Dubai PodFest Keen on Expansion of Podcasting In The Region
The Dubai PodFest, the first event of its kind dedicated to podcasting in the region, was recently held at the Dubai Press Club. It brought together more than 200 prominent podcasters and audio content creators, in addition to leading organisations in the sector. Mona Al Marri, President, Dubai Press Club said, “As part of our […]
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The Dubai PodFest, the first event of its kind dedicated to podcasting in the region, was recently held at the Dubai Press Club. It brought together more than 200 prominent podcasters and audio content creators, in addition to leading organisations in the sector.
Mona Al Marri, President, Dubai Press Club said, “As part of our efforts to support Dubai’s vision to embrace the latest advancements in the media sector…Events like these are critical for generating new insights on accelerating the sector’s growth in the region.” Al Marri stressed the importance of strengthening the growth of the sector and further enhancing the quality of podcasting content in the region.
Participants in the first session of the event, ‘The Future of Podcasting’, discussed ways to widen the audience for podcasting and the challenges facing podcasting in the region, importance of using the right tools, and the need for storytelling skills.
During a second panel discussion ‘New Avenues for Content Creators’, participants shared their insights on the opportunities available for content creators in the MENA region, enhancing the diversity of music content on podcast platforms, as well as the impact of the global pandemic on the consumption of digital music and entertainment.
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The third session ‘Podcast Platforms’ discussed the distribution of ad revenues among podcasters and podcast platforms and the key marketing tools available to maximise reach and income. The session also examined what podcast platforms offer content creators.
On the sidelines of the event, podcast network and cultural consultancy Dukkan Media announced the launch of a podcast about Non-fungible tokens (NFTs) titled ‘Show Me Your Wallet’. To be hosted by Co-founder of Dukkan Media Reem Hameed, the first of its kind podcast in the MENA region will share weekly highlights of the NFT world in a short and fast format.
Additionally, the Government of Dubai Media Office (GDMO) announced the launch of Dubai Edition, a podcast programme focused on sharing compelling stories from Dubai.
Dubai Edition, which was conceived as part of GDMO’s efforts to embrace the latest advancements in the media sector, aims to share the unique stories of achievement, innovation and creativity emerging from the emirate with a global audience.
In the coming period, Dubai Edition will feature a variety of interviews and talk shows with prominent figures in the Dubai community, organised by Dubai Press Club and Brand Dubai, the creative arm of the Government of Dubai Media Office.
