Research & Whitepapers

How are Leading Businesses Leveraging CDPs?

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business...
State-of-Martech-Report

The 2021 State Of Martech Report

Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right...

What’s Stopping Brands From Personalising?

Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was...
Growth Marketing

Go for Growth Marketing

What does it mean to be a growth marketer? While traditional marketing relies on tried-and-true techniques, growth marketing techniques tend to experiment with different...
Adobe

What Does The New Era Of Experience Look Like?

We may never get back the moments lost, but as life returns to near normal, businesses too are bouncing back. How do companies navigate...
Multi brand Loyalty

How Retailers Can Drive Multi-brand Loyalty

The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements in a post-COVID world....
Personalise CX

Customer Search Trends Can Help Brands Personalise CX

During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless...
Mobile Brands

The Biggest Opportunities for Mobile Brands in 2021

2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination...
Tealium

‘Get Data Fit’ – Tealium’s New Guide On Managing Customer Data

Tealium - launched a new guide on customer data management or marketing, analytics and data professionals.  Designed like a fitness guide, it contains real-world...
WebEngage Outlook for GCC

WebEngage Report Throws Valuable Insights On B2C Engagement In GCC Region

Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. It is...

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