Martech

Holiday The Biggest Shopping Season Mistakes - And How To Avoid Them_Logo

Avoid These Ten Biggest Mistakes This Shopping Season 

With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...
Martech-Spotligh-Coca-Cola

Martech Spotlight: Coca-Cola

A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks...
CASE-STUDY--How-Vonage-Helped-ExamRoom.AI-to-Power-Remote-Testing

How Vonage Helped ExamRoom.AI to Power Remote Testing 

Powered by Vonage APIs, the ExamRoom.AI platform handles 3 billion subscribed minutes every month and has already supported 8 million test takers completing their...
Get-Set-Go-with-Agile-Marketing

Are Marketers Willing To Go Agile?

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus...
Epsilon-5-Checklist-designing-a-personalised-loyalty-programme

Personalisation is a Loyalty Driver 

Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts,...
Online-Reputation-Management-Systems-and-Why-You-Need-Them

Online Reputation Management Systems and Why You Need Them

Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with...
Epsilon-4-Measuring-Performance-And-ROI-On-Your-Martech-Investments

ROI on Your Martech Investments

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age. As per a 2021 Gartner study, while...
Martech-Spotlight-KFC

Martech Spotlight: KFC

Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC,...

Travellers Are 2.45x More Likely To Click On Personalised Push Notifications

MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on...

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