Meet The Speakers At VMF in Saudi Arabia
Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a...
Martech Spotlight – ekar is Car Rental Simplified
The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming "key handover," which requires the host and renter to meet physically.
A...
UAE’s Real-time Payment Scheme
Being ready for real-time payments may require technology procurement, capacity building, culture change or a mixture of all three.
While a significant portion of payments...
Martech Spotlight: Zain Saudi
The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation.
In February this year, Zain...
The Algorithms Behind Social Media’s Stickiness
Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...
Martech Radar: Influencer Marketing Platforms
Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of...
HNAK Boosts Email Open Rate By 30%
HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the...
Companies Prioritising ROI-efficient Growth Are Nurturing Sustainable Businesses
In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters
It's a myth that businesses that spend extravagantly...
Why It Pays For Brands To Focus On Building Loyalty Among...
There are a few things brands should cherish more than loyal customers.
A survey by CRO experts Invesp found that increasing customer retention by 5...
Gourmet Egypt Makes Search Experience Hyper-personalised with Algonomy
Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and...
