Zoho Unveils CRM for Everyone

CRM for Everyone introduces a novel suite of capabilities designed to democratise CRM for MENA businesses by empowering all teams engaged in customer-centric operations.

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  • Zoho, a global technology company, announced early access to its reimagined customer relationship management (CRM) solution, CRM for Everyone. 

    This innovative offering introduces a novel suite of capabilities designed to democratise CRM for MENA businesses by empowering all teams engaged in customer-centric operations. 

    “Businesses today prioritise modern technology that enables them to optimise for value, maximise their competitive advantages, and tap into new market opportunities amid tough economic conditions,” said Hyther Nizam, President, MEA, Zoho Corp. “At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs. Zoho CRM for Everyone, for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics.”

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    The company also revealed a new addition to its developer offerings with early access to the the company’s pro-code full-stack development platform, Catalyst, and a suite of new development tools like Signals and Slate. Additionally, Zoho unveiled Apptics, a comprehensive analytics platform offering real-time user insights and multi-platform support, that aims to empower both seasoned coders and development teams to streamline workflows and accelerate high-quality app delivery.

    Zoho CRM for Everyone allows sales teams, the primary custodians of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions. It enables account managers, for example, to pull in a solutions engineer to coordinate a product demonstration for a customer. A marketer can perform win-loss analysis for specific deals. 

    A community specialist can manage advocacy engagements like case studies. They may all use different core applications for deep work but can now converge on the CRM for managing shared responsibilities towards the customer.

    Besides opening up CRM access cross-functionally, Zoho CRM for Everyone also empowers every team to manage their own workflows autonomously within the corporate IT framework. The new capabilities stand to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and improve the quality of the customer experience.

    Additionally, it lets teams create custom data sections (modules) to manage their specific needs. These “Team Modules” are controlled by IT but allow teams to add fields, set permissions, and automate workflows.  

    Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources. The platform stands out with its transparent and cost-effective pricing model, empowering organisations of all sizes by eliminating hidden fees and offering predictable, scalable pricing.


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