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Content Marketing

Importance of Real-Time Marketing and Authentic Communication During COVID-19 

Importance of Real-Time Marketing and Authentic Communication During COVID-19 and Beyond

Brands that can show authenticity and transparency in their communication and combine it with real-time marketing are the ones that will outperform their competition. Virus...
Guide for Businesses and Brands Adapting to Ramadan in the New Reality

Guide for Businesses and Brands Adapting to Ramadan in the New...

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media...

5 Ways to Harness the Power of Website Personalisation

At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home....

Using AI for Video Marketing

In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer...

How Marketers Can Tap Into the Age of Fandom

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and...

Government’s Interaction With Supporters Makes Social Media Powerful

Joe Federer's expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in...

Seismic and Outreach Partner to Empower Customers with Buyer Insights on...

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach,...

HubSpot Redesigned App Marketplace Connects With More Than 300 Integrations

HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses...

Is AI Changing Content Marketing?

Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...

Oracle and Kaltura Join Hands to Enable Advanced Video Experiences

Kaltura’s Video Platform as a Service will power video experiences and workflows driven through Oracle Content & Experience Oracle and Kaltura, the leading video cloud...

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