Without Third-Party Data a Customer Data Platform (CDP) is inevitable
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital...
How NLP Powers Conversational AI Through Intent Analysis
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...
CDP or DMP, What Rules Customer Data Management?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are...
7 Strategies to Drive Business Growth Through Digital Experience Innovation
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research...
Augmented Analytics: Generating AI-Driven Marketing Intelligence at Scale in a Post...
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 - in less than two years - it emerged as...
Is B8ta Reimagining the Retail Store Model?
Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to...
Piano Introduces Piano Zero, the DMP for a Cookieless Future
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that...
Infograph: Stats About CDP Marketers Can’t Ignore
In today's business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify...
Tealium Study Reveals that the Customer Data Platform (CDP) Landscape is...
The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies...
Oracle Retail Powers Retailers Find Future Top Customers with Data Science
First-party data, enriched with one of the world's largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers.
Oracle...
