Avoid These Ten Biggest Mistakes This Shopping Season
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction...
Will Google Make Shopping Season Easier?
Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...
Martech Spotlight: Coca-Cola
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks...
How Vonage Helped ExamRoom.AI to Power Remote Testing
Powered by Vonage APIs, the ExamRoom.AI platform handles 3 billion subscribed minutes every month and has already supported 8 million test takers completing their...
Are Marketers Willing To Go Agile?
Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus...
Personalisation is a Loyalty Driver
Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts,...
Online Reputation Management Systems and Why You Need Them
Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with...
ROI on Your Martech Investments
The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.
As per a 2021 Gartner study, while...
Martech Spotlight: KFC
Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective.
KFC,...
Travellers Are 2.45x More Likely To Click On Personalised Push Notifications
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.
As dependency on...
