Amazon faces a $887 million fine after a European Union data privacy regulator revealed that the e-commerce giant had violated the GDPR, in an advertising-related decision. Imposed on July 16 and disclosed on Friday in a financial filing, the record-breaking fine is the largest in the law’s three-year history, followed by Google’s 2019 fine of €50 million.
Regulators said Amazon’s processing of personal data didn’t comply with GDPR requirements, and the company acknowledged that it has been ordered to change its business practices. Amazon said the regulatory decision was “without merit” and added that it plans to “defend ourselves vigorously in this matter.”
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“The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation,” the company said.
Under the EU’s privacy law, violations can carry penalties of up to €20 million or 4 per cent of a company’s global revenue, whichever is higher.