audiences into more marketable segment profiles, scaling the size of the overall addressable audience pool, enhancing/tracking the sales pathways, and optimising against sales KPIs, publishers now have a dedicated revenue management platform to take control over their audience monetisation activities.”

“The publisher selling environment is further complicated by the current perfect-storm of third-party cookie deprecation, additional layers of consumer privacy regulations, and the impact of the “walled-gardens” disrupting current revenue operations. ArcSpan’s platform enables publishers to retool for the new environment and strengthen the sell-side’s value proposition for advertisers and media buyers,” said Garret Vreeland, Co-founder and CCO.

“I am excited to be joining ArcSpan at this pivotal moment for the publishing industry,” said Chris. “Thousands of publishers depend on advertising and subscription revenue to fund their ability to curate quality content for their audiences. I look forward to accelerating the buildout of ArcSpan’s platform and unlock future business success for premium publishers and advertisers operating in a data-driven, privacy-centric addressable audience ecosystem.”