8×8 Releases The 8×8 Connect Automation Builder


8×8, an integrated cloud communications platform provider, released the 8×8 Connect Automation Builder, a no-code multichannel communications management solution.

The new 8×8 communications platform-as-a-service (CPaaS) solution offers a visual way to build communication workflows.

The Automation Builder is delivered via the 8×8 Connect multichannel communications management platform that allows organisations to manage text and voice messaging campaigns across multiple channels with access to real-time analytics and reporting.

The introduction of 8×8 Connect Automation Builder provides cross-channel orchestration within a consolidated interface, giving users full context of every communication channel and creating referenceable data streams across various sales and marketing tools.

The 8×8 Connect Automation Builder features include the following:

  • Automated workflows.
  • Customised iterations.
  • Drag-and-drop modules and pre-built templates.
  • The ability to build communication workflows across channels, including SMS, chat apps, and voice.
  • Optimised processes for leads and managers within marketing, customer support, and operations.

“The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8×8 Connect Automation Builder,” said Marc Magnin, head of product for CPaaS at 8×8.

“Automation Builder allows users to now leverage a convenient, no-code, visual interface to design communication workflows and deploy them on 8×8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.”

“Organisations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers,” said Michael Brandenburg, senior industry analyst at Frost & Sullivan.

“Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology. 8×8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions.”