Apogee Launches Marketplace To Enhance Customer Engagement


Apogee Interactive, a digital engagement and customer communications strategy platform, announces utilities using their outbound communications platform.

Envoy will have access to a robust utility branded marketplace. The product dashboard now included in the end-to-end solution allows utilities to provide customers with a streamlined, personalised journey that guides them through onboarding, energy education, program participation, and an online shopping experience.

Apogee’s marketplace is a quick and easy online store that helps utilities fulfill their energy efficiency goals and meet rebate incentives in a seamless customer experience.

The marketplace allows utilities to:

  • Build Customer Relationships
  • Meet Energy Efficiency Goals
  • Offer and Track Rebates

“Apogee added the marketplace to our platform of customer engagement tools to allow utilities to offer customers a seamless experience,” said Jim Albert, Chief Technology Officer at Apogee.

“Apogee’s marketplace helps utilities convert recommendations to taking action leading to fulfillment in their rebate programs.”

The marketplace is positioned for success as the Envoy outbound communications drive traffic to the store as a call to action. Links to the online storefront may appear in the Home Energy Advisor savings recommendations, at the end of a personalised video message, energy alerts, and other personalised messaging sent through the outbound messaging system.

Customers can come full circle from learning about the impacts of weather and behaviour on their bill to taking steps to increase their home’s efficiency in a single step while energy is on their mind creating a win-win for utilities and customers.