Stagwell Expands APAC Capabilities

The new affiliate partnerships strengthen Stagwell’s reach in the APAC region, adding full-service advertising and design, digital experience, and affiliate marketing capabilities.

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  • Global marketing and communications group Stagwell has announced the additions of four independent agencies in the Asia Pacific region to its expanding global affiliate network.

    Randy Duax, Managing director, Asia-Pacific for Stagwell, said, “We look forward to adding Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services’ proven track record and deep local expertise to our Global Affiliate Program. These four affiliates reinforce Stagwell’s commitment to elevating our clients’ businesses with agile, data-driven, and culturally relevant marketing solutions.”

    These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network’s suite of client solutions.

    Going into detail, the affiliates include Singapore-based design firm Agency, Bangladesh-based dynamic advertising agency Arena Media, Thailand-based digital marketing agency Lodestar Marketing, and China-based digital marketing agency R&D Online Marketing.

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    Through its global affiliate program, Stagwell aims to provide full-service capabilities worldwide, while ensuring clients receive best-in-class service and solutions tailored to their priority markets. It is also worth noting that these affiliate additions within APAC come shortly after Stagwell’s affiliate partnerships with Leverate Group from Indonesia, and Octopus&Whale from the Philippines.

    Talking about the affiliate partnerships, Lishan Soh, Co-founder of Agency, said, “Joining the Stagwell Global Affiliate Network is a thrilling milestone for us. We are eager to collaborate within this family of dynamic companies by adding strategic design as a critical tool for creativity, to generate greater value for our clients and their customers alike.”

    Mazharul Chowdhury, Group Managing Director at Arena Media Bangladesh, also mentioned, “We are delighted to join Stagwell’s global network and we are poised to leverage our local expertise and contribute our unique insights to enhance data-driven, culturally-relevant marketing solutions that drive business growth worldwide.”

    Jesper Kauth, Managing Partner at Lodestar Marketing, also added, “This is an extremely exciting partnership for us, giving Lodestar Marketing direct access to companies within Stagwell and vice versa to offer channel support and growth. We look forward to the opportunities to help drive additional revenue for clients within the group.”

    Lastly, among the new affiliates, Tony Tang, Managing Partner at R&D Online Marketing Services, shared, “I am thrilled about our affiliate partnership with Stagwell. This collaboration allows us to leverage Stagwell’s extensive global network and innovative marketing solutions, extending our services within China and beyond. Together with Stagwell, we are committed to driving growth and success for our clients in the international arena.”


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