Generative AI And The Evolving Landscape For Marketers
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its...
How Digital First Is Driving The Modern Marketer
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and...
The Potential Uses and Challenges of GPT Technology in Experience Management
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech...
Detecting Ad Fraud: How Technology Can Help Marketers Improve Their Ad...
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and...
How To Earn Maximum ROI Through Influencer Marketing
In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands...
Will Neobanks Disrupt the Banking Sector?
Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have...
Balancing Personalisation and Privacy in the Digital Age
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
In the current...
The Cookie Crunch: How Brands Can Personalise Experiences When Browsers Won’t...
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online...
Is Your Consumer Listening Omnichannel?
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to...
Do You Have a Unified View of Customer Interactions?
What would an ideal CX tech stack look like? Hassan Hamdan, Chief Technology Officer, Unifonic offers his insights on AI-powered solutions to increase CX...
