STOREE Closes $8M Seed Funding Round

The Israeli corporation STOREE recently announced a $6.8 million fundraise and a seed round of about $8 million. The round was led by private investors along with retail and consumer stores, including the American jewelry corporation Signet Jewelers. Funds will be used to extend the company’s operation in Israel and abroad. Established by Asaf Shapira, […]

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  • The Israeli corporation STOREE recently announced a $6.8 million fundraise and a seed round of about $8 million. The round was led by private investors along with retail and consumer stores, including the American jewelry corporation Signet Jewelers. Funds will be used to extend the company’s operation in Israel and abroad.

    Established by Asaf Shapira, Idan Sergi, and Chen Cohen, the company developed a store-management technological system enabling an automatic, smart, and efficient operation of sales teams and exhibition spaces. 

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    The technology developed by the company is based on existing customer data composed of sales history, available products storage, and customers bank, gathering issues and shortages that arise from such data. In addition, the technology enables optional product presentations and examines the implications of such trials on future sales, allowing sales enhancement.  

    Oded Edelman, Chief Digital Innovation Advisor – Signet Jewelers & President of JamesAllen.com said, “Retail chains must ensure their stores will benefit from similar operations as online websites and cover the gap between physical and online commercial arenas. Global leading chains have a demand for a technology that will enable the use of their accumulated big data, allowing quality data analysis and extracting insights to advance the customer experience. We identify STOREE’s ability to fill this gap and are delighted to become their partners.”

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