Givsly Launches Ad Solution To Turn Social Goals Into Action
When a consumer engages with an ad through a specified action, it triggers a charitable donation. Givsly, the advertising and marketing company announced the launch of its Good Advertising solution. Big Happy, MobileFuse, Teads and Undertone signed on as the first users during its beta phase. Good Advertising employs a variety of formats for advertisers […]
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When a consumer engages with an ad through a specified action, it triggers a charitable donation.
Givsly, the advertising and marketing company announced the launch of its Good Advertising solution. Big Happy, MobileFuse, Teads and Undertone signed on as the first users during its beta phase. Good Advertising employs a variety of formats for advertisers to leverage across their ads – whether it’s video, content or social, when a consumer engages with an ad through a specified action, it triggers a charitable donation.
Givsly is currently partnered with over 300 charitable organisations including the American Cancer Society, DonorsChoose, charity: water and more.
“As our guests’ societal and environmental expectations for brands rise, advertisers have an opportunity to differentiate themselves in a crowded market by putting their own values into action through donations that reward consumers for their valuable time and attention,” said Travis Freeman, SVP, Head of Media and Demand Generation at Inspire Brands.
Good Advertising can be easily integrated into preferred ad formats on video, connected TV (CTV), traditional/rich media display and social media. To assist in driving impact easily, Givsly assists ad tech clients in finding an aligned non-profit organisation and getting approvals. It also provides easy payment tools that deliver donations directly to the charitable organisation.
“As cause-related campaigns grow, we want to ensure there is no friction in the process so advertisers can seamlessly integrate this into their overall strategy.” said Chad Hickey, Founder and CEO, Givsly.
