Interviews

The-Adtech-Industry-Is-Poised-For-Continued-Growth-(Interview---Karan-Patel)

Chatbots Will Become More Human-Like Soon

Head of Marketing & Commercial - Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a...
Retail-To-Bear-The-Brunt-Of-Inflation

Retail To Bear The Brunt Of Inflation

Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on...
Can Technology Unleash Creative Potential

Can Technology Unleash Creative Potential?

Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role...
Using-Data-Analytics-To-Hunt-Trends

Using Data Analytics To Hunt Trends

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market...
Brands-Are-Built-By-CX

Brands Are Built By CX

Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are...
User-Experience-Must-Be-Customer-Centric

User Experience Must Be Customer-Centric

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the...
Advertising-Rooted-In-Real-Customer-Data

Advertising Should Be Rooted In Real Customer Data

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad...
Fastvertising-Is-Advertising-At-The-Speed-Of-Culture-(Interview---Aron-North)

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations Last week, at the Cannes Lions International Festival...
Data-Driven-Decision-Is-The-Golden-Rule-For-Businesses

Data-Driven Decision Is The Golden Rule For Businesses

Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques "It is...
Embrace-The-Shift-Towards-Nano-Influencers-(VMF-ZA)

Embrace The Shift Towards Nano Influencers

Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need...
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