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Google-to-allow-Android-users-to-opt-out-of-ad-tracking,-following-Apple

Google to allow Android users to opt-out of ad tracking, following Apple

Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent.  The move...
NinjaCat-Releases-Campaign-Monitoring,-Offering-Digital-Marketers-Automated-Budget-and-KPI-Tracking

NinjaCat Releases Campaign Monitoring with Automated Budget and KPI Tracking

The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels...
Invoca-Acquires-DialogTech-to-Become-the-1-Conversation-Intelligence-Platform-with-$100M-in-Revenue

Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech

Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With...
First-to-Zero,-The-Perfect-Data-Journey

First to Zero, The Perfect Data Journey 

We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer...
HL-Can-CDPs-Break-Data-Silos

Can CDPs Break Data Silos? 

Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what...
Chinese Ad Tech Attempts Bypassing Apple’s new App Tracking Transparency

Chinese Ad Tech Attempts Bypassing Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it. ATT is due...
Real-time Data Analysis for Better Business Decisions

Real-time Data Analysis for Better Business Decisions

With the exponential growth of cloud computing and data storage market, Middle East regions must utilise real-time data analytics for effective business decisions. Due to...
Top 5 Emerging Machine Learning Use Cases with Customer Data

Top 5 Emerging Machine Learning Use Cases with Customer Data

Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how...

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software for Beauty, Fashion, and Lifestyle...

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to...

How Location Analysis Helps Data-driven Marketers

SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered...

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