VMF — Three Years and Growing


Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. 

The growth of the conference is a testament to the martech maturity of the region. While the Middle East has witnessed three successful annual events (including a couch edition in early 2021), VMF was launched with the vision to advance the adoption of Martech by educating, enlightening and inspiring the CMOs of the region. 

Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at ChiefMartec, who is often called the godfather of martech, stated that hosting events like VMF signals that the region is getting ready for advancements in Martech. 

MarTech in the Middle East 

VMF is the Middle East’s first, largest and most credible marketing technology summit for senior marketing and IT professionals. It is powered by Martechvibe, the Middle East region’s only and the world’s fastest-growing media platform dedicated to MarTech & AdTech. The summit recognises innovators, disruptors and technologies that are pushing the boundaries of marketing technology. 

Notable speakers include Brian Solis, the global Innovation evangelist at Salesforce. In his recent session at VMF, SA, Brian spoke about how the pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic. David Raab, Founder at CDP Institute and Steve Lok, Director of Global Customer Data Strategy at MediaMonks headlined the conference in 2019. In 2018, Fernando Machado, Chief Marketing Officer at Activision Blizzard was the keynote speaker. Other speakers at past editions include Marwa Kaabour, Head of Marketing and Corporate Communication, Al Masaood, Abu Dhabi, Guil Rodrigues, AVP Customer Experience and Design Lead at Payit by FAB, Daniel Gomez, Chief Digital Officer at Al Malki Group, Haitham Elkhatib, Divisional Vice President at Sprinklr, Perihan Abouzeid, Head of Marketing, Viu Middle East, Kashif Siddiqui, CX Solutions Consultant, SAP, Jesper Broberg, Vice President of Business Development for Sitecore, Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix and many more influential names from leading companies.  

Also Read: Emplifi Report Reveals Heavy Reliance on Social Media Marketing

Celebrating Innovators 

VMF’s 2021 with the theme Next is Now is one of the largest in-person conference properties to Live events post the pandemic. This year, it introduces a new format of awards which celebrates Women in Martech. Selected by the editorial team of Martechvibe, the award will recognise leading women marketers from the region who use technology to redefine marketing and CX. The awards have been created with the mission to advance the innovation and technology agenda and focus on the people making it happen. 

This is in addition to Vibe Martech Awards (VMA), the annual gala that honours people and organisations advancing the Martech agenda. Categories include; Best Enterprise Martech Platform, Emerging Vendor in the Middle East, Best Use of Data and Analytics, Best use of Martech in Media, CX Transformation of the Year, Best use of Martech by an Enterprise,  Martech Team of the Year, Most Innovative Martech Solution, Martech Agency of the Year, Martech Visionary of the Year and Future Martech Leader. 

The objective of the awards is to identify luminaries from various fields, each making a significant impact in their respective industries. The support of the industry has been irrefutable. VMF, the oldest and biggest martech event in the Middle East, enters its fourth year with growing industry validation through sponsorships. In the past, sponsors have included companies like SAP, Manthan, Intercom, Netcore, CleverTap, Tealium, e-Cens, ObservePoint, Exponea, and Insider.

Also Read: Martechvibe to Host Vibe Martech Fest in September

What’s Coming Up

Headlining this year’s event is Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital plc, a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. The two-day conference will deep-dive into hot topics like personalisation, customer experience, the importance of data and the evolving role of the CMO.

Notable speakers in this year’s line-up include Head of Product Marketing at TikTok – Waseem Sayegh, Chief Customer And Marketing Officer at Chalhoub – Maria Gedeon, VP Group Media And Social at Emirates NBD – Mai Cheblak, Brand And Digital Head at Abu Dhabi Airports –  Mathew Horobin, SVP Consumer Intelligence And Engagement at Etisalat – Antonio Ricciardi, Group Head Of Marketing And Corporate Communications at Mashreq Bank – Aimee Peters, Head Of Customer Acquisition at Careem – Haris Khan, Head – Loyalty at Majid Al Futtaim Holding LLC – Kashmira Motiwalla, Chief Marketing Officer at Aramex International – Mike Rich and many more. 

This year’s sponsors include Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, as the presenting sponsor, Salesforce joins as a platinum sponsor while Tealium, Sitecore, WebEngage and ZOHO come onboard as gold sponsors. Silver partners include Branch, CleverTap, Netcore Cloud and ObservePoint, Merkle comes on board as a bronze partner. Appsflyer joins as associate sponsors.