Ad Age has named Accenture Interactive the largest digital agency worldwide in its Agency Report 2019, published in April 2019 for the fourth consecutive year. The analysis is based on an evaluation of more than 500 agencies, networks and companies.
The Ad Age Agency Report 2019 includes agency rankings based on worldwide and US revenues in 2018. Accenture Interactive reported the highest worldwide revenue of any digital agency network, at USD 8.5 billion for Accenture’s fiscal year 2018 (ended August 31, 2018), reflecting 30 percent annual growth.
Accenture Interactive ranked as follows:
- #1 – World’s 15 Largest Digital Networks
- #1 – World’s 25 Largest Consolidated Networks
- #6 – World’s 25 Largest Agency Companies
The recognition reflects a banner year for Accenture Interactive and strong demand for its proposition as a new breed of agency, combining equal parts business consultancy, creativity agency, and technology powerhouse to help clients realize their experience transformation ambitions.
“Brands today are essentially built through the experience of interacting with the brand, and we are focused on creating meaningful experiences for citizens, employees, patients and customers all over the world,” said Brian Whipple, global CEO, Accenture Interactive. “The sweet spot lies at the intersection of purpose and innovation, yet our collective technology is vastly ahead of our application of that technology for human good. While we are humbled by the Ad Age accolade, there is much work for us all to do going forward. I’m excited to see what we can accomplish together with our clients.”
According to the Agency Report, digital remained a bright spot in a year that showed the weakest growth (1.7 percent) for US agencies since the ad market emerged from recession. Digital revenue for US agencies increased a healthy 7.2 percent, accounting for an estimated 53.6 percent of revenue for US agencies from all disciplines in 2018. Another bright spot? Employment. Ad Age writes: “Employment for major consultancies tracked in this Agency Report jumped 19 percent in the US and 25 percent worldwide in 2018.”
Ad Age’s 75th Agency Report, published annually since 1945, includes rankings of the largest agencies and agency companies based on prior year revenue.