Martech

Performance-Marketing-Platforms

Top Performance Marketing Platforms

Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today...
State-Of-Martech-In-Saudi-Arabia

State Of Martech In Saudi Arabia

The Kingdom of Saudi Arabia (KSA) is focused on economic diversification -- from a natural resource-based economy to an innovation hub powered by technology....
Companies To Watch

Companies to Watch

Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead...
Performance-Marketing-Trends

Perform or Perish-Performance Marketing Trends

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become...
Checking In A New Chapter In Hospitality inside image

Checking In: A New Chapter In Hospitality 

How will hospitality marketing be reimagined in the Post-COVID era? In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern...
41-per-cent-of-smart-speaker-users-now-make-purchases-through-them-Vixen-Lab-Research

41% of Users Make Purchases With Smart Speakers: Voice Consumer Index...

Voice has evolved from an interface to a distinct consumer channel – with its own behaviours and implications for brands. Data shows a clear...
Company Closeup Clevertap Cover image

Company Closeup: CleverTap – The Platform For Any Mobile App

CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in...
The-CX-tail-Blend-for-Retailers-cover-image

The Brick and Click Blend for Retailers

Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Abdel loves...
Setting-The-Bar-With-Programmatic-Adtech

Setting The Bar With Programmatic Adtech

While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech,...
The-Latest-In-Last-Mile-Delivery

The Latest In Last-Mile Delivery 

Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand  According to a study...

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