Listrak Launches Experience Builder

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Listrak has announced the launch of Experience Builder, its new no-code tool designed to supercharge list growth by empowering marketers to design and deploy personalised, on-brand pop-up experiences.

Created to help teams grow their owned audiences, collect more first-party data, and drive stronger revenue outcomes, Experience Builder provides dynamic on-site content experiences unique to each visitor that marketers can build and manage at scale.

With Experience Builder, marketers can seamlessly curate tailored onsite CXs based on unified identity and behaviour across email, SMS, and web, fueling acquisition and revenue growth.

Experience Builder Provides Marketers with:

• Intuitive Drop-and-Drag Editor: Create, test, and deploy high-converting on-site experiences such as entrance pop-ups, sticky buttons and exit pop-ups in minutes, without any HTML or CSS, using a user-friendly drag-and-drop interface.
• Library of Pre-Built Templates: Choose from a library of high-impact, designed, ready-to-use templates that align with marketing goals and can be customised in seconds with real-time content updates and design changes.
• Supercharged First-Party Data Acquisition: Captures valuable, zero- and first-party data directly from site visitors. That data flows into the Listrak platform, powering smarter segmentation and relevant messaging that resonates, leading to better conversion.
• Advanced Targeting Capabilities: AI-powered targeting technology leverages first-party data and real-time activity to deploy dynamic experiences at scale.

“In nearly every conversation with clients, one theme consistently comes up: ‘Help me grow my email and SMS list faster.’  My guidance: mobile pop-ups are the single biggest thing that marketers should obsess over for new customer acquisition,” said Ross Kramer, CEO, Listrak. 

“For retailers, every visitor who leaves their site without converting represents lost revenue – and often, lost lifetime value. With Experience Builder, marketers can deliver person-first experiences that go beyond generic pop-ups, tailoring to each visitor’s behaviour, context, and journey to reach the right person, with the right message, at exactly the right moment.”

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