Customer Relationship Management

Top 6 Middle East Retail Brands Using Artificial Intelligence to Enhance CX

Top Six Middle East Retail Brands Using AI to Enhance CX

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...

7 Strategies to Drive Business Growth Through Digital Experience Innovation

Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research...
Life after customer acquisition – CRM & Marketing Automation

Life after customer acquisition – CRM & Marketing Automation

Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics - CRM and Marketing Automation Over...
CleverTap User Retention

CleverTap Expands Into the Middle East to Strengthen Global Presence

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user...
Customer Experience

Protect Your Consumer’s Experience

Your favourite social networks, online games, apps, and those of your children, are home to an alarming and growing number of in-network demeaning, destructive...
Trends Shaping CX and Marketing in 2020

11 Digital Trends Shaping CX and Marketing in 2020

Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on...

Companies Are Embracing a Single Global Data Protection Strategy

Survey explores differences in data and privacy practices based on company size, location, sector and geographic reach TrustArc, the leader in privacy compliance and data...

How Chatbots Can Enhance Customer Experience Using NLP

Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...

OpenMarket Study: Brands Must Embrace AI to Improve Communications With Customers

Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need...

The Rise of Advanced Personalisation in Marketing Strategies

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation....

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