THE MARTECH POWER LIST 2022

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Digital 2021: Saudi Arabia’s Digital Landscape, The Most Comprehensive Report

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track...
Digital 2021: The Most Comprehensive Report on the Digital Landscape in UAE

Digital 2021: UAE’s Digital Landscape, The Most Comprehensive Report

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track...
Predictions Series 2021 Digital Marketing in the Era of COVID-19

Predictions Series 2021: Digital Marketing in the Era of COVID-19

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and...
Marketing Technology Can Make or Break Your Company

Marketing Technology Can Make or Break Your Company

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn...
What B2B marketers need to know about Google's Page Experience Update

What B2B marketers need to know about Google’s Page Experience Update

Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by...
Digital Marketing Strategies for Better ROI (1)

Digital Marketing Strategies for Better ROI

With huge competition in the market, investing on digital marketing without an adequate ROI may cost dearly. Every business is trying to inculcate new digital...
Real-time Data Analytics Predictions for Businesses

Real-time Data Analytics Predictions for Businesses

Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning...
More Marketers are Investing in Digital Voices

More Marketers are Investing in Digital Voices

Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology is gaining acceptance in the Middle...
Empathy in AI

Empathy in AI

AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organisations have...
Agile Marketing: Post-Pandemic Recovery Tips for Businesses

Agile Marketing: Post-Pandemic Recovery Tips for Businesses

Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation  Agile marketing is taking...

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