What Does the YouTube Ad Revenue Share Move Mean For Brands?
YouTube's recent announcement to share advertising revenue with short video creators could be good news for brands. Will it create healthy competition among content...
Can AI Help You Pick The Right Influencer?
Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles...
Can Trust Drive Tangible Revenue?
Consent Management Platforms can help marketing teams drive measurable results. As third-party cookies are phased out, it’s increasingly important to ask consumers to opt-in...
How Voice Commerce Transforms Online Retail
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss...
TLDR: The Big Deal About BigQuery
BigQuery from Google helps manage terabytes of data and helps analyse that data with built-in features like business intelligence, machine learning, and geospatial analysis....
CEPs Can Steer Customer Habit Loops That Reinforce Brand Loyalty
Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space
Business cases and research studies have proved that the key to...
Are You Measuring Your Video ROI Right?
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for...
Digital Disruption Will Determine Who Survives 2023
Sixty-five to 75 per cent of established businesses' workloads rely on legacy mainframe backends. This year they must move to the cloud and re-factor...
Building An Ecosystem Of Loyalty Benefits
We asked loyalty experts what marketers should look for when choosing partners to build an ecosystem of benefits for your brand's loyalty programme.
What separates...
5 Trends Shaping The Evolution Of Enterprise Digitisation In 2023
Several of the company's experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will...
