Growth Marketing

Customer Experience

Experience-Economy

Counting on Experiences

Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and...
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Creating a Unified Customer Experience For The Modern Brand

For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way...
Conversational Commerce Is The Next Business Imperative

Conversational Commerce Is The Next Business Imperative

To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for...
Wheres Your Customer Journey Mapping in 2021

Where’s Your Customer? Mapping the Journey in 2021

Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional...
The Evolving Customer Experience

The Evolving Customer Experience

From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have...
The Last Word is… CX

The Last Word is…CX

Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a...
Martechvibe Celebrates Customer Experience (CX) Week

Martechvibe Celebrates Customer Experience (CX) Week

Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers...
Top 6 Middle East Retail Brands Using Artificial Intelligence to Enhance CX

Top Six Middle East Retail Brands Using AI to Enhance CX

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...
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11 Digital Trends Shaping CX and Marketing in 2021

Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on...

7 Strategies to Drive Business Growth Through Digital Experience Innovation

Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research...

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