Martech Mandate to Highlight Creating a Data-Driven Strategy


The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. 

One of the top strategic goals of companies in 2021 is to become data-driven. They understand the importance of becoming intelligently empowered: providing the best customer service based on data and hyper-personalisation.  superpower to employees with trend analysis and business intelligence. 

Organisations are investing in building enablers such as data and intelligence platforms, but having more data doesn’t necessarily mean having meaningful conversions or higher engagement. The webinar will discuss the challenges and solutions to be able to implement a data-driven marketing strategy. 

Speaking about the event, Ravi Raman, Editorial Director for Martech Vibe said “Having a unified view of customers is a business imperative. Apart from offering a superior customer experience, it enables real-time data collection and analysis. This edition of Martech Mandate will focus on these critical issues with our expert panel.”

The speaker lineup includes Roy Hutchinson, CMO of Deem Finance LLC, Benazir Poonawala, Head of Marketing and Customer Experience of Mashreq Bank, Vicky Elliot, Senior Director Brand Loyalty, Jumeirah Group, and Aswin Ravi, Director MEA of WebEngage. 

Speaking about the event, Avlesh Singh, Co-founder & CEO, WebEngage, said “Supercharging your communication strategy with data-driven insights is crucial to grab that elusive customer attention. It is important that brands have access to relevant data to empower the customer journey with context and deliver a delightful experience.

Martech Mandate is organised by Martechvibe – the region’s only and world’s fastest-growing martech media brand. You may register for the webinar by visiting this link.  

For more information, contact