Staff Articles

MENAs-Startup-Ecosystem--Heating-Up--Gaining-Ground (1)

MENA’s Startup Ecosystem: Heating Up, Gaining Ground

Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation...
Data-that-Drives-Dynamic-Insurance-Plans

Data that Drives Dynamic Insurance Plans

The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base. What if...
CX-Should-Keep-CEOs-Awake-At-Night

CX Should Keep CEOs Awake At Night

The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store...
Performance-Marketing-Platforms

Top Performance Marketing Platforms

Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today...
State-Of-Martech-In-Saudi-Arabia

State Of Martech In Saudi Arabia

The Kingdom of Saudi Arabia (KSA) is focused on economic diversification -- from a natural resource-based economy to an innovation hub powered by technology....
Companies To Watch

Companies to Watch

Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead...
Performance-Marketing-Trends

Perform or Perish-Performance Marketing Trends

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become...
Zoom-to-buy-cloud-based-call-center-operator-Five9-in-$15-bln-deal1

Zoom To Buy Cloud-based Call Centre Operator Five9 In $15 bln...

Zoom Video Communications Inc announced a $14.7 billion all-stock deal to buy cloud-based call centre operator Five9 Inc in its largest-ever acquisition, as competition...
Checking In A New Chapter In Hospitality inside image

Checking In: A New Chapter In Hospitality 

How will hospitality marketing be reimagined in the Post-COVID era? In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern...
BMW-teams-up-with-Marvel-Studios-Black-Widow

BMW Partners with Marvel Studios’ Black Widow

BMW and Marvel Studios have collaborated for the first time on Black Widow, released on 9th July. The Marvel Cinematic Universe’s action-packed spy thriller...

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