Account-based Marketing

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Infograph: Future of Artificial Intelligence and Machine Learning in Marketing

While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on...

HubSpot Adds LinkedIn Lead Gen Form Creation to its CRM

HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality...

Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders

Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer...

Can Blockchain Reduce Ad Fraud?

Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states...

Madison Logic Announces Oracle Eloqua Integration

Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows...

Personalised ABM in the Middle East – Opportunities and Challenges

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading...

A Marketer’s Guide to Account-based Marketing

At an iConnect conference, American consumer product company Clorox invited marketers to learn about the latest digital trends. But their method was out-of-the-box crazy. To...

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