Datasembly Unveils New Product Matching Service
The new product offering is available alongside the popular Grocery Price Index (GPI) Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced the introduction of a new service: Product Matching. Building upon its product portfolio, Datasembly continues to lead the industry in collecting and harmonising retail product […]
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The new product offering is available alongside the popular Grocery Price Index (GPI)
Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced the introduction of a new service: Product Matching. Building upon its product portfolio, Datasembly continues to lead the industry in collecting and harmonising retail product data at scale to unlock new levels of analysis and optimisation.
Powered by Datasembly’s comprehensive data collection, the Product Matching service offers the largest base of the highest-quality product matches that provide instant clarity into the competitive product landscape while solving a notoriously difficult challenge to keep product matching collections fresh through a first-ever proprietary match maintenance engine.
Datasembly’s Product Matching combines the power and scale of the company’s data with machine learning to identify matching products across the entirety of the market. This includes matches between private label products and matches from private label to national brands.
The company has created a database of over 75 thousand universal matches and is expanding daily. As the fastest and most robust way to understand like products across the marketplace, Datasembly’s Product Matching is a critical solution for both retailers and CPGs who are navigating one of the most volatile consumer resets in recent history.
“While inflation continues to permeate our lives affecting everything from the stock market to the price of eggs, it has become incredibly hard for retailers, CPGs and even consumers to keep up,” said Ben Reich, Datasembly CEO. “With the unprecedented rise of grocery prices and the subsequent growth of private label products, real-time tracking of competitor products and assortment data has become a critical need for our partners. Our new Product Matching platform arms CPGs and retailers with a fast and reliable tool that offers transparency into the marketplace, allowing them to glean insights that are more important now than ever as we battle with an unsettled economy.”
This new product offering is available alongside the popular Grocery Price Index (GPI), a free interactive resource with the widest set of standard metrics to help retailers better understand industry pricing trends.
