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Martech

How Codeless AI Can Aid Marketers

With codeless AI, marketers can now run experiments, discover insights, and take actions at a previously impossible pace Before its widespread use, artificial intelligence (AI)...
Top-10-Virtual-Influencers

Top 10 Virtual Social Media Influencers

Here are our picks for the top 10 virtual influencers out there, creating a buzz and earning their spot in the world Meet Candy. Dressed...
Mobile-App-Downloads-in-UAE-Grew-15%-in-2021-AppsFlyer-Report

Mobile App Downloads in UAE Grew 15% in 2021: AppsFlyer Report

UAE companies spent $74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention and loyalty With 84 per cent...
Interview-with-Gregorio-Uglioni

Competing On Experience Is The End Game

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business....
Companies To Watch

Companies To Watch

As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in...
How Tech is Changing The Face of Beauty

Has Tech Changed the Beauty Game?

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised...
Why-Is-Microsoft-Paying-$70M-To-A-Candy-Crush-Maker (1)

Why Is Microsoft Paying $70B To A Candy Crush Maker?

The proposed takeover of video game company Activision Blizzard, the maker of Candy Crush and Call of Duty videogames, by Microsoft would make the...
The-Conscious-Consumer

Knowing the Conscious Consumer

Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral...
Social-Media-Trends-2022

Social Media Trends 2022

For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading...

Amplifying ABM With Visuals

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate...

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