Social Media Advertising

Facebook Launches #LoveLocal Lebanon SMB Program

Facebook Launches #LoveLocal Lebanon SMB Program  

As part of its wider initiative to support small to medium-sized businesses (SMBs) economic recovery, Facebook is launching the #LoveLocal Lebanon SMB Program. The...
How to Create a Successful YouTube Ad Campaign

How to Create a Successful Youtube Ad Campaign

Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost...
The Rise of the ‘M-Factor’ 

The Rise of the ‘M-Factor’ 

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device...
Leveraging Social Media for Brand Recognition

How to Leverage Social Media Advertising

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the...

Four Ways to Improve Your Facebook Video Marketing

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from...

Government’s Interaction With Supporters Makes Social Media Powerful

Joe Federer's expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in...

Nielsen’s Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen,...

Consumers Shop on Social Media Despite Worries, According to New MarkMonitor...

Majority of consumers believe more should be done to protect them online More than 90% of consumers have concerns about shopping via social media, yet...

Criteo and MoPub Partner to Scale In-App Native Ads

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation...

Snapchat Launches Instant Create – A 3-step Ad Creation Tool

Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. "Just select...

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