Top Loyalty Experts In the Kingdom of Saudi Arabia
What distinguishes intelligent loyalty programmes from traditional rewards? Traditional rewards programmes are frequently based on cards and provide customers concrete benefits, such as a...
Welcome to Loyalty 2.0: Patrick Sim, Epsilon
Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement...
Q&A with Julian Morbidelli, Director of B2B at The ENTERTAINER
Think about planning a romantic dinner with your partner. It needs planning; you need to decide on the cuisine, ambience, time, location and other...
Driving Sustainable Customer Engagement with Kunal Badiani at MoEngage
As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball.
“Low...
Metaverse Is An Enabler To Augment Reality, Not Replace It: Waseem...
Microsoft brought a taste of what the future of mixed reality will look like to GITEX Global 2022, as the region’s premier technology exhibition...
What Drives Consumer Loyalty Has Changed: Paul Wallis, Epsilon
“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,”...
Are We There For Our Customers When They Need Us?
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting...
Hold Your SaaS Vendor Accountable With Short Contracts
“Talk about a problem statement, how your tool solves the problem statement, and get your prospective customer's attention. And for that, you need to...
Institutions Must Invest in Career-relevant Education: Kais Zribi, GM at Coursera
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North...
Delight In Diverse Touchpoints
Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL.
Various dimensions of...
