Market Logic Launches DeepSights Agents
DeepSights Agents offer automated trend monitoring and AI-supported product innovation, helping organisations accelerate development cycles and improve decision-making in market research.
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Market Logic has introduced DeepSights Agents, a new addition to its AI-driven market intelligence platform. The initial agents are trained to identify gaps in the market, support idea development, and help shape new product concepts. The solution is aimed at helping companies shorten their innovation cycles.
Two types of DeepSights Agents will underpin a new model for driving business impact from AI-based market intelligence technology. Together, they will provide end-to-end support for new product development.
- DeepSights Consumer Trends Agents offer continuous monitoring and analysis of market data, enabling enterprises to move from manual insight-gathering to automated, real-time intelligence. This represents a shift toward more proactive approaches in market research.
- DeepSights Innovation Agents are designed to support project teams in a collaborative human-AI framework. These agents will operate within the DeepSights Innovation Studio—an application that also includes customisable workflows and templates to guide users through each stage of the innovation process.
“It’s time to move market research and intelligence into the driving seat for growth strategies. Agentic AI presents an opportunity to make sense of market signals 24×7 and accelerate innovation momentum,” said Olaf Lenzmann, Chief Product and Innovation Officer, Market Logic Software.
“Companies that redefine their processes to embrace these capabilities will be the ones to anticipate consumer needs and steal a march on their competition.”
Richard Davies, Founder, Alchemy-RX, said, “When the pace of innovation slows, growth inevitably slows. We see the potential for DeepSights Agents to reverse this decline and enable a step-change in the volume of high-quality concepts brands bring into their innovation pipeline.”
“Our proven ideation methodology will benefit by applying this systematic, data-driven approach to the innovation process for our customers.”
DeepSights Agents will be generally available from August and are designed for use across industries such as Pharmaceuticals, CPG, Retail, and Financial Services. Market Logic, along with its partner network, will provide expert support to help organisations implement and tailor the solution to fit specific market needs.
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