Vibe Martech Fest Announces Saudi Arabia Couch Edition 


Vibe Martech Fest (VMF) is all set to host a virtual edition on 23rd and 24th November 2021 especially for the Kingdom of Saudi Arabia. It will lead the discussion on Martech and set the agenda for its future in the region. 

VMF’s Saudi Arabia Couch Edition invites industry veterans to discuss the changing role of the CMO, how Customer Experience is becoming a differentiating factor for brands, deploying a customer data platform, employing omnichannel strategies, preparing for a cookieless future and much more. 

Since 2018, Vibe MarTech Fest has advanced the adoption of MarTech by educating, enlightening and inspiring the CMOs of the region. It is the Middle East’s first, largest and most credible marketing technology summit for senior marketing and IT professionals which is now coming to Saudi Arabia. Powered by MarTechvibe –  the Middle East region’s only and the world’s fastest-growing media platform dedicated to MarTech & AdTech.

Thought leaders and experts like Scott Brinker, Sir Martin Sorrell, Brian Solis, Fernando Machado, David Raab, Rob Bloom and Steve Lok have spoken at previous editions. Scott Brinker stated that hosting of VMF signalled that the region has matured in terms of MarTech adoption. 

Why The Kingdom of Saudi Arabia?

KSA’s focus on economic diversification has transformed the region into an innovation hub and attracted substantial interest from MarTech solution providers. With most companies turning their attention to return and recovery post-pandemic, they are using intelligent solutions to deliver to the changing customer expectations. 

As the Middle East’s largest consumer base, brands need to be asking themselves: How do we attract and engage this market? Needless to say, it presents an opportunity for marketers to bring large volumes of data together from an array of sources, and leverage it to create advanced marketing strategies. 

OneTrust is the Presenting sponsor. Sprinklr is a Diamond Sponsor at VMF. SAP joins as a Platinum sponsor. Tealium, Salesforce and Talkwalker come onboard as Gold sponsors. Reprise and Meltwater will be Silver sponsors. 

More information about the event –