Careem Invests in elmenus For Super App Expansion
Careem is investing an undisclosed sum in a leading Egyptian food-delivery app, elmenus. The partnership connects customers with more than 12,000 eateries in five Egyptian cities. Careem co-founder and CEO Mudassir Sheikha “We’ve been very impressed with the elmenus teams’ drive and purposeful approach to building a successful food business. This partnership is an important […]
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Careem is investing an undisclosed sum in a leading Egyptian food-delivery app, elmenus. The partnership connects customers with more than 12,000 eateries in five Egyptian cities.
Careem co-founder and CEO Mudassir Sheikha “We’ve been very impressed with the elmenus teams’ drive and purposeful approach to building a successful food business. This partnership is an important step on our journey to launch our Super App across the region. The growth potential for online food delivery in Egypt is vast and elmenus will extend our reach in one of our largest ride-hailing markets.
The Dubai-based company follows Egyptian payment firm Fawry and the former CEO of Just Eat in committing funds to elmenus, which was founded about a decade ago as an online directory before adding deliveries in 2018. It counts Delivery Hero SE’s Talabat and Jumia Technologies AG among its competitors.
Careem said the agreement with elmenus was a further step in launching its Super App across the region. In the United Arab Emirates, the function offers 11 services that include ride-hailing, food and grocery delivery and payments.
