Research & Whitepapers

Mobile Brands

The Biggest Opportunities for Mobile Brands in 2021

2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination...
Tealium

‘Get Data Fit’ – Tealium’s New Guide On Managing Customer Data

Tealium - launched a new guide on customer data management or marketing, analytics and data professionals.  Designed like a fitness guide, it contains real-world...
WebEngage Outlook for GCC

WebEngage Report Throws Valuable Insights On B2C Engagement In GCC Region

Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. It is...
State-of-Martech-Report

The 2020 State of Martech Survey

2020 State of Martech Survey Reveals Key Insights Arguably one of the most challenging years also presented key opportunities, Martechvibe conducted the first-ever state of Martech...
Screenshot-2020-12-10-at-5.56.37-PM

The Definitive Guide To Customer Data Platforms

Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer...
A-Handbook-For-Marketers-All-You-Need-to-Know-About-Customer-Data-Platforms

A Handbook For Marketers: All You Need to Know About Customer...

CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre...
It-is-Time-to-Change-Your-Data-Strategy-

It is Time to Change Your Data Strategy

With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more...
The-Customer-Genome-and-the-New-State-of-Personalisation

The Customer Genome and the New State of Personalisation

As customers, our experience with brands matters most to us. As brands, we must, therefore, invest in understanding the customer genome which will lead...
Better-Data-Governance-Leads-to-True-Customer-Centric-Experiences

Better Data Governance Leads to True Customer-Centric Experiences

Barceló Hotel Group is a family-owned company founded in Mallorca, Spain in 1931 The company’s portfolio is formed by more than 250 hotels in 22...

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