9 Reasons Why eCommerce Needs Mobile Marketing
Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent...
It’s All Fake! Digital Advertising’s Biggest Concern
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
Longer Ad Formats are Preferred on Television
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.
Specifically,...
How Marketers Can Tap Into the Age of Fandom
Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and...
Native Advertising is Ushering Better Engagement and Sales
The third season of Stranger Things has proven to be the most-watched Netflix show, claims the video streaming giant.
.@Stranger_Things 3 is breaking Netflix records!
40.7...
Outbrain Survey Reveals 2 out of 5 Consumers Always Find Interesting...
Outbrain, the world’s leading discovery and native advertising platform for the open web, released the full results of its recent native advertising omnibus survey....
5 Native Advertising Rules Every Marketer Should Know
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital...
AdQuick.com Announces Performance-based OOH Advertising
AdQuick.com recently announced the availability of its new Performance-Based Marketing service. Lending from the CPE model in digital advertising, this hassle-free, no upfront payment...
Reinventing Display Advertising for 2019
A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to...
