41 Per Cent IT Firms Lack Social Media Activity Budget: TechBehemoths

What to Read Next

1. Shure Launches MV7 Podcast Microphone for Content Creators 

2. Stagwell Partners with Leverate Group

3. Toku to Acquire AiChat

4. The Coca-Cola Company and Microsoft Sign Pact

TechBehemoths performed a survey among 310 IT companies recently. The report “How IT Companies Use Social Media” revealed insights about social media channels and how IT companies use these platforms to promote themselves.

The poll of respondents was randomly selected from a total of 56.000 companies the platform hosts, and it turned out that most of them are specialising in the following services:

• Web and software development (28.4 per cent)
• Advertising and Media (23.9 per cent)
• UI/UX (17 per cent)
• Mobile and app development (13.6 per cent)

The survey revealed that 33 per cent of companies face budget problems in their social media activity. Targeting, competition, and conversion are also giving IT companies hard times. The results about challenges IT companies face on social media are as follows:

• Budget – 33 per cent
• Targeting – 33 per cent
• Competition – 16.7 per cent
• Conversion – 16.7 per cent

Another important aspect the survey touches is how IT companies plan their resources for social media advertising.  The survey revealed that 41.9 per cent of IT companies don’t have a budget for social media, and 58.1 per cent plan their spendings for SMM activities.

On the other hand, IT companies are more attentive in dedicating human resources to social media marketing: 62.5 per cent of all companies have at least one or more employees dedicated to their social media presence, and the other 31.3 per cent of all IT companies own a social media marketing department.

Also Read: How do Brands Look at Social Media?

Other key findings of the survey:

• Most IT companies share a non-mainstreaming type of content on social media
• Visual content gains ground over text content and will likely become the most used type of content in the following period
• Facebook and LinkedIn will lose the leading positions of leading social media channels among IT companies while Youtube and Instagram will probably take their place.
• Most IT companies are prepared to assign human resources and provide SMM services in the B2B sector.
• Budget is still a challenge for IT companies on social media.
• Leads are what IT companies want most from social media activity.
• Almost half of IT companies are willing to share content from other sources on social media
• Social media channels have a positive impact on the revenue and income of IT companies