Malia Group to Leverage Capabilities Of SAP Cloud Solutions
RISE with SAP and S/4HANA will enable the group to predict and respond to market trends and preferences, monitor sustainability goals, and increase efficiencies.
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Dubai, UAE – Malia Group, a Lebanese-based regional leader in pharmaceutical, personal care and FMCG products, has announced it will transition to SAP cloud-based solutions to leverage AI and other embedded advanced technologies to fuel its growth while empowering employees in their roles and strengthening its commitment to sustainability goals.
According to Malia Group executives, SAP was selected as a partner in digital transformation largely due to its extensive focus on AI, automation and machine learning. SAP has made several announcements recently reinforcing its commitment to creating an enterprise AI ecosystem for the future that complements its business applications suite, and helps customers unlock their full potential. This year it made several high-profile investments in AI companies that reinforce its open ecosystem approach to AI, which is to leverage the best technology to embed AI across the SAP portfolio.
Joanne Sarraf Chehab, Chief Executive Officer of Malia Holding, said, “Choosing SAP S/4HANA as our new enterprise resource planning system was driven by its robust AI and ML capabilities. By leveraging these technologies, we will benefit from greater automation, advanced analytics, and enhanced customer experiences, ultimately driving business growth and success. As we continue to expand our product portfolio and market coverage, we are excited to capitalise on SAP’s predictive analytics to anticipate market trends, customer preferences, and demand patterns. This will enable us to proactively adjust our strategies and maintain a competitive edge.”
In addition to SAP S/4HANA, in group-wide digital transformation, Malia is adopting RISE with SAP Private Cloud Edition to escalate its transition to the cloud.
When selecting a partner for Malia Group’s expansion and digital transformation journey, Jennifer Younane, Chief Technology Officer of Malia Trust, said: “We selected SAP S/4HANA private cloud not only for its proven track record in the industry but also for its commitment to AI and ML innovation that is evident through its partnerships with leading technology companies. I am excited by the potential generative AI will complement and empower our Malians with their tasks and support them in making informed decisions faster. Moreover, SAP’s robust security measures ensure that our critical business information is protected against ever-evolving cyber threats.”
