Frasers Hospitality Integrates Sabre's SynXis Retailing

By leveraging the capabilities of Sabre's SynXis Retailing, Frasers Hospitality aims to elevate the overall guest experience.

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  • Sabre Hospitality, a division of Sabre Corporation , a software and technology provider powering the global travel industry, and Frasers Hospitality, a global investor and operator of serviced apartments and hotel residences, announced a strategic partnership to deploy Sabre Hospitality’s latest solution, SynXis Retailing.

    This solution is part of Frasers’ retailing strategy and marks a pivotal step in its commitment to retail innovation and superior guest services.

    “We are thrilled to partner with Frasers Hospitality in revolutionising the guest experience and driving revenue growth through SynXis Retailing,” said Scott Wilson, President, Sabre Hospitality. “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavour, as it allows hospitality companies to not only offer accommodation but also to curate personalised experiences and ancillary services tailored to individual guest preferences.”

    The collaboration represents a significant milestone as both Sabre Hospitality and Frasers Hospitality continue to build upon a strong partnership which was established in 2009. With the introduction of Sabre Hospitality’s Retail Studio, Frasers Hospitality has enrolled one of its properties in the Preferred Launch Partnership program as a pilot to tap into the capabilities of SynXis Retailing to elevate the overall guest experience.

    Also Read: Sabre Debuts SabreMosaic

    The outcome of the program has surpassed expectations, with the pilot property reporting a significant increase in ancillary revenue. It also complements the existing SynXis Booking Engine which offers a more personalised guest experience and seamless booking process via Frasers Hospitality’s platform.

    SynXis Retailing provides hospitality players with the ability to “sell anything,” presenting an opportunity to introduce new revenue streams to properties with limited amenities, such as serviced residences. This flexibility enables hoteliers to enhance offerings for guests across their portfolio, from policies and services to food and beverage options, and even activities and experiences from third-party suppliers.


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