Martech

Change-Can-Be-For-Good-Facebook-Marketing-Summit---Beyond-The-Now2

‘Change Can Be For Good’

Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The...
Why-Do-We-Need-A-Marketing-Technologist

Rise of The Marketing Technologist

Part strategist, part creative and part technologist, marketing technologist is changing the industry to face its constant challenges and trends.  Marketing is now heavily dependent...
Brands Need To Catch Up To Consumers’ Expectations_ Gap Study

Brands Need To Catch Up To Consumers’ Expectations: Gap Study

The FleishmanHillard 2021 Authenticity Gap study across five markets and 300 companies shows the need for brands to close the gap between what they...
Talkwalker-reveals-the-most-loved-brands-for-2021

Talkwalker Reveals The Most Loved Brands for 2021

Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones...
Marketers, You Cannot Ignore This Game

You Simply Cannot Ignore This Game

Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a...
EMEA Buyers Purchase 43% More Trips Than Last Year_ Braze Travel Report

EMEA Buyers Purchase 43% More Trips Than Last Year: Braze Travel...

Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures.  To better navigate the road to recovery,...
5-Ways-to-Up-App-Retention

Getting App Users to Stay 

It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for...
A-Token-of-Ad-ppreciation

A Token of Ad-ppreciation 

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the...
Brand Crisis Management Checklist1

Managing Brand Crisis With Tech

Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack...
Digital-Audio-Strikes-the-Ad-Chord

Digital Audio Strikes the Ad Chord

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and...

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