Martech

Meet The Speakers At VMF in Saudi Arabia 

Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a...
MTV-Spotlight-Ekar

Martech Spotlight – ekar is Car Rental Simplified

The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming "key handover," which requires the host and renter to meet physically. A...
What-Financial-Institutions-Need-To-Know-About-UAE’s-Real-time-Payment-Scheme

UAE’s Real-time Payment Scheme

Being ready for real-time payments may require technology procurement, capacity building, culture change or a mixture of all three. While a significant portion of payments...
MTV Spotlight Zain KSA (VMF KSA)

Martech Spotlight: Zain Saudi

The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain...
The-Algorithms-Behind-Social-Media’s-Stickiness

The Algorithms Behind Social Media’s Stickiness 

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...
MarTech-Radar

Martech Radar: Influencer Marketing Platforms

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of...
With-WebEngage,-HNAK-Boosts-Email-Open-Rate-By-30%

HNAK Boosts Email Open Rate By 30%

HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the...
Companies-Prioritising-ROI-efficient-Growth-Are-Nrturing-Sustainable-Businesses

Companies Prioritising ROI-efficient Growth Are Nurturing Sustainable Businesses

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters It's a myth that businesses that spend extravagantly...
Why-It-Pays-For-Brands-To-Focus-On-Building-Loyalty-Among-App-Users

Why It Pays For Brands To Focus On Building Loyalty Among...

There are a few things brands should cherish more than loyal customers. A survey by CRO experts Invesp found that increasing customer retention by 5...
Gourmet-Egypt-Makes-Search-Experience-Hyper-personalised-with-Algonomy

Gourmet Egypt Makes Search Experience Hyper-personalised with Algonomy 

Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and...

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