CelcomDigi AI Experience Centre Drives Malaysia’s Digital Transformation

The CelcomDigi AI Experience Centre (AiX) will leverage emerging technologies like 5G, XR and AI to drive Malaysia’s digital transformation.


  • CelcomDigi AI Experience Centre (AiX) has launched a one-stop immersive innovation hub to inspire and advance world-class digital solutions across diverse sectors, driving Malaysia’s digital transformation.

    CelcomDigi CEO Datuk Idham Nawawi said AiX will serve as a focal point for cross-industry collaborations, leveraging emerging technologies such as 5G, artificial intelligence (AI), extended reality (XR), robotics, analytics and metaverse.

    “This collaborative facility is designed to spur rapid technology advancements and growth of new digital start-ups, enterprises and future skills to build a flourishing innovation ecosystem and fuel Malaysia’s digital transformation,” said Nawawi. He added that CelcomDigi has invested RM55 million with notable global tech and local partners.

    “We will continue to invest in the infrastructure, partnerships, and competencies needed to support Malaysia through the rapid tech changes around us. We are determined to spur digital transformations across industries and ensure the benefits of 5G, AI, and emerging technologies are realised for all Malaysians,” he added.

    Idham said AiX provides an immersive experience combining sight, sound and touch, and features real-world solutions ready for immediate deployment. Built on a model of constant evolution and partnership, the technology and showcases will be refreshed periodically to bring new experiences to visitors and is set to be the epicentre of co-creation to enable rapid experimentation and development of new technology solutions for the market.

    The AiX is also home to AI-RA, the first AI digital human and resident co-host of the centre’s immersive tours. “While AI-RA interacts with visitors and explains the diverse use cases on display, she is accompanied by a family of autonomous robots,” Idham said.

    These robots perform tasks such as perimeter surveillance, goods delivery, entertainment, and personal assistance, demonstrating the power of combining AI and robotics to improve convenience for work, life and play.

    Also Read: Singtel, SK Telecom to Collaborate on Next-Gen Solutions Including 6G

    Meanwhile, Communications Minister Fahmi Fadzil said AiX is a vital step towards realising Malaysia’s vision of a digital and innovative environment. “It provides a platform to showcase our progress and inspire others to push the boundaries of what is possible. As a hub of innovation, it will foster partnerships and collaborations across industries, academia and government, catalysing the growth of a thriving digital ecosystem,” said Fadzil.

    He also mentioned that the driving force behind this progress is 5G technology, which is fundamental to Malaysia’s goal of becoming a leading digital nation. 

    “The power of 5G lies in its ability to unlock the potential of technologies such as Mobile Edge Computing, Al, Cloud, and internet of things (IoT), enabling ground-breaking innovations in smart cities, digital healthcare, e-learning, and more,” he said.

    Fahmi added that by leveraging AI to automate processes such as data entry, application processing, record management, and storage, users will not only save time and resources, but also reduce the likelihood of human error. “Civil servants can enhance their digital competencies and agility, and advance their careers by using their time to complete these tasks to upskill and retrain,” he said.

    AiX, located at CelcomDigi Hub in Subang Jaya’s Hi-Tech Park, features two main spaces where The Infinity provides immersive digital society simulations using cutting-edge audio-visual technology, while The Gallery showcases real-world industrial use-cases across eight sectors. Among the 45 solutions featured, 13 are live pilot projects being tested with enterprises in Malaysia.


    More Like This