Braze was previously named a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017.
Braze, the leading global customer engagement platform, announced that Forrester named the company in the “Now Tech: Cross-Channel Campaign Management Report.” The report is an overview of 42 vendors across 15 different functional capabilities, putting them into three segments. In 2017, Forrester also named Braze a Leader in the Forrester Wave™: Mobile Engagement Automation.
According to the report, Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing and measuring campaigns for digital and offline channels.” Marketers can use CCCM offerings to better understand their customers, execute their brand strategy across channels and orchestrate digital and offline customer experiences.
“Customers expect seamless experiences, putting pressure on brands to create and execute cohesive marketing campaigns across all channels,” said Myles Kleeger, president and chief customer officer at Braze. “We will continue to work hand-in-hand with our customers to build industry-leading technology that meets and exceeds the needs of their customers across digital and offline channels.”
In March 2019, Braze hired Warrick Godfrey as VP of Industry Solutions. Prior to joining Braze, Godfrey was a senior leader in the Middle East’s leading marketplace, Souq.com which was acquired by Amazon in 2017. There he led regional marketing for the Middle East and North Africa region. Godfrey carries 15 years of experience grounded in digital marketing, mobile, and eCommerce technology from Amazon, Namshi, and Facebook.
“As we transition into the next chapter for Braze, we’re further capitalizing on the successes and developments we’ve made in industries such as retail, eCommerce, entertainment, and travel to deliver innovative capabilities that enable brands to stay ahead of rapidly evolving customer expectations,” said Dan Head, Chief Revenue Officer at Braze. “Warrick is the right choice to champion our foray into providing industry-specific solutions at scale. His hands-on experience growing Souq & Amazon MENA’s standard-setting business will be invaluable as we look to further develop the specific capabilities demanded by each distinct market sector.”
The Braze platform enables real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze successfully executes cross-channel campaigns for customers, including Disney, Urban Outfitters, and Venmo.