Social Media Marketing

How to Create a Successful YouTube Ad Campaign

How to Create a Successful Youtube Ad Campaign

Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost...
The Rise of the ‘M-Factor’ 

The Rise of the ‘M-Factor’ 

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device...
Influencer Marketing

How to Combat Fake Followers and Likes in Influencer Marketing

Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and...
Leveraging Social Media for Brand Recognition

How to Leverage Social Media Advertising

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the...

CallRail Reveals That 96% of Marketers Agree Attribution Is Critical for...

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released...

Four Ways to Improve Your Facebook Video Marketing

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from...

Government’s Interaction With Supporters Makes Social Media Powerful

Joe Federer's expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in...

Cargo Study Says Millennials are Cautious, Not Reckless

Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y small business owners (SBOs). Small business is crucial to North America’s economic...

Nielsen’s Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen,...

Influencer Fraud is a USD 1.3 Billion Racket, Finds a New...

The Lilian Raji Agency recently released the "Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional" e-book. It contains detailed guidelines to help companies...

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