Allant Group Launches Audience Management Platform+
AMP+ is a market-defining platform designed to harmonise data sources and assemble, aggregate, and activate audiences quickly
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Allant Group LLC, a data-driven journey orchestration solution provider and a VntCap Technologies LLC company, announced the launch of its Audience Management Platform (AMP+). AMP+ is a streamlined, first-of-its-kind, end-to-end analytics data platform built for the marketer and underpinned by a hyper-fast query engine designed for ‘no code’ reporting, analytics, segmentation, and data processing.
AMP+’s directional approach to data is geared towards providing marketers, data analysts, and campaign managers with advanced data capabilities without the need for developers. Its native speed-of-compute gives marketers true train-of-thought analysis as they work with granular, atomic-level data in an iterative and agile environment. The actualisation of this data then gives marketers the ability to take action on their discoveries immediately. AMP+ has integrated modelling capabilities which reduce the effort and time needed by data science teams to go from data ingest to ready-to-model. Additionally, automated audience profiling enables a marketer to get a quick start against gigantic data sources, such as the US census data, and then be able to understand how their segments, audiences, and campaigns profile against it.
“The challenge ‘Marketing Clouds’ continue to create is their inability to make data easily accessible and manageable for marketers,” said Keith Scheer, SVP of Product & Innovation at Allant Group. “We built AMP+ to simplify the complex ingestion of large and less than clean data sources so they can be activated without the necessity of writing SQL by the busy marketer themselves. The AMP+ user interface is loaded with hundreds of built-in automation accelerators to assist in getting targeted campaigns with higher-performing audiences in-market quicker.”
AMP+ brings together the people, process and technology to put a brand’s first-party data at the centre of its audience orchestration strategy.
