Martech

For The Marketer's Book Shelf

For The Marketer’s Book Shelf

Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It's essential to...
Martech-Spotlight-Careem

Martech Spotlight: Careem 

The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data...
Buyer-personas

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....
Cost-Of-Living-Conversations-Reveal-The-Impact-On-Global

Cost-Of-Living Conversations Reveal The Impact On Global Consumers

The report findings revealed that People on Twitter aged 25-34 years saw the sharpest increase in the cost of living conversations On the one hand,...
MarTech-Radar--

Martech Radar: Top CDP Tools

Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable...
Does-Retail-Need-Vendor-Management-Tools

Does Retail Need Vendor Management Tools?

Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers' expectations. For consumers, customer satisfaction...
Martech-Spaces-LinkedIn’s-Power-Over-B2B-Marketers

Martech Spaces: LinkedIn’s Power Over B2B Marketers

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought...
Why is Google Delaying the Cookie Deadline

Why is Google Delaying the Cookie Deadline?

Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data...
July-Tech-Round-Up

July Round-Up: All The Tech News You Need To Know

Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from...
Martechvibe-Explains-Knowledge-Discovery-in-Database

Martechvibe Explains: Knowledge Discovery In Database

Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it's vital to understand how Knowledge Discovery...

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