AlikeAudience Joins Unified ID 2.0 For Consumer Privacy Protection

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AlikeAudience has announced its integration with Unified ID 2.0, the ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies.

Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support across the entire advertising industry, including agencies, publishers, TV networks, adtech companies and more.

As an early adopter of Unified ID 2.0, AlikeAudience continues to commit to its vision of a world where marketers connect with the right customers through ethical, forward-thinking data solutions. Support of Unified ID 2.0 will further enable media traders, agency planners, and advertisers to precisely connect with audiences across all digital channels beyond cookies, while providing the consumer with greater control.

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“Integrating Unified ID 2.0 allows planners and traders to leverage AlikeAudience’s demographic, Interests, and transactional audience segments at scale across digital channels, including web, mobile, and OTT,” said Bosco Lam, CEO of AlikeAudience.

“We are absolutely committed to putting consumers in control of their data. By integrating with the open-sourced and privacy-conscious Unified ID 2.0, AlikeAudience continues to deliver the best future-proof solutions in audience data for agency planners and traders,” added Bosco.