Amplitude Unveils Digital Optimisation System


Amplitude introduced the Digital Optimisation System, to manage, measure, and optimise the business value of digital product innovation. Amplitude also announced the general availability of its new personalisation product, Amplitude Recommend. Recommend is the first personalisation solution that leverages customer behaviour data in the digital product and machine learning models to determine which behaviours result in the optimal business outcome, such as conversion to purchase or average order size. The system then adapts each individual experience based on these insights to optimise the desired outcome.