Growth Marketing

AI & Machine Learning

Top 6 Middle East Retail Brands Using Artificial Intelligence to Enhance CX

Top Six Middle East Retail Brands Using AI to Enhance CX

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...
How NLP Powers Conversational AI Through Intent Analysis

How NLP Powers Conversational AI Through Intent Analysis

Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...

7 Strategies to Drive Business Growth Through Digital Experience Innovation

Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research...
CCC

Infograph: Future of Artificial Intelligence and Machine Learning in Marketing

While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on...
Influencer Marketing

How to Combat Fake Followers and Likes in Influencer Marketing

Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and...

Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research...

LogMeIn Study Reveals Rising Customer Expectations are Outpacing Adoption of AI...

LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising...

Using AI for Video Marketing

In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer...

CallRail Reveals That 96% of Marketers Agree Attribution Is Critical for...

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released...

Netcore Acquires Boxx.ai, to Reinvent CX with Personalisation at Scale

Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation...

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