CMOs Are Burning Out and Martech Might Be to Blame
In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.
Chandni U
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Campaign Orchestration
CMOs Are Burning Out and Martech Might Be to Blame
In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.
Chandni U
AI & Machine Learning
Martech Leaders Break Down the Real Impact of AI
From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
Staff Writer
Conversational AI
7 Hard Truths About Building AI Products That Last
It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.
Chandni U
Campaign Orchestration
Brands Use Context Engineering to Appeal to Answer Engines
Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands who embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
Yolande D'Mello
Campaign Orchestration
The Big Opportunity: Redesigning Your Marketing Workflow Around AI
From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.
Anushka Pandit
Featured
Beyond Installs: Smarter Segmentation Is the New Mobile Growth Lever
In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.
Anushka Pandit
CX
Why Brands That Don’t Own Their CX Data Are Flying Blind
Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.
Chandni U
Campaign Orchestration
How to Control Generative AI Content for Brand Integrity
AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.
Murat Korkmaz
Attribution
Does GEO Render Traditional SEO Redundant?
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
Ashutosh Zutshi
Featured
Can GenAI Organise The Unorganised Web?
GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.
