Martech

How do Brands Look at Social Media_

How do Brands Look at Social Media?

Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for...
Platform War_ TikTok v_s Reel

Platform War: TikTok v/s Reel

TikTok and Instagram Reels have become a go-to marketing strategy in social media.  Which platform is winning? Vines, Snapchat, and Spotify. Put the three together,...
Brands,-Raise-Your-Social-Game

Brands, Raise Your Social Game

If you want your social media marketing to be productive, you might need to reinvest in the right tools to get the job done. Social...
Social Media Commerce_ The Newest Disruptors in FinTech

Is Social Commerce The Future of Shopping?

You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting...
How Livestream Shopping is Breaking the Boundaries of Luxury Retail1

How Livestream Shopping is Breaking the Boundaries of Luxury Retail

With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the...
Social Media News You Must Know

Social Media News You Must Know 

Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier:...
Is Your Social Ramadan Ready_

Is Your Social Ramadan Ready?

Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel,...
Reality Check_ Is AR Changing Emotional Marketing__CU_11042021

Is Augmented Emotions Working?

Since its experimental phase, AR technology has been lapped up by brands. Today, over 60 per cent of customers favour brands with AR experiences Flamingos...
How Spotify Has You Humming

How Spotify Has You Humming

With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify...
Amazonification-of-Shopping

Amazonification of Shopping

The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff...

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