Put Gamers First Without Disrupting Gameplay
In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and...
Let’s Rethink Everything
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets...
Marketers, Get Ready For No Cookies Day
2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual...
Conventional Marketing Requires A Serial Overhaul
The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can...
Boosting Business Prospects With The Physical Multichannel
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration...
Customer is the Channel in Post-Pandemic Retail World
It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America...
OOH Advertising Evolving From An Upper Funnel Tactic To The Middle...
With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in...
Person-based Advertising Revolutionising Marketing
Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2
When did Influ2 launch, and...
CX Needs a Data-First, Technology Agnostic Approach
In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion...
CB Insights Appoints Kurt Reisenberg as New Board Member
CB Insights announced the appointment of Kurt Reisenberg to its Board of Directors.
“Kurt joined the Corporate Executive Board (CEB) when it was basically a...
