THE MARTECH POWER LIST 2022

Research & Whitepapers

Martechvibe-Announces-the-Loyalty-Marketing-Series

Loyalty Marketing is Going Through a Shift in the Kingdom of...

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands...
MoEngage-Report-Reveals-How-Businesses-In-ME-Can-Stay-Relevant

39% Say Gathering Real-Time Analytics Is A Challenge: Report 

The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the...
40% Marketers Are Yet To Explore Influencer Marketing Technology

40% of Marketers Yet To Explore Influencer Marketing Tech

While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan. Challenged by the pandemic, inflation and economic...
60%-Marketers-Say-Data-Systems-are-Agile-But-Lack-Confidence

60% Marketers Say Data Systems are Agile But Lack Confidence

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels The...
AR-Ads-5%-More-Informative-Than-Pre-Roll-Ads

The Role of AR In The Purchase Journey 

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit? AR allows customers to try on make-up,...
60%-Customers-Say-Current-Personalisation-Have-No-Loyalty-Impact

60% Customers Say Current Personalisation Has No Loyalty Impact

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that...
Freshworks report

47% Of MEA Employees Say Tech Issues At Work Add To...

It impacts more than employee experience. Is workplace tech the new battlefront for brand reputation? From slow speed and response time from helpdesks to ineffective...

How are Leading Businesses Leveraging CDPs?

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business...
State-of-Martech-Report

The 2021 State Of Martech Report

Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right...

What’s Stopping Brands From Personalising?

Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was...

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