Interviews

Many-Channels-–-One-Experience-(Interview---Chris-Humphris,-Verint)

Many Channels – One Experience

In an exclusive interview with Martechvibe, Dr Chris Humphris, Head of Digital First Engagement (EMEA) at Verint, shared how automation enables consumers to self-serve...
Interview---Vilhelm-Hedberg,-Founder-at-Ekar-(VMF-KSA)

Cars Are Simply Computers On Wheels

Today, 25 per cent of new cars produced are 'connected’. By 2026, this number will increase to 60 per cent. Vilhelm Hedberg, Founder of...
Interview-with-Sumit-Srivastava-Digital-and-Commercial-Officer-Virgin-Mobile-UAE

Our Customer Churn Rate Averages 3.2% 

In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a...
Dynamic-AI-Agents-Are-The-One-Stop-CX-Solution---yellow.ai-Interview

Dynamic AI Agents Are The One-Stop CX Solution

Raghu Ravinutala, CEO & Co-founder of Yellow.ai discusses how dynamic AI agents can keep up with the conversation “Enterprises often fail to deploy a virtual...
Will-Your-Martech-Solutions-Survive-Market-Shifts-(Interview---Samer-Saad)

Will Your Martech Solutions Survive Market Shifts?

Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager - Middle East, AppsFlyer, suggests tracking ROI...
Optimizely's-CEO,-Alexander-Atzberger-Interview

Marketers Need To Combine The Creative With The Scientific

In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region...
Employees-Need-a-Buy-in-in-CX-(Interview---Umesh-Agarwal)

Effective Ways To Deal With Negative CX

Umesh Agarwal, formerly at Axiom Telecom discusses the role of technology in increasing ROI and achieving customer-centricity “Offerings on your digital channels should be customised....

A Bank With A Clean Slate 

Zand aims to streamline banking operations with minimal paperwork and support clients in their day-to-day lives to achieve their lifetime financial goals Martechvibe spoke to...
Deploy-Predictive-Aftersales-And-Learn-Quickly-(Interview---Egemen-Adiyaman)

Deploy Predictive Aftersales And Learn Quickly

Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to...
The-Adtech-Industry-Is-Poised-For-Continued-Growth-(Interview---Karan-Patel)

Chatbots Will Become More Human-Like Soon

Head of Marketing & Commercial - Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a...
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