Marketing Automation

Life after customer acquisition – CRM & Marketing Automation

Life after customer acquisition – CRM & Marketing Automation

Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics - CRM and Marketing Automation Over...
5 Secret Strategies to Unlock Personalisation at Scale

AI-Led Recommendations: 5 Secret Strategies to Unlock Personalisation at Scale

The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by...
Statistics About Customer Data Platform For Marketing

Infograph: Stats About CDP Marketers Can’t Ignore

In today's business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify...

Research Suggests 84% of Customers Expect Email Marketing For Their Holiday...

New survey findings conducted by SubjectLine.com unveil consumer preferences towards email marketing and its effectiveness this holiday season. SubjectLine.com, a free online marketing support tool...

Criteo Partners with Pixalate to Expand IVT Detection Solution

Criteo S.A., the advertising platform for the open Internet, announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention...

Accenture Interactive Research Says Put Customer Experience First

A global study released by Accenture Interactive at the annual B2B Online conference highlights the urgency for B2B leaders to combine a human-centred approach to sales...

Forrester Names Adobe a Leader in Digital Intelligence Platforms

Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019....

Longer Ad Formats are Preferred on Television

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically,...

Merkle Launches Scalable Marketing Analytics Solution Archie

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing...

TapClicks Acquires Megalytic, to Offer Seamless Data Integration

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client...

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