Staff Articles

Wearable-Tech-Brands-Under-Pressure-To-Deliver-Seamless-Experience

Wearable Tech Brands Under Pressure To Deliver Seamless Experience

Over the past few years, we have seen an acceleration in the adoption of wearable medical technology. A new global study by Cisco AppDynamics has...
When-BORIS-Becomes-A-Logistical-Burden

When BORIS Becomes A Logistical Burden

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favour For...
Advertising-Rooted-In-Real-Customer-Data

Advertising Should Be Rooted In Real Customer Data

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad...
60%-Customers-Say-Current-Personalisation-Have-No-Loyalty-Impact

60% Customers Say Current Personalisation Has No Loyalty Impact

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that...
Company Close Up Criteo

Company Close-up: The Criteo Chronicle

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting...
June-Tech-Round-Up

June Round-Up: All The Tech News You Need To Know

An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the...
Pave-Your-Way-To-Modern-Checkout

Modernising Checkout Models Can Win Customers

With customer expectations regarding services soaring high in 2022, it has become necessary for applications to offer clean and fast checkout experiences. Imagine a customer...
Martechvibe Explains Identity data

Martechvibe Explains: Identity Data

In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles...
Fastvertising-Is-Advertising-At-The-Speed-Of-Culture-(Interview---Aron-North)

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations Last week, at the Cannes Lions International Festival...
Freshworks report

47% Of MEA Employees Say Tech Issues At Work Add To...

It impacts more than employee experience. Is workplace tech the new battlefront for brand reputation? From slow speed and response time from helpdesks to ineffective...

Latest Posts