39% Say Gathering Real-Time Analytics Is A Challenge: Report
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience.
MoEngage, the...
40% of Marketers Yet To Explore Influencer Marketing Tech
While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan.
Challenged by the pandemic, inflation and economic...
60% Marketers Say Data Systems are Agile But Lack Confidence
Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels
The...
The Role of AR In The Purchase Journey
AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?
AR allows customers to try on make-up,...
60% Customers Say Current Personalisation Has No Loyalty Impact
Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?
It’s common knowledge that...
47% Of MEA Employees Say Tech Issues At Work Add To...
It impacts more than employee experience. Is workplace tech the new battlefront for brand reputation?
From slow speed and response time from helpdesks to ineffective...
How are Leading Businesses Leveraging CDPs?
The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business...
The 2021 State Of Martech Report
Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right...
What’s Stopping Brands From Personalising?
Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was...
Go for Growth Marketing
What does it mean to be a growth marketer? While traditional marketing relies on tried-and-true techniques, growth marketing techniques tend to experiment with different...
