How Can Brands Navigate Consent And Compliance?
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected.
When Uber suffered a data breach...
Five No-Code Platforms You Should Know About
Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da...
Winning Moments in Social Commerce
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences.
Motom is a social shopping platform...
60% of Users Abandon Transactions Due To Authentication Frustration
Consumers overwhelmingly prefer to do business with companies that make authentication both simple and safe, according to a survey of 2,000 consumers by the...
Shaping Customer Behaviour For Normal 2.0
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations.
Consumer behaviours...
Think More, Think Personal
Customisation was enough a while ago, but today it is mass personalisation that takes the cake
Chandi. Janvi. Chandler (yes, really). How many different versions...
How Can AI Help Content Marketers?
The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model...
Data As A Default, Google Leaves Last-click Behind
In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how...
State Of Martech In Saudi Arabia
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia's economic recovery has taken off in 2021. It is poised to grow from 2.2 per...
Martechvibe Explains: Share Of Search
Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market...
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