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Shoppable Social Media Predictions

Shoppable Social Media Predictions

Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the...
Building Brand Tribes In a Shifting Economic Landscape

Building Brand Tribes In a Shifting Economic Landscape

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding...
New Marketing Trends help UAE Family Businesses Navigate through Digital Era

New Marketing Trends help UAE Family Businesses Navigate through Digital Era 

Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to...
Marketing Mix Modelling Re-Discovered

Marketing Mix Modelling Re-Discovered!

No one could have predicted what 2020, had in store for us, from a global pandemic to profound tremors within the digital media industry The clamor...
Shift your eyes off Google for PPC success

Shift your eyes off Google for PPC success​

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that...
How to transition an influencer into a brand ambassador in 2021

How to transition an influencer into a brand ambassador in 2021

This year's effects have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs...
Maintaining the Retail Omnichannel Edge in 2021

Maintaining the Retail Omnichannel Edge in 2021

It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business...
Utilise AI to Lessen Brand Identity Gap Lessons in Retail

“Utilise AI to Lessen Brand Identity Gap” Lessons in Retail

Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
Looking Beyond Google for PPC Success​?

Looking Beyond Google for PPC Success​?

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that...
New marketing trends help UAE family businesses navigate through digital era 

New Marketing Trends help UAE Family Businesses Navigate through Digital Era 

Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to...

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