Cordial Previews Cordial AI

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Cordial, a marketing platform provider, has unveiled the foundational phase of Cordial AI, a set of tools providing generative, predictive and prescriptive artificial intelligence capabilities.

Cordial AI features include the following:

• Generative, for subject lines and content across channels, customised for content tone and length.
• Predictive, to optimise user experiences via machine learning-based behavioural predictions and customer propensity, identify preferred channels, predict buying habits, and recommend products.
• Prescriptive, to surface next-best actions for customers, highlight missed opportunities in campaign strategies, and suggest messaging experiments to improve marketing.

“AI is a platform shift and will revolutionise every aspect of our world, including marketing,” said Matt Howland, chief product and engineering officer of Cordial, in a statement. “This release is only the beginning. As we progress along our robust AI roadmap, we aim to empower marketers with a better understanding of their customers and the tools to adapt and deliver true personalised one-to-one marketing journeys with great scale and efficiency.”