AnyRoad recently launched AnyRoadLive. It is a first-of-its kind solution that is designed to to capture, measure, and manage first-party data and insights across all field marketing experiences run by brands.
Designed for use by marketers and brand ambassadors in the field, AnyRoad Live empowers brands to collect customer data and feedback in real time with a user-friendly iOS interface and contactless web portal accessible by QR code. The new addition to AnyRoad’s product portfolio means brands can now use a single platform to manage and measure all types of experiences and events, whether online, hybrid or in-person, at fixed locations or in the field.
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From pop-ups to experiential activations, brands can use AnyRoad Live to engage audiences across regional, national and global campaigns, measure those efforts, and optimise accordingly. Some key features of AnyRoad Live includes mobile experience, contactless capture, powerful insights, smart integrations, and enterprise-grade security and privacy.