Growth Marketing

Programmatic Advertising

How COVID-19 is impacting programmatic advertising

How COVID-19 is impacting programmatic advertising

We are seeing ad rates fall across the globe. The latest figures from the end of March we have to hand from our ad...

It’s All Fake! Digital Advertising’s Biggest Concern

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...

Marketers Have Coin-Operated View Of Customers, Reveals CMO Council Study

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see...

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have...

AdQuick.com Announces Performance-based OOH Advertising

AdQuick.com recently announced the availability of its new Performance-Based Marketing service. Lending from the CPE model in digital advertising, this hassle-free, no upfront payment...

Omnichannel Programmatic is The Way Ahead in 2019

When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent...

Programmatic Advertising is Making Big Waves in the Middle East

Advertisers in the Middle East are mastering programmatic advertising and are reinventing the art of storytelling to create memorable brand experiences. In 2017, when Audi...
How Intent Analysis Can Help Programmatic Advertising

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer's intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies now have a better insight...

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