Growth Marketing

Adtech

How COVID-19 is impacting programmatic advertising

How COVID-19 is impacting programmatic advertising

We are seeing ad rates fall across the globe. The latest figures from the end of March we have to hand from our ad...

9 Reasons Why eCommerce Needs Mobile Marketing

Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent...

It’s All Fake! Digital Advertising’s Biggest Concern

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...

Companies Are Embracing a Single Global Data Protection Strategy

Survey explores differences in data and privacy practices based on company size, location, sector and geographic reach TrustArc, the leader in privacy compliance and data...

Criteo Partners with Pixalate to Expand IVT Detection Solution

Criteo S.A., the advertising platform for the open Internet, announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention...

CallRail Reveals That 96% of Marketers Agree Attribution Is Critical for...

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released...

Longer Ad Formats are Preferred on Television

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically,...

Can Blockchain Reduce Ad Fraud?

Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states...

Criteo and MoPub Partner to Scale In-App Native Ads

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation...

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have...

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