How Are Digital Channels Changing The Game?

How Are Digital Channels Changing The Game Jaslyin-Qiyu

Martechvibe leads a webinar where the big players speak about how to use technology and tools to adapt to evolving customer expectations and volatile market dynamics.

Those willing to take a risk are often highly rewarded – the phrase has never been more fitting than it is today. A new world order is being forged based on which player is able to quickly adapt to changing customer expectations. But are marketers making best efforts to leverage digital technologies and increase sales? 

The new season of Martech Mandate, a knowledge sharing webinar will moderate discussions with leading business leaders from the APAC region. Attendees stand to gain market insight and evolving strategies on a wide range of subjects – customer experience, marketing technology, and digital trends. 

In this episode – How Digital-first is Driving the Modern Marketer – we discuss the changing role of the marketer. The marketing function is fused with the use of technology to achieve hyper-personalisation at scale and pace. Brands that can’t keep up and stand the risk of being left behind. The same can be said for marketing leaders in the community. Only dynamic leaders can keep up with the ever-changing marketing landscape. 


APAC-Webinar_Mug-shot-200X200Low Ngai Yuen, Group Chief Merchandise And Marketing Officer at AEON Co Malaysia

Low Ngai Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad.

APAC-Webinar_Mug-shot2-200X200Jaslyin Qiyu, Head of Client, Digital Channels and Content Marketing, Citi Singapore

Jaslyin Qiyu has over 20 years of B2B and B2C brand marketing experience in various industries. She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street.

APAC-Webinar_Rahul-Rahul Bibhuti, Marketing Director (Health, Nutrition and Hygiene) at Reckitt Indonesia

He is a Marketing & Sales professional with a proven track record of growing businesses exponentially, turning around tough businesses and developing high-performance teams. He is skilled in complex problem-solving, developing business processes for high-growth, in-depth understanding of supporting functions, outstanding P&L leadership to build brands with strong business orientation. He has led teams across 4 continents and in multiple blue chip companies.

Previous editions of the Martech Mandate have featured key speakers like Benazir Poonawala, Head of Marketing and Customer Experience of Mashreq Bank, Aswin Ravi, Director MEA of WebEngage, Patrick Fagan, Applied Behavioural Scientist, Author, Lecturer, Public Speaker, and Press Commentator and Moadh Bukash, Chief Information Officer & Group Marketing & CX, Emirates NBD. And the webinars have been attended by thousands of CMOs across the Middle East region.

Join the webinar on May 17, 3pm SST to hear the experts discuss skills that marketing leaders need to learn, and unlearn to stay relevant, competitive, and ahead of the curve.
For more details and registration, visit here.