Interviews

Peter-Fortune-interview

Website Experience Needs To Become More Mobile Friendly

Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will...
Rami-Zahran-interview

RPM, Smart Rooms Are The New Standards Of Care

In the GCC healthcare industry, technological development has helped redefine the doctor-patient relationship, says Rami Zahran “The GCC region is set to see a rise...
Customers-Expect-New,-Now,-And-Next-In-Every-Interaction

Customers Expect New, Now, And Next In Every Interaction

Vice President, Customer & Market Insights, Salesforce, Karen Mangia discusses how customer changes drive technology changes. “The pandemic placed pressure on every organisation to consider...
Metaverse-Solutions-Can-Strengthen-The-Travel-Ecosystem

Metaverse Solutions Can Strengthen Travel Ecosystem

Destination marketing expert Waleed Al-Toukhi says  technology-driven strategies can  boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures...
It’s-Not-Always-About-New-Technology,-Focus-On-Fundamentals

It’s Not Always About New Technology, Focus On Fundamentals

eCommerce director of Evidea, Ayşe Gedikli discusses several aspects of customer experience, technology and trends “Understanding customer behaviour is crucial but not enough. So, it’s...
Patrick-Sim-interview-(Martechvibe-Dialogues)

All CDPs Are Not Created Equal, Get The Right Fit 

Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a...
Martechvibe-Dialogues-with-Epsilon-Brad-Macdonald

Blockchain Can Reinvigorate Loyalty Programs 

Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are...
Interview-with-Christopher-Penn

Be Careful Of What You Deem As A Technology Problem

Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able...
Jonathan-R-Copulsky-interview

Look At Any Kind Of Disruption As An Opportunity

Senior Lecturer of Marketing Jonathan R. Copulsky digs deeper into challenges, crises and disruptions faced by marketers “One of the challenges that marketers have faced...
Interview-with-Christopher-Brooks

It’s Not Only CX That Can Drive Sales

Customer strategist Christopher Brooks digs deeper into loyalty and customer experience “Customer Experience (CX) is not the product, the function or the channel itself. Therefore,...

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