For The Marketer’s Bookshelf: Part 2
Even the best marketers need more than natural intuition
When stuck with a problem, we human beings browse the internet and all the information libraries...
Where the Banks have No Walls
From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies...
Dr Marcus Collins on the Biology of Decision-making
It can be easy to mistake information for intimacy. Dr Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan - Stephen...
How OTT Platforms Benefit from Cloud Wars
Yes, the cloud wars are raging, and here's how content owners benefit, no matter who wins.
When you find yourself in a battle zone, it's...
Can Personalisation Streamline Customer Engagement?
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and...
Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot...
Can Marketers Help Consumers Navigate Through Higher Prices?
A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a...
How To Overcome Business Challenges With CDPs
Heidi Bullock, Chief Marketing Officer at Tealium, shares a checklist for enterprises before they decide to invest in a Customer Data Platform
Brands now face...
How to Improve the Customer Experience Using Omnichannel Touchpoints
Create an omnichannel customer experience that improves customer satisfaction for your business. Align goals, integrate data, and design an experience strategy that puts your...
How Can Brands Deal with Negative CX?
Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts...
