Staff Articles

Metaverse Is An Enabler To Augment Reality, Not Replace It_ Waseem Hashem, Microsoft

Metaverse Is An Enabler To Augment Reality, Not Replace It: Waseem...

Microsoft brought a taste of what the future of mixed reality will look like to GITEX Global 2022, as the region’s premier technology exhibition...
Holiday The Biggest Shopping Season Mistakes - And How To Avoid Them_Logo

Avoid These Ten Biggest Mistakes This Shopping Season 

With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction...
Paul wallis

What Drives Consumer Loyalty Has Changed: Paul Wallis, Epsilon

“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,”...

The Future Of CX Is Zero Friction, Says Ragy Thomas At...

Founder and CEO of Sprinklr Ragy Thomas was a keynote speaker at CX NXT – the customer experience summit, where he spoke about the...
Human-centered-Conversation-Design-The-Secret-Sauce-Powering-Better-AI-enabled-CX-(Guest-Article)

Human-centred Conversation Design: The Secret Sauce Powering Better AI-enabled CX

Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for...
Are-We-There-For-Our-Customers-When-They-Need-Us-(Interview---Brad-Cleveland)

Are We There For Our Customers When They Need Us?

Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting...
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Can CXOs Be the Next CEOs?

Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive...
Awards-sample

CX NXT Celebrates CX Strategy Stalwarts

The annual Customer Experience awards was launched to acknowledge the region’s leaders and enterprises enhancing customer experience through technology. This year, the CX Strategy Stalwarts...

Hold Your SaaS Vendor Accountable With Short Contracts

“Talk about a problem statement, how your tool solves the problem statement, and get your prospective customer's attention. And for that, you need to...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...

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