Filter by Date
Filter by Section
Filter by Topic
Filter by Tag
Filter by Content Type
Filter by Author
Search results for data tracking
AdRoll Expands Advertising Capabilities through ChatGPT Ads Pilot
By Sophia Bennett (4 days ago)
The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.
6sense Launches Four Innovations to Strengthen Agentic GTM
By Sophia Bennett (5 days ago)
6sense MCP Server brings 6sense intelligence directly into any MCP-compatible AI agent — Claude, ChatGPT, Writer, Agentforce, and others.
Active Attention Involves Deliberate Decision-Making
By Ashutosh Zutshi (August 06, 2026)
According to Roxana Nicolescu, VP, Brand Marketing & Social Media (Global), Wego.com, attention is not necessarily disappearing; it is becoming more fragmented, selective and rapidly reallocated between feeds, creators, searches, messages and cultural moments.
RainFocus Launches Sales Module for Event-Driven Selling
By Sophia Bennett (August 03, 2026)
The new module by RainFocus gives enterprise revenue leaders spend control, AE accountability, and cleaner data inputs for pipeline attribution.
Universal Ads Adds Audience and Mobile Measurement Partners to Premium TV
By Sophia Bennett (August 03, 2026)
Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.
Amaze Partners with BIGtoken to Enhance Creator Monetisation
By Sophia Bennett (July 29, 2026)
New infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
Rival Technologies Unveils MCP and Syndicated Intelligence Offering
By Sophia Bennett (July 28, 2026)
Rival's approach combines conversational technology, consulting expertise and high-quality audiences to help organisations build customer knowledge.
Quantum Metric Launches Felix Agentic for Enterprise Analytics
By Sophia Bennett (July 20, 2026)
The updates reflect Quantum Metric's continued investment in the platform infrastructure enterprises need to move faster from digital signals to intelligent action.
Why Most ABM Programmes Fail, and the 18-Month Fix
By Anushka Pandit (July 17, 2026)
Fullfunnel.io Co‑Founder Andrei Zinkevich unpacks why most ABM programmes quietly fail, how to merge demand gen and ABM into a single Allbound revenue engine, and why human‑first selling — not AI‑generated cadences — is still what wins complex B2B deals.
You Added Streaks. Retention Is Still Flat. Here's Why
By Olha Kashpur (July 09, 2026)
Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.
Storika Secures Seed Funding to Scale AI Creator Marketing Platform
By Sophia Bennett (July 07, 2026)
Powered by an AI orchestration layer that automates the full influencer campaign lifecycle, the platform will use the funding to accelerate US market expansion.
Why Identity Confidence Matters More Than Identity Resolution
By Brian Burke (July 01, 2026)
As AI reshapes customer engagement and fraud grows more sophisticated, businesses need more than identity resolution. Identity confidence is emerging as the foundation for trusted personalisation, security, and long-term customer relationships.
Provarity Announces Strategic Partnership with Consensus
By Sophia Bennett (June 08, 2026)
The Provarity-Consensus partnership signals a commitment to modernising presales, turning fragmented, manual processes into a scalable engine for revenue growth.
Ampersand Partners with Fandango and Kochava
By Sophia Bennett (June 03, 2026)
The new Ampersand-Fandango-Kochava solution enables studios to reach high-intent audiences and prove performance from TV exposure to verified ticket purchase.
Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations
By Sophia Bennett (June 01, 2026)
The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.
CTM Announces New Ad Platform Integrations
By Sophia Bennett (May 28, 2026)
CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.
Robot.com Introduces Next-Generation of R-ads
By Sophia Bennett (May 21, 2026)
R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.
Mixpanel Introduces Mixpanel AI
By Sophia Bennett (May 14, 2026)
Mixpanel AI monitors the product continuously and surfaces insights and issues before teams think to ask, combining specialised AI agents, a business-aware Context Engine, and native integrations with the tools teams already use.
The Rise of ‘System of Action’: Rethinking CRM for the AI Era
By Ashutosh Zutshi (May 13, 2026)
Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.
WRITER Unveils Event-Based Triggers for Enterprise AI Agents
By Sophia Bennett (May 04, 2026)
The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
Klaviyo Launches Custom Skills to Expand Customer Agent Capabilities
By Sophia Bennett (May 04, 2026)
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
The New Rules of Marketing in a Zero-Click, AI-Mediated World
By Michele Nieberding (May 04, 2026)
As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
Rakuten, impact.com Partner to Modernise Performance Marketing
By Sophia Bennett (April 29, 2026)
The new collaboration between Rakuten and impact.com combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem.
PubMatic Integrates Creative Innovation Suite into AgenticOS Platform
By Sophia Bennett (April 24, 2026)
In this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.
Synup Launches Synup MCP
By Sophia Bennett (April 22, 2026)
With Synup MCP, agencies can build AI-powered workflows that manage listings, respond to reviews, publish social content, and analyse local search performance, all through a single, standardised protocol.
Webflow Unveils Webflow AEO to Boost Brand Visibility in AI Answer Engines
By Sophia Bennett (April 15, 2026)
Webflow AEO, now in private beta, uses AI agents to bring measurement, recommendations, and execution directly into Webflow, so teams can go from insight to shipped improvements quickly and seamlessly.
OpenAI Partners with Smartly to Bring Conversational Ads to ChatGPT
By Sophia Bennett (April 03, 2026)
The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
Conductor Delivers Next-Generation AI Search Performance
By Sophia Bennett (April 02, 2026)
Powered by Conductor’s unified data engine, AI Search Performance connects AI visibility with the content driving citations, the audiences interacting with that content, and the competitive landscape shaping the conversation.
Impartner Unifies Partner Marketing Automation with AI and AdTech
By Sophia Bennett (April 01, 2026)
Through its predictive AI integration, Impartner enables fully automated optimisation across keywords, bids, audiences, and budgets using the big data and conversion data from all partner campaigns together across all geographics.
Amplitude’s CEO Spenser Skates on How Agents are Transforming Product Analytics and Growth
By Sophia Bennett (April 01, 2026)
Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.
Algolia Enhances Shopify Integration
By Sophia Bennett (March 24, 2026)
Algolia expanded customisation within Shopify App Blocks, giving merchants greater control over how search behaves without requiring a storefront rebuild.
Aprimo Unveils Agentic Digital Asset Management (DAM) System
By Sophia Bennett (March 19, 2026)
Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.
Optimisation or Reinvention? The Debate Splitting SEO
By Ashutosh Zutshi (March 19, 2026)
As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
Smartly Signs Letter of Intent to Acquire INCRMNTAL
By Sophia Bennett (March 18, 2026)
The integration will translate incrementality signals into real-time planning and optimisation within Smartly, helping brands and agencies allocate budgets with confidence.
Spreetail Introduces BEx, the Brand Experience Portal
By Sophia Bennett (March 12, 2026)
BEx provides real-time visibility across sales, advertising and inventory, providing greater transparency into brand performance
Netflix Expands Capabilities of Netflix Ads Suite
By Sophia Bennett (March 10, 2026)
Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.
AirOps Rolls Out New Suite of Enterprise Integrations
By Sophia Bennett (March 04, 2026)
Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.
Beyond Installs: What Metrics Should App Marketers Track?
By Ashutosh Zutshi (February 14, 2026)
Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.
Replug’s Lorenzo Rossi on Why Smarter Tracking & Creative Testing Beat Rising CPAs
By Sophia Bennett (February 11, 2026)
Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
The 10 Essential CMO Skills Every Modern Marketing Leader Needs
By Carl Ronander (February 09, 2026)
Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.
Buyer Ubiquity: Three Strategy-bending Retail Shifts
By Yolande DMello (December 15, 2025)
Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.
Emotions, Experiences, and the Evolving Saudi Consumer
By Ashutosh Zutshi (November 11, 2025)
Marketing leaders from Team Saudi, Asma Hospitality, MSQ Middle East, and Cenomi Centres share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.
Social Media as a Performance Powerhouse
By Sophia Bennett (October 25, 2025)
Karla Zaldivar, Global Social Media Insights Manager, Booking.com, shares how Booking.com uses influencer tiers, engagement metrics, and data-driven benchmarks to measure impact and drive meaningful social media performance.
How LLMs Are Reshaping Marketing Strategy and Decision-Making
By Ashutosh Zutshi (October 06, 2025)
Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.
Micro-behaviours Are Shaping the Future of Mobile Apps
By Ashutosh Zutshi (August 26, 2025)
Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.
App Engagement and User Retention Best Practices
By Sophia Bennett (August 08, 2025)
Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.
Value Over Volume for Smarter Mobile Engagement
By Anushka Pandit (August 04, 2025)
As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.
Returns Are Rising: What Retailers Can Learn from ASOS’ Crackdown
By Richard Hanscott (July 25, 2025)
As return rates soar in online retail, ASOS’ controversial customer ban puts a spotlight on the need for smarter, fairer return strategies. How can technology and transparency help retailers cut costs without compromising customer loyalty?
How to Control Generative AI Content for Brand Integrity
By Murat Korkmaz (July 07, 2025)
AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.
AI as the UA Optimiser: Smarter Targeting, Faster Iteration
By Ashutosh Zutshi (June 26, 2025)
As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…
The ATT Effect: How Mobile Marketers Win with Consent
By Martechvibe Editorial (June 10, 2025)
The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.
Composability 2025: Shifts in Martech Stack Gravity
By Frans Riemersma (May 26, 2025)
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
25 MarTech Innovators Injecting Agentic AI into the Suite
By Ashutosh Zutshi (May 23, 2025)
Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.
Smarter, Safer, Faster: How Financial Brands Can Win at Customer Acquisition in 2025
By Nicky Senyard (May 21, 2025)
Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.
Media Waste Isn’t an Accident — It’s a Choice
By Chandni U (May 15, 2025)
From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.
Optimising Ad Campaigns: Growth, Retention, and Everything in Between
By Anushka Pandit (April 22, 2025)
From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.
Why is RMN Proving to be More Effective than Traditional Ad Space?
By Anushka Pandit (April 01, 2025)
Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
Hyper-Personalisation: Game-Changer or Customer Trap?
By Rohit Chandrasekar (March 17, 2025)
Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.
Alignment, Mutual Value, and Clear Execution: The Key to Partner Success
By Anushka Pandit (March 06, 2025)
Shared goals, clear priorities, and constant communication will ensure cross-functional success with internal and external partners.
RMNs Fuel CPG Growth with First-Party Data at Purchase
By Chandni U (March 05, 2025)
The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.
How to Scale a Fintech Company in a Volatile Market
By Matic Jug (February 26, 2025)
Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.
Conversational Analytics Fuel Responsive, Adaptive Contact Centres
By Sumair Sayed (June 16, 2023)
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
3HOUSE.io Adds Trending Topics Feed, Portfolio Tracking Tools
By Sophia Bennett (May 30, 2023)
This provides investors with insights into the latest trends and opportunities in the digital asset investment space, enabling them to make informed decisions based on real-time data.
Can UK-Based Financial Companies Win The CX Battle?
By Chandni U (May 25, 2023)
The financial services industry in the United Kingdom is having a moment. Martechvibe puts together an expert guide of the voices of BFSI industry leaders to help organisations assess and reimagine their customer experience strategies.
Be More Relationship-Orientated, Not Transactional
By Chandni U (May 24, 2023)
John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.
Precisely Launches EngageOne RapidCX
By Sophia Bennett (May 18, 2023)
RapidCX empowers organisations to provide data-driven, personalised, communications.
Evaluating Real-time CX: Consumer Perception vs Brand Reality
By Jonathan Moran (May 18, 2023)
What does it take to power a truly real-time customer experience? More than just data collection. Let’s start there.
How To Earn Maximum ROI Through Influencer Marketing
By Kaumudi Kashikar Gurjar (May 12, 2023)
In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth. 
Zendesk Launches Conversational Commerce
By Sophia Bennett (May 12, 2023)
Zendesk is also deepening its partnerships with Meta’s WhatsApp and Shopify.
Balancing Personalisation and Privacy in the Digital Age
By Fabrice Martin (May 09, 2023)
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
The Cookie Crunch: How Brands Can Personalise Experiences When Browsers Won’t Help
By Massimiliano Ciccone (May 05, 2023)
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
StackAdapt Releases ABM Targeting And Measurement
By Sophia Bennett (May 03, 2023)
The B2B solution enables users to target high-value audiences based on account lists and firmographic and persona-level data. StackAdapt, providers of a self-serve programmatic advertising platform, introduced a self-serve, in-platform B2B solution for account-based marketing targeting and measurement,  It enables users to target high-value B2B audiences based on account lists and firmographic and persona-level data. […]
HG Insights Launches LinkedIn Connector
By Sophia Bennett (May 02, 2023)
Users can add HG’s company-level insights and apply technology filters to audience segments within LinkedIn Campaign Manager. HG Insights, a provider of data-driven insights, has integrated its HG Platform with LinkedIn to enable users to leverage insights from the HG dataset within LinkedIn advertising campaigns. The HG Insights LinkedIn Connector allows users to create customised […]
Datasembly Unveils New Product Matching Service
By Sophia Bennett (May 01, 2023)
The new product offering is available alongside the popular Grocery Price Index (GPI) Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced the introduction of a new service: Product Matching. Building upon its product portfolio, Datasembly continues to lead the industry in collecting and harmonising retail product […]
Is Your Consumer Listening Omnichannel?
By Yolande DMello (May 01, 2023)
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.
Do You Have a Unified View of Customer Interactions?
By Sophia Bennett (April 28, 2023)
What would an ideal CX tech stack look like? Hassan Hamdan, Chief Technology Officer, Unifonic offers his insights on AI-powered solutions to increase CX performance and build engagement capabilities. 
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (April 21, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Microsoft Adds Copilot To Microsoft Viva Microsoft introduced generative […]
Habu Partners With Google Cloud
By Sophia Bennett (April 21, 2023)
With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]
Disruptive Brands Challenge The Status Quo
By Chandni U (April 11, 2023)
Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.  Do financial banks track quantitative customer data points and benchmark their […]
Five9 Expands Partnership With Invoca For Insightful Customer Journeys
By Sophia Bennett (March 27, 2023)
This expanded partnership enables Five9 to resell Invoca PreSense, delivering a solution that provides contact centre agents with a complete, pre-call picture of a customer’s digital activity. Five9, a provider of the Intelligent CX Platform and Invoca, a AI conversation intelligence provider, announced that they have expanded their strategic partnership to deliver a solution that […]
CallTrackingMetrics Introduces AskAI With ChatGPT
By Sophia Bennett (March 23, 2023)
Since CallTrackingMetrics has integrations with tools like HubSpot, Google, and Salesforce, insights gathered from AskAI can be pushed to other platforms. CallTrackingMetrics, a conversation analytics company, launched AskAI, powered by Open AI’s ChatGPT to extract additional value from customer conversations. “As businesses face increasingly challenging economic times, it’s essential to find ways to work smarter, […]
How Does CDP Help Brands Comply with GDPR Requirements?
By David Raab (March 14, 2023)
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
AfterShip Launches Personalisation For Shopify
By Sophia Bennett (March 13, 2023)
AfterShip Personalisation supports more than a dozen recommendation types and includes several promotion tools, such as countdown timers, discount codes, and free shipping bars. AfterShip, provider of a customer experience platform for ecommerce, has launched Aftership Personalisation, an upsell and cross-sell solution for Shopify storefronts that provides onsite offers on the Product, Cart, Post-purchase, and […]
Master the Art of Measuring Branding Campaigns
By Yogesh Kotari (March 09, 2023)
Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives.   Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]
Mitgo Launches Takeads, A Privacy-First Advertising Platform
By Sophia Bennett (March 06, 2023)
Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]
Quickbase Unveils AI-Powered Capabilities For Complex Work Efficiency
By Sophia Bennett (March 03, 2023)
These new capabilities, including Gantt Chart for holistic project support and ‘Smart Builder’ AI recommendations, help organisations accelerate project timelines and delivery with new tools  Quickbase, the application platform for dynamic work, announced new product capabilities and enhancements to help organisations make smarter business decisions and successfully deliver highly complex projects faster. These new capabilities, […]
How Marketers Can Optimise Their CTV Ad Campaigns
By Paul Wright (March 03, 2023)
As this new CTV paradigm takes hold, some advantages emerge. Traditional cable operators can only track the number of views and viewer location, which is not the richest set of insights in today’s consumer markets, where individualisation is a must-have. OTT platforms perform much better in gathering data in terms of both quantity and quality.  […]
Full Circle Insights Partners With 6sense
By Sophia Bennett (March 01, 2023)
Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. Full Circle Insights, a provider of marketing and sales performance measurement solutions and 6sense, the platform for B2B organisations […]
Wrike Joins The HubSpot App Marketplace
By Sophia Bennett (February 23, 2023)
Through this integration, marketing and product teams will better understand how they can help sales teams meet their targets, creating more revenue-generating opportunities and greater efficiencies across the business. Wrike, a work management platform, announced that it is now listed in the HubSpot App Marketplace.  The two-way sync between Wrike and HubSpot, the customer relationship […]
ScaleOut Software Adds Simulation Capabilities
By Sophia Bennett (February 22, 2023)
It offers several benefits to data analysts and managers in a wide range of industries, including telematics, logistics, security, healthcare, crime prevention, and financial services. ScaleOut Software announces new device modeling and simulation capabilities for its ScaleOut Digital Twin Streaming Service. These capabilities extend the service’s ability to perform real-time analytics at scale using digital […]
How Do You Fare Against The Competition?
By Erin Pearson (February 22, 2023)
Competitive intelligence (CI) is the process of gathering and analysing information about your competitors, industry, and market. It allows companies to identify opportunities, threats, and risks; and make informed decisions to stay ahead of the competition. Companies that track their CI see a 60% increase in leads by reframing their position in relation to marketing […]
Consistent Omnichannel Service Is Still A Concern
By Sumair Sayed (February 21, 2023)
Martechvibe spoke to Mostafa Kamel - Head of User Experience | Mrsool about how various technological advancements can help brands improve CX, omnichannel service, and CX strategies.
Automated Advertising platform Shirufune Launches In North America
By Sophia Bennett (February 21, 2023)
Companies in the United States and Canada can use the same multichannel advertising optimisation tools and manage online ad campaigns in half the time, and with half the personnel. Shirofune announced that its automated advertising platform is now available to agencies and marketing professionals in North America. Shirofune is already the dominant advertising management platform […]
Achieving Maximum ROI From Personalised Customer Experiences
By Greg Kihlström (February 21, 2023)
Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers can more effectively target their messages and create more meaningful customer experiences that drive purchasing decisions while strengthening loyalty over time—which are both vital […]
Lumina Datamatics Launches Cloud-Based Solution For Alt Text
By Sophia Bennett (February 17, 2023)
Lumina Datamatics’ ARTY helps publishers create high-quality alt text for images and reutilise existing alt text. ARTY helps reduce time to market and provides cost savings to publishers. Lumina Datamatics, a strategic partner to global publishers providing content, analytics, and technology solutions, has launched ARTY, a cloud-based workflow solution that helps publishers create, manage, and […]
Can AI Help You Pick The Right Influencer?
By Yash Raaj (January 27, 2023)
Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles with fake followings, identify patterns of interest and amplify brand messages Audiences are smarter than ever and less impressionable to cookie-cutter marketing tactics. If you are a brand that is looking […]
Can Trust Drive Tangible Revenue?
By Yolande DMello (January 25, 2023)
Consent Management Platforms can help marketing teams drive measurable results. As third-party cookies are phased out, it’s increasingly important to ask consumers to opt-in to sharing data directly, with the option to opt-out as easily. Within the organisation, trust percolates to the culture that flows towards customers via service, products and marketing. Outside, it drives […]
How Voice Commerce Transforms Online Retail
By Roman Davydov (January 24, 2023)
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Loyalty In a Data Privacy-Centric World
By Kaumudi Kashikar Gurjar (January 11, 2023)
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
Is Batch and Blast Holding You Back?
By Yolande DMello (January 10, 2023)
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy WHAT’S THIS STORY ABOUT? Personalisation is a top marketing priority but executing the strategy can be a challenge. We […]
CES 2023: 5 Top Immersive Tech Announcements For Marketers  
By Khushbu Raval (January 10, 2023)
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
WeBranding Launches AI-powered Digital Marketing Platform
By Sophia Bennett (January 05, 2023)
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
RateGain Enters Into An Agreement To Acquire Adara
By Sophia Bennett (January 04, 2023)
The acquisition will help organisations access the most comprehensive travel intent, pricing, and inventory data to achieve higher ROI RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement to enhance […]
What Is Causing Your Data Roadblock?
By Sophia Bennett (December 28, 2022)
2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]
Top Five Data Trends That Shaped Mobile App Marketing In 2022
By Sophia Bennett (December 28, 2022)
AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]
CPA In 2023: What Trends Will Define The Partnership Industry
By Zeid Nasser (December 26, 2022)
During 2022, partner (affiliate) marketing continued to grow in the MENA region, driven by the fast-paced increase of the ecommerce market and the emergence of innovative publishing channels. Brands are no longer content with the simple benefits of the CPA model. Recent regulatory changes and new challenges for the global economy are forcing them to […]
From Promotions to Emotions
By Aarti Chawla (December 22, 2022)
Customers are loyal based on pleasant feelings, encouraging reinforcement, and satisfying experiences. This justifies looking into the resources that will enable brands to gauge customer sentiment. The best brands on Earth have one thing in common: they care about their customers. They share robust emotional connections with them, and as brands develop newer initiatives, they […]
Matik Launches Matik App for Salesforce
By Sophia Bennett (December 19, 2022)
Matik, an automation platform for data-driven content, announced the launch of Matik App for Salesforce. With the app, Salesforce users will now be able to create personalised, data-driven Google Slides and Microsoft PowerPoint presentations for their prospects and customers, in minutes and without ever leaving their Salesforce instance. As the leading CRM, Salesforce is the […]
Precisely Partners with OneShield
By Sophia Bennett (December 19, 2022)
Precisely, a provider of data integrity, is partnering with OneShield, a digital core systems provider to property and casualty insurers, allowing customers of OneShield to take advantage of Precisely’s EngageOne RapidCX solution for all aspects of customer communications, from design through to delivery. OneShield’s cloud-based solutions provide a unified platform for insurance companies, combining core […]
Top Loyalty Experts In the Kingdom of Saudi Arabia  
By Khushbu Raval (December 09, 2022)
What distinguishes intelligent loyalty programmes from traditional rewards? Traditional rewards programmes are frequently based on cards and provide customers concrete benefits, such as a free item with every purchase or a prize for coming back. Simple psychology dictates that you gain more points by spending more money. A new breed of marketers is driving the […]
RollWorks Releases Open Beta Version Of Keyword Intent Feature
By Sophia Bennett (December 05, 2022)
Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]
Quantiphi Launches Qollective.CX for Enterprise Customers
By Sophia Bennett (December 02, 2022)
Quantiphi, an AI-first Digital Engineering company, launched the Qollective.CX platform that leverages AI to simplify experience management for enterprise customers. Quantiphi has had significant successes with Conversational AI, building CX enhancement solutions for all industry verticals, especially Healthcare, Banking & Financial Services, and Public Sector. The company deeply integrates with Google Cloud Contact Center AI […]
Driving Sustainable Customer Engagement with Kunal Badiani at MoEngage
By Yolande DMello (November 29, 2022)
As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball.  “Low satisfaction scores, increasing complaint volume and negative response to surveys might indicate a poor experience. The reason could be something as simple as not targeting preferred channels,” says Kunal Badiani, […]
Avoid These Ten Biggest Mistakes This Shopping Season 
By Kaumudi Kashikar Gurjar (November 24, 2022)
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
Demandbase Delivers ABM for HubSpot CRM and Microsoft Dynamics 365
By Sophia Bennett (November 21, 2022)
Demandbase, the Smarter GTM company for B2B brands, announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics […]
Can CXOs Be the Next CEOs?
By Sophia Bennett (November 17, 2022)
Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive profits, and boost brand loyalty. Here are the key takeaways. It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in […]
Bizzabo Launches Klik Experiential
By Sophia Bennett (November 14, 2022)
The SmartBadge enables face-to-face interactions supported by robust, intuitive technology to amplify the value of events for organisers, attendees and exhibitors. Bizzabo has launched Klik Experiential wearable onsite technology for events. Wearable technology enables the following: Attendees can check into sessions, download content, and optimise networking capabilities by exchanging contact information with exhibitors and other […]
Martech Spotlight: Coca-Cola
By Kumar Gandharv (November 10, 2022)
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
Basis Technologies Now Enables Cookieless Conversion Attribution
By Sophia Bennett (November 03, 2022)
Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions, even when third-party cookies are not supported. The pixel tracks both standard and cookieless […]
Martech Spotlight: KFC
By Kumar Gandharv (October 28, 2022)
Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC, the acronym for Kentucky Fried Chicken, is the de facto chicken fast-food restaurant chain worldwide. Headquartered in Louisville, Kentucky, the journey of KFC goes from a backroom in the fuel station […]
Travellers Are 2.45x More Likely To Click On Personalised Push Notifications
By Kaumudi Kashikar Gurjar (October 26, 2022)
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]
Five Big Takeaways From Vibe Martech Fest, Saudi Arabia
By Sophia Bennett (October 20, 2022)
#VMFKSA Vibe Martech Fest took place in Riyadh, Saudi Arabia, on October 18 and 19, 2022. In case you missed it, here are the big learnings from the summit Vibe Martech Fest, Saudi Arabia, was attended by over 150 marketers. The summit took on challenges like adapting to a modern marketing funnel, the evolving definition […]
Meet The Speakers At CX NXT, UAE
By Sophia Bennett (September 28, 2022)
With only a few weeks to go until the CX NXT’s UAE edition, Martechvibe highlights the global and regional CX experts that will be headlining the summit. The in-person summit will take place on November 16 and 17, 2022, at Dubai Marina, UAE. The summit will cover a wide range of topics, including customer experience, […]
Cars Are Simply Computers On Wheels
By Yolande DMello (September 26, 2022)
Today, 25 per cent of new cars produced are ‘connected’. By 2026, this number will increase to 60 per cent. Vilhelm Hedberg, Founder of ekar, speaks about cultural considerations, subscription plans and fueling the mobility market with data In an interview with Martechvibe, Vilhelm Hedberg, Founder of ekar, spoke about ekar’s journey,  and how it […]
Meet The Speakers At VMF in Saudi Arabia 
By Sophia Bennett (September 26, 2022)
Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a history of tracking and predicting where the martech landscape is headed through veteran voices. The evolution of marketing technology in the Kingdom is at a critical moment. Martech leaders in KSA […]
Intapp Partners With Equilar 
By Sophia Bennett (September 23, 2022)
Intapp clients can turn their current relationships into new business engines by marrying Equilar’s corporate leadership data. Intapp, a provider of cloud-based software for the professional and financial services industry, is partnering with Equilar to help investors and advisors expand the reach of their networks using trusted corporate leadership data. Intapp clients subscribing to Equilar’s […]
Martech Spotlight - ekar is Car Rental Simplified
By Kumar Gandharv (September 23, 2022)
The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming “key handover,” which requires the host and renter to meet physically. A recent McKinsey report revealed a shift in the automobile industry. The findings showed a significant decline in private car ownership and increased interest in shared mobility and rentals as it […]
Our Customer Churn Rate Averages 3.2% 
By Khushbu Raval (September 21, 2022)
In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]
Martech Radar: Influencer Marketing Platforms
By Aarti Chawla (September 16, 2022)
Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]
TripAdd Acquires Lithuanian Chatbot Innovator, Eddy Travels
By Sophia Bennett (September 12, 2022)
Eddy AI’s assistant uses machine learning technology for natural language understanding and personalisation. TripAdd, an ancillary service provider within the Blue Ribbon Bags Group, completed its multi-million dollar acquisition of Eddy Travels. The Blue Ribbon Bags Group plans to leverage their existing relationship with over 300 OTAs to promote the innovative TripAdd solution and Eddy […]
Will Your Martech Solutions Survive Market Shifts?
By Yolande DMello (September 06, 2022)
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
Firebolt Group Acquires Glimpse Analytics
By Sophia Bennett (August 22, 2022)
This acquisition will help Firebolt Group’s goal of providing meaningful data and real-time insights associated with our POS signage and materials. Firebolt Group, a global smart sign manufacturer and data capture partner for the experience economy, has acquired Glimpse Analytics, an emerging AI analytics and computer-vision-based experience tracking platform for the physical world. “This acquisition […]
Martech Radar: Top CEM Tools
By Aarti Chawla (August 19, 2022)
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Convertedin Raises $3 Million To Transform Data-led Marketing
By Sophia Bennett (August 11, 2022)
A marketing operating system for brands, Convertedin to launch operations in Brazil while expanding presence in Egypt and Saudi Arabia Convertedin, a marketing operating system for ecommerce brands, has announced it has raised a $3 million seed round from global and regional investors. This round was led by Saudi Arabia headquartered Merak Capital and saw […]
Martech Spotlight: Careem 
By Shivam Pandey (August 10, 2022)
The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]
Martech Radar: Top CDP Tools
By Aarti Chawla (August 05, 2022)
Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]
Does Retail Need Vendor Management Tools?
By Shivam Pandey (August 04, 2022)
Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers’ expectations. For consumers, customer satisfaction is a package deal, a culmination of all processes and people representing your brand— contact centre agents, delivery assistants, or the social media team. This means that all the vendors […]
Can Technology Unleash Creative Potential?
By Chandni U (August 03, 2022)
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
Martech Spaces: LinkedIn’s Power Over B2B Marketers
By Chandni U (August 02, 2022)
While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]
Why is Google Delaying the Cookie Deadline?
By Kaumudi Kashikar Gurjar (August 01, 2022)
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
July Round-Up: All The Tech News You Need To Know
By Khushbu Raval (July 30, 2022)
Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]
Data is The New Oil Paint: Scott Brinker 
By Sophia Bennett (July 28, 2022)
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
LivePerson Launches Contact Centre Conversation Mining
By Sophia Bennett (July 26, 2022)
LivePerson, a provider of customer engagement solutions, has launched Contact Centre Conversation Mining, a solution for tracking, measuring, and optimising customer experiences, powered by the Celonis Execution Management System. Contact Centre Conversation Mining helps companies transform conversational analytics into intelligent action. It combines process and conversational data from voice and digital interactions. With Contact Centre […]
How Audi Volkswagen Middle East Increased Aftersales Loyalty 
By Chandni U (July 25, 2022)
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
Martech Radar: Sales Enablement Tools
By Aarti Chawla (July 22, 2022)
Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]
Martech Radar: Top CRM Tools
By Aarti Chawla (July 15, 2022)
Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]
Meta Announces New Virtual Reality Login System
By Sophia Bennett (July 12, 2022)
Meta Platforms is modifying how users log onto its virtual reality headsets, backtracking on an earlier change to require accounts from the company’s flagship Facebook app on the devices while preserving links to social connections there. The company will roll out its new “Meta accounts” starting in August, Chief Executive Mark Zuckerberg said in a […]
AdQuick.com, OutPoint Partner For Revenue Lift Modeling In OOH Advertising
By Sophia Bennett (July 10, 2022)
AdQuick.com, an out-of-home (OOH) advertising platform, announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking to diversify their media mix and find more effective channels and […]
Martech Radar: Top SEO Tools
By Aarti Chawla (July 08, 2022)
You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]
TryMyUI Acquires Web Analytics Tool Stitchology.ai 
By Sophia Bennett (July 03, 2022)
TryMyUI, a user experience testing provider, announced that it has acquired Stitchology.ai, a session replay and comprehensive web analytics tool. This new acquisition will allow TryMyUI to create the first-ever product for maximising product-led growth. Together, the companies will provide an end-to-end digital experience solution to help businesses drive online revenue. With the integration of […]
Pricefx Launches Sales Compensation Capability
By Sophia Bennett (June 29, 2022)
Pricefx, a provider of cloud-native pricing software, has added Sales Compensation to its product line-up as part of the latest release. With Pricefx Sales Compensation, customers can reduce commission overpayment and improve transparency for both salespeople and sales leaders. Part of Pricefx’s Hurricane release, Sales Compensation includes predefined or custom compensation plan types, agreement result […]
Do a Sales Forecast For Your Business The Right Way
By Chandni U (June 21, 2022)
Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]
RollWorks Enhances its ABM  Capabilities with More Granular Account-Level Data
By Sophia Bennett (June 19, 2022)
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
Martech Radar: Top AdTech Tools
By Aarti Chawla (June 17, 2022)
As your business expands, you'll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes -- how the tools will help them to automate tasks to make ads more effective and cost-efficient, give actionable customer insights that can increase conversions, and improve ROI and ROAS.
Ooredoo Business Drives Digital Transformation In Kuwait
By Sophia Bennett (June 14, 2022)
Ooredoo business, the technology partner for business solutions, announced its collaboration with Huawei to by Ooredoo Cloud Connect in Kuwait, driving digital transformation in Kuwait. Ooredoo Cloud Connect is a new generation of cloud-optimised managed network services powered by Huawei Cloud Campus MSP platform. Sulaiman Al-Humoud, Director, Enterprise Planning & Demand at Ooredoo Kuwait, said:  […]
Digital First Reality Tests Brand Loyalty
By Sophia Bennett (June 11, 2022)
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies.   Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
Mastercard, Musafir Partner For Seamless Travel Bookings
By Sophia Bennett (May 27, 2022)
As recovery of the travel industry picks up steam, payments technology company Mastercard and travel website Musafir have partnered to take travel bookings originating in the Middle East and North Africa, to new heights.  The partnership will digitise end-to-end payment flows and launch new innovative payment products with attractive travel benefits to both consumers and […]
MediaVision Introduces ‘Ground-Breaking’ Predictive SEO Tool
By Sophia Bennett (May 23, 2022)
MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, the weekly share of search data, and digital demand tracking at a brand and product level. The company claims the tech marks a significant development in the performance market’s capabilities and is designed to fill the […]
Dstillery Launches Custom Patient Targeting 
By Sophia Bennett (May 22, 2022)
Dstillery, a custom audience solutions company, launched Custom Patient Targeting, a privacy-safe predictive behavioural targeting solution for healthcare. Powered by Dstillery’s ID-free technology, Custom Patient Targeting uses artificial intelligence-powered predictive modelling to learn how, when, and from where patients browse the web. When combined with a seed data set representing a desired patient outcome, Custom […]
Leading The Innovative Drive In South Africa
By Chandni U (May 12, 2022)
Several SA businesses across industries work on innovative tech solutions for enhanced CX, higher ROI, and global expansion. Innovation will aid South Africa’s economic growth, said science and innovation minister Dr Blade Nzimande, who was recently on a week-long visit to Silicon Valley. According to the minister, over two-thirds of South African businesses are innovation-active. […]
Exploring The 7 Business Benefits of A CDP
By Mohammed Alkhotani (May 11, 2022)
How familiar are you with the various business benefits of a CDP? A dedicated CDP captures and cleanses data. It unifies data to create a single customer view. But the CDP’s talents don’t end there. From building loyalty and trust to increasing revenue, the business benefits of a CDP are many and varied. Eliminating data […]
Diesel Labs Launches Insights For Brands
By Sophia Bennett (May 04, 2022)
Diesel Labs, a content intelligence company, announced the launch of solutions for brands. This brings their product, Diesel Insights, to marketers exploring the opportunities within previously ad-free spaces. The new suite of analytics taps into Diesel Labs’ vast database of entertainment intelligence to surface the content that target consumers are engaging with, as well as […]
Zoom-ing In On Your Emotions. Is It Ethical?
By Suparna Dutt DCunha (May 02, 2022)
To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]
Dstillery Launches ID-free Custom AI
By Sophia Bennett (May 01, 2022)
Dstillery, a custom audience solutions company, launched ID-free Custom AI, a programmatic advertising solution powered by artificial intelligence to help advertisers reach their best customers without user tracking. Dstillery’s technology works by reaching ad impressions, not users, across all internet browsers. ID-free Custom AI is a form of behavioural targeting that uses AI to predict […]
SimplicityDX Launches Edge Experience Platform
By Sophia Bennett (April 20, 2022)
SimplicityDX introduced its SimplicityDX Edge experience platform, a software-as-a-service (SaaS) offering that enables eCommerce, digital, and marketing managers to proactively manage shoppers’ experiences for campaigns and promotions at the edge. SimplicityDX uniquely prioritises campaign and promotion performance by combining user experience, campaign, and product availability data. By combining AI-powered digital experience analytics with campaign, product, […]
Tapping into the Subconscious Mind of the Consumer
By Yolande DMello (April 20, 2022)
Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market.  If Zaltman is to […]
How eCommerce Will Move To Unlimited Reality 
By Suparna Dutt DCunha (April 20, 2022)
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
eCommerce Is Taking The Next Great Leap In The Metaverse
By Chandni U (April 19, 2022)
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
Emerging Turkish AdTech Startups 
By Aarti Chawla (April 06, 2022)
Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]
Vibe Martech Fest To Kick off South Africa Edition in July
By Sophia Bennett (March 30, 2022)
Vibe Martech Fest’s (VMF) second South Africa edition will take place on July 27 and 28, 2022.  The two day virtual conference will present experts in the field to talk through a practical approach to multi-touch attribution, securing first-party data, using low-code platforms to accelerate digital transformation, integrating MarTech with legacy systems and look ahead […]
Explained: Incrementality
By Yolande DMello (March 28, 2022)
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
The Hottest Tech Trends Driving The Real Estate Industry
By Kirill Bensonoff (March 21, 2022)
Technology has taken control over the way we operate and live our daily lives. It has transformed finance, supply chains, and many others. Real estate is a market that has always been a successful economic sector. The industry has recently seen more innovations in the sector such as artificial intelligence, virtual reality, and blockchain. Through […]
Can You Balance Privacy & Personalisation?
By Aarti Chawla (March 17, 2022)
Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]
Gondola Launches to Connect Social Media Content and its Creators
By Sophia Bennett (March 16, 2022)
Gondola, a first-of-its-kind online platform for elevating and connecting content creators, announced its launch this month. On Gondola, creatives can take credit for their work and access data on their social content — regardless of which account or platform the work is housed on. They can also use their curated Gondola portfolio to cultivate new […]
Want To Know How Your Customer Feels In Real-Time? Use AI
By Khushbu Raval (March 16, 2022)
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
Momentum Worldwide Partners With isla For Sustainability Goals
By Sophia Bennett (March 15, 2022)
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla—the event industry’s sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiences—as part of its increased sustainable action plan. The digital platform will help measure, reduce and report the business’ carbon footprint. The global partnership […]
Have You Geofenced Your Customers Yet?
By Chandni U (March 11, 2022)
Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
Top 10 Web Crawler Platforms
By Chandni U (March 10, 2022)
To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools.
Xandr Partners With Scibids For Privacy-Centric Ad Decisioning
By Sophia Bennett (March 09, 2022)
AT&T’s ad division, Xandr, and Scibids, a provider of artificial intelligence for digital marketing, have partnered to deploy Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit, allowing buyers to activate Scibids’ customisable, privacy-centric ad decisioning. By using Xandr’s Data Science Toolkit, which offers custom bidding and log-level-data, Scibids AI can power more […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
CloudShare Integrates With Salesforce For Customer Acquisition
By Sophia Bennett (February 18, 2022)
CloudShare has integrated its software experience platform with Salesforce to help sales reps with customer acquisition and retention. CloudShare’s software experience platform allows sales teams to conduct demos and training sessions. The new integration will enable these same users to manage prospects and customers’ experiences via Salesforce, tracking their interactions with the CloudShare-powered virtual platform. […]
Mozilla, Meta Partner For Conversion Measurement Solution
By Sophia Bennett (February 16, 2022)
Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. Called Interoperable Private Attribution (IPA), it has been designed as a solution that would work within the boundaries of browser-based and mobile privacy restrictions. The phasing out […]
Blockchain And AI Is A Good Match
By Suparna Dutt DCunha (February 16, 2022)
The convergence of blockchain and AI brings new value to finance and healthcare companies. More importantly, blockchain will increase human trust in AI Artificial Intelligence (AI) is here, everywhere. It is becoming a mainstream technology at organisations, according to a PwC report. However, a new study by Cogito found that 26 per cent of consumers […]
FLoC Out, Topics API In. Will It Succeed?
By Sophia Bennett (February 16, 2022)
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
The Story Behind Your Strawberries 
By Yolande DMello (February 15, 2022)
When food supply chains meet blockchain, grocers can not only promise goods that are fresher and delivered faster but also use the data to tell customers the story from farm to fork How do you like your toast? With a generous serving of cynicism and a hot coffee, if we are to go by current […]
NICE Partners With Etisalat Digital For Cloud Contact Centre In The UAE
By Sophia Bennett (February 12, 2022)
NICE has partnered with Etisalat Digital to bring the CXone cloud contact centre platform to the United Arab Emirates (UAE). The collaboration provides Etisalat customers with a clear, seamless path to the cloud with CXone while enabling digital self-service and agent-assisted customer experiences. Among the NICE solutions to be offered by Etisalat is the CXi, […]
These Packaging Trends are Helping Marketers in 2022
By Chandni U (February 10, 2022)
It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]
ZoomInfo Launches ABM Platform For Enhanced Marketing Workflows
By Sophia Bennett (February 09, 2022)
ZoomInfo, a provider of go-to-market software, data, and intelligence, launched MarketingOS, an account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s business-to-business (B2B) data. MarketingOS helps marketers target and convert leads into buyers through insight-driven orchestration and personalised engagement across multiple channels, including display and social advertising, […]
GCC Consumer Sentiment Drops By Only 1.2% Despite Global Agitators
By Sophia Bennett (January 29, 2022)
Consumer intelligence platform, D/A released a report demonstrating that the GCC remains relatively immune to the key issues affecting consumer sentiment According to the latest research by consumer intelligence platform, D/A, owners of Sila, an Arabic-native, AI-enabled consumer intelligence platform, despite a general decline in net positivity across all global markets, the GCC’s Arabic speakers […]
Modernise Hiring Process to Elevate Employee Experience 
By Sophia Bennett (January 23, 2022)
Modern Hire, the enterprise hiring platform for video interviewing and pre-hire assessments, released its fourth annual Hiring Trends Report. The report integrates Modern Hire research with client learnings and industry-specific data to identify the most influential hiring trends for 2022. As we move into the new year, The Great Resignation is showing no sign of […]
Has Tech Changed the Beauty Game?
By Aarti Chawla (January 21, 2022)
Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
Amplifying ABM With Visuals
By Chandni U (January 18, 2022)
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Top News in 2021
By Chandni U (December 20, 2021)
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Creating A Social Impact Scorecard 
By Aarti Chawla (December 16, 2021)
Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]
PublicRelay Launches A New Solution To Improve Brand Reputation
By Sophia Bennett (December 09, 2021)
PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis. The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers. It uses the latest in human-augmented technology to […]
Are Chatbots Taking Over The Conversation?
By Sreya Paul (December 08, 2021)
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
Top 10 Martech Podcasts: Hit Play
By Chandni U (December 06, 2021)
Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
Jivox Launches IQ Blaze and Data Clean Room
By Sophia Bennett (December 04, 2021)
Jivox announced the availability of a significant update to its Personalised Digital Marketing platform, Jivox IQ, designed to meet brands’ great demand for optimising consumer engagement across their paid and owned media channels–made possible through the Snowflake Data Cloud. By pairing this new scalable event processing technology with Snowflake, Jivox IQ gains scalability and performance […]
The Ultimate Guide to Email Gamification
By Sophia Bennett (December 03, 2021)
According to Stripo, gamification in emails helps brands better engage with subscribers, which may result in a 300 per cent increase in ROI. The company reiterates that gamification is not meant for eCommerce only, SaaS businesses and B2B companies will also benefit greatly from gamification. Dmitry Kudrenko is the CEO and Co-Founder of Stripo announced […]
Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis
By Sophia Bennett (November 29, 2021)
ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX […]
Explained: Net Promoter Score
By Aarti Chawla (November 28, 2021)
TLDR: NPS is the percentage of customers who answer with a nine or ten (known as “promoters”), minus the percentage of customers who answer the NPS question with a six or lower (known as “detractors”). It is a number that can be gathered and tracked regularly, for the business, store, product, and customer service team. […]
Day 1 VMF KSA: The Changing Role Of The CMO
By Sophia Bennett (November 24, 2021)
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
VMF KSA: The Sessions You Can’t Miss
By Aarti Chawla (November 18, 2021)
Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region. VMF KSA, taking place virtually on November 23 and 24, puts together a fantastic line-up of sessions covering a wide range of topics such as the death […]
Vimeo To Acquire WIREWAX And Wibbitz
By Sophia Bennett (November 14, 2021)
Vimeo has announced agreements to acquire WIREWAX, and Wibbitz. The two companies bring proprietary technology and products to Vimeo’s all-in-one video solution, extending its position as the professional video software solution for any business. “Vimeo now serves over six thousand enterprises with our video software, and we’ve only just begun to unlock the myriad ways […]
A Whole New Ball Game: Tech Is Changing Sport
By Chandni U (November 14, 2021)
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
Dude, Where’s Your Cart?
By Yolande DMello (November 09, 2021)
On shopping carts and abandonment issues…  Cart abandonment is pretty high up on the list of things that keep marketers up at night. And with good reason. According to a report from SaleCycle the average rate at which a consumer abandons their shopping cart before making a purchase is over 84 per cent. The travel […]
Buyers Have Evolved, Suppliers Are a Step Behind
By Sophia Bennett (November 05, 2021)
A couple of years ago, email was the most popular B2B medium, followed by eCommerce, and then phone orders. Today, the top two have switched places. And unfortunately, B2B suppliers are failing buyers. New research has found that 52 per cent of eCommerce sites are not fully meeting expectations. As more purchasing has moved online, […]
The Privacy Pivot: Following First-movers in Data Ethics
By Yolande DMello (October 31, 2021)
The most successful brands see the new age of privacy as an opportunity to build innovative products, deliver great experiences and earn the customers’ trust. Edward Snowden says, “I use Signal every day.” The quote by the whistleblower and privacy advocate is highlighted on the website of Signal, an encrypted instant messaging service. The company […]
ArcSpan Media Debuts Audience Engine SaaS Platform for Publishers
By Sophia Bennett (October 25, 2021)
ArcSpan Media, an audience revenue monetisation and optimisation company, recently announced the debut of its Audience Engine SaaS platform and the hiring of a leadership team representing both sell-side and buy-side adtech experts. The company was founded to help digital publishers and brands take control of their audience monetisation operations and navigate the evolving first-party […]
Microsoft Advertising Accounts Has Announced Automatic Clarity Integration
By Sophia Bennett (October 19, 2021)
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the combined system in November. Clarity is designed to provide advertisers a deeper understanding of landing page engagement and post-click behavior. It tracks clicks, scrolls, and […]
How Can Brands Navigate Consent And Compliance? 
By Yolande DMello (October 19, 2021)
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
Think More, Think Personal
By Chandni U (October 13, 2021)
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (October 11, 2021)
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
Explained: Share of Search
By Aarti Chawla (October 10, 2021)
TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]
ThroughPut Inc Announces Demand Sensing AI Capabilities Amidst Supply Chain Uncertainty
By Sophia Bennett (October 04, 2021)
ThroughPut Inc, the Industrial AI Supply Chain pioneer,  announced several platform updates to its new high-impact Demand Sensing software module. These new capabilities will help Demand Planners, S&OP Professionals and Supply Chain Managers to rapidly free up existing manufacturing capacity, gain additional throughput potential, create concrete productivity gains and boost financial impact amidst ever-growing supply […]
Businesses Must Adapt to New Privacy Restrictions for Holiday Season: Fanplayr
By Sophia Bennett (October 04, 2021)
Fanplayr, the global eCommerce intelligence solutions provider, urges businesses to prepare for technology changes that will impact holiday sales during this pivotal year; particularly with Deloitte forecasting an 11 to 15 per cent increase in 2021 holiday eCommerce sales. Several changes have led to the proverbial perfect storm leading up to this year’s holiday sales […]
How Do NFTs Add Value?
By Chandni U (October 03, 2021)
Today, we carry more computing power in our pockets than what got Neil Armstrong to land on the moon. Technology is extraordinary, and one of the hottest items on the market is the non-fungible token (NFT). Just between January 2021 and March 2021, the search term for NFTs grew by 98 per cent on Google.  […]
Apple’s Privacy Regulations --  Not An Endgame
By Chandni U (September 30, 2021)
“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
What Does The No-code Economy Mean For Non-developer Teams?
By Knud Kegel (September 30, 2021)
No-code and low-code platforms continue to grab headlines and gain momentum, but they’re not an IT silver bullet. Successful implementation requires a working partnership between citizen developers and IT departments, with clearly defined responsibilities and areas of focus. Now that the global pandemic has accelerated the uptake of no-code initiatives, it’s time to assess the […]
Will Apple’s Mail Privacy Policy Kill Email Marketing?
By Yolande DMello (September 28, 2021)
When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants.  The marketing and […]
Action IQ Launches CX for Advertisers for Improved Acquisition
By Sophia Bennett (September 25, 2021)
ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]
Luxury Institute And Datalucent Debunk Data Myths
By Sophia Bennett (September 13, 2021)
During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, […]
CRM Trends To Watch out for
By Aarti Chawla (September 13, 2021)
Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]
How eCommerce Marketers Can Adapt To Rising Mobile Ads Costs
By Sophia Bennett (September 09, 2021)
An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]
Taking eCommerce to the Next Level
By Omri Argaman (September 07, 2021)
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
Explained: FLoC (Federated Learning of Cohorts)
By Aarti Chawla (September 06, 2021)
TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]
What Does The No-code Economy Mean For Non-developer Teams?
By Knud Kegel (September 05, 2021)
No-code and low-code platforms continue to grab headlines and gain momentum, but they’re not an IT silver bullet. Successful implementation requires a working partnership between citizen developers and IT departments, with clearly defined responsibilities and areas of focus. Now that the global pandemic has accelerated the uptake of no-code initiatives, it’s time to assess the […]
Travel Marketers Feel Prepared For the Digital and Cookieless World
By Sophia Bennett (August 27, 2021)
Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]
Is RFID Reinventing Retail? 
By Yolande DMello (August 26, 2021)
During World War II, radars were used to warn about approaching planes. The problem was that these radars couldn’t identify if the detected plane was an enemy or it belonged to their own forces. As a solution, the Royal Air Force (RAF) members instructed their pilots to roll the planes while approaching to alter the […]
From Survive to Thrive: How Retention OS is Driving Brand Loyalty 
By Yolande DMello (August 24, 2021)
The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]
How To Foster A Data-driven Culture Within Businesses
By Marcos Monteiro (August 22, 2021)
“In today’s digital world, we must ensure data lies at the heart of their culture to grow and survive.” Easy to say, not so easy to accomplish. Marcos Monteiro, CEO and co-founder of data analytics firm, Veezoo, outlines five steps companies should take to foster a data culture. 1. A data-first culture starts at the […]
Apple’s iOS 14 Privacy Features — Three Tips To Win The Opt-in Game
By Samer Saad (August 18, 2021)
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
Martech Lessons from the Middle East’s Leading Brands
By Chandni U (August 11, 2021)
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
Can Privacy And Data-Driven Marketing Co-Exist?
By Suparna Dutt DCunha (August 09, 2021)
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Adjust Announces Collaboration With Salesforce Marketing Cloud 
By Sophia Bennett (August 05, 2021)
Adjust, a mobile marketing analytics platform, launched an application marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a holistic view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud). The data integration with Marketing Cloud will enable […]
LivePerson Survey Reveals Customer Demands for Conversation AI
By Sophia Bennett (August 03, 2021)
LivePerson conducted a survey to understand how holiday shopping is going to be different this year due to the evolved customer demands and behaviour. The survey revealed that customers would spend their money on retailers who include digital and in-store experiences with virtual assistants and chatbots.  Seventy-five per cent of consumers claim that they will […]
Moving Prime Day to June Paid Off: Pacvue Report 
By Sophia Bennett (July 28, 2021)
Pacvue announced the release of their 2021 Q2 CPC Report showcasing insights and growth around Amazon Advertising. The report found that Amazon’s decision to move Prime Day to June seemed to pay off, with ad spend increasing dramatically in Q2. Pacvue’s 2021 Q2 CPC Report reveals how a variety of advertising metrics have performed through […]
Top Performance Marketing Platforms
By Chandni U (July 26, 2021)
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (July 25, 2021)
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Immedia Launches Contrend Martech Platform
By Sophia Bennett (July 24, 2021)
Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]
Perform or Perish-Performance Marketing Trends
By Chandni U (July 20, 2021)
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
Company Closeup: CleverTap - The Platform For Any Mobile App
By Khushbu Raval (July 15, 2021)
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
Understand Customers On A Subconscious Level
By Sophia Bennett (July 12, 2021)
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
The Latest In Last-Mile Delivery 
By Yolande DMello (July 11, 2021)
Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand  According to a study commissioned by Dubai Police, Dubai Economy and financial services provider Visa at the height of the pandemic last year, 68 per cent of UAE residents reduced in-store shopping and 49 […]
Measuring Performance On Influencer Marketing Spends 
By Sophia Bennett (July 04, 2021)
In their latest survey-led report, Measuring the Effectiveness and ROI of Influencer Marketing, talent marketing platform Influencer Intelligence revealed that influencer marketing is commanding increasingly higher percentages of budgets, yet many brands are not tracking its effectiveness and ROI accurately. The report, containing feedback from 98 dedicated influencer marketing professionals. It spotlights a 400+ per […]
Company Close-Up: Tealium - Marketer’s Secret Weapon
By Suparna Dutt DCunha (July 04, 2021)
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
Metricsflow’s Cookieless Analytics Platform Backed by Silicon Funding 
By Sophia Bennett (June 29, 2021)
Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web. Newfoundland-based tech startup Metricsflow announced an investment from GoAhead Ventures, out of Silicon Valley. The recent backing by GoAhead is to strengthen the company’s cookieless analytics platform. The startup previously raised a […]
Google Delays Chrome's Cookie-blocking Privacy Plan Till 2023
By Sophia Bennett (June 25, 2021)
Google has delayed its major Privacy Sandbox change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and […]
Similarweb Launches Shopper Intelligence to Understand Digital Consumer Behaviour 
By Sophia Bennett (June 24, 2021)
Similarweb announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market. Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyses consumer […]
Salesforce Innovations Empower Creators to Build Apps with Low Code
By Sophia Bennett (June 24, 2021)
TrailheaDX, Salesforce is introducing the next generation of Salesforce Platform — a powerful set of low-code development tools that empower everyone within an organisation, regardless of technical skill or role, to create and ship apps on a single platform. An urgent need for businesses and organizations to go digital faster is overwhelming resource-constrained IT departments, […]
Seasoning the Sale with Martech
By Chandni U (June 23, 2021)
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
Selling With Intelligence
By Chandni U (June 21, 2021)
Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]
Litmus Launches Integrated Insights Report
By Sophia Bennett (June 18, 2021)
Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
Collaborative Commerce Leader Kognitiv Joins Data Collaboration Alliance
By Sophia Bennett (June 17, 2021)
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
Google Puts User Experience First
By Soumyadeep Roy (June 17, 2021)
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]
ML Teams Up with Marketers
By Chandni U (June 16, 2021)
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
UK Authorities Oversee Google During Third-Party Cookie Phase-out From Chrome
By Sophia Bennett (June 16, 2021)
UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]
Rise of The Marketing Technologist
By Suparna Dutt DCunha (June 13, 2021)
Part strategist, part creative and part technologist, marketing technologist is changing the industry to face its constant challenges and trends.  Marketing is now heavily dependent on technology. The modern-day marketing department combines the creative side of the discipline – understanding people’s motivations and using these insights to create campaigns that promote brands and encourage people […]
Google to allow Android users to opt-out of ad tracking, following Apple
By Sophia Bennett (June 11, 2021)
Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent.  The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5.  Users were previously able to opt-out of targeted […]
New Email Intelligence Solution Helps Insurers Strengthen Online Fraud Protection
By Sophia Bennett (June 10, 2021)
LexisNexis Risk Solutions, a leading provider of data, analytics and technology, announced the availability of LexisNexis Emailage for the insurance market. Emailage is a powerful risk assessment solution driven by email intelligence to help verify and assess risk on email addresses and helps in preventing insurance fraud. LexisNexis Emailage helps insurance companies to elevate the […]
A Token of Ad-ppreciation 
By Chandni U (June 08, 2021)
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
Salesforce Unveils Digital 360 Innovations to Help Companies Ease Digital Challenges
By Sophia Bennett (June 03, 2021)
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
NinjaCat Releases Campaign Monitoring with Automated Budget and KPI Tracking
By Sophia Bennett (May 29, 2021)
The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels to preserve successful outcomes. Digital marketing performance management platform NinjaCat announced the release of Campaign Monitoring, a new feature that makes it easy to stay on top of advertising spend and […]
Privacy and Personalisation Can Coexist, says Facebook
By Soumyadeep Roy (May 29, 2021)
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech
By Sophia Bennett (May 26, 2021)
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
Conventional Marketing Requires A Serial Overhaul 
By Sophia Bennett (May 26, 2021)
The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs.  […]
Dubai Customs Introduces Blockchain-Based Platform To Facilitate Cross-Border E-Commerce
By Sophia Bennett (May 25, 2021)
Dubai, the second largest emirate of the UAE, stands among the fastest growing e-commerce markets in the Middle East and North Africa (MENA), bearing the fruits of adopting incentivising policies and “smart government” initiatives. Recently, the Government of Dubai rolled out the emirate’s e-commerce strategy that aims to strengthen Dubai’s status as a global logistics […]
Admixer Releases White-Label RTB Stack for Programmatic Ads Trading
By Sophia Bennett (May 22, 2021)
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its own SSP, currently one of the world’s 30 biggest SSPs, resulted in the launch […]
Company Closeup: Genesys - Putting Customer Experience on Top
By Soumyadeep Roy (May 16, 2021)
Marketers always stress the importance of having omnichannel marketing to view the business from the customer’s perspective. Great customer experience is an upshot of an effective and well-designed omnichannel ecosystem. To achieve it, companies must understand customer journeys across devices and channels.  To support a marketer in their functioning, to help increase retention and boost […]
Affise Launches New Attribution Chain Technology to Measure Advertising Results
By Sophia Bennett (May 13, 2021)
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
Pipeliner CRM Reveals New Updates for its Organisation Chart Feature
By Sophia Bennett (May 11, 2021)
Pipeliner CRM has announced new updates for its Organisation Chart feature. The release introduces new customer-driven enhancements to help sales teams access in-depth information, win new clients, retain existing clients, and increase revenue by connecting with prospects, identifying their challenges, and providing actionable solutions. Pipeliner CRM is a sales application platform that provides its users […]
GCC Tech Start-ups Cautiously Optimistic About Post-Pandemic Future  
By Sophia Bennett (May 02, 2021)
Across the GCC bloc, fingerprint and facial recognition regulate entry into factories, ensure employee attendance, and even offer access to telephone records. But with the coronavirus disease (COVID-19) pandemic making people recoil at the thought of touching public surfaces, biometric identification providers have had to rethink their business. Zain Moosa and Syed Abrar Ahmed launched […]
Amazon Lets Advertisers Send Targeted Messages For The First Time
By Sophia Bennett (April 30, 2021)
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
First to Zero, The Perfect Data Journey 
By Soumyadeep Roy (April 29, 2021)
We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]
Can CDPs Break Data Silos? 
By Sophia Bennett (April 28, 2021)
Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer   Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]
Facebook To Change Ad, Privacy Policies After Apple’s iOS Update
By Sophia Bennett (April 23, 2021)
Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]
Platform War: TikTok v/s Reels
By Chandni U (April 22, 2021)
TikTok and Instagram Reels have become a go-to marketing strategy in social media.  Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
J Crew Partners with Acquia to Target Customers With Hyper-Relevant Content
By Sophia Bennett (April 20, 2021)
Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]
Brands  Relook  Digital  Ad  Strategy  as  Users  Guard  Privacy
By Sophia Bennett (April 16, 2021)
Big digital platforms are looking at removing like and dislike counts and restricting comments amid mounting consumer demand for measures to protect online privacy, prompting brands to mull changes too. These steps could also act to promote users’ mental well-being and do away with practices to store copious amounts of user data often used to […]
Chinese Ad Tech Attempts Bypassing Apple’s new App Tracking Transparency
By Sophia Bennett (April 12, 2021)
Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it. ATT is due to be rolled out alongside iOS 14.5 sometime this year. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared […]
AppsFlyer Expands SKAdNetwork Suite With Predictive Analytics Offering
By Sophia Bennett (April 04, 2021)
AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite – SK360. The new product will be available after Apple starts enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. […]
Google, Facebook Dominate AppsFlyer’s Latest Performance Index
By Sophia Bennett (April 03, 2021)
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
The Key Sessions You Should Not Miss at VMF 2021
By Khushbu Raval (March 23, 2021)
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness.   Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
Best CRM Software for Every Business 
By Aarti Chawla (March 15, 2021)
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
Validity Announces GridBuddy Cloud for Microsoft Dynamics 365
By Sophia Bennett (March 05, 2021)
Validity, a provider of customer data quality and marketing analytics software, announced its new GridBuddy Cloud for Microsoft Dynamics 365. GridBuddy Cloud makes it faster and more intuitive for users to update and navigate data in Dynamics 365 by placing fields from multiple tables, and even multiple CRM environments, into one editable Excel-style workspace. For […]
A Revolutionary Marketing Battlefield: #Instagram
By Chandni U (March 01, 2021)
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
Appian Recognised as a 2021 Gartner Peer Insights Customers' Choice for LCAP
By Sophia Bennett (February 24, 2021)
Appian is recognised as a 2021 Gartner Peer Insights Customers’ Choice for Enterprise Low-Code Application Platforms (LCAP). Appian is the only vendor to receive this distinction in Global Enterprises (above USD 10 bn ), Large Enterprises, North America, and the Finance industry. Gartner Peer Insights offers feedback and ratings from end-user professionals who have experience […]
Real-time Data Analysis for Better Business Decisions
By Chandni U (February 08, 2021)
With the exponential growth of cloud computing and data storage market, Middle East regions must utilise real-time data analytics for effective business decisions. Due to the increased digital communications in recent times, cloud computing has escalated in the Middle East region. According to an IDC report, public cloud expenditure in the META region will cross […]
Marketing Mix Modelling Re-Discovered!
By Dimple Dinesh (January 19, 2021)
No one could have predicted what 2020, had in store for us, from a global pandemic to profound tremors within the digital media industry The clamor around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, the way we are adjusting to a Covid new normal, we must […]
MarTech Talks with Nazim Erdoğan , CMO, Sahibinden.com
By Sanjay Swamy (January 19, 2021)
  In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]
Gaining Maximum ROI with ABM and B2B marketing
By Aarti Chawla (January 15, 2021)
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
Verizon Media Launches Unified ID Solution "Verizon Media ConnectID"
By Sophia Bennett (December 07, 2020)
Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID.  Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]
Who Will Thrive After the Third-Party Cookie Apocalypse?
By Sophia Bennett (December 06, 2020)
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]
Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution
By Sophia Bennett (November 25, 2020)
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]
Dynamic Yield Announces First of Its Kind "No Consent, No Cookies" Solution
By Sophia Bennett (November 15, 2020)
Leading experience optimisation platform advances privacy compliance with only out-of-the-box solution for processing opt-in and -out requests without tracking Dynamic Yield, the Experience Optimisation platform, today announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless […]
Global Social Media Ad Spend Soars, Signalling Brand Confidence in Digital Channels, Reports Socialbakers
By Sophia Bennett (October 22, 2020)
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020.  The report reveals that despite a turbulent three quarters […]
Segment Announces Suite of New Platform Updates
By Sophia Bennett (October 21, 2020)
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
GRIN Influencer Marketing Software Integrates with Salesforce Commerce Cloud
By Sophia Bennett (September 27, 2020)
GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest eCommerce integration with industry giant, Salesforce Commerce Cloud The new integration dramatically improves workflow and removes the need for marketers to rely on their eCommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration […]
Springbot Introduces SMS Marketing, Allowing Retailers to Connect With Shoppers Via Text Messaging
By Sophia Bennett (September 27, 2020)
Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers.  After an easy setup and keyword selection process, retailers can use the channel to […]
Salesforce Announces Digital 360--Transforming Customer Engagement for the All-Digital, Work from Anywhere World
By Sophia Bennett (September 25, 2020)
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
Astute Acquires Socialbakers to Strengthen Customer Experience Offering with Social Media Marketing
By Sophia Bennett (September 15, 2020)
Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform.  The acquisition will allow […]
Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology
By Sophia Bennett (September 03, 2020)
Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based […]
Top 5 Emerging Machine Learning Use Cases with Customer Data
By Sophia Bennett (August 25, 2020)
Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how you can use ML-driven predictions is your imagination  Depending on your role, here are some of the uses we think are worth highlighting (and are explored in-depth below): For Marketers: Machine […]
Growing Against Odds, Nazim Erdoğan , CMO Sahibinden.com
By Sanjay Swamy (August 18, 2020)
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
MSL Makes Commitments Towards Equality in Influencer Marketing
By Sophia Bennett (August 16, 2020)
MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, MSL Fluency MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) […]
Kantar reveals Project Moonshot, launching industry-wide advertising effectiveness measurement platform
By Sophia Bennett (July 27, 2020)
Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness.  Project Moonshot is the first advertising industry initiative […]
No More Cookies for Marketers?
By Sophia Bennett (July 26, 2020)
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Importance of Real-Time Marketing and Authentic Communication During COVID-19 and Beyond
By Jonathan Low (July 20, 2020)
Brands that can show authenticity and transparency in their communication and combine it with real-time marketing are the ones that will outperform their competition. Virus outbreaks have happened countless times before. However, we can never be fully prepared for the magnitude and the damage each of ends up causing.  Also read: Progress Releases Corticon.js for Codeless […]
Invoca and Decibel Partner to Improve Digital Experiences
By Sophia Bennett (July 16, 2020)
Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics.  For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]
Merkle's COVID-19 Customer Engagement Report Finds 52% of Marketers Increased Spend Since the Pandemic Outbreak
By Sophia Bennett (July 07, 2020)
Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers.  The report features findings from a survey of 400 marketers […]
Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software for Beauty, Fashion, and Lifestyle Brands
By Sophia Bennett (July 05, 2020)
It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of […]
AWS Announces Amazon Honeycode
By Sophia Bennett (June 29, 2020)
Amazon Honeycode makes it easy to build powerful mobile and web applications – with no programming required, Slack and SmugMug among customers planning to use Amazon Honeycode Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Honeycode, a fully managed service that allows customers to quickly build powerful mobile and web […]
Wishpond Rolls Out a Complete Shopify Marketing Solution
By Sophia Bennett (June 02, 2020)
Wishpond’s brand new Shopify integration boasts real time revenue tracking, targeted email campaigns, advanced customer segmentation, and more. Wishpond has just announced it’s brand new Shopify integration allowing Shopify business owners to grow their email lists, send targeted campaigns, and track revenue in real time, all from inside of Wishpond’s platform. Building on Wishpond’s comprehensive […]
Adapting and Thriving in Times of Uncertainty
By Conor McCarthy (May 13, 2020)
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere.  Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands
By Sophia Bennett (April 23, 2020)
-AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands.  The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement.  The platform is now available for all customers through new […]
Marketing Strategy in an Uncertain World
By Sanjay Swamy (April 22, 2020)
Adeel is the Brand Strategy & Planning Director at Zain Telecom, KSA. In this exclusive interview, he talks about marketing strategy and leadership in an uncertain world. In the current COVID 19 crisis, how are you engaging with customers with the appropriate messaging?  Not any different from the rest but trying to be better in […]
Affle to Acquire mediasmart - A Mobile Programmatic and Proximity Marketing Company in Europe
By Sophia Bennett (March 13, 2020)
Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]
Hootsuite and Brandwatch Team up for a New Social Listening Tool
By Sophia Bennett (March 12, 2020)
Social Media Management giant Hootsuite is taking social listening to a whole new level with a new Insights solution powered by Brandwatch. Hootsuite unveiled the new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analysing the most pertinent and complex […]
It’s All Fake! Digital Advertising’s Biggest Concern
By Shalaka Nalawade (January 14, 2020)
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
How to Combat Fake Followers and Likes in Influencer Marketing
By Maddie Raedts (December 24, 2019)
Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]
Microsoft Expands IoT Capabilities for Azure and IoT Central
By Sophia Bennett (October 29, 2019)
Microsoft’s new solutions deliver IoT innovations from cloud to edge. Microsoft Corp. announced new capabilities that further simplify the customer journey and deliver highly secured IoT solutions. These solutions help customers embrace IoT as a core strategy to drive better business outcomes, improve safety and address social issues by predicting and preventing equipment failures, optimising smart […]
How Real is Artificial Intelligence for Customer Experience
By Neeraj Pratap Sangani (October 14, 2019)
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
Consumers Frustrated with Disconnected Experiences Look for Alternatives
By Sophia Bennett (October 10, 2019)
Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]
Can Blockchain Reduce Ad Fraud?
By Pritesh Vishwakarma (October 07, 2019)
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]
Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content
By Sophia Bennett (September 18, 2019)
Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can […]
Personalised ABM in the Middle East - Opportunities and Challenges
By Anjali Gandhi (July 07, 2019)
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]
How Does CRM Differ From Marketing Automation?
By Anjali Gandhi (July 04, 2019)
CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes. Confused between CRM and Marketing Automation? You are not alone. Some of the biggest companies mix up the two often. So understanding the difference can give you that edge over others Begin with the most essential, defining the two […]
IBM Unveils InfoSphere, a New Data Prep Tool Designed to Help Speed DataOps
By Sophia Bennett (July 01, 2019)
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
The Value Dilemma: Choosing the Right MarTech Stack
By Neeraj Pratap Sangani (June 06, 2019)
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]

Next Page