Human-centred Conversation Design: The Secret Sauce Powering Better AI-enabled CX
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for...
Counting on Experiences
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay.
Laila and...
Creating a Unified Customer Experience For The Modern Brand
For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way...
Conversational Commerce Is The Next Business Imperative
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers
Digital transformation in commerce has existed for...
Where’s Your Customer Mapping the Journey in 2021?
Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional...
The Evolving Customer Experience
From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way
We may have...
The Last Word is…CX
Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a...
Martechvibe Celebrates Customer Experience (CX) Week
Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers...
Top Six Middle East Retail Brands Using AI to Enhance CX
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...
11 Digital Trends Shaping CX and Marketing in 2021
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on...
