How are Leading Businesses Leveraging CDPs?
The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business...
The 2021 State Of Martech Report
Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right...
What’s Stopping Brands From Personalising?
Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was...
Go for Growth Marketing
What does it mean to be a growth marketer? While traditional marketing relies on tried-and-true techniques, growth marketing techniques tend to experiment with different...
What Does The New Era Of Experience Look Like?
We may never get back the moments lost, but as life returns to near normal, businesses too are bouncing back. How do companies navigate...
How Retailers Can Drive Multi-brand Loyalty
The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements in a post-COVID world....
Customer Search Trends Can Help Brands Personalise CX
During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless...
The Biggest Opportunities for Mobile Brands in 2021
2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination...
‘Get Data Fit’ – Tealium’s New Guide On Managing Customer Data
Tealium - launched a new guide on customer data management or marketing, analytics and data professionals. Designed like a fitness guide, it contains real-world...
WebEngage Report Throws Valuable Insights On B2C Engagement In GCC Region
Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
It is...
