Interviews

Interview_Natalia-Vasilyeva_Anzu

Put Gamers First Without Disrupting Gameplay 

In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and...
Brian Solis Interview

Let’s Rethink Everything

When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets...
Marketers, Get Ready For No cookies

Marketers, Get Ready For No Cookies Day

2022 is when the cookie-less future dawns  on us. If I were a CMO, the first thing I would do is designate an individual...
Conventional Marketing Requires A Serial Overhaul

Conventional Marketing Requires A Serial Overhaul 

The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can...
Boosting-Business-Prospects-With-The-Physical-Multichannel

Boosting Business Prospects With The Physical Multichannel

In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration...
Jaime-Bettencourt

Customer is the Channel in Post-Pandemic Retail World

It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America...
James-Heller-Martechvibe

OOH Advertising Evolving From An Upper Funnel Tactic To The Middle...

With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in...
Dmitri-Lisitski

Person-based Advertising Revolutionising Marketing 

Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and...
Martin_McDonald_Martechvibe

CX Needs a Data-First, Technology Agnostic Approach 

In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion...
CB Insights Appointed Kurt Reisenberg as New Board Member

CB Insights Appoints Kurt Reisenberg as New Board Member

CB Insights announced the appointment of Kurt Reisenberg to its Board of Directors. “Kurt joined the Corporate Executive Board (CEB) when it was basically a...

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