MENA’s Startup Ecosystem: Heating Up, Gaining Ground
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation...
Data that Drives Dynamic Insurance Plans
The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base.
What if...
CX Should Keep CEOs Awake At Night
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store...
Top Performance Marketing Platforms
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks.
Some of the best marketing strategies today...
State Of Martech In Saudi Arabia
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification -- from a natural resource-based economy to an innovation hub powered by technology....
Companies to Watch
Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead...
Perform or Perish-Performance Marketing Trends
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game
As the marketing and advertising industry become...
Zoom To Buy Cloud-based Call Centre Operator Five9 In $15 bln...
Zoom Video Communications Inc announced a $14.7 billion all-stock deal to buy cloud-based call centre operator Five9 Inc in its largest-ever acquisition, as competition...
Checking In: A New Chapter In Hospitality
How will hospitality marketing be reimagined in the Post-COVID era?
In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern...
BMW Partners with Marvel Studios’ Black Widow
BMW and Marvel Studios have collaborated for the first time on Black Widow, released on 9th July. The Marvel Cinematic Universe’s action-packed spy thriller...
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