Growth Marketing

Staff Articles

How-Can-Brands-Navigate-Consent-And-Compliance

How Can Brands Navigate Consent And Compliance? 

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach...
Five-No-Code-Platforms-You-Should-Know-About

Five No-Code Platforms You Should Know About

Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da...
Social-Commerce

Winning Moments in Social Commerce

Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform...
60%-Users-Abandon-Transactions-Due-To-Authentication-Frustration

60% of Users Abandon Transactions Due To Authentication Frustration

Consumers overwhelmingly prefer to do business with companies that make authentication both simple and safe, according to a survey of 2,000 consumers by the...
Shifting-Customer-Expectations-From-Predicting-Customer-Behaviour-To-Shaping-Customer-Behaviour

Shaping Customer Behaviour For Normal 2.0

The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours...
Mass-personalisation

Think More, Think Personal

Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions...
How Can AI Help Content Marketers_

How Can AI Help Content Marketers?

The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model...
Data-as-a-default,-Google-Analytics-Leaves-Last-click-Behind

Data As A Default, Google Leaves Last-click Behind

In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how...
State-Of-Martech-In-Saudi-Arabia

State Of Martech In Saudi Arabia

Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia's economic recovery has taken off in 2021. It is poised to grow from 2.2 per...
Martechvibe-Explains-Share-of-Search

Martechvibe Explains: Share Of Search

Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market...

Latest Posts