‘Change Can Be For Good’
Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The...
Rise of The Marketing Technologist
Part strategist, part creative and part technologist, marketing technologist is changing the industry to face its constant challenges and trends.
Marketing is now heavily dependent...
Brands Need To Catch Up To Consumers’ Expectations: Gap Study
The FleishmanHillard 2021 Authenticity Gap study across five markets and 300 companies shows the need for brands to close the gap between what they...
Talkwalker Reveals The Most Loved Brands for 2021
Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones...
You Simply Cannot Ignore This Game
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a...
EMEA Buyers Purchase 43% More Trips Than Last Year: Braze Travel...
Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures.
To better navigate the road to recovery,...
Getting App Users to Stay
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for...
A Token of Ad-ppreciation
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense?
It was not until the...
Managing Brand Crisis With Tech
Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack...
Digital Audio Strikes the Ad Chord
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation
Traffic jams and...
