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Marketing Evolution Introduces Substrate
By Sophia Bennett (3 days ago)
The Substrate connects and organises marketing data from paid and owned channels, CRM systems, offline activity, and third-party sources.
Listrak Announces Integration with Recharge
By Sophia Bennett (4 days ago)
Through the integration with Recharge, event flows pass directly through Listrak, powering journeys and message personalisation.
Intentsify Launches QuantumDemand
By Sophia Bennett (4 days ago)
QuantumDemand provides the context needed to understand when an account is actively progressing toward a purchase and which stakeholders are driving that decision.
The Tech Stack Behind Real-Time Social Triggers
By Yasin Kheradmand (4 days ago)
Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.
Singapore's Leading Marketers will Take the Stage at Vibe Marketing Tech Fest in November
By Pallavi Dey (6 days ago)
Vibe Marketing Tech Fest makes its Singapore debut on 18 November 2026, bringing together marketing, growth and performance leaders to discuss the technologies, strategies and customer trends shaping the future of marketing across Southeast Asia.
Marketing's New Reality: How Can a Brand's Channels Work as One?
By Ashutosh Zutshi (6 days ago)
Customers move between physical stores, mobile apps, social media, messaging platforms and websites organically. For the consumer, this is one experience. Can brands go past silos to offer a consistent yet complementary narrative?
Holiday Shoppers are Choosing In-Store Experience Over Screens
By Martechvibe Editorial (August 07, 2026)
The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
Wunderkind Announces Partnership with Cordial
By Sophia Bennett (August 07, 2026)
Together, Wunderkind and Cordial help marketers drive revenue from previously anonymous traffic all within their Cordial instance.
HG Insights Launches GEO-Powered Software Review Platform
By Sophia Bennett (August 07, 2026)
New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimisation services help vendors see and shape what AI tells buyers about their products.
Active Attention Involves Deliberate Decision-Making
By Ashutosh Zutshi (August 06, 2026)
According to Roxana Nicolescu, VP, Brand Marketing & Social Media (Global), Wego.com, attention is not necessarily disappearing; it is becoming more fragmented, selective and rapidly reallocated between feeds, creators, searches, messages and cultural moments.
When Brands Stop Chasing Attention, Start Creating Attachment
By Ashutosh Zutshi (August 04, 2026)
Droga5 São Paulo's Diego Limberti and Black Madre Studio's André Maciel explain why brand recall and emotional loyalty is built through authentic design, strong brand identity, and meaning rather than rewards.
Martechvibe Launches Europe-wide Research on the Future of App Growth
By Pallavi Dey (August 03, 2026)
Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.
UAE's Summer Heat is Rewriting the Restaurant Playbook
By Alexander Ponomarev (August 03, 2026)
As footfall drops and delivery consolidates around fewer, more reliable restaurants, UAE F&B brands built for destination dining are missing the habitual, convenience-driven customers who are actually ordering right now.
RainFocus Launches Sales Module for Event-Driven Selling
By Sophia Bennett (August 03, 2026)
The new module by RainFocus gives enterprise revenue leaders spend control, AE accountability, and cleaner data inputs for pipeline attribution.
StackAdapt Introduces In-Platform Economic Impact Measurement
By Sophia Bennett (August 03, 2026)
The Economic Impact Report by StackAdapt goes beyond traditional media metrics and post-campaign economic studies to link media exposure to actual consumer spending.
Treating Acquisitions and Pricing with Separate P&Ls is Where Value Leaks
By Ashutosh Zutshi (July 31, 2026)
According to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, the question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.
Autotrader’s CCO on Why Car Buying is Moving from Leads to Intent
By Anushka Pandit (July 29, 2026)
Today’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
Parsnipp Introduces Smart LLM Ads
By Sophia Bennett (July 29, 2026)
Parsnipp gives marketers a single platform to measure AI visibility and activate advertising informed by those insights.
Is ROAS Enough When AI Shapes the Customer Journey?
By Mrunal Bhagat (July 27, 2026)
As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
NIQ Expands GenAI Capabilities across gfknewron
By Sophia Bennett (July 27, 2026)
NIQ’s new capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making.
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
By Sophia Bennett (July 23, 2026)
The partnership combines Showpad’s revenue effectiveness platform with Kaon’s immersive interactive buyer experiences.
Nexxen, Acxiom Deepen Partnership to Enhance Audience Discovery
By Sophia Bennett (July 22, 2026)
Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights is designed to improve audience reach and performance.
Algolia Launches Dynamic Facets for Smarter Product Discovery
By Sophia Bennett (July 22, 2026)
Dynamic Facets builds on Algolia's existing faceting suite, including searchable facets, which let users search within long filter lists without scrolling.
How Full-Funnel Retail Media is Starting to Take Shape in Practice
By Ashutosh Zutshi (July 22, 2026)
Industry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.
Quantum Metric Launches Felix Agentic for Enterprise Analytics
By Sophia Bennett (July 20, 2026)
The updates reflect Quantum Metric's continued investment in the platform infrastructure enterprises need to move faster from digital signals to intelligent action.
Listrak Expands Experience Builder Capabilities for Personalised Ecommerce
By Sophia Bennett (July 17, 2026)
Listrak's platform allows marketers to deliver a smooth customer journey at every touchpoint, building on first-party data and tailoring the experience to increase revenue.
Sprinklr Unveils Summer ’26 Release with New AI Capabilities
By Sophia Bennett (July 16, 2026)
New release by Sprinklr focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer.
54% of AI Shoppers Favour Brand-Built AI Experiences
By Martechvibe Editorial (July 10, 2026)
A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.
You Added Streaks. Retention Is Still Flat. Here's Why
By Olha Kashpur (July 09, 2026)
Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.
Technology Changes Rapidly, But Culture Determines Trends
By Ashutosh Zutshi (July 08, 2026)
According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.
Retail World Launches as a Global Intelligence Platform for the Future of Commerce
By Sophia Bennett (July 01, 2026)
The new publication from Vibe Media Group will deliver research-driven insights across technology, operations, AI, supply chains, retail media, and consumer behaviour to help retail leaders navigate an increasingly interconnected industry.
Why Identity Confidence Matters More Than Identity Resolution
By Brian Burke (July 01, 2026)
As AI reshapes customer engagement and fraud grows more sophisticated, businesses need more than identity resolution. Identity confidence is emerging as the foundation for trusted personalisation, security, and long-term customer relationships.
Profound Introduces Profound Index
By Sophia Bennett (July 01, 2026)
Unlike conventional SEO tools or static reports, the Profound Index updates daily and provides visibility into the signals driving AI visibility across industries.
Manago AI Unveils New Identity and Agentic AI Capabilities
By Sophia Bennett (July 01, 2026)
Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, reducing marketing complexity.
Comcast to Spin Off NBCUniversal and Sky into Separate Companies
By Sophia Bennett (July 01, 2026)
The creation of independent Comcast and NBCUniversal positions both companies for enhanced strategic focus, agility, and value creation.
Seek, NIQ Partner to Bring Shopper Insights to Insight Cloud
By Sophia Bennett (June 29, 2026)
Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.
Loyalty Happens When a Customer Feels Understood
By Ashutosh Zutshi (June 26, 2026)
The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
Hootsuite Launches Wisdom AI Agent for Social Intelligence
By Sophia Bennett (June 25, 2026)
Wisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.
Beyond Clicks: The Shift Towards Outcome-Based Advertising
By Ashutosh Zutshi (June 24, 2026)
As healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.
Movable Ink Launches Programmatic CRM
By Sophia Bennett (June 19, 2026)
With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.
Why Translation Isn’t Enough for Global Marketing
By Neha Kawhas (June 19, 2026)
While translation enables global reach, brands are finding that true marketing impact depends on localisation, cultural relevance, and scalable content operations that preserve brand consistency across markets.
DISQO Introduces AI Search Lift
By Sophia Bennett (June 18, 2026)
AI Search Lift complements emerging AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies by adding an outcomes layer.
Can AI Actually Deliver True 1:1 Personalisation?
By Ashutosh Zutshi (June 18, 2026)
Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.
The Alignment Illusion between Marketing and Sales Teams
By Ashutosh Zutshi (June 12, 2026)
The real signal isn't a blown SLA or a clunky handoff. It's what happens the moment a deal falls through. Marketing blames the nurture. Sales blames the lead quality. Both wave their data. Neither changes a thing, says Kevin Virsolvy, Senior Director, EMEA Marketing at Braze.
How Can Brands Win with Retail Media Networks (RMNs)
By Sophia Bennett (June 11, 2026)
Leaders from retail, commerce, advertising, and adtech explored how retail media networks (RMNs) are evolving beyond ad inventory into data-driven growth engines that deliver measurable business outcomes across channels.
UAE Ad Fraud Drops 46% on iOS and 23% on Android: Report
By Sophia Bennett (June 11, 2026)
The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.
Typeform Launches Research Flow
By Sophia Bennett (June 10, 2026)
Research Flow is built for any team that needs research-backed answers across customer, market, and public opinion research.
Synup Launches AI Content Assistant
By Sophia Bennett (June 10, 2026)
With Synup's new assistant, marketing agencies and multi-location businesses can produce on-brand, location-specific social posts at scale.
Contentstack Introduces Agentic Experience Platform (AXP)
By Sophia Bennett (June 10, 2026)
The AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.
Comcast Advertising Announces Partnership with Affinity Solutions
By Sophia Bennett (June 10, 2026)
The partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.
Moving Beyond Rules-Based Workflows to Coordinated System of AI Agents
By Ashutosh Zutshi (June 09, 2026)
Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
Provarity Announces Strategic Partnership with Consensus
By Sophia Bennett (June 08, 2026)
The Provarity-Consensus partnership signals a commitment to modernising presales, turning fragmented, manual processes into a scalable engine for revenue growth.
Similarweb Expands AI Ecosystem with Perplexity Collaboration
By Sophia Bennett (June 05, 2026)
New integration strengthens Similarweb’s position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer.
Sitecore Announces Acquisition of Scrunch
By Sophia Bennett (June 04, 2026)
Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.
Bloomreach Launches Loomi Marketing Agent
By Sophia Bennett (June 03, 2026)
The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.
Sustained Engagement: Keeping Audiences Hooked Beyond the First Click
By Sophia Bennett (June 03, 2026)
Aleksandar Derbogosijan explores how functional design, clarity, and seamless user experiences help brands sustain engagement, improve retention, and drive stronger conversion outcomes beyond the initial click.
Intuit Mailchimp Launches Analytics AI and Expanded Data Integrations
By Sophia Bennett (June 01, 2026)
The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.
Cresta Introduces Synthetic Customers
By Sophia Bennett (June 01, 2026)
Synthetic Customers power simulated conversations for AI agent testing and human agent training, while unlocking deeper insights into customer behaviour.
Afiniti Unveils Unified AI Platform
By Sophia Bennett (June 01, 2026)
Introducing Afiniti Orchestrator, Intelligence, and Agents: the platform that optimises every contact centre interaction to positively influence whether customers stay, spend, or come back for more.
CDPs are Becoming the Infrastructure of Decision Engines
By Ashutosh Zutshi (June 01, 2026)
We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
Cadent Launches Predictive Audience Builder
By Sophia Bennett (May 29, 2026)
The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.
Purpose-Driven Engagement: Bridging Values and Innovation
By Sophia Bennett (May 27, 2026)
Olena Lemeshko explores how brands in MENA can combine cultural relevance, authentic storytelling, and technology-driven engagement to build stronger emotional connections with consumers.
GCC Ecommerce Set to Grow 10% for Eid al-Adha 2026
By Sophia Bennett (May 26, 2026)
New research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.
TransUnion, Google Strengthen YouTube Measurement with MTA
By Sophia Bennett (May 22, 2026)
The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.
Later Launches Creator AEO to Help Brands Shape AI-Driven Discovery
By Sophia Bennett (May 22, 2026)
The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.
Memorable Experience is the New Growth Engine
By Ashutosh Zutshi (May 22, 2026)
Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
Full-Funnel Strategies to Boost Search and Consumer Intent
By Sophia Bennett (May 21, 2026)
Tahir Kheshgi explores how full-funnel strategies help brands capture evolving consumer intent, strengthen search visibility, and drive stronger business outcomes through connected customer journeys.
Attentive Launches Visibility AI to Improve RCS Campaign Performance
By Sophia Bennett (May 21, 2026)
Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
Akamai Launches AI Brand Presence to Boost Visibility in AI Search
By Sophia Bennett (May 21, 2026)
Unlike traditional optimisation approaches, AI Brand Presence operates at the edge, enabling real-time adaptation of content delivery without requiring back-end changes and disrupting existing workflows or the human visitor experience.
Triple Whale Introduces Moby 2
By Sophia Bennett (May 20, 2026)
Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.
The Martech Collaboration Gap: Why Tools Misalign with Teams
By Ashutosh Zutshi (May 20, 2026)
As Martech stacks grow more complex, the real challenge is aligning platforms, people, and local market realities. As Pooja Nambiar, Global Head of Marketing Platforms at Yugo, puts it, the technology is there to enable, not to dictate.
Yext Launches Scout MCP and Scout API
By Sophia Bennett (May 19, 2026)
Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.
Skyword Introduces Category Authority Index (CAI)
By Sophia Bennett (May 18, 2026)
Unlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.
Publicis to Acquire LiveRamp for $2.2 Billion
By Sophia Bennett (May 18, 2026)
With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.
Breaking the ‘Walled Garden’ Habit in Mobile Performance
By Dom Coleridge (May 15, 2026)
As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
The App Growth Formula for Engaging 30 Million Parents
By Sophia Bennett (May 14, 2026)
Netcore Cloud and The Parent Inc explored how first-party data, behavioural segmentation, and AI-driven personalisation help brands engage millions of parents with relevant, high-conversion experiences across Southeast Asia.
Mixpanel Introduces Mixpanel AI
By Sophia Bennett (May 14, 2026)
Mixpanel AI monitors the product continuously and surfaces insights and issues before teams think to ask, combining specialised AI agents, a business-aware Context Engine, and native integrations with the tools teams already use.
Marchex Introduces Agent Behaviors
By Sophia Bennett (May 14, 2026)
Marchex’s Agent Behaviors solution helps sales leaders shift from reactive performance management to strategic, data-driven coaching to improve agent performance and sales execution.
Insider One Announces Acquisition of Bluecore
By Sophia Bennett (May 14, 2026)
The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.
Shoplazza Announces the Launch of Athena
By Sophia Bennett (May 13, 2026)
Athena expands Shoplazza's AI-native commerce operating system by bringing agentic execution into the daily tasks merchants rely on to run their businesses.
Screendragon Launches AI Hub for Marketing Workflows
By Sophia Bennett (May 12, 2026)
AI Hub is a new capability within its Agentic Marketing Orchestration platform that enables enterprise teams and agencies to build, deploy and govern AI agents directly within live workflows.
Doceree Introduces Daily Command
By Sophia Bennett (May 11, 2026)
Through the Daily Command Marketplace, brand teams plug in the data partners, agency tools, measurement providers, and AI applications they already trust — and the new ones they want to test — without leaving the product.
Why Personalisation Still Has an Execution Gap?
By Ashutosh Zutshi (May 08, 2026)
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
Wunderkind, Bloomreach Launch Native Integration
By Sophia Bennett (May 08, 2026)
New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
Adswerve Partners with Amplitude to Connect Marketing and Product Analytics
By Sophia Bennett (May 08, 2026)
Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.
Mobile Monetisation: Turning Users into Paying Customers
By Sophia Bennett (May 07, 2026)
Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.
Twilio Unveils New Platform Capabilities to Enhance Customer Engagement
By Sophia Bennett (May 07, 2026)
Twilio’s new platform capabilities are designed to serve customer engagement needs across an entire business while also integrating seamlessly into existing tech stacks.
Amperity Launches New Set of AI Assistants and Real-Time Capabilities
By Sophia Bennett (May 07, 2026)
Unveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.
Structural Biases in MMM are Penalising Affiliate Marketing
By Martechvibe Editorial (May 06, 2026)
New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
StackAdapt Announces AI Capabilities through Ads in ChatGPT Pilot
By Sophia Bennett (May 06, 2026)
By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
SoundHound AI Introduces OASYS to Power Self-Learning AI Agents
By Sophia Bennett (May 06, 2026)
OASYS dynamically selects and coordinates multiple AI agents within a single interaction, enabling complex tasks to be completed seamlessly across systems and channels.
Zefr Introduces AdCP-Based Agentic Hub for Cross-Platform Social Campaigns
By Sophia Bennett (May 05, 2026)
As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
Vaimo Partners with Go Autonomous to Advance B2B Autonomous Commerce
By Sophia Bennett (May 05, 2026)
Through this partnership, Vaimo will integrate Go Autonomous’s proprietary AI solutions into its service offering, allowing B2B customers to enable autonomous handling of requests for quote, orders, and more.
Highspot Launches GTM Agent to Drive Real-Time Revenue Execution
By Sophia Bennett (May 05, 2026)
The GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
WRITER Unveils Event-Based Triggers for Enterprise AI Agents
By Sophia Bennett (May 04, 2026)
The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
Klaviyo Launches Custom Skills to Expand Customer Agent Capabilities
By Sophia Bennett (May 04, 2026)
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
The New Rules of Marketing in a Zero-Click, AI-Mediated World
By Michele Nieberding (May 04, 2026)
As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
Customer-First Future — Connecting People & Process with Purpose
By Sophia Bennett (May 01, 2026)
Layal Akouri explains how authentic engagement, premium positioning, and customer-centric innovation drive sustainable growth and loyalty in competitive markets.
Hightouch Raises $150M to Scale Agentic Marketing Platform
By Sophia Bennett (April 30, 2026)
The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
Bloomreach Launches Loomi AI for Shopify
By Sophia Bennett (April 30, 2026)
The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
Reward Behaviours that Influence Other Customers
By Yolande DMello (April 30, 2026)
Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
Roku Introduces Roku Curate to Simplify CTV Advertising
By Sophia Bennett (April 29, 2026)
Roku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.
MobileGroove’s Founder Peggy Anne Salz on Rethinking Metrics, Ad Quality, and AI in a Monetisation-First Era
By Ashutosh Zutshi (April 29, 2026)
Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.
The GTM Singularity is Collapsing Traditional Go-To-Market Approaches
By Martechvibe Editorial (April 28, 2026)
The research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.
Designing for Generosity – How Small Moments Drive Big Impact
By Ashutosh Zutshi (April 27, 2026)
Convenience will always be important, but on its own, it’s not enough to build a lasting connection. What really makes a difference is when we can create moments that are positive and meaningful, even in small ways, says Luke Chircop, Senior Director of Product at Careem.
How Playable Ads Changed Digital Marketing—In Gaming and Beyond
By Ada Mockute Jaime (April 24, 2026)
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
Iterable Introduces Nova Agent to Power Real-Time AI Marketing
By Sophia Bennett (April 23, 2026)
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
Amplitude Launches Amplitude AI Assistant
By Sophia Bennett (April 23, 2026)
New in-product support agent by Amplitude answers questions with behavioural data and user insights, guides users through tasks, and shows product teams whether problems are truly fixed.
Rethinking Loyalty in the Engagement Era
By Sophia Bennett (April 23, 2026)
Fasil Shah explains how loyalty is evolving in the age of short-form content, shifting from long-term brand commitment to trend-driven engagement—and what brands must do to retain customers in this new landscape.
Connected Packaging Goes Big with Gamified Brand Storytelling
By Yolande DMello (April 20, 2026)
Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.
Redefining Growth — Building a Lasting Competitive Advantage
By Sophia Bennett (April 17, 2026)
Industry leaders from retail, hospitality, and travel explored how brands can stay relevant, leverage data, and meet customers across channels to drive sustainable growth.
GrowthLoop Launches Composable AI Decisioning
By Sophia Bennett (April 17, 2026)
Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.
Omio’s Former VP Growth Norman Nielsen on How AI, ASO, and CRM are Redefining App Growth
By Sophia Bennett (April 15, 2026)
Norman Nielsen talks about the evolving relationship between paid and organic growth, the power of localisation in ASO and CRM, and how AI-driven segmentation is unlocking the next phase of personalisation.
Yobi Partners with Microsoft to Unlock Predictive Consumer Intelligence
By Sophia Bennett (April 14, 2026)
Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.
Clari + Salesloft Expand Partnership with Vidyard
By Sophia Bennett (April 14, 2026)
Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.
88% of Search Traffic is Now Driven by AI Agents
By Martechvibe Editorial (April 14, 2026)
Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.
The Monk’s Mindset: Rethinking Marketing, Trust, and Leadership
By Ashutosh Zutshi (April 13, 2026)
Marketing with a “monk’s mindset” is not about detachment from results, but about discipline in thinking and clarity in intent. As Anand Sankara Narayanan, CMO, Finance House, puts it, the work deserves your everything. The outcome deserves your objectivity.
Microsoft Expands Partnership with Publicis Groupe
By Sophia Bennett (April 10, 2026)
Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
Scaling Across Channels Without Sacrificing Retail Relationships
By Sophia Bennett (April 10, 2026)
Andrey Dorosh explains how brands can balance direct-to-consumer growth with retail partnerships, differentiate across channels, and prioritise retention to drive long-term profitability and customer value.
Northbeam Launches Northbeam Incrementality
By Sophia Bennett (April 09, 2026)
Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.
TV Boosts Ad Recall by 8.7× When Paired with Search
By Martechvibe Editorial (April 08, 2026)
New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined.
Wunderkind Launches New Integration with Braze
By Sophia Bennett (April 06, 2026)
The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.
Circana Unveils Liquid Activation Solution
By Sophia Bennett (April 06, 2026)
The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
Netcore Unbxd Unveils Agentic Multimodal Search Capability
By Sophia Bennett (April 01, 2026)
Netcore Unbxd's Agentic multimodal introduces a unified approach that allows shoppers to upload an image and refine it with language prompts.
Happy Employees Lead to Meaningful CXs and Better Outcomes
By Ashutosh Zutshi (March 31, 2026)
Behind every great customer experience is an engaged employee. Anastasiya Golovatenko, Account Director at Sherpa Communications, explores how leadership, purpose, and everyday behaviours shape the EX–CX connection, and why happier teams consistently deliver better business outcomes.
G2 Introduces New Product Innovations
By Sophia Bennett (March 30, 2026)
G2's new capabilities include richer buyer content, identity verification via LinkedIn, a new model context protocol (MCP) powered by Claude, and expanded market intelligence.
UAE Marketers Lead in AI Trust But Struggle with Data Silos: Report
By Sophia Bennett (March 27, 2026)
85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement
Quantum Metric Unveils Felix Agentic, the Autonomous Digital Experience Analyst
By Sophia Bennett (March 27, 2026)
Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.
Omnichannel Isn’t About Everywhere But Exactly Where
By Yolande DMello (March 26, 2026)
Martechvibe’s Asked and Answered: There’s been some debate about whether brands need to be ubiquitous in their messaging strategies. So, we asked the brains behind South Africa’s leading brands to share their thoughts on connecting more meaningfully with customers…
Rakuten Advertising Partners with Similarweb
By Makrand Phadnis (March 26, 2026)
Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.
State of the Brand 2026: Marketing’s Shift from Campaigns to Systems
By Sophia Bennett (March 24, 2026)
Across seven articles, the edition builds a coherent view of how marketing is evolving in response to structural changes in technology, consumer behaviour, and organisational design.
Apollo.io Announces the Acquisition of Pocus
By Sophia Bennett (March 23, 2026)
These moves signal Apollo's vision for the future of go-to-market: a unified, AI-powered system capable of detecting buying signals, prioritising accounts, and guiding execution all within a single platform.
The Synthetic Creativity Trap: Why Brands Need to Get Messy to Stay Real
By Michele Nieberding (March 23, 2026)
AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.
Driving Product Innovation Through User Insights
By Sophia Bennett (March 20, 2026)
ZeMing Chan explains how multi-layered user insights, creative experimentation, and iterative validation improve product hit rates and drive meaningful customer engagement.
Aprimo Unveils Agentic Digital Asset Management (DAM) System
By Sophia Bennett (March 19, 2026)
Aprimo’s Agentic DAM uses specialised AI agents to automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalise content dynamically.
ActiveCampaign to Launch New AI Capabilities at Spring Innovation Keynote
By Sophia Bennett (March 19, 2026)
These new capabilities by ActiveCampaign create a continuous improvement engine where AI agents learn and improve over time, delivering AI that users trust like an extension of their team.
Informa TechTarget Launches AI Visibility and GEO Content Solutions
By Sophia Bennett (March 18, 2026)
The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.
fullthrottle.ai Launches Enhanced SmartMail Capabilities
By Sophia Bennett (March 18, 2026)
With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
Contentsquare Launches New AI Agent and Analytics Capabilities
By Sophia Bennett (March 18, 2026)
Contentsquare expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organisations a 360-degree view of AI-driven and support experiences
Zalando’s Thiago Hapner on How Product Design Builds Meaningful User Connections
By Sophia Bennett (March 18, 2026)
Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.
Syndigo Acquires Taggstar to Power Dynamic PXM
By Sophia Bennett (March 12, 2026)
Together, Syndigo and Taggstar enable brands and retailers to activate existing product data to create persuasive, revenue-driving experiences.
Read These 25 Women Authors on Power, Strategy, and Growth
By Pallavi Dey (March 11, 2026)
Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.
Decagon Introduces Proactive Agents
By Sophia Bennett (March 11, 2026)
Decagon’s new outbound voice capability enables voice agents to proactively call customers, with voice models fine-tuned to handle the unique technical challenges of outbound calling.
DataDome, Botify Partner to Give Businesses Control Over Agentic Commerce
By Sophia Bennett (March 09, 2026)
This partnership combines Botify's expertise in ensuring agents and bots can fully consume the right optimised content with DataDome's ability to distinguish legitimate agents from malicious bots.
AI Becomes the Connective Tissue of Marketing Organisations
By Elspeth Rollert (March 09, 2026)
AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.
Discuss Introduces Real-Time AI Translation for Observers
By Sophia Bennett (March 05, 2026)
By embedding AI directly into live translation and study execution, Discuss equips teams to conduct multilingual research at scale without the structural cost and delay historically associated with global qualitative work.
Commerce Media Tech Partners with IPinfo to Bring Accuracy-First Data into AdTech
By Sophia Bennett (March 02, 2026)
The partnership between CMT and IPinfo underscores a growing industry recognition that trust in AdTech must be earned through measurable accuracy, not assumed through consensus.
AXL, PUSH Media Partner to Launch STRATIS
By Sophia Bennett (February 26, 2026)
Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.
Technology Changes, Humans Don’t
By Yolande DMello (February 26, 2026)
Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
Intelligent Architecture Is the New Driver of Marketing Success
By Ankit Utreja (February 16, 2026)
In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
Overheard at the Inner Circle by Martechvibe
By Yolande DMello (February 13, 2026)
Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…
The 10 Essential CMO Skills Every Modern Marketing Leader Needs
By Carl Ronander (February 09, 2026)
Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.
Building a High-Impact Mobile App Community
By Sophia Bennett (February 06, 2026)
Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.
Teams Didn’t Design Complex Stacks, They Inherited Them
By Ashutosh Zutshi (January 28, 2026)
Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.
The Invisible Spend Problem in Performance Advertising
By Nasser Oudjidane (January 26, 2026)
The invisible spend problem in performance advertising drains budgets as repeated clicks from returning users and scam ads inflate costs. Brands need user-level visibility and frequency controls to protect budgets, reach new audiences, and ensure true campaign efficiency.
Countly’s Onur Alp Soner on How Data Ownership Will Define the Future of Marketing
By Sophia Bennett (January 21, 2026)
Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.
The Impending Shopping Shake-Up, and How Retailers Can Stay Relevant
By Sue Azari (January 19, 2026)
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Marketing’s Next Chapter: Priorities That Will Define 2026
By Ashutosh Zutshi (January 09, 2026)
As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.
Martechvibe Launches the Marquee Awards to Celebrate Breakthrough Digital Campaigns
By Sophia Bennett (January 08, 2026)
The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.
Martechvibe Launches the Marquee Awards to Celebrate Breakthrough Digital Campaigns
By Sophia Bennett (January 08, 2026)
The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.
7 Things Marketers in 2026 Should Know
By Ashutosh Zutshi (January 02, 2026)
Martechvibe spoke to CMOs and growth leaders about what marketing leaders need to do in 2026. Here are 7 pieces of advice from marketing peers...
10 Martech Acquisitions That Shaped 2025
By Ashutosh Zutshi (December 31, 2025)
As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.
AI Is Rewriting the Role of the Website in Modern Marketing
By Ashutosh Zutshi (December 18, 2025)
Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
Buyer Ubiquity: Three Strategy-bending Retail Shifts
By Yolande DMello (December 15, 2025)
Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.
Performance vs. Brand Building: How to Strike the Right Balance
By Sophia Bennett (December 05, 2025)
Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.
AI Optimisation is The New Media Buying Frontier
By Vladyslav Zhovtenko (November 28, 2025)
Conversion API and first-party data are becoming the foundation of smarter ad strategies, with AI optimisation enabling media buyers to improve targeting, efficiency, and ROI.
Meaningful Features Always Lead to Better Product Experiences
By Ashutosh Zutshi (November 26, 2025)
Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.
In-Store Retail Isn’t Competition, It Complements Digital Channels
By Yolande DMello (November 24, 2025)
In-store retail is being reimagined, shares Andrey Dorosh, Regional Retail Director, MENAT markets at Samsung Electronics MENA. When paired with digital channels, physical retail becomes critical to a true omnichannel strategy—one that meets customers where they are, both online and offline.
In Conversation with Daniel Hagos, SVP of Revenue & Managing Director - EMEA, SAP Emarsys
By Sophia Bennett (November 19, 2025)
Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.
Emotions, Experiences, and the Evolving Saudi Consumer
By Ashutosh Zutshi (November 11, 2025)
Marketing leaders from Team Saudi, Asma Hospitality, MSQ Middle East, and Cenomi Centres share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.
Every ‘Hello’ Becomes a Conversion Opportunity
By Ashutosh Zutshi (October 31, 2025)
With one in four calls going unanswered, AI voice agents are stepping in to close the gap. Alex Hunsucker, CPO at LocaliQ, and Emiliano Tomasoni, CMO at Wildix, discuss how AI voice agents are transforming marketing by converting missed calls into meaningful conversations and insights.
The Mobile Marketer's False Choice: Why Web2App Isn't Your Enemy
By Igor Lyubimov (October 20, 2025)
As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
How Brands Can Benefit from the Omnichannel Edge
By Sophia Bennett (October 17, 2025)
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Want Better Marketing Activation? Prioritise Experimentation
By Ted Sfikas (October 13, 2025)
Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.
KSA's Marketing Elite to Assemble at Vibe Marketing Tech Fest in Riyadh
By Sophia Bennett (October 09, 2025)
The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, Data Storytelling, and more.
How LLMs Are Reshaping Marketing Strategy and Decision-Making
By Ashutosh Zutshi (October 06, 2025)
Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.
Engineering Self-Propelling Engines of Growth
By Ashutosh Zutshi (October 01, 2025)
Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.
Sticky Installs: Crafting Habit-Forming Apps That Drive Retention
By Martechvibe Editorial (September 26, 2025)
Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.
The Shift From Regional Thinking to Hyper-Local Precision
By Chandni U (September 08, 2025)
Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.
The Real Engines of Mobile App Growth
By Ashutosh Zutshi (September 04, 2025)
Mobile app downloads may be soaring, but retention depends on deeper factors. Experts from Intellect, Plaza Premium Group, and Bitsmedia reveal why trust, timing, and touchpoints are the real engines of mobile app growth.
The End of Retail Media’s Bottom-Funnel Illusion
By Chandni U (September 02, 2025)
Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.
In Conversation with Moe Dhanji, Strategic Account Director at Feedonomics
By Sophia Bennett (August 28, 2025)
Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.
5 Moves to Maximise Mobile App Revenue
By Chandni U (August 25, 2025)
The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.
Why Your tROAS Campaigns Fail: The Real Cost of Invalid Traffic
By Nasser Oudjidane (August 18, 2025)
Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.
How to Give Your Marketing a Behavioural Science Superboost
By Martechvibe Editorial (August 15, 2025)
Richard Shotton, best-selling author and Founder of Astroten, reveals how simple behavioural insights can dramatically improve marketing performance.
Returns Are Rising: What Retailers Can Learn from ASOS’ Crackdown
By Richard Hanscott (July 25, 2025)
As return rates soar in online retail, ASOS’ controversial customer ban puts a spotlight on the need for smarter, fairer return strategies. How can technology and transparency help retailers cut costs without compromising customer loyalty?
Making AI the Heartbeat of Retail Engagement
By Sophia Bennett (July 18, 2025)
Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.
Martech Leaders Break Down the Real Impact of AI
By Martechvibe Editorial (July 16, 2025)
From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
7 Hard Truths About Building AI Products That Actually Last
By Chandni U (July 15, 2025)
It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.
Beyond Installs: Smarter Segmentation Is the New Mobile Growth Lever
By Anushka Pandit (July 10, 2025)
In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.
Why Brands That Don’t Own Their CX Data Are Flying Blind
By Chandni U (July 09, 2025)
Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.
AI, UGC, and Playables Reshape Mobile Ad Creative Strategies
By Martechvibe Editorial (July 08, 2025)
As attention becomes the most valuable currency, mobile marketers are turning to AI-powered creatives, UGC, and playable content to make ads more immersive, personalised, and performance-driven.
Does GEO Render Traditional SEO Redundant?
By Ashutosh Zutshi (July 04, 2025)
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
Email & SMS Automation Strategies That Actually Drive Revenue
By Greg Zakowicz (June 30, 2025)
These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.
Loyalty Programs Make a Fresh Play with Gamification
By Yolande DMello (June 27, 2025)
The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.
AI as the UA Optimiser: Smarter Targeting, Faster Iteration
By Ashutosh Zutshi (June 26, 2025)
As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…
Can Resilient Data Strategies Stand the Test of Time?
By Yolande DMello (June 23, 2025)
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
What’s Stopping Brands from Anticipating Customer Needs?
By Yolande DMello (June 18, 2025)
Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…
Why Aramex’s ‘Answered’ Reflects a Bigger Industry Shift
By Chandni U (June 04, 2025)
In a world where customer expectations outpace traditional service models, a quiet transformation is underway—one where CX becomes as agile and on-demand as the digital economy it serves.
25 MarTech Innovators Injecting Agentic AI into the Suite
By Ashutosh Zutshi (May 23, 2025)
Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.
Smarter, Safer, Faster: How Financial Brands Can Win at Customer Acquisition in 2025
By Nicky Senyard (May 21, 2025)
Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.
Ad Dollars Everywhere: How Commerce Media is Rewriting the Rules of Engagement
By Emrah Adsan (May 16, 2025)
Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.
5 AI Use Cases Every Customer Service Leader Should Be Scaling
By Anushka Pandit (April 11, 2025)
AI is reshaping the future of customer service, no doubt. Explore five key applications making support faster, smarter, and more human.
GenAI’s Impact on Shopping, Service, and Strategy
By Tharun Sure (April 08, 2025)
GenAI is reshaping retail — enabling hyper-personalized experiences, smarter operations, and immersive journeys for today’s digital shopper.
How to Retain Customers Post-Ramadan Festive Surge
By Chandni U (April 07, 2025)
Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.
The Real Cost of Fragmentation and the Power of Unified Platforms
By Kat Warboys (April 04, 2025)
As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.
Why is RMN Proving to be More Effective than Traditional Ad Space?
By Anushka Pandit (April 01, 2025)
Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
Performance Vs. Customer Relationships: Not A Trade-Off
By Anushka Pandit (March 07, 2025)
The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.
We Need Loyalty Strategies that Evolve in Real-Time
By Chandni U (February 13, 2025)
Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.
Double Down on Proven Lead Drivers
By Yolande DMello (January 26, 2024)
MARKETING IN UNCERTAIN TIMES: Hitesh Singh, Global Growth Marketing Lead at Singapore-based BandLab Technologies advises marketers to look at dialling back vanity metrics that look impressive but don't directly impact growth.
Braze and Martechvibe Unveil Report on Using Data to Elevate Personalisation Strategies
By Sophia Bennett (January 18, 2024)
Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.
Smiles Matter, But The Real Loyalty Win is to Stay Relevant
By Rabih Farhat (January 17, 2024)
While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.
How innovative AI changing the advertising perspective in 2024
By Mr. Vikram Bhalla (January 12, 2024)
Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.
Harnessing The Power of AI-Driven Conversations
By Ali Hussain (January 05, 2024)
Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.
Conversational Analytics Fuel Responsive, Adaptive Contact Centres
By Sumair Sayed (June 16, 2023)
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
Salesforce Unveils Marketing GPT, Commerce GPT, Google Cloud Partnership
By Sophia Bennett (June 09, 2023)
With Commerce GPT, companies will be able to deliver personalised shopping experiences and customised offers using GPT-powered dynamic buying journeys.
How Can Brands Maximise Their Conversational AI Investments?
By Anushka Pandit (June 08, 2023)
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
Thick Data Complements Big Data
By Anushka Pandit (June 07, 2023)
Triya Govender, Head Of Marketing & Client Experience at Floatpays, talks about the central role of data in creating a more effective, human-centred client experience that drives retention and advocacy. 
Rio SEO Launches New Local Experience Platform
By Sophia Bennett (June 06, 2023)
Rio SEO is also debuting a new brand design as part of advancing its integration with Forsta.
Emphasise Experience Over Price
By Anushka Pandit (June 05, 2023)
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store. 
Folloze Announces Folloze plus Outreach
By Sophia Bennett (June 02, 2023)
From the first human touch, sales and marketing teams can now leverage the power of Folloze BX 3.0 and Outreach to save time and improve relationships
Qualtrics Announces Availability of Customer Journey Optimizer
By Sophia Bennett (June 02, 2023)
Customer Journey Optimizer combines behaviour, experience and operational data in Qualtrics Experience iD to help teams take action and remove friction across customer journeys, accelerating engagement and revenue and reducing costs
Connect Marketing Data With Business Outcomes In Real-Time
By Chandni U (May 31, 2023)
When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.
Acoustic Debuts Intent-Based Multichannel Marketing Platform
By Sophia Bennett (May 25, 2023)
The Acoustic Connect℠ next-generation platform equips marketers with unparalleled behavioural insights, offering total visibility from campaign launch to conversion to elevate customer experiences and enhance customer engagement
Can UK-Based Financial Companies Win The CX Battle?
By Chandni U (May 25, 2023)
The financial services industry in the United Kingdom is having a moment. Martechvibe puts together an expert guide of the voices of BFSI industry leaders to help organisations assess and reimagine their customer experience strategies.
Be More Relationship-Orientated, Not Transactional
By Chandni U (May 24, 2023)
John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.
How Digital First Is Driving The Modern Marketer
By Chandni U (May 19, 2023)
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.
ENACOMM Unveils IVA For The Financial Industry
By Sophia Bennett (May 18, 2023)
IVA Emerie can integrate with any contact centre solution and be used across multiple interaction channels, including web chat, mobile web, phone, and SMS.
Evaluating Real-time CX: Consumer Perception vs Brand Reality
By Jonathan Moran (May 18, 2023)
What does it take to power a truly real-time customer experience? More than just data collection. Let’s start there.
The Potential Uses and Challenges of GPT Technology in Experience Management
By Ellen Loeshelle (May 16, 2023)
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it. 
Detecting Ad Fraud: How Technology Can Help Marketers Improve Their Ad Performance
By Kumar Gandharv (May 15, 2023)
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
How To Earn Maximum ROI Through Influencer Marketing
By Kaumudi Kashikar Gurjar (May 12, 2023)
In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth. 
Boost.ai Adds LLMs To Its Conversational AI
By Sophia Bennett (May 12, 2023)
The new update will take advantage of generative AI to suggest messaging content to AI trainers within the boost.ai platform.
Understanding Early Adopters a Key Part of The CX Puzzle
By Sophia Bennett (May 11, 2023)
Home to some of the world’s earliest adopters of new technologies, understanding the evolving needs and preferences of consumers living at the digital edge in Singapore will be critical as the country works to reposition itself for a post-pandemic world.
UserTesting Integrates With FigJam
By Sophia Bennett (May 11, 2023)
The FigJam and UserTesting integration lets users integrate direct customer feedback into cross-functional workflows.
Will Neobanks Disrupt the Banking Sector?
By Kaumudi Kashikar Gurjar (May 10, 2023)
Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning
How Bayer Consumer Health Delivers Best-in-class Data-driven Marketing
By Khushbu Raval (May 08, 2023)
Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges
The Cookie Crunch: How Brands Can Personalise Experiences When Browsers Won’t Help
By Massimiliano Ciccone (May 05, 2023)
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
How are marketers in the UAE leveraging first party data to drive retention and loyalty among customers?
By Sophia Bennett (May 04, 2023)
72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.
Mindtickle Acquires Enable Us
By Sophia Bennett (May 04, 2023)
The acquisition helps sales leaders align on gaps in knowledge, skills, and day-to-day deal behaviours on one platform. Mindtickle, a provider of sales enablement and revenue productivity solutions, has acquired Enable Us, a digital sales room and buyer enablement provider. Financial terms of the deal were not disclosed. The addition of Enable Us empowers sales […]
Embed A Culture Of ‘You Said, We Did’
By Chandni U (May 03, 2023)
Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers. 
Marketing in a Downturn? Understanding Your Customer Journey
By Kat Warboys (May 02, 2023)
How customer mapping journeys and gaining actionable insights can reduce customer churn risks and drive revenue growth in uncertain times.
Is Your Consumer Listening Omnichannel?
By Yolande DMello (May 01, 2023)
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.
CDP and Decisioning Engines are Heroes
By Chandni U (April 27, 2023)
Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs. 
Does Your Customer Feedback Data Show You The Big Picture?
By Chandni U (April 26, 2023)
Mundane customer surveys are things of the past. Half-wit insights and hidden bias, will only take your brands so far. Modern marketers need to whip up innovative strategies to glean valid feedback.
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
By Fabio Gallo (April 24, 2023)
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
UJET, Google Cloud, And Alvaria Partner
By Sophia Bennett (April 21, 2023)
Alvaria WEM solutions provide agents with flexible scheduling options, gamification, performance tracking and automated workflows.  UJET, a contact centre platform provider, has partnered with Alvaria and Google Cloud to enable contact centres to integrate and leverage Alvaria’s outbound and workforce engagement management (WEM) capabilities through Google Cloud Contact Center AI Platform. Alvaria WEM solutions provide […]
Tapping Into CX Trends to Deliver Meaningful Experience
By Chandni U (April 21, 2023)
Martechvibe spoke to Abdullah Asiri, Founder and CEO at Lucidya, about how enterprise leaders must keep up with CX trends and give customers everything they want.
Clickatell Launches Chat Commerce Platform As A Service
By Sophia Bennett (April 19, 2023)
New platform features include card tokenisation and integration with WhatsApp Commerce that allows the display of product information and images in WhatsApp channels. Clickatell, a mobile messaging and chat commerce provider, launched Chat Commerce Platform as a Service (CCPaaS) to help companies connect, interact, and transact with customers on messaging platforms. Clickatell’s Chat Commerce Platform […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (April 14, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Zendesk Integrates With OpenAI’s GPT Zendesk announced its collaboration […]
Cracking the Customer Feedback Code with AI
By Chris Martinez (April 14, 2023)
From creating a strong customer feedback loop to leveraging real-time ticket categorisation, AI is revolutionising customer support.
UserTesting Integrates Microsoft Teams To Human Insight Platform
By Sophia Bennett (April 13, 2023)
By integrating with Microsoft Teams, users can share videos and related content with colleagues without leaving the UserTesting platform. UserTesting, a provider of experience research and insights, has updated the UserTesting Human Insight Platform with artificial intelligence powered behavioural analytics for friction detection and a Microsoft Teams integration. The platform updates help companies identify what […]
data.ai Launches Total App Revenue
By Sophia Bennett (April 13, 2023)
Customers can now break down revenue streams and anticipate market expansion opportunities based on shifts in consumer behaviour.  data.ai (formerly App Annie), a mobile data analytics provider, launched Total App Revenue, providing insights into all mobile revenue streams, including in-app purchases (IAPs) and advertising revenue. Total App Revenue combines data.ai’s Ad Revenue and In-App Purchase, […]
Taming the Unreal Beauty Standards of the “Wild West” Influencer Landscape
By Chandni U (April 13, 2023)
The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head?  French social media influencers are a click away from letting out an oh mon dieu!  The National Assembly […]
KPMG, Acquia Tie Up To Accelerate Digital Experience Transformation
By Sophia Bennett (April 12, 2023)
The platform supports marketing, content, and IT teams looking to create personalised, secure digital experiences at scale, and make them available on any digital platform. KPMG and Acquia announced a strategic alliance to deliver Acquia Open Digital Experience Platform (Acquia DXP) to enterprise customers across industries.  The platform supports marketing, content, and IT teams looking […]
Disruptive Brands Challenge The Status Quo
By Chandni U (April 11, 2023)
Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.  Do financial banks track quantitative customer data points and benchmark their […]
BetterUp Adds Sales Performance Solution On Salesforce AppExchange
By Sophia Bennett (April 10, 2023)
BetterUp and Salesforce customers will soon have access to a dashboard embedded into Salesforce that measures revenue-related metrics driven by coaches and non-coached sales representatives. BetterUp has launched BetterUp Sales Performance on Salesforce AppExchange and integrated its platform for sales coaching and measuring the impact coaching is having on business outcomes with Salesforce. Additionally, BetterUp […]
Habu Partners With Narrative
By Sophia Bennett (April 06, 2023)
With just a few clicks, companies can increase the value of first-party data with additional information to unlock new insights, improve targeting and measurement, and develop solutions for their customers and partners. Habu, a provider of data clean room software, has partnered with Narrative, a data collaboration platform provider, to offer Narrative’s data discovery, acquisition, […]
The Future of the Contact Centre is Intelligent
By Yolande DMello (April 05, 2023)
Modern contact centres need to add intelligence not only in the way it deals with customers but also with agents says Einat Weiss, Chief Marketing Officer at NICE Systems  There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating […]
LTK Launches Boost For Social Media Influencer Advertising
By Sophia Bennett (April 04, 2023)
In an initial offering, participating creators saw nearly 200,000 new audience views per post and reached a near 30 percent increase in retail sales. LTK, a social media influencer marketing platform provider, has launched LTK Boost, a social media advertising solution to amplify content directly from creators’ social media handles on behalf of companies. In […]
LTK Launches Social Media Advertising For Brands
By Sophia Bennett (April 03, 2023)
LTK Boost enables brands to engage social media users through paid reach directly from lifestyle content creator accounts. LTK, a creator marketing platform, launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost advertising solution allows brands to amplify creator collaboration content directly from the […]
Folloze Adds Identity Matching To BX 3.0
By Sophia Bennett (March 31, 2023)
Folloze’s unique identity model now with enhanced cookie matching capabilities incorporates first and third party behavioural data to reveal exactly who is on the buying side. Folloze has added an identity sourcing enhancement to its no-code B2B Buyer Experience Platform (BX 3.0) to help marketers with personalisation. Folloze’s identity matching model now includes cookie matching […]
Do You Need an MDM for Customer Data If You Have a CDP?
By Vishal Sukheja (March 30, 2023)
Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation. In today’s digital landscape, data is everywhere, filtered to you through multiple tools, channels and platforms. With so many data […]
Cohora Launches With A Brand-Owned Customer Network Solution
By Sophia Bennett (March 24, 2023)
Leveraging user-generated content, Cohora optimises customer engagement and behaviour. Cohora has opened its Brand Customer Network and engagement platform for businesses. Leveraging user-generated content, Cohora optimises customer engagement and behaviour and gives companies the means to offer customer-to-customer and brand-to-customer conversations to promote their brands and products and allow customers to play a unique role […]
For The Marketer's Book Shelf: Part 2
By Aarti Chawla (March 24, 2023)
Even the best marketers need more than natural intuition  When stuck with a problem, we human beings browse the internet and all the information libraries to see if somebody before us faced the same hurdle and left a solution we could use. In the marketing world, young professionals have shining luck, given that many top […]
CleverTap Launches CleverTap Gaming To Boost Revenue From LivOps
By Sophia Bennett (March 24, 2023)
The platform is powered by TesseractDB, CleverTap’s proprietary data engine, which is built for real time triggering and segmentation with high performance, low latency, and massive economies of scale.  CleverTap, an all-in-one customer engagement platform, unveiled CleverTap Gaming. It will go live in the summer of 2023. Through full player management, the latest offering will […]
Algolia Unveils Digital Merchandising Studio
By Sophia Bennett (March 23, 2023)
The Merchandising Studio provides no-code automation tools, category-level analytics and discovery channel data to pinpoint optimisation opportunities, insights into customers’ online experiences. Algolia has launched Merchandising Studio, a no-code interface that uses Algolia’s artificial intelligence to help merchandisers enhance business outcomes in real time at every stage of the shopper journey. The Merchandising Studio provides […]
Sprinklr Launches Winter Release Of CCaaS Solution
By Sophia Bennett (March 23, 2023)
Sprinklr Service is an AI-powered CCaaS platform that enables agents to serve customers across digital, social, and voice channels.  Sprinklr launched the winter release (v. 18.2) of its unified customer experience management (Unified-CXM) platform with more than 650 new features and innovations for the four Sprinklr product suites, including 120 contact centre-as-a-service (CCaaS) features and […]
One AI Unveils Generative AI Solution For CRM
By Sophia Bennett (March 23, 2023)
One AI’s solution empowers companies to add capabilities like topic and action item extraction, follow-up reminders, summarising conversations, and detecting customer sentiment and emotion. One AI announced its artificial intelligence solution for CRM with multilingual AI capabilities to maximise lead conversion, enhance customer engagement, and increase their revenue. “It’s like having an additional 1,000 relentless, […]
Dr Marcus Collins on the Biology of Decision-making
By Khushbu Raval (March 22, 2023)
It can be easy to mistake information for intimacy. Dr Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan - Stephen M. Ross School of Business, talks about how our brains are designed, understanding how humans make decisions, and how we can influence those decisions.
Telkomsel Signs MoU With Microsoft
By Sophia Bennett (March 20, 2023)
The integration is aimed at providing a better, more personalised experience to customers PT Telekomunikasi Selular or Telkomsel, a subsidiary of government-owned telecommunications company Telkom, signed a memorandum of understanding with Microsoft to integrate Microsoft Azure AI into the wireless network provider’s marketing platform.  Through this integration, the two companies jointly determine the end-to-end process […]
Can Personalisation Streamline Customer Engagement?
By Chandni U (March 20, 2023)
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]
Can Marketers Help Consumers Navigate Through Higher Prices?
By Khushbu Raval (March 17, 2023)
A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities.
How to Improve the Customer Experience Using Omnichannel Touchpoints
By Kelly Berdine (March 15, 2023)
Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in […]
How Can Brands Deal with Negative CX?
By Yolande DMello (March 15, 2023)
Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]
Aprimo Partners With PathFactory For Comprehensive Marketing Solution
By Sophia Bennett (March 14, 2023)
This partnership will allow their customers to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connect with audiences. Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B content intelligence platform, to provide a comprehensive solution for managing and […]
AfterShip Launches Personalisation For Shopify
By Sophia Bennett (March 13, 2023)
AfterShip Personalisation supports more than a dozen recommendation types and includes several promotion tools, such as countdown timers, discount codes, and free shipping bars. AfterShip, provider of a customer experience platform for ecommerce, has launched Aftership Personalisation, an upsell and cross-sell solution for Shopify storefronts that provides onsite offers on the Product, Cart, Post-purchase, and […]
“No One Has an Unbiased View of Reality”
By Sophia Bennett (March 13, 2023)
Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant.    “We all live in a reality which is mostly constructed in our heads,” says Patrick Fagan, […]
Qualtrics Partners With Five9, Twilio, And Merkle
By Sophia Bennett (March 10, 2023)
Qualtrics introduced partnerships with Twilio, Five9, and Merkle. Qualtrics expanding partnership with Twilio, a customer engagement platform provider, led to a no-code connector that allows real-time data sharing between the Twilio Segment customer data platform and Qualtrics’ Experience iD (XiD).  It offers a combined view of operational engagement data, like content engagement, purchases, user logins, […]
Gen Z, Millennials In Saudi Arabia Will Be Frequent AR Users By 2025
By Sophia Bennett (March 10, 2023)
Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]
Find Out the Can't-miss Sessions At CX NXT, KSA
By Sophia Bennett (March 09, 2023)
CX NXT – The Customer Experience Summit, 2023, will be held in the Kingdom of Saudi Arabia (KSA) on March 14-15, 2023. The summit will have a range of sessions, from keynote addresses to fireside chats and panel discussions, which will help delegates and CX experts sharpen their focus and align with the changing business […]
Managing Experience at Mega Scale – the Qatar FIFA World Cup 2022 Story
By Kaumudi Kashikar Gurjar (March 09, 2023)
Ricardo Trade, Deputy Chief Executive Officer of Operations at FIFA World Cup (FWC) Qatar, 2022, speaks about how his team leveraged data and analytics to create a seamless experience for 3.4 million fans in a phygital world  FIFA World Cup (FWC) Qatar, 2022 created several records; the event bagged maximum fan engagement both online and […]
Master the Art of Measuring Branding Campaigns
By Yogesh Kotari (March 09, 2023)
Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives.   Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]
Gen Z Expects Quality at Speed
By Sumair Sayed (March 09, 2023)
OSN has a robust strategy to offer consistent customer experience to Gen Z across multiple touch points, says Tamer Elsabrouti, Director of Customer Service at OSN,  a subscription-based streaming service offering subtitled or dubbed content in Arabic.  Martechvibe spoke to Elsabrouti about OSN’s CX approach for GenZ, challenges in omnichannel service.  Excerpts from the interview […]
Make Loyalty A Top Priority For The Entire C-suite
By Johan Liljeros (March 08, 2023)
To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic ‘owner’ of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority. Customer loyalty […]
Mitgo Launches Takeads, A Privacy-First Advertising Platform
By Sophia Bennett (March 06, 2023)
Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]
ChurnZero Partners With Northpass For Customer Education
By Sophia Bennett (March 02, 2023)
ChurnZero will offer the Northpass learning platform as part of its product platform. ChurnZero, a customer success platform provider, has partnered with Northpass, providers of a digital customer education platform, to enable customer success teams to manage and own customer education. ChurnZero will offer the Northpass learning platform as part of its product platform. CS […]
What Are Lookalike Audiences and How Can They Hike Your Sales?
By Kumar Gandharv (March 02, 2023)
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
Explained: k-Nearest Neighbours
By Kumar Gandharv (February 28, 2023)
Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history An eCommerce store worth it’s salt is always good at one thing – recommendations. A crucial psychological strategy to hold your […]
Lusha Launches ‘Warm Outbound’ Capabilities
By Sophia Bennett (February 24, 2023)
Lusha, the B2B go-to-market intelligence platform, announced the launch of its ‘Warm Outbound’ capabilities, enabling customers to identify and reach millions of market-ready prospects directly The new product suite enables data-driven sales signals to identify the products and services companies are interested in and how close they are to buying. As a result, marketing and […]
Measuring CX is not a question of addressing one metric
By Sumair Sayed (February 24, 2023)
Martechvibe spoke to Hazem El Zayat – Chief Experience Officer at Memac Ogilvy, about measuring CX, negative CX, and the challenges of delivering omnichannel service.  Realise, admit, and start correcting those mistakes by identifying the right solutions, says Hazem El Zayat, a speaker at the CX NXT – the customer experience summit taking place in […]
Getting Your Story Straight Across Channels
By Chandni U (February 23, 2023)
Disconnection between platforms and systems results in inefficient marketing campaigns, poor data management, and dull customer experiences. Martechvibe spoke to Jeremy Swift, CEO and Co-founder of Cordial, about how to deliver cross-channel experiences that impact both the consumer experience and the bottomline. Fortunately or unfortunately, consumer behaviour doesn’t move in a straight line, says Jeremy […]
ScaleOut Software Adds Simulation Capabilities
By Sophia Bennett (February 22, 2023)
It offers several benefits to data analysts and managers in a wide range of industries, including telematics, logistics, security, healthcare, crime prevention, and financial services. ScaleOut Software announces new device modeling and simulation capabilities for its ScaleOut Digital Twin Streaming Service. These capabilities extend the service’s ability to perform real-time analytics at scale using digital […]
Consistent Omnichannel Service Is Still A Concern
By Sumair Sayed (February 21, 2023)
Martechvibe spoke to Mostafa Kamel - Head of User Experience | Mrsool about how various technological advancements can help brands improve CX, omnichannel service, and CX strategies.
Achieving Maximum ROI From Personalised Customer Experiences
By Greg Kihlström (February 21, 2023)
Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers can more effectively target their messages and create more meaningful customer experiences that drive purchasing decisions while strengthening loyalty over time—which are both vital […]
Metrics That Matter: How To Measure CX 
By Sophia Bennett (February 21, 2023)
Ahead of the CX NXT KSA summit, Martechvibe spoke to some customer experience experts about the value of CX measurement and customer feedback, and the significance of using metric tools. Is CSAT your go-to CX metric tool, or is it ‘profit’? Regardless, measuring CX is not a question of addressing one metric, and brands need […]
Experience Design as a Secret Way to Communicate with Customers
By Khushbu Raval (February 20, 2023)
Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer’s perspective but to organise the business in a way that delivers better CX. We are living in a blender of change, which presents a challenge for brands that typically rely […]
Context Makes Content the King – Ask YouTube
By Yash Raaj (February 17, 2023)
Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]
AiAdvertising Brings ChatGPT to PersonaAI
By Sophia Bennett (February 16, 2023)
ChatGPT enhances the persona-driven content, diversity, and scalability of AiAdvertising’s PersonaAI. AiAdvertising has brought ChatGPT’s commercial applications to advertising technology, leveraging its PersonaAI signals and insights to power automated ChatGPT. PersonaAI generates detailed information, including demographics, psychographics, behavioural information, and where those consumers fall on the adoption curve. ChatGPT enhances the persona-driven content, diversity, and […]
How To Use Cohort Analysis To Reduce Churn 
By Raviteja Dodda (February 15, 2023)
Cohort analysis can spot the exact juncture in the user journey where users are skipping out. The user journey can then be streamlined to make them stay longer The key to any great customer retention strategy is building a true relationship with each and every customer. One way to understand if you’re creating relationships that […]
Sounds Like The Solution To Identity Verification For Banks
By Suparna Dutt DCunha (February 15, 2023)
Changing customer behaviour and pressure to increase efficiency are leaving banks with no option but to use digital tools, says Thom Kokhuis, Head of Conversational Banking of Rabobank. In banking, automatic speech recognition is now becoming pervasive. Merging voice interaction with digital touchpoints plays an important role in customer interaction; it changes how consumer relationships […]
Uniphore Acquires Hexagone
By Sophia Bennett (February 10, 2023)
Integration of Hexagone’s technology into Uniphore’s X platform fuses all data derived from computer vision, natural language processing, knowledge AI, and voice and tonal analysis to pick up behavioural and emotional cues. Uniphore, a provider of conversational artificial intelligence and automation, has acquired Hexagone, which fuses voice, visual, and text-based data to provide AI-derived insights […]
Will ChatGPT And Generative AI Revolutionise Digital Customer Experiences?
By Meysam Asgari-Chenaghlu (February 09, 2023)
ChatGPT burst onto the scene in November 2022 — and the hype around it shows no sign of fading. But will generative AI really revolutionise digital customer experiences? When OpenAI released ChatGPT, it took the internet by storm. This AI chatbot can produce poetry, write code, draft essays, come up with recipes, and provide a […]
Marketers are Essential to the Direct-to-Consumer Piece
By Khushbu Raval (February 08, 2023)
By 2025, more than 25% of Americans are expected to watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new age. In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and […]
Is Omnichannel Causing More Challenges Than Solutions?
By Kaumudi Kashikar Gurjar (February 07, 2023)
Brands are putting their best foot forward to avoid leaving negative impressions on consumers. One way to ensure the same is having synchronicity or orchestration across multiple channels. Lack of orchestration is the latest CX challenge many digital-first businesses face. Martechvibe speaks to Darren John Rushworth, President International at NICE, about top marketer challenges in […]
CX Champions Add Credibility to the Transformation Effort
By Anushka Pandit (February 06, 2023)
“Here’s what I believe is an uncomfortable — yet indisputable — truth: You are in business to create and nurture your customers. Without customers — and especially without employees to create your products and to serve your customers — you have no business,” says Annette Franz, founder and CEO of CX Journey Inc. A firm […]
CX NXT Announces Workshops that Deep Dive into Technologies Driving Experience 
By Sophia Bennett (February 06, 2023)
Behavioural Psychologist Patrick Fagan and Regional CX Director of MRM – Oliver West will lead workshops on leveraging CX solutions to drive business outcomes at CX NXT – the customer experience summit taking place in the Kingdom of Saudi Arabia on March 15, 2023 CX NXT 2023, organised by Martechvibe, will take place in the […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (February 03, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Twitter And IAS To Offer Advertisers With Brand Safety […]
MoEngage Releases State of Personalisation Report
By Sophia Bennett (February 03, 2023)
The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]
Observe.AI Launches Real-Time AI
By Sophia Bennett (February 02, 2023)
By uniquely leveraging post-interaction insights and historical data, Observe.AI introduces highly contextualised real-time agent guidance, live supervisor coaching, and automated actions Observe.AI, the live conversation intelligence platform for contact centres, announced the launch of its new Real-Time AI product suite – designed to help agents succeed at every customer interaction and boost productivity with live […]
Dealer OMG Introduces vinAMP Marketing Platform
By Sophia Bennett (February 01, 2023)
A vinAMP platform is a tool linking consumer identity data, vehicle ownership data, behavioural and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S Dealer OMG, a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, launched vinAMP , a comprehensive […]
Automotive Mastermind & Orbee Partner for CDP Adoption In Auto Sector
By Sophia Bennett (January 31, 2023)
Dealer partners will gain access to advanced customer journey data to strengthen data mining automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced a strategic partnership with Orbee, a leading provider of customer experience middleware for dealerships. Orbee’s Customer Data Platform will […]
How Voice Commerce Transforms Online Retail
By Roman Davydov (January 24, 2023)
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Optimove Launches OptiText For Personalised SMS
By Sophia Bennett (January 20, 2023)
New capabilities empower marketers to activate customer data and create deeper relationships with customers by deploying native, hyper-personalized SMS campaigns via Optimove’s multichannel hub Optimove, a customer-led marketing platform, announced the launch of OptiText, a native, personalised SMS tool, empowering marketers to utilise rich customer data to create, orchestrate, and measure hyper-personalised SMS campaigns at […]
Are You Measuring Your Video ROI Right?
By Kaumudi Kashikar Gurjar (January 19, 2023)
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
Snowplow Acquires Poplin Data, Launches APAC Operating Hub
By Sophia Bennett (January 16, 2023)
Snowplow, the industry leader in data creation and behavioural data, announces the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand The acquisition of the data-specialist consulting firm, which helps organisations achieve a competitive advantage through the deployment of sophisticated data-led strategies, has supported customers within the Snowplow […]
Mandarin Oriental Launches New Digital Experience With Valtech
By Sophia Bennett (January 16, 2023)
The hotel group, which owns and operates some of the world’s most luxurious hotels, resorts and residences, including two iconic properties in the UAE, has unveiled an online presence to match the luxury experience of its hotels Valtech has partnered with the Mandarin Oriental Hotel Group to launch a new digital experience. Mandarin Oriental invested early and […]
Attentive Launches Attentive SMS Marketing For Salesforce Commerce Cloud 
By Sophia Bennett (January 13, 2023)
The unification complements Attentive’s integrations with Salesforce Marketing Cloud and Salesforce Service Cloud Attentive, a conversational commerce platform provider, has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange. With Attentive’s integration for Salesforce Commerce Cloud, companies can sync customer, product, and behavioural data, enabling them to send high-performing, triggered SMS messages, such as […]
Unified Customer Profile Tops Expectations For Marketing Cloud Platform: Report 
By Sophia Bennett (January 12, 2023)
Integrating customer data (57%), increasing agility (47%), and aligning the goals of departments (45%) are the top requirements, according to a report that explores what social marketers are looking for from technology support tools Forrester Consulting recently published a study on behalf of Emplify, a US-based software company that develops and markets CX systems, which […]
Customer Loyalty Is The Lifeline Companies Need: Report
By Sophia Bennett (January 11, 2023)
Antavo launched its latest 2023 Global Customer Loyalty Report and revealed almost 90 per cent of businesses trust that loyalty initiatives will help them overcome the global inflation crisis Antavo, the enterprise loyalty cloud platform, has released its 2023 Global Customer Loyalty Report, highlighting an increasing reliance on loyalty programs to overcome concerns around inflation […]
RING And Perx Partner To Drive Maximum CLV
By Sophia Bennett (January 11, 2023)
RING, the consumer-first digital payment app (part of the ONEMi Technology group which launched Kissht), serving over 5 million customers with speedy and hassle-free credit solutions, is reimagining how consumers interact with digital payments and microfinancing in the post-pandemic era. The modern digital payments and microfinancing ecosystem is designed to address the consumer’s everyday needs. […]
Loyalty In a Data Privacy-Centric World
By Kaumudi Kashikar Gurjar (January 11, 2023)
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
Is Batch and Blast Holding You Back?
By Yolande DMello (January 10, 2023)
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy WHAT’S THIS STORY ABOUT? Personalisation is a top marketing priority but executing the strategy can be a challenge. We […]
73% Of Consumers Are Making Fewer Impulse Purchases
By Sophia Bennett (January 10, 2023)
Sixty-one per cent of consumers are concerned about their financial situations, with Millennials (66 per cent) and Gen X (64 per cent) being the most worried and Boomers (55 per cent) the least. To navigate these pressures, almost half (44 per cent) of consumers say they are reducing their overall spending, an increase from 33 […]
CES 2023: 5 Top Immersive Tech Announcements For Marketers  
By Khushbu Raval (January 10, 2023)
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
WeBranding Launches AI-powered Digital Marketing Platform
By Sophia Bennett (January 05, 2023)
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
Hootsuite Unveils The Top Social Media Marketing Trends For 2023
By Sophia Bennett (January 04, 2023)
Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set […]
New Study Reveals Valuation Multiplier Formula for Online Sellers
By Sophia Bennett (December 30, 2022)
Quartile, the ecommerce cross-channel advertising platform, recently conducted research to understand the key variables of business valuation on an exit strategy for online brands and sellers. The study is the first to uncover what makes a business more attractive to these buyers and what the top aggregators are paying attention to. The research discovered an […]
What Is Causing Your Data Roadblock?
By Sophia Bennett (December 28, 2022)
2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]
22 Big Product Announcements Of 2022
By Aarti Chawla (December 27, 2022)
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Digital Dubai Launches Synthetic Data Framework
By Sophia Bennett (December 26, 2022)
Digital Dubai has launched the world’s first Synthetic Data Framework Implementation. Designed to promote and facilitate the use of synthetic data, the framework is set to increase opportunities to share high-value data whilst protecting sensitive information. Digital Dubai, the government arm of Dubai tasked with digitising the economy of the emirate, wants to use a […]
From Promotions to Emotions
By Aarti Chawla (December 22, 2022)
Customers are loyal based on pleasant feelings, encouraging reinforcement, and satisfying experiences. This justifies looking into the resources that will enable brands to gauge customer sentiment. The best brands on Earth have one thing in common: they care about their customers. They share robust emotional connections with them, and as brands develop newer initiatives, they […]
Enriching Customer Experience Through User Research
By Siya Hingorani (December 21, 2022)
Better customer experiences are more likely to lead to faster revenue growth for brands than poorer CX experiences do. The key to discovering how your brand can best provide the CX people want is to analyse customer feedback to understand demands, expectations, preferences, and how customers view their experiences. Businesses prioritising customer experience outperform their […]
Retention Learnings From Martech Power List Awards 
By Sophia Bennett (December 20, 2022)
What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]
NICE Launches ElevateAI
By Sophia Bennett (December 19, 2022)
NICE has launched ElevateAI, a cloud-based artificial intelligence solution that brings Enlighten AI, its purpose-built customer experience AI platform, to the developer community. With ElevateAI, creators can tap into NICE’s AI with APIs, instant sign-up capabilities, and consumption-based pricing. ElevateAI provides customer insights across audio, transcripts, and chats to build smart CX applications. Through an […]
Crunch Time For Retailers As Holiday Shopping Days Approach
By Gregg Ostrowski (December 19, 2022)
The months of November-January are now synonymous with big online shopping events and sales. This year in particular, given some of the bleak macroeconomics, consumers are on the lookout for a good deal. But that isn’t the only thing they are demanding. Consumers are no longer willing to stand for poorly performing applications and digital […]
What CMO’s Need To Focus On In 2023
By Sophia Bennett (December 16, 2022)
Marketing leaders enter the new year with an imperative to drive growth in a volatile environment With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviours amplify uncertainty Burdensome cross-functional collaboration yields worse organisational outcomes […]
69% of Shoppers Struggle to Pay Their Grocery Bills
By Sophia Bennett (December 15, 2022)
Swiftly, a retail technology platform company delivering omnichannel tools for retailers, unveiled their True Cost of a Grocery Shop survey, gauging how consumer food shopping habits and behaviours are evolving in the face of rising inflation and costs. The survey found that current economic conditions are significantly impacting nearly all consumers’ shopping habits, with more […]
63% UK Consumers Fear Finances to Take a Hit in 2023
By Sophia Bennett (December 15, 2022)
Consumers in the US and UK will be trimming non-essential purchases and scaling back on discretionary spending — behaviour already taking place this holiday season. Those are prime findings from an SMG study that polled more than 15,000 consumers across the two countries regarding spending habits in the next 12 months. In the UK, 63 […]
Contentsquare Helps Brands Boost Site Performance & Revenue
By Sophia Bennett (December 13, 2022)
New capabilities unlock speed to insights for businesses looking to more quickly eradicate the frictions that block customers from completing their purchases during peak season and beyond Contentsquare, the global leader in digital experience analytics, announced it has enhanced its Find & Fix solution with automated real-time alerting, monitoring and analysis. Launched in September this […]
Using Data to Go Further With Your Loyalty Programme
By Kumar Gandharv (December 12, 2022)
Poor data utilisation impacts member value understanding and personalisation, raising the possibility of attrition due to inadequate interaction. Brands that evolve their loyalty strategy to create more personalised, engaging experiences for their consumers are the ones who will thrive in the new, more fragmented marketing landscape. Data-driven loyalty strategies allow marketers to drive impact at […]
ShipStation Partners With Constant Contact
By Sophia Bennett (December 09, 2022)
ShipStation, an ecommerce shipping solutions provider, has partnered with Constant Contact, a digital marketing platform provider, allowing ShipStation merchants to connect directly to Constant Contact to sync and import customer information to customise email templates, automate email marketing strategies, reach new audiences, advance segmentation efforts, track campaign performance, and more. “At ShipStation, we aim to […]
The Retailer’s Guide Through 2022’s Inflation
By Anushka Pandit (December 08, 2022)
Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]
AdAdapted Partners with Comscore
By Sophia Bennett (December 06, 2022)
AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]
How To Amplify Your Marketing With 3D/AR
By Sophia Bennett (December 05, 2022)
If you were to estimate how many ads you see in a day, what would you guess? Industry experts vary in their opinions, but reports range from the average person seeing 4,000 – 10,000 ads per day. That may seem excessive, but when you consider that the average American spends over 7 hours staring at […]
Deck the Halls for Holiday Shopping Season
By Aarti Chawla (December 05, 2022)
Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]
Quantiphi Launches Qollective.CX for Enterprise Customers
By Sophia Bennett (December 02, 2022)
Quantiphi, an AI-first Digital Engineering company, launched the Qollective.CX platform that leverages AI to simplify experience management for enterprise customers. Quantiphi has had significant successes with Conversational AI, building CX enhancement solutions for all industry verticals, especially Healthcare, Banking & Financial Services, and Public Sector. The company deeply integrates with Google Cloud Contact Center AI […]
LiveIntent Launches Identity Enrichment on Salesforce AppExchange
By Sophia Bennett (December 01, 2022)
LiveIntent has launched Identity Enrichment on Salesforce AppExchange, enabling companies to bridge their customer data to identify, demographic and behavioural data from the LiveIntent Identity Graph. LiveIntent’s Identity Enrichment app will provide customer matching against multiple identifiers, including emails, mobile identifiers, addresses, and phone numbers. Once matched, LiveIntent will dedupe, cleanse, append, and enrich first-party […]
Credera, Braze Adopt AWS for Advertising and Marketing 
By Sophia Bennett (December 01, 2022)
Braze, provider of a customer engagement platform, and Credera- a global boutique consulting firm both have adopted AWS to transform their advertising and marketing initiatives. AWS has an advertising and marketing solutions, built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. This initiative helps customers deliver personalised […]
Offer Rewards that Match Customer Expectations
By Yolande DMello (November 30, 2022)
Think about planning a romantic dinner with your partner. It needs planning; you need to decide on the cuisine, ambience, time, location and other details like availability, past meals, allergies and perhaps mood even. Now, imagine doing this for your customers – all of them, all the time. Can technology help you get the right […]
Chatbot Markets Poised For Exponential Growth
By Sophia Bennett (November 29, 2022)
Stand-alone chatbots have an appealing graphical interface, easy use, and a simple installation process, reveals the report. Research firm Acute Market Reports expects the global chatbot market to undergo “exponential growth” through 2030, spurred by the growing popularity of interactive online channels, the need to improve customer relationships, and research dedicated toward integrating them with […]
Driving Sustainable Customer Engagement with Kunal Badiani at MoEngage
By Yolande DMello (November 29, 2022)
As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball.  “Low satisfaction scores, increasing complaint volume and negative response to surveys might indicate a poor experience. The reason could be something as simple as not targeting preferred channels,” says Kunal Badiani, […]
Can We Go Beyond First Name? 
By Kaumudi Kashikar Gurjar (November 28, 2022)
“Many brands want to scale customer service during the busy holiday season with chatbots and other technology, but customers want a human touch,” says Kunal Badiani, Senior Director and Head of Expansion, META, MoEngage, on navigating holiday season shoppers. This year differs from the last two as people plan to shop early this holiday season […]
What Drives Consumer Loyalty Has Changed: Paul Wallis, Epsilon
By Kaumudi Kashikar Gurjar (November 23, 2022)
“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]
Are We There For Our Customers When They Need Us?
By Kaumudi Kashikar Gurjar (November 21, 2022)
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting themselves in their customers’ shoes. Martechvibe spoke exclusively to Cleveland, a global customer strategy and management expert and a sought-after consultant and speaker. Cleveland says while engaging with customers,  organisations must […]
Can CXOs Be the Next CEOs?
By Sophia Bennett (November 17, 2022)
Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive profits, and boost brand loyalty. Here are the key takeaways. It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in […]
Swftbox Closes $2 million Seed Round
By Sophia Bennett (November 10, 2022)
Swftbox, the AI-powered, same-day delivery platform, has closed a seed round worth $2 million. MENA Technology Fund led the funding, joined by Polymath Ventures, AirAngels and Ithraa Investment Company alongside strategic investors from the United States, Europe, UAE and Saudi Arabia. The Abu Dhabi-based Hub71 company will continue to scale its services across the region, […]
Martech Spotlight: Coca-Cola
By Kumar Gandharv (November 10, 2022)
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
How Vonage Helped ExamRoom.AI to Power Remote Testing 
By Sophia Bennett (November 10, 2022)
Powered by Vonage APIs, the ExamRoom.AI platform handles 3 billion subscribed minutes every month and has already supported 8 million test takers completing their exams. Vonage, a provider of cloud communications helping businesses accelerate their digital transformation, announced that ExamRoom.AI, the AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable […]
Innovaccer Introduces the First Contact Centre for Healthcare
By Sophia Bennett (November 09, 2022)
Innovaccer unveiled the Innovaccer Experience Center, the industry’s first solution to transform the contact centre into an integrated, data-driven consumer experience centre for front-line healthcare agents. The Innovaccer Experience Center unifies patient and consumer data across virtually all stages of the healthcare journey, giving contact centre agents everything they need to know about a person’s […]
Embrace Web3 To Fuel Creative Ideas
By Yolande DMello (November 07, 2022)
With the decentralisation of data and content, users no longer rely on traditional channels to govern their virtual existence — they can create, share, and consume in micro-worlds that reflect their personal values and tastes, says Haitham Elkhatib, Vice President of MEA at Sprinklr. Haitham Elkhatib is Vice President of MEA at Sprinklr. Elkhatib is […]
We Have A Presence In Every Dubai Food Delivery App
By Aishwarya Rasane (November 04, 2022)
Leo Dovbenko, CEO and Co-Founder at Yalla!Market shares the critical elements of CX and how Yalla!Market is achieving doorstep delivery of products all across UAE in 15 minutes flat. Leo Dovbenko has 15 years of experience in food tech, retail and HoReCa (hotel, restaurant, café) He has led 15 successful projects alongside three successful start-ups […]
Forsta Unveils Predictive NPS
By Sophia Bennett (November 03, 2022)
Forsta, a provider of market research, customer experience (CX) and employee experience (EX) technology, at Web Summit introduced Predictive Net Promoter Scores (pNPS) created with CX data specialists GemSeek. Built on the Forsta Human Experience (HX) Platform, Forsta clients will now have access to analytics-powered predictions of silent customers and those who don’t provide the […]
96 per cent of B2B Marketers Have A Documented ABM Strategy In Place
By Sophia Bennett (November 03, 2022)
Foundry, the global provider of media, martech and data for the tech community, released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel […]
Personalisation is a Loyalty Driver 
By Kaumudi Kashikar Gurjar (November 02, 2022)
Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts, first, in loss of opportunity of spending growth on disengaged members; second, in lack of returns on investments made in loyalty liability In August this year, a McDonald’s customer ordered his […]
Differentiate Your Loyalty Programme From Competition Offerings
By Yolande DMello (November 02, 2022)
Paschalis Petalas, Head – CRM & Service Delivery at Abu Dhabi Commercial Bank speaks about the operational challenges of executing a loyalty programme, the shift in customer expectations and going beyond transactional rewards to build an emotional relationship with loyal customers. ADCB’s award-winning loyalty programme TouchPoints is noteworthy for rewarding users for every ADCB product […]
ROI on Your Martech Investments
By Ahana Basu (October 28, 2022)
The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age. As per a 2021 Gartner study, while marketing leaders cut back on expenses like hiring and agencies, marketing technology remained a priority in the budget, with companies spending up to 26.2 per cent of their total marketing […]
Mediafly Acquires Aptology
By Sophia Bennett (October 27, 2022)
Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence. Mediafly, the revenue enablement platform, has acquired Aptology, the talent intelligence platform specialising in assessing and predicting sales rep performance. Aptology is Mediafly’s sixth acquisition and the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling […]
Travellers Are 2.45x More Likely To Click On Personalised Push Notifications
By Kaumudi Kashikar Gurjar (October 26, 2022)
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]
The C-suite Customer Loyalty Imperative
By Johan Liljeros (October 25, 2022)
Customer loyalty has a significant impact on retailers and brands’ bottom lines – increasing customer retention rates by five per cent and increasing profits by 25 to 95 per cent, according to research by Bain & Company. Today, loyalty is a conscious consumer choice. Customers want more than points and discounts; they’re increasingly choosing to […]
Quick Commerce Needs to Understand the Value of Consistency
By Aishwarya Rasane (October 24, 2022)
Diego-Tarek de Aristegui, Chief Marketing Officer at MANO and an expert in quick commerce, spoke about Gen Z’s expectations from brands creating a two-way conversation using an increasingly growing democratic toolkit. Diego-Tarek de Aristegui, Chief Marketing Officer at MANO has over 14 years of experience in leading roles at Leo Burnett MENA and Diageo Innovation […]
Five Big Takeaways From Vibe Martech Fest, Saudi Arabia
By Sophia Bennett (October 20, 2022)
#VMFKSA Vibe Martech Fest took place in Riyadh, Saudi Arabia, on October 18 and 19, 2022. In case you missed it, here are the big learnings from the summit Vibe Martech Fest, Saudi Arabia, was attended by over 150 marketers. The summit took on challenges like adapting to a modern marketing funnel, the evolving definition […]
Cogito Launches Personalised Coaching For Agents
By Sophia Bennett (October 20, 2022)
Its dashboard reviews speaking behaviours across emotion cues and critical conversation topics. All calls are reviewed with specific targets automatically identified. Cogito, a real-time coaching and guidance solution provider, introduced personalised coaching features to better support employees handling complex customer service inquiries and focus on professional development based on each agent’s skills. Personalised coaching delivers […]
Sitecore Releases New Offerings
By Sophia Bennett (October 19, 2022)
Updates will help companies deepen customer engagement and elevate customer experiences across all channels. At its Sitecore Symposium event, Sitecore, a digital experience software provider, launched composable offerings and updates to help companies deepen customer engagement and elevate customer experiences across all channels. These new solutions include Sitecore Search, an artificial intelligence-powered search and discovery […]
Scaling Your Loyalty Programme
By Khushbu Raval (October 19, 2022)
The biggest obstacle is winning over the organisation and gaining its acceptance and support. Tim Hortons recently updated its loyalty programme, More Tims, More Rewards. The programme was redesigned to make it easy to get rewarded. The previous Tims Rewards programme was visit-based and guests earned the same number of points per eligible transaction – […]
Loyalty Marketing is Going Through a Shift in the Kingdom of Saudi Arabia
By Sophia Bennett (October 18, 2022)
Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values. While they are willing to share information, they need to see the value that it will create towards their future purchases. This is being felt in […]
Andromo Launches Mobile App Builder For Shopify
By Sophia Bennett (October 17, 2022)
Andromo, a mobile app builder, has launched an ecommerce package for Shopify store owners to increase sales and customer interaction with mobile apps. The mobile app builder allows Shopify merchants to create direct interactions with customers through push notifications and deliver personalised content, product promos, and new item announcements. In addition to the standard data […]
Botify Partners With Semrush
By Sophia Bennett (October 17, 2022)
Botify, an enterprise software company for organic search, announced a partnership with Semrush, an online visibility management SaaS platform, to provide customers with streamlined access to competitive insights. The new integration, which brings complementary search data into Botify, allows customers to understand better the value of ranking on a given keyword and provides increased visibility […]
AI Technology Functions Best Alongside Humans
By Kaumudi Kashikar Gurjar (October 11, 2022)
Jay Gupta, Director of Product Marketing – AI, Automation & Analytics, Talkdesk, speaks about how using conversational AI to field basic customer queries is often an accessible starting point for brands looking to expand their AI capabilities. Gupta said that with the emergence of low- and no-code AI technologies, companies don’t need to rely on […]
Marketing That's On Point, On Form and Fire
By Yolande DMello (October 10, 2022)
Global Martech leader Fraser Hay is the author of 20 growth hacking books including Martech Simplified, and an acclaimed marketing consultant who helps owners, managers and entrepreneurs to identify, pursue and achieve their marketing objectives. Martechvibe spoke to Hay about how businesses can win. He speaks about taking a strategic approach towards marketing challenges, using […]
Optimizely Introduces Real-Time Segmentation 
By Sophia Bennett (October 07, 2022)
Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes. Optimizely, at its Opticon conference in San Diego, introduced Real-Time Segmentation that allows marketers to segment customers in the moment of engagement for more relevant, personalised digital experiences. Real-Time Segmentation integrates across all Optimizely products and leverages […]
Events that Pivot with People's Changing Behaviours
By Kaumudi Kashikar Gurjar (October 06, 2022)
Event enablers are adapting technological advancements to make events a seamless experience for both online and offline participants. Linkedin released a survey report highlighting the popular trends among event organisers in Europe, the Middle East, and Africa (EMEA). Over 1,800 marketers in the region participated in the study. Four out of five respondents agreed that […]
Modern Loyalty Programmes Would Fail Without Data
By Yolande DMello (October 04, 2022)
Tiago Rocha da Silva, Chief Marketing Officer at Zain KSA maps how customer satisfaction and quality of service are cornerstones of loyalty. Tiago Rocha da Silva joined Zain KSA as the Chief Marketing Officer in September 2020. He leads the company’s consumer digital transformation effort to provide customers with the best customer experience and innovative […]
What Does Loyalty Mean in the Digital Age?
By Ahana Basu (October 03, 2022)
Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]
ZealPay Launches Dara's Ice Cream App
By Sophia Bennett (September 26, 2022)
The app aims to customise rewards and seamless payment experiences for customers with world-class data & analytics. The London-born, Cairo-based tech startup ZealPay, has announced the launch of Dara’s Ice-cream App. The app aims to customise rewards and seamless payment experiences for customers with world-class data & analytics to drive higher customer loyalty and increase […]
Cars Are Simply Computers On Wheels
By Yolande DMello (September 26, 2022)
Today, 25 per cent of new cars produced are ‘connected’. By 2026, this number will increase to 60 per cent. Vilhelm Hedberg, Founder of ekar, speaks about cultural considerations, subscription plans and fueling the mobility market with data In an interview with Martechvibe, Vilhelm Hedberg, Founder of ekar, spoke about ekar’s journey,  and how it […]
Martech Spotlight - ekar is Car Rental Simplified
By Kumar Gandharv (September 23, 2022)
The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming “key handover,” which requires the host and renter to meet physically. A recent McKinsey report revealed a shift in the automobile industry. The findings showed a significant decline in private car ownership and increased interest in shared mobility and rentals as it […]
Our Customer Churn Rate Averages 3.2% 
By Khushbu Raval (September 21, 2022)
In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]
6DX In-Store Technology Launched In ME 
By Sophia Bennett (September 19, 2022)
Intellect Commerce describes 6DX as MACH, i.e. microservices-based, API First, cloud-native, and headless technology. The 6DX, in-store retail technology, enabling cloud-native Point of Sales (POS) solution launched in the Middle East. It promises to transform the retail experience in hypermarkets, supermarkets, and fashion and lifestyle stores. Intellect Commerce describes 6DX as MACH, i.e. microservices-based, API […]
Report on Loyalty Marketing in the Middle East to be Launched 
By Sophia Bennett (September 19, 2022)
Martechvibe undertakes a study to evaluate the challenges marketers face when building loyalty programmes in the region, injecting data and intelligence and consumer trends. The State of Loyalty report aims to establish the relationship between loyalty drivers, attitudes, and consumer behaviour. This report will study operational challenges, market dynamics across the Kingdom of Saudi Arabia […]
HNAK Boosts Email Open Rate By 30%
By Sophia Bennett (September 16, 2022)
HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the help of WebEngage’s retention operating system With growing consumer awareness, brand competition, and high internet penetration, the KSA ecommerce industry — is projected to reach SAR 50 billion ($13.35 billion) by […]
Companies Prioritising ROI-efficient Growth Are Nurturing Sustainable Businesses
By Raviteja Dodda (September 15, 2022)
In good times and not-so-good times, it’s efficient businesses that hold themselves high above the surging waters It’s a myth that businesses that spend extravagantly grow faster than they spend cautiously. Well, there are plenty of examples to confirm that for every large successful company built on a spend-to-growth strategy, there are thousands who have […]
Why It Pays For Brands To Focus On Building Loyalty Among App Users
By Samer Saad (September 14, 2022)
There are a few things brands should cherish more than loyal customers. A survey by CRO experts Invesp found that increasing customer retention by 5 per cent increases profits by an impressive 25-95 per cent. Also, loyal app customers drive three times as much revenue as other shoppers. So, when it comes to focusing your […]
Gourmet Egypt Makes Search Experience Hyper-personalised with Algonomy 
By Sophia Bennett (September 14, 2022)
Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and Arabic. Gourmet Egypt, a grocery chain in Egypt having twelve stores in Cairo and Alexandria and seasonal shops on the North Coast, will now leverage the Algonomy Personalisation Suite comprising Recommend,  […]
ContentSquare Partners With Namogoo
By Sophia Bennett (September 12, 2022)
Namogoo’s technology automatically gathers non-personal data on customer devices and commerce behaviour and the impact such variables have on the overall customer journey. Contentsquare, a provider of digital experience analytics, has partnered with Namogo to add contextual information to Contentsquare’s unique customer behaviour insights, especially for first-time and unknown site visitors. Namogoo’s technology automatically gathers […]
Vibe Martech Awards: Recognising The Stellar Performers
By Sophia Bennett (September 09, 2022)
Marking the end of the Vibe Martech Fest’s fourth edition was the annual Vibe Martech Awards (VMA) at Address Dubai Marina, UAE. With a mission to recognise the extraordinary achievements of the region’s marketing professionals, VMA provides an annual distinction of the visionary people pushing boundaries in the martech space. Winners were selected following careful […]
Martech Spotlight: Carrefour
By Yash Raaj (September 09, 2022)
The retail brand is improving in-store and online CX with technological advancements. With consumers adopting a multi-channel approach to retail shopping, Carrefour is making strides in technological adoption, keeping in view the changing shopping behaviour of customers. It launched customer self-checkout counters for those who prefer contactless physical shopping. It also has Scan&Go Mobile technology […]
Making Your Martech Stack Future-ready 
By Sophia Bennett (September 07, 2022)
Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]
Will Your Martech Solutions Survive Market Shifts?
By Yolande DMello (September 06, 2022)
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
valU And PayTabs Egypt, Partner With notchnco
By Sophia Bennett (September 05, 2022)
Collaboration enables an end-to-end WhatsApp shopping experience in Egypt. valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle promoting fintech platform, PayTabs Egypt, the award-winning payment processing solution, and notchnco, an independent software vendor (ISV) for meta products, announced a collaboration. It will allow valU’s clients to enjoy a unique WhatsApp shopping experience. For the first time […]
Emplifi Social Commerce Cloud Integrates With Oracle Commerce
By Sophia Bennett (September 01, 2022)
With the integration between Emplifi and Oracle Commerce platforms, companies can access product collections, and catalogues configured in Oracle Commerce, then synchronise and sell across social media storefronts. Emplifi, a customer experience platform provider and member of Oracle PartnerNetwork (OPN), has integrated its Social Commerce Cloud with Oracle Commerce and made it available on the […]
CX NXT Returns As An In-person Event In Dubai 
By Sophia Bennett (August 29, 2022)
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event on November 16-17, 2022. Over 200 CX leaders and practitioners are […]
Martech Challenges Solved at VMF
By Sophia Bennett (August 29, 2022)
Looking for answers to your questions about MOps, maximising ROI and preparing for the Metaverse? Vibe Martech Fest approaches business challenges with real-world solutions from leading brands and veteran marketers Marketers use data to connect with audiences, create innovative campaigns, convert people to customers, and keep buyers coming back. But leveraging data requires certain skills. […]
Zuora to Acquire Zephr
By Sophia Bennett (August 26, 2022)
When combined with data from Zuora’s Billing, Collect, and Revenue systems, the solution will empower companies to nurture and monetise their subscriber relationships. Zuora, a cloud-based subscription management platform provider, plans to acquire Zephr, a subscription experience platform provider, for $44 million. Zephr’s platform offers identity management, intelligent trials, dynamic paywalls, entitlements management, and a […]
What's Driving Loyalty Marketing in KSA?
By Reporter (August 25, 2022)
[vc_row][vc_column][vc_column_text] As consumers reassess their relationships with brands, retention becomes increasingly critical. As priorities and behaviours shift, established brand loyalties are undergoing strength tests. Marketers designing loyalty programmes must evolve strategies to keep up with these changing customer behaviours and market dynamics.[/vc_column_text][vc_btn title=”TAKE THIS SURVEY” style=”gradient” size=”lg” css_animation=”fadeInUp” link=”url:https%3A%2F%2Fwww.surveymonkey.com%2Fr%2Fstate-of-loyalty-in-ksa|target:_blank”][vc_column_text]Martechvibe profoundly delves into the drivers and […]
Can CI Supercharge A Brand’s Content Strategy?
By Erin Pearson (August 24, 2022)
There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]
The Impact Of Effective Brand-Vendor Collaboration
By Chandni U (August 23, 2022)
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Vibe Martech Fest Middle East Announces Line-Up 
By Sophia Bennett (August 23, 2022)
Vibe MarTech Fest (VMF) is back for its fourth in-person edition on September 6 – 7, 2022. VMF was launched with the vision to advance the adoption of Martech by educating, enlightening and inspiring the CMOs in the Middle East. Last year, the conference expanded to South Africa and Saudi Arabia. The conference has gained […]
Firebolt Group Acquires Glimpse Analytics
By Sophia Bennett (August 22, 2022)
This acquisition will help Firebolt Group’s goal of providing meaningful data and real-time insights associated with our POS signage and materials. Firebolt Group, a global smart sign manufacturer and data capture partner for the experience economy, has acquired Glimpse Analytics, an emerging AI analytics and computer-vision-based experience tracking platform for the physical world. “This acquisition […]
A Bank With A Clean Slate 
By Kaumudi Kashikar Gurjar (August 22, 2022)
Zand aims to streamline banking operations with minimal paperwork and support clients in their day-to-day lives to achieve their lifetime financial goals Martechvibe spoke to Olivier Crespin, Co-founder & CEO of Zand, about how digital banking is changing the landscape in UAE, and the potential impact on retail via digital transactions. With the UAE set […]
Martech Radar: Top CEM Tools
By Aarti Chawla (August 19, 2022)
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Deploy Predictive Aftersales And Learn Quickly
By Chandni U (August 18, 2022)
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Data Virtualisation: The Key To Optimal CX
By Kumar Gandharv (August 17, 2022)
Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced an issue when they built their cloud-based data analytics platform — some data remained on-premises. As a result, the company started looking for a solution that seamlessly integrates all its […]
For The Marketer's Book Shelf: Part 1
By Chandni U (August 15, 2022)
Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It’s essential to keep yourself updated about current trends, classic martech strategies and learn new skills. Do you have the right books on your shelf? The business world has reached a pivotal point where […]
39% Say Gathering Real-Time Analytics Is A Challenge: Report 
By Sophia Bennett (August 12, 2022)
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Cordial Integrates with Amperity, mParticle, and Segment
By Sophia Bennett (August 10, 2022)
With the enhanced integrations, Cordial helps companies streamline their real-time data, driving greater access to first-party customer insights Cordial, a cross-channel marketing and data management platform provider, has integrated with Amperity, mParticle, and Segment. With the enhanced integrations, Cordial helps companies streamline their real-time data, driving greater access to first-party customer insights. It also offers […]
Do You Use Negative Buyer Personas?
By Yash Raaj (August 09, 2022)
Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]
Retail To Bear The Brunt Of Inflation
By Chandni U (August 08, 2022)
Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]
No Live Shopping On Facebook from October 1
By Sophia Bennett (August 06, 2022)
This announcement came a few days after, Meta reported a revenue drop for the first time in the platform’s history and cautioned that it would further decline in the year’s second half. Starting from October 1, there will be no Live Shopping streams on Facebook. The social media giant is wrapping up this option less […]
Martech Radar: Top CDP Tools
By Aarti Chawla (August 05, 2022)
Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]
WebEngage Raises $20 Million 
By Sophia Bennett (August 03, 2022)
WebEngage showcased frugality and resilience in its 11-year journey filled with ups and downs, burning only ~$6 million in capital to reach a $20 million revenue run rate WebEngage, a full-stack retention operating system and B2B SaaS startup, announced having raised $20 million in Series B led by Singularity Growth Opportunities Fund and SWC Global, […]
July Round-Up: All The Tech News You Need To Know
By Khushbu Raval (July 30, 2022)
Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]
Is Your Omnichannel Strategy Creating Meaningful Engagement? 
By Sophia Bennett (July 29, 2022)
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
Zuora Launches Zuora Secure Data Share For Snowflake
By Sophia Bennett (July 28, 2022)
Zuora, provider of a cloud-based subscription management platform, in partnership with data cloud platforms provider Snowflake, has launched Zuora Secure Data Share for Snowflake to analyse data from multiple sources to nurture and monetise ongoing customer relationships and accelerate recurring revenue. By combining data from Zuora with their preferred business intelligence (BI) solutions, Zuora Secure […]
How Has Mobile Changed The Customer Experience?
By Sophia Bennett (July 28, 2022)
Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]
Do You Have a Customer-Obsessed Mindset? 
By Sophia Bennett (July 28, 2022)
Day 1 at #VMFZA, Martech leaders share key learnings on how marketers can put customers at the centre of their marketing strategy How do we engage customers better? It starts with designing marketing campaigns that put customers at the centre of design and planning. But that’s easier said than done. Marketers need to stop looking […]
Explained: Knowledge Discovery In Database
By Kumar Gandharv (July 28, 2022)
TLDR: Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it’s vital to understand how Knowledge Discovery in Database (KDD) can be an effective tool for marketers to make intelligent business decisions. Known as the happiest place on the Earth, Disney’s Animal Kingdom is the world’s largest […]
LivePerson Launches Contact Centre Conversation Mining
By Sophia Bennett (July 26, 2022)
LivePerson, a provider of customer engagement solutions, has launched Contact Centre Conversation Mining, a solution for tracking, measuring, and optimising customer experiences, powered by the Celonis Execution Management System. Contact Centre Conversation Mining helps companies transform conversational analytics into intelligent action. It combines process and conversational data from voice and digital interactions. With Contact Centre […]
How Audi Volkswagen Middle East Increased Aftersales Loyalty 
By Chandni U (July 25, 2022)
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
CommerceIQ Acquires e.fundamentals
By Sophia Bennett (July 24, 2022)
The acquisition of e.fundamentals by CommerceIQ, combines modern workflows, deeper analytics to uncover assortment gaps and retail media targeting opportunities. CommerceIQ, an e-commerce platform provider, has acquired e.fundamentals, a digital shelf analytics (DSA) provider. This union will bring together sales, supply chain, and retail media automation from CommerceIQ and digital shelf activity and store-level availability […]
Cart.com Launches Unified Analytics
By Sophia Bennett (July 23, 2022)
Brands can quickly make decisions like when and where to move inventory in response to a successful marketing campaign Cart.com has launched Cart Unified Analytics, which consolidates data from multiple sources in real time to provide a singular view of marketing performance, storefront, inventory, and fulfilment metrics of companies. Cart’s artificial intelligence-driven recommendation engines then […]
Talkwalker Launches Forecasting, A Predictive Analytics Tool
By Sophia Bennett (July 20, 2022)
Talkwalker, the consumer intelligence platform, announced its launch of Forecasting, an industry first in predictable analytics that enables brands to foresee changes in consumer behaviour and identify new trends before they happen. Forecasting allows brands to predict how topics, trends, and campaigns will change over 90 days, allowing them to quickly adapt their communications to […]
VMF ZA: Sessions You Can't Miss
By Sophia Bennett (July 20, 2022)
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]
The Rise of The Subscription Economy
By Chandni U (July 18, 2022)
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
60% Marketers Say Data Systems are Agile But Lack Confidence
By Sophia Bennett (July 16, 2022)
Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels The speed of acquiring real-time, relevant data signals, the speed of generating data insights, and the speed of closing the gap between data and insights; CMOs are now a part of […]
Marketing In the Metaverse: New Ways To Engage the Customer
By Varun Suri (July 14, 2022)
As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]
Sitecore Launches Experience Manager Cloud
By Sophia Bennett (July 13, 2022)
Sitecore, a provider of end-to-end digital experience software, has completely transitioned its core CMS solution, including personalisation and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud. Sitecore XM Cloud will help companies with customer experiences, simplifying design and deployment and eliminating upgrades. With XM Cloud, […]
Martech Spotlight: Mashreq Bank 
By Chandni U (July 13, 2022)
Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]
Deliveroo Focuses On Employee Experience With New Inititatives
By Sophia Bennett (July 08, 2022)
Online food delivery platform, Deliveroo, has enhanced its focus on rider wellbeing to ensure their safety and satisfaction. By prioritising safety improvements and guidelines, adding new measures to a range of domains, and introducing new incentives, Deliveroo’s agency riders are the focal point of the aggregator’s summer plans this year. At Deliveroo, rider safety and […]
Martech Spotlight: Lego
By Sophia Bennett (July 06, 2022)
The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand.
TryMyUI Acquires Web Analytics Tool Stitchology.ai 
By Sophia Bennett (July 03, 2022)
TryMyUI, a user experience testing provider, announced that it has acquired Stitchology.ai, a session replay and comprehensive web analytics tool. This new acquisition will allow TryMyUI to create the first-ever product for maximising product-led growth. Together, the companies will provide an end-to-end digital experience solution to help businesses drive online revenue. With the integration of […]
60% Customers Say Current Personalisation Has No Loyalty Impact
By Sophia Bennett (July 02, 2022)
Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that building brand loyalty starts with a great product that meets rational needs and builds brand trust. And those who talk about loyalty as just a program, fail to capture the […]
Company Close-up: The Criteo Chronicle
By Chandni U (July 01, 2022)
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
PaySky Launches Yalla Card And Super App In The UAE
By Sophia Bennett (June 29, 2022)
PaySky, the leading digital payment solutions provider launched Yalla Card and Super App in the United Arab Emirates, in partnership with its strategic partner Visa. The super app will offer a wide range of digital payment solutions to facilitate financial and non-financial services for the UAE residents, during the third quarter of the current year […]
Explained: Identity Data
By Chandni U (June 28, 2022)
There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]
Meta Touts Its Social Commerce System at EMEA Event
By Sophia Bennett (June 22, 2022)
Meta recently held its inaugural Meta Commerce Day for Europe, the Middle East, and Africa (EMEA), a virtual event to help businesses learn how to tap the opportunities of discovery commerce. In a video as part of Meta’s blog post, Laurent Solly, Meta’s vice president of southern Europe, pointed to the potential of social commerce […]
Level AI Launches Agent Screen Recording For Contact Centres
By Sophia Bennett (June 22, 2022)
Level AI, the customer service intelligence platform, launched a new agent screen recording and monitoring product. The company’s latest feature will enable contact centre teams to improve support quality, agent learning and coaching by monitoring and gaining further insights into their agents’ behaviour. Level AI has been working to place cutting-edge AI and machine learning […]
Deloitte Digital Launches TrueServe
By Sophia Bennett (June 22, 2022)
Deloitte Digital launched TrueServe, an integrated suite of contact centre technologies built with industry-specific insights and accelerators. TrueServe is a cloud-based, artificial intelligence (AI)-powered, and analytics-driven contact centre solution. It gets customers into the right channel based on their needs and provides dynamic operational and strategic insights through built-in capabilities like sentiment and customer behaviour […]
Torod Raises $1.33M Seed Round 
By Sophia Bennett (June 21, 2022)
The Saudi-based ecommerce shipping platform, Torod announced the closing of its Seed round at SAR 5 million ($1.33 million), led by IMPACT46 with the participation of local investors including Hala Venture & Seedra Venture. Founded in early 2022 by Faisal Almaklas and Ammar Almaatouq, bringing together deep expertise in e-commerce & logistics spaces, enabling fast […]
Walmart And Roku Are Partnering On ‘Shoppable Ads’ For Your TV
By Sophia Bennett (June 21, 2022)
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV Walmart and Roku announced a first-of-its-kind partnership to make TV streaming the next ecommerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s […]
Leading Companies Act To Mitigate Bias In Advertising Technology
By Sophia Bennett (June 21, 2022)
Leading companies are committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising technology. Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad […]
Do a Sales Forecast For Your Business The Right Way
By Chandni U (June 21, 2022)
Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]
How Do You Use Data To Improve CX?
By Yash Raaj (June 20, 2022)
Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]
What's Working for Email in 2022?
By Sophia Bennett (June 18, 2022)
Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]
Bluecore Launches Predictive Text Message Marketing for Retail
By Sophia Bennett (June 17, 2022)
Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s retail brands, announced the launch of Bluecore Mobile. The company that previously replaced blast messaging with 100 per cent personalised communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, […]
Martech Radar: Top AdTech Tools
By Aarti Chawla (June 17, 2022)
As your business expands, you'll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes -- how the tools will help them to automate tasks to make ads more effective and cost-efficient, give actionable customer insights that can increase conversions, and improve ROI and ROAS.
Data-Driven Strategies for Business Growth
By Charisse Hughes (June 17, 2022)
It’s no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business. Many organisations are focused on finding the “AI silver bullet” fix, but the reality is being data-driven is a continuous journey, not a destination. While the data deluge can be […]
Grab-And-Go CX Is The Future
By Kumar Gandharv (June 16, 2022)
Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]
Turn Customers With Effective Churn Analysis
By Chandni U (June 14, 2022)
With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]
Embrace The Shift Towards Nano Influencers
By Chandni U (June 14, 2022)
Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need to tread carefully because some influencers tend to be over-utilised. As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel […]
Nescafé, Lexus, Prada Are The Top Loved Brands In Mideast: Report
By Sophia Bennett (June 13, 2022)
Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus and Prada, stated a Brand Love report by Talkwalker, a consumer intelligence firm, and Hootsuite, a social media management provider. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved. According to the […]
Consumers Take a Bite Out of Restaurant Subscriptions
By Yolande DMello (June 13, 2022)
Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this idea when it introduced a new concept of coffee subscriptions in 2020 — $8.99 a month for a bottomless cup of unlimited hot or iced coffee. It not only gratified every […]
Digital First Reality Tests Brand Loyalty
By Sophia Bennett (June 11, 2022)
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies.   Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
Forsta Launches Human Experience (HX) Partner Program
By Sophia Bennett (June 06, 2022)
Forsta, a provider of market research, customer experience (CX), and employee experience (EX) technology, has launched the Human Experience (HX) Partner Program for Market Research Agencies, enabling them to offer their clients a fully white-label, integrated voice of the customer (VoC) programs hosted on Forsta’s technology platform. The HX Partner Program enables market research agencies […]
Why Should Marketers Care About Data Clean Rooms?
By Suparna Dutt DCunha (June 06, 2022)
Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]
Snap Launches Dynamic Travel Ads
By Sophia Bennett (June 03, 2022)
Snap. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. With Dynamic Travel Ads, advertisers can seamlessly and automatically […]
Middle East’s B2B Marketplace AmiViz Inks Partnership With EfficientIP
By Sophia Bennett (June 03, 2022)
AmiViz, the Middle East region’s enterprise B2B marketplace announced it has signed a new partnership with EfficientIP. AmiViz enables EfficientIP’s industry-leading DNS, DHCP, and IP address management (DDI) and DNS Security solutions to its channel partners in Egypt on its marketplace through the AmiViz web portal or the mobile app. The EfficientIP’s 360° DNS Security […]
Explained: The Dark Art of Black Hat SEO
By Chandni U (May 28, 2022)
From keyword stuffing to private link networks, practising against search engine guidelines to get a higher site ranking in search results is often indulged in by some marketers. It predominantly works to cheat search engine algorithms, popularly termed as Black Hat SEO   How familiar are you with Black Hat SEO? Some digital marketers unintentionally […]
WebEngage Releases Customer Retention Playbook
By Sophia Bennett (May 27, 2022)
The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]
74% UAE’s Shoppers To Spend More Online In 2022: Survey
By Sophia Bennett (May 27, 2022)
Global ecommerce accelerator Pattern has polled online shoppers in the United Arab Emirates to understand their online buyer behaviour, including how they are using marketplaces such as Amazon and Noon. The results back up predictions of the growth in the UAE’s ecommerce market size from $10 billion in 2021, to $17 billion in 2025, according […]
It’s Hot And Hybrid
By Chandni U (May 27, 2022)
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges. The traditional nine to five model might as well be dead, and it’s about time. Feeding the baby while making a work call, having a meal while analysing data, or filing a story […]
Brands Struggle to Keep Up During Ramadan
By Sophia Bennett (May 27, 2022)
Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]
Vericast Expands Advanced Influencer Marketing Solution
By Sophia Bennett (May 26, 2022)
Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok. Following a year of nearly 40 per cent growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader […]
Keeping Up With the Pivot   
By Yolande DMello (May 26, 2022)
As marketers adapt to evolving market dynamics and customer expectations, flexibility is the only steady Is Starbucks only about the coffee? No, it’s a space where people want to come and hang out and relax. It’s called the third place, a term coined by sociologist Ray Oldenburg, to signify a space other than the office […]
Growth Marketing Provider Extole Partners With Optimove
By Sophia Bennett (May 25, 2022)
Extole, a growth marketing provider, has partnered with Optimove for an integration that will allow companies to combine data from Extole programs with historical, transactional, behavioural, and predicted customer data from Optimove to create campaigns, look-alike audiences, hyper-segmented mobile push notifications, and personalised email messages all using Extole-identified customer advocates and influencers. The integration makes […]
The Marketers Guide to Hybrid Data Models
By Victor Dey (May 25, 2022)
Hybrid data models enable enterprises to start building the automated marketing data infrastructure of the future Marketers’ roles are inextricably linked with data. The big data revolution has unleashed torrents of terabytes about everything from customer behaviours, demographic consumer shifts in emerging markets and how well the last marketing campaign performed across channels. When marketing […]
Over Half Of Marketers Have Lost Revenue Due To New Ad Regulations
By Sophia Bennett (May 23, 2022)
Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango, reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59 per cent of marketers have lost revenue since Apple’s […]
Hybrid Intelligence For The CX-Driven Future
By Chandni U (May 23, 2022)
Considering human expertise and intentionality when making meaningful decisions, hybrid intelligence is changing the direction of the AI revolution. Consider artificial intelligence (AI) to be the front and centre of operations, but all the while, it is human orchestration pulling the strings behind the screen. Harnessing the best of both worlds is the most viable […]
Apogee Launches Marketplace To Enhance Customer Engagement
By Sophia Bennett (May 22, 2022)
Apogee Interactive, a digital engagement and customer communications strategy platform, announces utilities using their outbound communications platform. Envoy will have access to a robust utility branded marketplace. The product dashboard now included in the end-to-end solution allows utilities to provide customers with a streamlined, personalised journey that guides them through onboarding, energy education, program participation, […]
CleverTap Acquires Leanplum
By Sophia Bennett (May 19, 2022)
CleverTap announced that it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia, and the Middle East. Combining […]
Website Experience Needs To Become More Mobile Friendly
By Chandni U (May 19, 2022)
Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]
Pega Partners With Celebrus To Launch Always-On Insights
By Sophia Bennett (May 18, 2022)
Pegasystems introduced Always-On Insights, combining Pega Customer Decision Hub with Celebrus Customer Data Platform (CDP). Always-On Insights brings together Pega’s artificial intelligence-driven engagement engine to optimise each interaction with Celebrus’ CDP that captures and collects compliant first-party customer data in real-time across digital channels. With Always-On Insights, companies can eliminate their dependence on third-party cookies […]
CXera Integrates with Slack
By Sophia Bennett (May 18, 2022)
CXera, a firm focused on creating microsites that enable customer success, has released a Slack integration. From a Slack channel, users can create experience microsites in minutes via purpose-built templates designed for customer onboarding and renewals, new product launch events, problem resolution, and other use cases. Users also receive detailed analytics to understand each customer’s […]
GetResponse Launches eCommerce Marketing Automation Solution
By Sophia Bennett (May 14, 2022)
GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. eCommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales. “Though we’ve had existing partnerships and robust integrations with eCommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to […]
Why Brands Must Back Up Their Digital Efforts 
By Raviteja Dodda (May 13, 2022)
Brands must invest in an integrated martech stack that blends tools to create customer segments based on behaviour and engage with them accordingly. The Middle East market is rapidly becoming one of the hottest regions for eCommerce in the world. Several quantitative indicators and anecdotal evidence point to a future where online retail will become […]
Exploring The 7 Business Benefits of A CDP
By Mohammed Alkhotani (May 11, 2022)
How familiar are you with the various business benefits of a CDP? A dedicated CDP captures and cleanses data. It unifies data to create a single customer view. But the CDP’s talents don’t end there. From building loyalty and trust to increasing revenue, the business benefits of a CDP are many and varied. Eliminating data […]
Don’t Take GCC Consumers Strong Brand Loyalty For Granted
By Sophia Bennett (May 10, 2022)
A new report finds 70 per cent of customers surveyed are open to better quality products Meaningful relationships keep customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty. According to the latest report released by consumer […]
Shopping Amid Inflation Adds To Consumer Stress:  Survey 
By Sophia Bennett (May 06, 2022)
The latest round of research conducted by Vericast found that 50 per cent of all consumers and 64 per cent of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. […]
What Will Ad-Supported Netflix Mean for Marketers?
By Yolande DMello (May 03, 2022)
As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]
Customers Expect New, Now, And Next In Every Interaction
By Chandni U (May 03, 2022)
Vice President, Customer & Market Insights, Salesforce, Karen Mangia discusses how customer changes drive technology changes. “The pandemic placed pressure on every organisation to consider how to make interactions easier, not just easy. Easy may not be a realistic outcome. Easier implies an interactive journey of constant co-creation and continuous improvement,” said Karen Mangia, Vice […]
Dstillery Launches ID-free Custom AI
By Sophia Bennett (May 01, 2022)
Dstillery, a custom audience solutions company, launched ID-free Custom AI, a programmatic advertising solution powered by artificial intelligence to help advertisers reach their best customers without user tracking. Dstillery’s technology works by reaching ad impressions, not users, across all internet browsers. ID-free Custom AI is a form of behavioural targeting that uses AI to predict […]
Company Close Up: Comscore Scores Big With Advertisers
By Chandni U (May 01, 2022)
With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore.  Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]
Microsoft, MoEngage Collaborate To Empower Customer-Centric Enterprises
By Sophia Bennett (April 30, 2022)
MoEngage has partnered with Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. The collaboration allows brands to use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with […]
The Fast And Furious Trend Of qCommerce
By Khushbu Raval (April 29, 2022)
When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for 14.1 per cent of all retail sales worldwide, eCommerce continues to grow fast despite global economic uncertainty. Statista forecasts that these figures will keep growing and reach 22 per cent […]
Freshworks Launches CRM For eCommerce
By Sophia Bennett (April 27, 2022)
Freshworks launched Freshworks CRM for eCommerce, creating a unified customer record across conversational marketing, sales, and customer support. The new Freshworks CRM solution empowers companies to engage buyers directly through modern messaging channels,including WhatsApp and text messaging.  It natively integrates with eCommerce platforms and packages marketing automation, multichannel campaigns (email, chat, WhatsApp, and SMS), and […]
Can Conversational AI Revolutionise Customer Service?
By Chandni U (April 27, 2022)
Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service. Over 91 per cent of customers get frustrated and abruptly end conversation due to poor customer service experience, and 47 per cent switch brands. Around 40 per cent of these customers share negative feedback about the brand, which results in lower […]
It’s Not Always About New Technology, Focus On Fundamentals
By Chandni U (April 25, 2022)
eCommerce director of Evidea, Ayşe Gedikli discusses several aspects of customer experience, technology and trends “Understanding customer behaviour is crucial but not enough. So, it’s very important to have the best technologies but make sure that your feed is high quality. You can only recommend the best for the customer by knowing what you want […]
API Is The Magic Bullet To Be Digital-Ready
By Suparna Dutt DCunha (April 25, 2022)
API is forming new possibilities in the age of digitalisation, offering advanced functionalities to businesses of all sizes For organisations embracing digital transformation to develop connected experiences to satisfy growing customer expectations, they need resources and tools that are flexible and efficient to integrate systems and unify data. And Application Programming Interface (API), without a […]
How Digital Transformation Fails
By Sophia Bennett (April 23, 2022)
Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]
FAB Teams Up With IBM To Accelerate Digital Transformation
By Sophia Bennett (April 20, 2022)
The collaboration aims to further enhance the accessibility of FAB’s digital banking services to its customers. Transforming FAB’s banking services in a hybrid cloud environment to deliver a seamless digital experience to the bank’s customers First Abu Dhabi Bank (FAB) has announced a collaboration with IBM Consulting to support the bank’s ongoing digital transformation journey. […]
How eCommerce Will Move To Unlimited Reality 
By Suparna Dutt DCunha (April 20, 2022)
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
Salesforce Announces CRM Analytics With AI-Based Insights 
By Sophia Bennett (April 19, 2022)
Salesforce launched CRM Analytics with new innovations that surface AI-powered, actionable insights directly in the flow of work. These technologies help sales leaders, service leaders, and employees across any industry – including financial services, manufacturing, consumer goods, and communications – put data at the centre of every customer relationship and ultimately deliver more personalised experiences. […]
Fulcrum Launches its Customer Data Personalisation Platform
By Sophia Bennett (April 16, 2022)
Fulcrum, a real-time personalisation solution provider, announced its Customer Data Platform (CDP). Using Fulcrum, companies can capture and unify first-party data to create personalised experiences based on the interests and behaviour of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to […]
Less Than 30% of Marketers Are Confident With Their Data
By Sophia Bennett (April 16, 2022)
Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]
UserTesting Adds Customised AI-Powered Insights
By Sophia Bennett (April 14, 2022)
UserTesting, a provider of video-based human insight, has added features as part of its quarterly product release, allowing companies to identify and customise findings using their own corporate terminology. UserTesting also rolled out usage management for workspaces to help companies plan and share testing capacity across the entire organisation, and for teams that want to […]
50% Consumers Buy Groceries From Online Food Content: Survey
By Sophia Bennett (April 13, 2022)
Chicory, a contextual commerce platform, released findings from its Omnichannel Grocery Shopper survey. The results of the survey provide insight into how today’s consumers are meal planning and grocery shopping. Data points include the most popular online and in-store grocery retailers, the top sources of online meal inspiration and consumer likelihood to purchase groceries directly […]
How Mashreq Neo Boosted Customer Adoption
By Yolande DMello (April 12, 2022)
Mashreq Neo leveraged MoEngage’s omnichannel customer engagement framework to streamline customer onboarding, boost debit card adoption, and increase its loyalty program consumption. In 2017, Mashreq Bank launched Mashreq Neo, a new full-service digital bank to cater to the day-to-day needs of a world on the move. The vision for the new digital bank was to […]
Metaverse May Not Be The Promised Land
By Chandni U (April 11, 2022)
Metaverse promises to revolutionise the way users shop and socialise. But not everyone is optimistic. Virtual space with advanced gadgets that might one day allow people to smell, or even feel the products on the virtual shelf is hoped to be the metaverse. The virtual world is already on the path of a business-focused Web […]
Oracle Adds Flytxt AI and Analytics To Digital Experience For Communications
By Sophia Bennett (April 08, 2022)
Oracle has chosen Flytxt’s AI and Analytics solutions for its enhanced Digital Experience for Communications, its solution to drive data-driven digital experiences for its communication service provider (CSP) clients. Oracle’s enhanced Digital Experience for Communications uses Flytxt’s artificial intelligence and machine learning models using insights from trillions of samples from more than a billion customers. […]
Social Empowers Brands To Do Good This Ramadan 
By Sophia Bennett (April 07, 2022)
#RAMADAN22 With social media becoming more scattered, brands must carefully craft their social media strategies to stand out. All it takes is a quick scan of the currency note through Snapchat’s new AR filter to make a WHO donation. That’s an easy technological solution to keep your Ramadan spirit going. Ramadan is when the usage […]
Emerging Turkish AdTech Startups 
By Aarti Chawla (April 06, 2022)
Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]
Top 15 CMOs In Turkey
By Chandni U (April 05, 2022)
With a heavy reliance on Turkey marketing leaders for brands to be able to scale businesses, here are our top CMO picks. Turkey’s annual inflation jumped more than expected to a two-decade high of 54.4 per cent last month. Turkey has seen a significant increase in business investments in the last few years. And with […]
Relationshop Advances Digital Experience Platform
By Sophia Bennett (April 05, 2022)
Relationshop, a digital customer engagement solutions provider, announced the launch of Personalised Promotions within its Digital Experience Platform. DXP offers grocery retail clients a branded engagement and shopping experience for their customers within a single platform, accessible online and via mobile app. The DXP Personalised Promotions feature allows the retailer to easily execute shopper marketing […]
Understanding Customer Behaviour With Thin Slices
By Sophia Bennett (April 05, 2022)
In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]
Turkey’s Martech Landscape Is Promising
By Chandni U (April 04, 2022)
In the last few years, Turkey’s marketing technology landscape has witnessed accelerated growth, especially in the eCommerce, SaaS and logistics sectors Two words that best describe Turkey’s martech landscape in the last few years are ambitious and determined. Turkey has seen a significant increase in business investments in the last few years. By the end […]
CallisonRTKL Unveils Key Trends Driving Middle East Retail Sector
By Sophia Bennett (April 01, 2022)
Physical retail environments are simplifying in-person transactions and are enabled by a mobile digital tool. They are offering more bespoke, localised and service-based experiences, stated CallisonRTKL (CRTKL), a global cultural agency specialising in architecture, planning and design, in its recent report identifying the key trends for the technological evolution in the retail sector.  Going forward, […]
Company Close Up: The Mediaocean of Advertising
By Chandni U (April 01, 2022)
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem. A decade ago, Donovan Data Systems (DDS) and MediaBank merged to form a new company with the goal of developing a global operating system for the advertising industry. With the plan to enable advertisers and media […]
March Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (March 31, 2022)
Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]
Vibe Martech Fest To Kick off South Africa Edition in July
By Sophia Bennett (March 30, 2022)
Vibe Martech Fest’s (VMF) second South Africa edition will take place on July 27 and 28, 2022.  The two day virtual conference will present experts in the field to talk through a practical approach to multi-touch attribution, securing first-party data, using low-code platforms to accelerate digital transformation, integrating MarTech with legacy systems and look ahead […]
Optimove Acquires Personalised Messaging Platform Kumulos
By Sophia Bennett (March 30, 2022)
Optimove, a marketing platform provider, has acquired Kumulos, a provider of a personalised messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform and bolsters its artificial intelligence engine, adding native mobile capabilities to help companies orchestrate multichannel marketing journeys across […]
Instant Delivery Grocer JOKR Adds Mobile App For Personalisation Solutions
By Sophia Bennett (March 29, 2022)
JOKR, a global instant delivery grocer, announced the launch of the new JOKR mobile app. The company is known for hyper-local retail delivery, personalisation, and sustainability, JOKR’s predictive, AI-driven platform will reinvent how consumers shop through their mobile phones by offering personalised product suggestions and curated content. Utilising JOKR’s proprietary AI platform, this next iteration […]
Pega Announces The Launch Of Infinity Version 8.7
By Sophia Bennett (March 28, 2022)
Pegasystems released version 8.7 of its Pega Infinity software suite with low-code innovation, automation, practical artificial intelligence, and cloud architecture. Pega Infinity 8.7 consists of a unified set of abilities to the Pega Customer Decision Hub, Pega Customer Service, and Pega Platform. The following are some of the new AI-driven functionalities in Pega’s Customer Decision […]
Explained: Incrementality
By Yolande DMello (March 28, 2022)
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]
How Data Can Help Marketers Make Smart Decisions In The Retail Industry
By Darren Person (March 28, 2022)
The retailers – both offline and online are adopting the data-first strategy towards understanding the buying behaviour of their customers, mapping them to products, and planning marketing strategies to sell their products to register increased profits. The impact of data on decision-making in the retail industry can’t be overstated. In the past, knowledge about their […]
DigitalReef Adds Mobile Marketing Platform For Optimisation
By Sophia Bennett (March 28, 2022)
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Jumio Accelerates Digital Transformation In ME With KYX Platform
By Sophia Bennett (March 22, 2022)
Jumio, the provider of AI-powered end-to-end identity orchestration, eKYC and AML solutions, announced the launch of a Middle Eastern solutions portfolio and the appointment of Arshad Sheikh as its first sales leader for the Middle East, Turkey and North Africa (METNA) region. This expansion builds on Jumio’s long-standing presence in the Middle East and its […]
TripleLift Acquires 1plusX To Bring First-Party Data To Advertisers
By Sophia Bennett (March 22, 2022)
TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media and data, announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions. The media industry has been changing rapidly. Third-party cookies, cross-domain and cross-app […]
Can Deep Learning Shape The Future Of Digital Advertising?
By Khushbu Raval (March 22, 2022)
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]
Our Audience Is In An Active Mindset
By Yolande DMello (March 21, 2022)
Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
Newfold Digital Acquires YITH To Grow WooCommerce Stores
By Sophia Bennett (March 21, 2022)
Newfold Digital, a web and commerce technology provider, has acquired YITH, an independent seller and developer of WooCommerce plugins and themes for WordPress. With nearly 2.3 million active installs and more than 100 plugins, YITH enables customers to build and grow online WooCommerce stores. WooCommerce is an open-source eCommerce software, powering 22 per cent of […]
IBM, Adobe To Explore How Weather Patterns Affect Online Spending
By Sophia Bennett (March 21, 2022)
At the annual Adobe Summit, IBM announced a significant expansion to their partnership with Adobe, around the use of artificial intelligence-powered weather data from The Weather Company, an IBM Business, on the Adobe Experience Platform. Adobe plans to also leverage Weather Channel data as part of its Digital Economy Index, exploring how weather patterns affect […]
Positive Experiences Are More Influential Than Advertising 
By Sophia Bennett (March 19, 2022)
Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]
Can You Balance Privacy & Personalisation?
By Aarti Chawla (March 17, 2022)
Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]
Adobe’s On A Mission To Help Brands Be Metaverse-Ready
By Sophia Bennett (March 17, 2022)
From new collaboration to immersive 3D capabilities, Adobe introduces its metaverse-driven plan to empower brands Adobe offers capabilities for creating immersive 3D experiences, eCommerce platforms and digital experiences. Building on this momentum, the company announced new innovations for creating and delivering more engaging and realistic virtual experiences at the Adobe Summit – The Digital Experience […]
CX NXT Europe Edition Will be an In-person Summit
By Sophia Bennett (March 17, 2022)
CX NXT The Customer Experience Summit tracks evolving technology, strategy and cultural trends globally so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day in-person event on June 15-16, 2022 in Amsterdam. Over 250 […]
TrustRadius Integrates With LinkedIn To Provide Intent Data Access
By Sophia Bennett (March 16, 2022)
TrustRadius, providers of a research and review platform, announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages of the buying cycle. “Buyers use […]
Total Expert Launches Customer Intelligence For Improved Financial CX
By Sophia Bennett (March 16, 2022)
Total Expert, providers of a CRM and customer engagement platform purpose-built for financial institutions, launched Customer Intelligence, a platform to bring customer insights directly into automated sales and marketing workflows. Customer Intelligence surfaces consumer intent and behaviour data. Through intelligent automation, loan officers and advisors can now receive recommended actions and pre-built workflows based on […]
Want To Know How Your Customer Feels In Real-Time? Use AI
By Khushbu Raval (March 16, 2022)
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
Algonomy, Alghanim Partner For Cross Brand Marketing
By Sophia Bennett (March 15, 2022)
Algonomy, the Algorithmic Decisioning Platform for retail, announced that it has partnered with Alghanim, a privately-owned corporation in the Middle East to get a 360-degree view of customers across individual brands as well as at the company level to drive smart targeted customer journeys. The partnership aimed to unify customer profiles across businesses to better […]
Bloom Raises Funds To Bring Generative AI To eCommerce
By Sophia Bennett (March 15, 2022)
Product photo performance engine Bloom announced that it has raised $1.1 million at the close of its seed funding round. The AI-driven platform has garnered backing from various high-powered venture firms and angel investors, bringing Bloom one step closer to bringing generative AI to eCommerce. Bloom uses generative AI to improve customers’ online shopping experiences […]
ahlibank Launches Customer Service Program To Enhance CX
By Sophia Bennett (March 14, 2022)
Continuing its efforts to strengthen relations with its customers and enhance their banking experience, ahlibank has launched the ‘Outstanding Customer Service’ program to train select front line personal bankers across the bank’s branch network in the Sultanate. The program aims to enhance their understanding of excellent customer service, communication skills, and emotional intelligence quotient.It also […]
Banking On Hyper-Personalisation 
By Suparna Dutt DCunha (March 14, 2022)
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Martechvibe Celebrates Personalisation Week
By Sophia Bennett (March 13, 2022)
Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well. In fact, 80 per cent of consumers are more likely to buy from a company that provides a tailored experience. Delivering personalised client experiences is no longer a “nice to have” […]
‘Five Or More’ Purchase is a Sign of Loyalty
By Sophia Bennett (March 12, 2022)
Yotpo’s report explores how brands can earn customer loyalty, and what would makes them lose it – cringe-worthy social media content, for example Customers today want to feel valued every time they shop at a brand. They also expect their relationships with brands to go beyond the transaction. Amid these ever-rising consumer expectations, supply chain […]
Adobe Enhances Its Personalisation Engine For Improved Experience 
By Sophia Bennett (March 11, 2022)
Adobe rolled out enhancements to its personalisation engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel. Through an integration between Adobe Target and Adobe Real-Time CDP, companies can combine historical customer data with current behaviour to personalise experiences across websites, mobile […]
Have You Geofenced Your Customers Yet?
By Chandni U (March 11, 2022)
Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
MoEngage Partners With e-CENS To Improve Data Insights, CX
By Sophia Bennett (March 10, 2022)
MoEngage, the customer engagement platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management. Consumer preferences and purchase behaviour in the MEA have changed rapidly due to increased digital […]
Are You Using AI For Dynamic Pricing?
By Victor Dey (March 09, 2022)
AI can make dynamic pricing easier and better, as it facilitates continuous prediction, allowing for pivots for events in real-time
Annalect and Affinity Solutions Integrate Purchase Behaviour Data
By Sophia Bennett (March 08, 2022)
Annalect, Omnicom Group’s data and analytics division, announced a multi-year agreement with Affinity Solutions to integrate retailer purchase transactions into Omni. Omni is the industry’s leading open operating system helping marketers orchestrate better outcomes. It has been rolled out across more than 100 markets around the world. Affinity Solutions is the most authoritative provider of […]
Amplitude’s Digital Optimisation System Launches in AWS Marketplace
By Sophia Bennett (March 08, 2022)
Amplitude, the digital optimisation provider, announced the availability of Amplitude in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Amplitude’s Digital Optimisation System connects product data directly to business outcomes. It […]
Small Tech Tools Have a Greater Impact
By Chandni U (March 07, 2022)
Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]
Consumers Are Not Shying Away From Premium For Quality 
By Sophia Bennett (March 05, 2022)
Due to changes in customers’ needs following the pandemic, the business model once proven for the region is no longer relevant. Announcing the launch of its comprehensive new report, written in collaboration with NielsenIQ, an Advent International portfolio company, Bain & Company Middle East highlights how companies operating in the Gulf Cooperating Council (GCC) have […]
Jivox Launches Personalised Commerce Marketing Upgrade
By Sophia Bennett (March 04, 2022)
Jivox, a provider of digital marketing technology, launched an updated Personalised Commerce Marketing offering. Designed specifically for digital commerce marketers in verticals, such as retail, banking, and insurance, selling directly to consumers, this Jivox offering enables them to recommend relevant products personalised to individual consumers in real-time with five key capabilities: Jivox dynamic product ads […]
UserZoom Raises Funds To Accelerate Innovation, Growth
By Sophia Bennett (March 03, 2022)
UserZoom, the Digital User Experience (UX) Insights category, announced a strategic growth investment from Thoma Bravo, a leading software investment firm. The investment, which values UserZoom at $800 million, is expected to be used to accelerate innovation and growth for UserZoom’s proprietary platforms. UserZoom founders and management, as well as current investor Sunstone Partners, will […]
Simon Data, Attentive Partner To Enhance Marketers’ SMS Strategies
By Sophia Bennett (March 02, 2022)
Simon Data and Attentive launched an integration designed to provide more data and control to marketers’ text strategies. Now, mutual customers can reach users through SMS powered by Attentive by triggering and personalising based on historical, real-time, and machine learning datasets created by Simon Data. This enables marketers to drive hyper-segmented messages that coordinate across […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
For The Love and Fear of Privacy
By Sophia Bennett (February 26, 2022)
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
Verisk Acquires Infutor For Enhanced Data-Driven Marketing Strategies
By Sophia Bennett (February 25, 2022)
Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]
Realeyes Partners With Adelaide For Attention Measurement Solutions
By Sophia Bennett (February 25, 2022)
Realeyes, a computer vision and attention artificial intelligence provider, and Adelaide, a media quality measurement provider, have partnered to align their attention measurement solutions to help advertisers unlock the value of attention insights across both creative and media. Realeyes’ PreView solution helps marketers measure and predict how video creatives capture and retain attention. Adelaide’s AU […]
EnsembleIQ Invests in Hybrid Podcasting For Retail Business Insights
By Sophia Bennett (February 24, 2022)
EnsembleIQ, a source of actionable intelligence in the retail, retail technology and consumer goods marketplace, is fulfilling this need with innovative digital experiences to help the business leaders it serves make informed business decisions and gain a competitive advantage. Joe Territo, Executive Vice President of Content, EnsembleIQ said, “We’re investing in creative, high-quality hybrid podcasting […]
Treasure Data Adds Omnichannel-First Solution For High-Converting CX
By Sophia Bennett (February 23, 2022)
Treasure Data announced the introduction of Treasure Data Journey Orchestration, a new, omnichannel-first solution enabling marketers and customer experience (CX) managers to create relevant, high-converting customer experiences at scale that cut across channels, campaigns and business units. Transforming customer journey orchestration with the intelligence of its enterprise-wide smart customer data platform (CDP), Treasure Data makes […]
Businesses Must Rethink Strategies As People Examine Technology, Brands
By Sophia Bennett (February 22, 2022)
Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]
Technology To Put Customer Experience On a Pedestal
By Sophia Bennett (February 19, 2022)
Industry experts offer their insights on what trends they expect to unfold in 2022 for customers and marketers Considering the changing consumer behaviour, will 2022 be a year of enhanced customer experience? Sitecore has revealed its top strategic predictions for 2022, aligning with the latest developments in technology, changes in consumer behaviour, and new challenges […]
Speedeon Launches DataWatch To Identify In-Market Buyers
By Sophia Bennett (February 17, 2022)
Speedeon, a direct marketing and data agency, launched DataWatch Intent, which monitors companies’ ideal customers for relevant online behaviours that signal they are in-market and ready to buy and alerts companies when customers take meaningful online action, like researching or shopping for a specific product. Speedeon partnered with Jornaya, a provider of customer journey intent […]
Loyal With Blockchain
By Chandni U (February 17, 2022)
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]
Clearbit Adds Data Activation Platform For Creating Demand, Capturing Intent
By Sophia Bennett (February 16, 2022)
Clearbit, a leader in marketing intelligence solutions, announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimising their pipeline. Over the past 18 months, the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to […]
SAIB Taps Moneythor For Intelligent PFM Tools To Improve CX
By Sophia Bennett (February 15, 2022)
Moneythor, a digital banking solution provider has been selected by SAIB to implement personal financial management (PFM) tools that will provide the bank’s customers with more holistic experiences and enable them to have a better understanding of their personal finances. The Moneythor solution is powered by real-time data, machine learning and behavioural science techniques to […]
How are Leading Businesses Leveraging CDPs?
By Sophia Bennett (February 14, 2022)
The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines. However, leading brands distinguish themselves by seeing the opportunity to fortify customer relationships and enhance their companies’ resiliency. Those that take bold and quick steps to change will reap […]
Observe AI Launches A Sales Enablement Product For B2C Firms
By Sophia Bennett (February 10, 2022)
Observe.AI, a provider of workforce platforms for contact centres, launched High-Volume Sales, a sales enablement product for B2C organisations. By delivering complete visibility into 100 per cent of customer interactions, Observe.AI allows sales teams to pinpoint and amplify winning behaviours across their organisations; enforce script adoption, conversational flow, and protocol adherence; and gain real-time insights […]
AB Tasty Integrates With Microsoft Dynamics 365 Commerce For Better CX
By Sophia Bennett (February 10, 2022)
AB Tasty, a global experience optimisation and feature management company, announced a new addition to its integration ecosystem with Microsoft Dynamics 365 Commerce. AB Tasty is among the first experience optimisation platforms (EOP) to integrate directly with Dynamics 365 Commerce to deliver personalised, relevant, and seamless online shopping experiences. “AB Tasty and Microsoft Dynamics 365 […]
These Packaging Trends are Helping Marketers in 2022
By Chandni U (February 10, 2022)
It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]
Do We Have A Martech Stack Problem? 
By Suparna Dutt DCunha (February 09, 2022)
Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
Upstream Partners With Socital For eCommerce Expansion
By Sophia Bennett (February 04, 2022)
Mobile marketing automation platform Upstream is partnering with eCommerce martech provider Socital to advance its expansion into eCommerce. “We see eCommerce as the next major industry sector to be transformed by mobile marketing and marketing automation,” said Dimitris Maniatis, CEO of Upstream. “The addition of Socital’s technology and expertise in this space will therefore enable […]
Brightcove Acquires Wicket Labs For Improved Audience Analytics
By Sophia Bennett (February 04, 2022)
Brightcove, a provider of video for business, has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform enables companies to deliver broadcast-quality video and measure its effectiveness with real-time analytics into performance, viewer engagement, and ROI. Using this data, customers can predict future behavior […]
Top 10 CX Podcasts: Hit Play
By Chandni U (February 04, 2022)
Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]
Amazon Adds Alexa A/B Testing Service To increase Customer Engagement 
By Sophia Bennett (February 03, 2022)
Amazon is launching the Alexa Skill A/B testing service. The new service allows skill builders to design A/B experiments with the goal of maximising in-skill purchases, repeat visits, and number of dialogs for a session. “With the new A/B skills testing service, we were able to design and deploy an A/B test in a little […]
WPP, Instacart Partner For Advertising Solutions, Measurement Tools
By Sophia Bennett (February 03, 2022)
WPP and Instacart, an online grocery platform provider, have partnered on advertising solutions and measurement tools for consumer packaged goods manufacturers and retailers. The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. As the inaugural Analytics API partner, WPP […]
92% Consumers Are Confident About UAE Economy: Majid Al Futtaim
By Sophia Bennett (February 01, 2022)
The UAE retail economy continues to show robust signs of recovery, surpassing 2019 levels by achieving a 4.5 per cent growth in overall consumer spending in 2021 and presenting a positive outlook for 2022. Unsurprisingly, eCommerce flourished in 2021 as consumers continued to prioritise convenient shopping experiences. POS (point of sale) data revealed a 104 […]
Company Close Up: The Medallia Story
By Chandni U (February 01, 2022)
The company specialises in CEM, expanding beyond hospitality to cover retail, banking, and travel Holiday Inn Club Vacation had to close 29 resorts in 2020 due to the pandemic. The club’s action plan required an immediate, effective business strategy to gain customer trust about safety. Using several solutions offered by customer experience management platform Medallia, […]
January Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (January 31, 2022)
2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]
Mall of The Emirates, Cisco To Launch ‘Store Of The Future’
By Sophia Bennett (January 28, 2022)
Mall of the Emirates, owned and operated by Majid Al Futtaim, has collaborated with Cisco to bring customers an immersive, digitalised, and personalised shopping experience – the ‘store of the future’. The first retailer to take over the space is THAT Concept Store, Majid Al Futtaim’s home-grown, luxury destination. For the first time ever in […]
Retail Ideas Company Liquid Launches Elev8 For eCommerce Distribution
By Sophia Bennett (January 27, 2022)
Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has announced the launch of Elev8 – a service set to transform eCommerce distribution across the region. A first of its kind offering in the Middle East, Liquid’s new venture aims to disrupt the often ringfenced and disconnected world […]
How to Stay Competitive Without Losing Revenue?
By Nate Burke (January 27, 2022)
Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]
Will AI-powered Voice-enabled, Self-service Technologies Transform CX? 
By Abhijit Mhetre (January 26, 2022)
In 2022, businesses tapping into the power of AI-powered technologies to enable omnichannel, multi-experience, personalised moments will solidify customer loyalty. Businesses that put customers at the centre of their existence adopt technology faster than competitors. Over 90 per cent of companies that are obsessed with delivering the best value to their customers consistently are the […]
ABFRL Partners With Algonomy For Hyper Personalisation Solutions
By Sophia Bennett (January 25, 2022)
Algonomy, the algorithmic decisioning platform for retail announced that ABFRL (Aditya Birla Fashion and Retail Ltd.), one of Asia’s largest fashion retailers, has entered into a strategic partnership with Algonomy to deploy its hyper personalisation solutions across its brands. ABFRL will leverage the personalisation suite to craft truly seamless and 1:1 shopping experiences across all […]
Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics
By Sophia Bennett (January 21, 2022)
The partnership can help organisations achieve the data efficiency and flexibility needed to understand customer behaviour and drive personalisation at scale Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its […]
Precisely to Acquire Place IQ
By Sophia Bennett (January 21, 2022)
PlaceIQ is a longstanding player in location intelligence, competing with firms like Foursquare and Groundtruth Precisely announced that it’s entered into a definitive agreement to acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates, both private equity firms that continue to make moves in local commerce. The deal terms […]
Piano Partners With Snowflake To Improve Data Portability
By Sophia Bennett (January 19, 2022)
Piano, providers of the Digital Experience Cloud, is partnering with Snowflake, the Data Cloud company, to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its analytics tool so users can store, query, enrich, and securely share data […]
Knowing the Conscious Consumer
By Victor Dey (January 19, 2022)
Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]
CXM Platform Lucidiya Raises Funds To Expand Product Offering
By Sophia Bennett (January 18, 2022)
Lucidya, the Saudi-based customer experience management platform, has announced its second round of funding of $6 million led by Rua Growth Fund with participation from M.A.L Ventures and AlRashed Group, and other international Venture Capitals. Existing Lucidya investors also participated in the round, including Venture Souq. Lucidya’s solution empowers organisations to understand and better serve […]
Amplifying ABM With Visuals
By Chandni U (January 18, 2022)
While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Algonomy Releases New AI Features To Enable Customer Engagement
By Sophia Bennett (January 17, 2022)
Algonomy, an algorithmic decisioning platform, will showcase its expanded platform that features new and advanced uses of AI that enable real-time customer engagement. Working with some of the world’s largest brands such as eBay, McDonald’s, Price Chopper, Tiffany & Co., Pizza Hut, Domino’s, HP and Boots, Algonomy leads the industry when it comes to creating […]
Martechvibe Learning: Time To Create A Learning Culture
By Aarti Chawla (January 15, 2022)
Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]
99% Retailers To Offer Last Mile Delivery By 2025: Report
By Sophia Bennett (January 14, 2022)
Bringg, the data-led delivery and fulfillment cloud platform provider, released its 2022 Bringg Barometer: State of Retail Delivery & Fulfillment.  The survey highlights new findings from a survey of 500 enterprise retailers worldwide. Insights include, the current strengths and weaknesses of retailers’ last mile delivery capacity, fulfillment costs, and the ability to meet their customers’ […]
Will Supply Chain Woes Continue in 2022?
By Chandni U (January 14, 2022)
We spoke with industry experts about the challenges businesses expect in the coming year, and how they plan to overcome supply chain disruption. A few years ago, nobody would have thought the supply chain industry would be on the frontlines of industry business challenges. In a recent McKinsey podcast, Knut Alicke and Dan Swan discuss […]
Can No-Code Be A Game Changer For The Retail Industry?
By Khushbu Raval (January 13, 2022)
Retailers need to build flawless applications quickly and efficiently – to navigate this untimely disruption. Retailers were struggling to keep up with lifestyle changes and customer aspirations for a more customised and focused omnichannel experience even before the pandemic. And now, the pandemic has been hard on retailers who rely on brick-and-mortar outlets by triggering […]
Loyal With Blockchain
By Chandni U (January 12, 2022)
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]
IBM Watson Adds AI Weather Analytics to AWS Data Exchange
By Sophia Bennett (January 10, 2022)
IBM Watson Advertising announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. Providing data from the world’s most accurate weather forecaster1, IBM Watson Advertising’s Weather Analytics harnesses the relationship between weather and consumer behaviour using artificial intelligence to extract deep insights to […]
Sendlane And Justuno Integrate For Behaviour-Based Onsite Marketing
By Sophia Bennett (January 09, 2022)
Sendlane, an email and SMS marketing automation solution provider, has integrated with Justuno to allow eCommerce merchants to grow their subscriber lists by capturing first-party data (emails, phone numbers, consent, etc.) for behaviour-based automation and onsite marketing. Data collected through the Sendlane and Justuno integration allows Sendlane users to better understand the behaviours and attributes […]
Only 23% of Consumers Trust the Health Industry: Salesforce Report
By Sophia Bennett (January 08, 2022)
Being able to build relationships with consumers across channels is all part of today’s new trust landscape. In Salesforce’s most recent Dreamforce keynote in San Francisco, Salesforce Chairman and co-CEO Marc Benioff outlined his thoughts on a critical question: “How do we create more trust?” According to Benioff, the world is currently undergoing a crisis […]
Working Towards a Mission Driven CX
By Chandni U (January 07, 2022)
Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]
Meet the Always-on Conversationalists
By Yash Raaj (January 06, 2022)
How conversational AI bots can help create contextual engagement Do you remember chatting with Clippy – Microsoft’s rudimentary bot? He is arguably one of the most famous virtual assistants, who would pop in the corner of the screen, ready to guide you through any Microsoft software. That was in 1997. Since then, chatbots have come […]
Shopify App Tada Launches Customisation Features For Lead Generation
By Sophia Bennett (January 05, 2022)
Tada, a Shopify application for creating pop-ups and gamified lead-gen tools announced that it is expanding the capabilities of the app with increased customisation features to boost lead generation. “Tada isn’t like other Shopify apps. We’re committed to expanding and growing with all of our customers—and that means upgrading our free and paid versions with […]
Spotting The Golden Goose via Lead Scoring 
By Yolande DMello (January 05, 2022)
Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]
ixperimint Debuts With Data-Focused Digital Marketing Solutions  
By Sophia Bennett (January 04, 2022)
Serial entrepreneur and digital marketing leader, Jeff Woelker is launching his own data focused, digital marketing consultancy called ixperimint. Ixperimint will be solely focused on helping business to business, CPG, and tourism businesses achieve measurable and repeatable success across their digital marketing efforts. Over the years, the ixperimint team has seen the difficulties that many […]
Cybersecurity Challenges In 2022 And Tackling Them
By Khushbu Raval (January 04, 2022)
According to a report, there’s a 125 per cent increase in cyberattacks year-over-year, and the impact was observed for almost every industry. An uptick drives the growth inactivity by the nation-state and cybercrime actors, targeted ransomware and extortion operations. More than ever, organisations realise that weakness breeds vulnerability, so being aware of industry impact patterns, […]
Cantaloupe, HIVERY Partner For Intelligent Management Solutions
By Sophia Bennett (January 03, 2022)
Cantaloupe, a digital payments and software services company, has partnered with HIVERY, a data-science company that specialises in artificial intelligence to streamline category management for retailers in the consumer packaged goods (CPG) industry. As a result of the partnership, Enhance, an AI-based solution, will be available to Cantaloupe Seed customers through its integration with the […]
22 Trends For 2022 
By Yolande DMello (January 03, 2022)
What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]
BFL Group’s shift to eCommerce Drives Growth
By Sophia Bennett (January 02, 2022)
In the UAE, factors such as a well-managed crisis and Expo 2020 Dubai have vastly increased the flow of business among retailers. What would normally take years, took only months for relevant technologies to be rolled out. The retail industry experienced tremendous growth in 2021. Increasingly, retailers are adopting tech-enabled solutions to create a hassle-free […]
Provectus Launches Crystal Engine For Personalisation
By Sophia Bennett (December 29, 2021)
Provectus, an artificial intelligence (AI) consultancy, has launched Crystal Engine to provide customer behaviour prediction and personalisation. The product is now in closed beta. Crystal Engine analyses customer-related data and serves a suite of use-cases, including the following: Customer churn prediction; Personalised recommendations; Next-best action; Conversion rate optimisation; Customer engagement prediction; and Customer journey insights. […]
Retail Analytics Market To Reach $4.5 Billion by 2027: Valuates Reports
By Sophia Bennett (December 29, 2021)
Valuates Reports projects the global retail analytics market to reach $4.5 billion by 2027, up sharply from $2.5 billion in 2020, growing at a compound annual rate of 9 per cent. The report notes that growth in the retail analytics market will occur due to the growing eCommerce sector, digitisation of retail stores, and their […]
Bridgeline Digital Presents Products For On-Site Search Experience
By Sophia Bennett (December 25, 2021)
Bridgeline Digital, a cloud-based marketing technology software provider, announced that an online marketing promotional product company has chosen their site search product to power their on-site search experience. Bridgeline is quickly becoming the preferred search solution in the promotional product sector with a string of recent wins, including this latest online promotional products seller with […]
Nimble AMS Launches Predictive Analytics
By Sophia Bennett (December 18, 2021)
Community Brands, the provider of software and payment solutions announces the launch of a predictive analytics tool, Nimble AMS Predictions, to bring the power of AI (Artificial Intelligence) technology to the Nimble AMS platform through the power of Salesforce Einstein. Nimble AMS Predictions is hyper-targeted toward innovative trend-setting associations who want to leverage advanced tech […]
DemandJump Announces Acquisition of Metonymy Media
By Sophia Bennett (December 18, 2021)
DemandJump, the marketing strategy platform that powers first page rankings and better digital outcomes, announced the acquisition of Metonymy Media. The acquisition will accelerate DemandJump’s development of a Centre of Excellence for content that powers more first-page rankings, qualified traffic, leads, closed-won customers and decreased cost per lead for companies across the globe. Metonymy Media […]
Customer Engagement Aligned With Buying Behaviour Increases Revenue: Gartner
By Sophia Bennett (December 17, 2021)
Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]
Creating A Social Impact Scorecard 
By Aarti Chawla (December 16, 2021)
Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]
Dynata Acquires Optimus Analytics For Actionable FIrst-Party Data
By Sophia Bennett (December 15, 2021)
Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (December 15, 2021)
As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]
CX NXT Returns as an In-person Event in Dubai
By Sophia Bennett (December 13, 2021)
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]
Millennials are Driving Digital Adoption in the Middle East: MoEngage Report 
By Sophia Bennett (December 10, 2021)
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
Conviva Ties Up With Experian For Better Audience Segmentation Capabilities
By Sophia Bennett (December 08, 2021)
Conviva, the continuous measurement platform for streaming media, has collaborated with Experian, a global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience segmentation data. The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data, empowers publishers to easily provide advertisers with the most […]
ShopperON, Live Video Shopping Marketplace Launches in The UAE 
By Sophia Bennett (December 07, 2021)
ShopperON, a social commerce live video shopping marketplace platform has launched in the UAE, enabling individuals as live stream hosts and stores to create and host their own shopping channels on the platform. Co-founded by Sylvia Dequito and Osman Sultan, it is an interactive marketplace where shoppers can ask questions and the livestream host can […]
Pega Introduces AI Capabilities like Propensity Modeling for Optimal Customer Interactions
By Sophia Bennett (December 03, 2021)
Pegasystems Inc, the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a new AI-powered capability modernising traditional customer journeys with intelligent decisioning and propensity modelling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behaviour. Instead of forcing customers down pre-determined paths, marketers can intelligently sense […]
Company Close Up: It’s More Than Just ‘Web’Engage
By Chandni U (December 01, 2021)
“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]
Turn More Users Into Customers 
By Sreya Paul (November 30, 2021)
Conversion rate optimisation allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Your business may be trying to entice new customers to attend the latest webinar or turn more visitors to your eCommerce store into buyers. Whatever your endgame is – you must measure […]
Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis
By Sophia Bennett (November 29, 2021)
ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX […]
Social Proof: Why it Works
By Aarti Chawla (November 29, 2021)
Does social proof have the ability to influence the target audience to take action, convert, and eventually become a customer? There is a general tendency that when people find themselves in an uncertain situation, unsure how to act, they look at the environment around them to find cues and guidance. And they’re especially influenced by […]
Ever Fashion Moves IT to Google Cloud, Plans For eCommerce Platform
By Sophia Bennett (November 27, 2021)
Ever Fashion Luxury Group is one the first customers out of Qatar to be migrating its entire IT infrastructure to Google Cloud under the Rise with SAP offering, and also plans to launch an eCommerce Platform. Ever Fashion, the luxury brand retailer in Qatar, operates 21 high-end stores across the country, with additional locations in […]
96 Per Cent of UAE Marketers To Increase Mobile Marketing Spending: Report
By Sophia Bennett (November 25, 2021)
Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]
Day 2 VMF KSA: Post-pandemic Lessons for Marketers 
By Sophia Bennett (November 25, 2021)
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
aytm Launches Agile Shelf Test For Enhanced Shopping Experience
By Sophia Bennett (November 24, 2021)
aytm (Ask Your Target Market), the consumer insights platform has announced the launch of their state-of-the-art Agile Shelf Test. aytm’s Agile Shelf Test simulates in-store and eCommerce shopping experiences, allowing respondents to interact with products and make purchase decisions. Brands can now get the feedback they need to drive product innovation and marketing excellence without […]
Day 1 VMF KSA: The Changing Role Of The CMO
By Sophia Bennett (November 24, 2021)
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
CX Management Platforms for Your Business
By Khushbu Raval (November 21, 2021)
A customer experience (CX) management platform enables businesses to manage, measure, and improve their overall customer experience. To deliver amazing CX across channels and customer lifecycle stages, businesses need a robust technology stack for data collection, management, and analysis. We have compiled a list of CX management platforms to help you achieve the CX goals. […]
Project Agora And Exit Bee Partner For ‘Micro Moment’ Advertising
By Sophia Bennett (November 19, 2021)
Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads“. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers. Exit Bee utilises pattern recognition and machine learning, to precisely identify the moments […]
VMF KSA: The Sessions You Can’t Miss
By Aarti Chawla (November 18, 2021)
Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region. VMF KSA, taking place virtually on November 23 and 24, puts together a fantastic line-up of sessions covering a wide range of topics such as the death […]
CX NXT: Emotional Engagement With Customers Is Key 
By Sophia Bennett (November 16, 2021)
For brands seeking to improve customer experience and increase customer loyalty, the payoff can be huge if they create an emotional connection. Day 1 Emotion is the most important component of the customer experience, and businesses cannot afford to overlook its importance anymore. They should pursue emotional connection as a science, and a strategy. On […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (November 15, 2021)
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
Cart.com Launches Headless Commerce Capabilities
By Sophia Bennett (November 13, 2021)
Cart.com, the first end-to-end eCommerce-as-a-service provider, recently announced the launch of a range of new and expanded headless commerce capabilities, further extending its leadership in the digital commerce arena. The new features are designed to support high-growth brands across all eCommerce deployments, providing maximum flexibility while enabling them to leverage the full power of Cart.com’s […]
CX NXT: The Sessions You Can’t Miss
By Chandni U (November 11, 2021)
The upcoming CX NXT virtual event is bringing together some of the world-renowned experts for insightful sessions you wouldn’t want to miss It’s no surprise that customer experience (CX) has become the focal point of all marketing strategies and business decisions. While marketing leaders are leveraging new technological advancements, CX NXT, the virtual Customer Experience […]
Dude, Where’s Your Cart?
By Yolande DMello (November 09, 2021)
On shopping carts and abandonment issues…  Cart abandonment is pretty high up on the list of things that keep marketers up at night. And with good reason. According to a report from SaleCycle the average rate at which a consumer abandons their shopping cart before making a purchase is over 84 per cent. The travel […]
Hopin Versus vFairs
By Chandni U (November 08, 2021)
Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates.  Moreover, a Grand View […]
Fero Raises $1.1 Million To Improve Product Capabilities
By Sophia Bennett (November 05, 2021)
Fero, a cloud-based RPA and ERP-products company that has created TiA, the World’s first Intelligent Virtual Assistant for Supply Chain, recently announced the closure of a $1.1 million fundraising. Fero provides an ecosystem of Transport ERPs and TiA – Transport Interactive Assistant, a software to free logistics employees from mundane tasks. TiA listens, understands, talks, […]
MakeMyTrip & Amazon Pay Partner For Better Customer Value
By Sophia Bennett (November 03, 2021)
Amazon Pay and MakeMyTrip India have announced a strategic long-term partnership to offer travel services on Amazon.in which includes its suite of mobile apps and websites. The partnership will help Amazon Pay create a convenient experience and provide greater value for its customers with access to MakeMyTrip’s best in class travel offerings. Commenting on the […]
Nurturing Customer Trust In Luxury Resale
By Chandni U (November 02, 2021)
Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]
NICE CXone Adds Intelligent Self-Service and AI-Driven Engagement Tools
By Sophia Bennett (October 31, 2021)
NICE recently announced the CXone Fall 2021 release, which includes innovative capabilities that help businesses address the growing demand for digital interactions and intuitive self-service. CXone’s new intelligent and self-service options enable businesses to deliver answers faster, boost CSAT and accelerate digital transformation. With new conversational AI bots that act on complex consumer requests and […]
Is Your Brand A High-Maturity CX Champion?
By Sophia Bennett (October 29, 2021)
The 2021 State of CX Maturity Report surveyed more than 3,000 CX decision makers to understand the characteristics and benefits of CX leadership. Improving customer experience matters. According to recent research by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their customer experience (CX) over the past year are 10 […]
Explained: Marketing Flywheel
By Chandni U (October 26, 2021)
TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]
Affinity Solutions Partners With Zartico For Real-Time Visibility In Purchase Behaviour
By Sophia Bennett (October 24, 2021)
Affinity Solutions is partnering with Zartico to give destination marketing organisations real-time visibility into visitor spending. The pairing of Affinity’s real-time purchase insights platform with Zartico’s Operating System allows destination marketing organisations to gain real-time visibility into the purchase behaviour of nearly 94 million consumers who spend more than $650 billion annually. The synergy will […]
Understanding Principles Of Service Design
By Khushbu Raval (October 24, 2021)
“A design isn’t finished until somebody is using it,” said Brenda Laurel, a designer at MIT. It means the design has a huge influence on users, especially in a software and app design world where the number of touchpoints is large, and usage is critical. And usage translates into customer churn and ratings. Design is […]
UAE Sees Double Digit Rise in IT Spending Post Pandemic
By Sophia Bennett (October 22, 2021)
Spending by the UAE and regional companies on IT and the digital increase has seen up to a three-digit increase following the outbreak of the Covid-19 pandemic, say senior IT and ICT officials. Jacob Chacko, regional director for the Middle East and South Africa at Aruba Networks, a subsidiary of HP, said IT is going […]
Is Empathy The New Marketing Secret Sauce? 
By Sreya Paul (October 21, 2021)
According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]
Cracking The Customer Loyalty Code
By Aarti Chawla (October 20, 2021)
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Deliver Timely, Relevant Mobile Experiences
By Sophia Bennett (October 20, 2021)
A month ago, Virgin Mobile KSA announced that it had achieved net-zero carbon emissions across its operations in the Kingdom. The news came shortly after authorities announced that KSA had widened the reach of 5G networks to about half of the population and the majority of cities by mid-2021. Telecom is a competitive landscape in […]
Region’s Biggest Customer Experience Summit Being Held
By Sophia Bennett (October 19, 2021)
Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator and brands are struggling to meet the rising customer expectations. CX NXT – a virtual event focused on CX, personalisation and service is set to take place on November 15-16, 2021. […]
How Can Brands Navigate Consent And Compliance? 
By Yolande DMello (October 19, 2021)
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
Winning Moments in Social Commerce
By Aarti Chawla (October 17, 2021)
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
60% of Users Abandon Transactions Due To Authentication Frustration
By Sophia Bennett (October 15, 2021)
Consumers overwhelmingly prefer to do business with companies that make authentication both simple and safe, according to a survey of 2,000 consumers by the BPI Network and CMO Council. Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification, according […]
Shaping Customer Behaviour For Normal 2.0
By Chandni U (October 14, 2021)
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
Think More, Think Personal
By Chandni U (October 13, 2021)
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
How Can AI Help Content Marketers?
By Yolande DMello (October 12, 2021)
The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model created by OpenAI has received substantial attention. This is a third-generation Natural Language Generation model that produces human-like language at scale, and is available as an application program interface (API). In […]
Data As A Default, Google Leaves Last-click Behind
By Yolande DMello (October 11, 2021)
In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how much credit each ad interaction is responsible for in leading to conversions. Marketers need new measurement approaches that meet their objectives and put users first, especially in the changing privacy landscape. […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (October 11, 2021)
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
Reveal Mobile Acquires Mira to Form Democratised Attribution Platform 
By Sophia Bennett (October 07, 2021)
Reveal Mobile, the results-driven geofencing marketing company, announced that the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Reveal Mobile also announced Lyft, Inc. (LYFT) has become the first new customer of the expanded company. Lyft plans to use Reveal Mobile and Mira technology to […]
Behavioural Economists To Watch Out For
By Khushbu Raval (October 07, 2021)
An area of research that combines the optimisation approach from economics with psychological insights, enabling a more realistic analysis of how people make decisions, behavioural economics has come a long way over the last half-century, winning mainstream approval. Today, it is one of the most productive areas of academic research. At least five Nobel prizes […]
Sitecore Launches Experience Manager Cloud for Enterprise Digital Experience Goals
By Sophia Bennett (October 06, 2021)
Digital experience platform Sitecore announces Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalised digital experiences.  With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines […]
How Customer Identity Helps Marketing Deliver Better CX 
By Sreya Paul (October 06, 2021)
According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research products on the brand’s website while multitasking on their laptop, check another retailer’s mobile app for in-store availability, then go to Amazon because they got an email about a deal […]
ActionIQ Releases Comprehensive B2B Customer Data Platform Solution
By Sophia Bennett (October 03, 2021)
ActionIQ,  introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers. The ActionIQ B2B CDP leverages all known and […]
Consumer Psychologists You Need To Know
By Chandni U (September 29, 2021)
Why do people buy things? Understanding customer behaviour plays a pivotal role in brand growth and revenue. Customer experience is at the heart of every business strategy, and due to the dynamic nature of customer behaviour, insights of a consumer psychologist are now vital. From retail and tech giants to every small and medium-sized enterprises (SMBs) looking to race ahead with high conversion rates, consumer psychologist consultations are in high demand. Here is our pick of the Top 10 consumer psychologists.
Companies Face A Significant Cultural Pivot
By Yolande DMello (September 29, 2021)
“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]
Will Apple’s Mail Privacy Policy Kill Email Marketing?
By Yolande DMello (September 28, 2021)
When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants.  The marketing and […]
Brands Need to Pivot Marketing Strategies To Texting: Klaviyo Report 
By Sophia Bennett (September 26, 2021)
Klaviyo, a customer data and marketing automation platform, recently released a study titled SMS for Marketers that delves into how consumers’ phone relationships have changed during the pandemic. Notably, over 51 per cent of people state that they have increased their use of texting in the past 12 months, compared with other popular forms of […]
We Are At A Huge Market-Wide Communications Revolution
By Suparna Dutt DCunha (September 24, 2021)
Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]
Sendinblue Acquires Three Companies for $47 Million To Expand eCommerce Offerings For SMBs
By Sophia Bennett (September 23, 2021)
Sendinblue, announced its acquisition of three eCommerce marketing companies for more than Forty-Seven million Dollars, Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The move comes 11 months following its Hundred Sixty million Dollar Series B funding round to drive product expansion and increase growth in the North American market. Next year, Sendinblue […]
AI Plays A Vital Role In Between Human And Bot
By Sophia Bennett (September 23, 2021)
“What we are witnessing today is an intense competition between the disrupters that are innovating to capture the market share versus the existing enterprise trying to retain their market share,” says Sunny Rao, Senior Vice President of Global Sales Vonage. Vonage is a Cloud-based Enterprise Communication as a Service business (CaaS) company that began as […]
Leave Post Call Analysis To AI
By Chandni U (September 22, 2021)
Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds.  Meanwhile, the situation at the airline contact centre was […]
How Can Businesses Secure Digital Communications?
By Suparna Dutt DCunha (September 20, 2021)
With the widespread adoption of cloud computing, keeping sensitive information secure from vulnerability isn’t easy. 
Why Are Podcasts Perking Marketers’ Ears? 
By Yolande DMello (September 16, 2021)
Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]
D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform
By Sophia Bennett (September 14, 2021)
D4t4 Solutions Plc added nearly 100 new preconfigured Automated Marketing Signals (AMS) to the Celebrus Customer Data Platform (CDP). These additions mean Celebrus CDP customers in travel and hospitality, telecommunications, and healthcare can now take advantage of AMS to convert more customers with highly personalised, real-time content. Powered by advanced machine learning and natural language […]
Luxury Institute And Datalucent Debunk Data Myths
By Sophia Bennett (September 13, 2021)
During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, […]
CRM Trends To Watch out for
By Aarti Chawla (September 13, 2021)
Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]
VMF 2021: Customer Experience Is Everything
By Sophia Bennett (September 13, 2021)
In case you missed it, bringing you insights from the experts at VMF 2021 Day 1: Building Customer Relationships Is The Top Priority The pandemic might have accelerated the evolution of the CMO from functional head to enterprise-wide leader, but the fundamentals of the CMO’s role remains “pretty solid”. And at its core is compelling […]
MySize Adds Sizing Trends Feature for Ecommerce Retailers
By Sophia Bennett (September 12, 2021)
MySize Inc, the developer and creator of smartphone measurement solutions, recently announced its Sizing Trends feature for eCommerce retailers who implement the MySize solution on their sites and apps. The Sizing Trends feature provides unparalleled visibility into shifts in sizing among their brand’s customers and across the industry, giving retailers the opportunity to adjust their size […]
TrustRadius Collaborates With 6sense For Integrated Intent Data
By Sophia Bennett (September 12, 2021)
TrustRadius, a customer review platform for business technology, recently announced the launch of a seamless data integration with 6sense, the Account Engagement Platform. 6sense customers can now access downstream intent data from TrustRadius directly within the 6sense platform to reach in-market audiences creating better customer experiences. “Serious buyers use TrustRadius to make purchase decisions. Their behaviour translates […]
Product Discovery Platform Syte Partners With Movable Ink
By Sophia Bennett (September 12, 2021)
Syte, the Product Discovery Platform for retail, recently announced a strategic partnership with intelligent content provider Movable Ink, enabling brands and retailers to optimise their email marketing with hyper-personalised, dynamic displays ahead of the 2021 holiday shopping season.  The partnership gives retailers the ability to combine the power of visual AI and hyper-personalisation technology to auto-generate […]
Wunderkind Integrates with Salesforce Marketing Cloud
By Sophia Bennett (September 11, 2021)
Wunderkind, a consumer engagement platform that scales one-to-one messages for top brands, recently announced its partnership with Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when consumers land on their website, increase volume of triggered emails, and allow brands to prioritise their […]
Why Businesses Need To Master The Last Mile
By Sophia Bennett (September 10, 2021)
Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]
Deliver Consistent Service Across Channels 
By Chandni U (September 05, 2021)
Since the pandemic, 89 per cent of customers in the UAE and 91 per cent of customers in the Middle East and North Africa have become digital converts and intend to continue buying everything online. The data was part of a study that digital experience platform Sitecore recently commissioned with YouGov MENA more than 650 […]
Only 27% of companies able to track digital transformation ROI: The Keenfolks
By Sophia Bennett (September 03, 2021)
Nearly three-quarters of the world’s companies are struggling to calculate the ROI of their digital transformation spend, according to a survey of over 100 multinational C-suite executives conducted by global digital transformation specialist The Keenfolks. Titled Digital Gap2021, it shows that while majority of companies have accelerated digitally during the pandemic, many still face considerable […]
Data Shows eCommerce Brands are Finding Success with Web Push Messages
By Sophia Bennett (September 03, 2021)
As eCommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend’s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7 […]
Digital-First Retailers Are More Focused on Customer-Centred Strategies
By Sophia Bennett (August 30, 2021)
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
Bookr Raises $1 Million in Seed Funding
By Sophia Bennett (August 26, 2021)
Kuwait-based startup Bookr has raised $1 million in a seed funding round led by Desert Ventures. Bookr enables users to find and book nearby beauty salons, barbers and spas, as well as freelancers like makeup artists and other home beauty service providers. The platform also provides an all-in-one SaaS solution to beauty service providers by facilitating the […]
Is RFID Reinventing Retail? 
By Yolande DMello (August 26, 2021)
During World War II, radars were used to warn about approaching planes. The problem was that these radars couldn’t identify if the detected plane was an enemy or it belonged to their own forces. As a solution, the Royal Air Force (RAF) members instructed their pilots to roll the planes while approaching to alter the […]
Explained: RFM (Recency, Frequency, Monetary) Analysis
By Chandni U (August 25, 2021)
TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]
74% of Consumers Expect A Hybrid Customer Journey: Report
By Sophia Bennett (August 24, 2021)
Uberal and MomentFeed, an Uberall company, released a new report, titled “The New Face of Local.” It explores how COVID-19 driven digital acceleration has given birth to a hybrid customer journey that mixes online and in-person behaviour when shopping locally. “Our report shows that as economies re-open, consumers are much less likely to distinguish between […]
From Survive to Thrive: How Retention OS is Driving Brand Loyalty 
By Yolande DMello (August 24, 2021)
The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]
When AI Leads Personalisation
By Chandni U (August 24, 2021)
Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
What Does The New Era Of Experience Look Like?
By Sophia Bennett (August 23, 2021)
We may never get back the moments lost, but as life returns to near normal, businesses too are bouncing back. How do companies navigate through unprecedented times like the pandemic? What is the fundamental difference between companies that cut their losses and those still reeling? This report, commissioned by Adobe, a global leader in digital […]
Companies to Watch 
By Yolande DMello (August 22, 2021)
Consumer behaviour trends are driving marketers and product managers to rethink the way they use to do business. Companies ahead of the game aren’t simply looking at driving sales, they are working towards driving the entire industry forward. Martechvibe looks at companies that are establishing patents, moulding best practices and solving emerging marketing challenges. Here’s […]
Is Contextual Changing Content Monetisation Models?
By Yolande DMello (August 18, 2021)
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
Customer Journeys Are Now Hybrid
By Chandni U (August 17, 2021)
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]
Spotify’s Megaphone Launches An Audience Measurement Tool
By Sophia Bennett (August 13, 2021)
Spotify’s Megaphone launched a new tool that will allow publishers to tie listenership to Nielsen demos. The tool is available to a network of 20,000-plus podcast publishers that host and monetise their shows through Megaphone, the podcasting platform Spotify acquired for $235 million in November.  The tool can be used for measurement not just on Spotify, but […]
Emplifi Report Reveals Heavy Reliance on Social Media Marketing
By Sophia Bennett (August 13, 2021)
The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]
Is Data The Key To Customer Conversion And Acquisition? 
By Suparna Dutt DCunha (August 12, 2021)
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
Martech Lessons from the Middle East’s Leading Brands
By Chandni U (August 11, 2021)
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
Can Privacy And Data-Driven Marketing Co-Exist?
By Suparna Dutt DCunha (August 09, 2021)
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Make Customers A Part Of The Dialogue
By Sophia Bennett (August 08, 2021)
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
What Will Facebook’s Metaverse Look Like?
By Yolande DMello (August 08, 2021)
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
VMF SA Deliberates On Key Issues
By Sophia Bennett (August 06, 2021)
Adjusting to a new normal, the CMOs and heads of marketing agree that businesses are now doing more than merely paying lip service to customer empathy, while being innovative If Covid-19 has done one thing for business, it is an accelerated shift to a not only digital-first, but people-first mindset. And for marketers, the lack […]
The Future Of Marketing Starts Now: Brian Solis
By Suparna Dutt DCunha (August 05, 2021)
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
LivePerson Survey Reveals Customer Demands for Conversation AI
By Sophia Bennett (August 03, 2021)
LivePerson conducted a survey to understand how holiday shopping is going to be different this year due to the evolved customer demands and behaviour. The survey revealed that customers would spend their money on retailers who include digital and in-store experiences with virtual assistants and chatbots.  Seventy-five per cent of consumers claim that they will […]
eCommerce Will Continue To Grow
By Sophia Bennett (August 02, 2021)
There has been innovation in the home delivery mobile app space in South Africa. Murat Yoldas Ertugrul, VP MEA, Emakina, talks about how South Africa has seen a significant increase in online shopping across all categories and why adopting marketing technology solutions is crucial to the survival of brands. Emakina uses data-driven insights to increase […]
What’s in Your Stack? B2B Enterprise Tech Edition
By Yolande DMello (August 02, 2021)
There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not.  In addition to finding tools that help […]
Data that Drives Dynamic Insurance Plans
By Yolande DMello (July 28, 2021)
The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base. What if your health insurance policy knew about your lifestyle choices or your motor policy was informed by your driving behaviours? Safe driving methods translate to lower premiums, while harsh driving is […]
UAE Leads MENA Region In Crowdsourcing Industry
By Sophia Bennett (July 26, 2021)
According to Stefan Toubia, Founder and CEO of Raayi, the region’s first cross-industry crowdsourcing review platform, the UAE is leading the MENA region in the crowdsourcing industry where public participation in issues of national importance, including health and education, is highly encouraged. “Crowdsourcing, or the practice of enlisting the recommendations or contributions of a large […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (July 25, 2021)
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Sweetch Secures $20 Million Funding 
By Sophia Bennett (July 22, 2021)
Sweetch announced the completion of a $20 million Series A round of funding. The funds will be directed toward the company’s continued global expansion and further development of its artificial intelligence (AI) and emotional intelligence (EI) behavioural science technology that engages individuals to achieve their health goals with the right message in the right tone, […]
Talkwalker Announces Tod Nielsen as New Global CEO
By Sophia Bennett (July 21, 2021)
Talkwalker announced that Tod Nielsen has been appointed the new global CEO. A SaaS and software platform visionary, Nielsen will succeed Robert Glaesener, who will become chairman of the board of directors and will help oversee the successful transition. Nielsen is an industry veteran, globally recognised for his combination of strategic vision and operational capabilities, […]
Faraday Closes Series A Financing, Doubles Headcount
By Sophia Bennett (July 21, 2021)
Faraday announced its latest funding round. The company is expanding its data science, engineering, and revenue teams to strengthen its position as the leading provider of consumer behaviour predictions. The company’s Prediction Cloud offers a codeless environment for brands looking to leverage responsible AI for customer acquisition, engagement, and retention. With growing concerns around a […]
‘Implementation Of MarTech Solutions In Africa Is Transformational’ 
By Sophia Bennett (July 21, 2021)
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
A Playbook to Win Over Shoppers
By Soumyadeep Roy (July 19, 2021)
The eCommerce market is growing in South Africa, and with it, the number of players is also increasing. The digital transformation of a society is the precursor of eCommerce. How well a market is growing can be measured by the rising number of internet users. A Hootsuite report titled Digital 2021 throws light on the […]
Checking In: A New Chapter In Hospitality 
By Yolande DMello (July 18, 2021)
How will hospitality marketing be reimagined in the Post-COVID era? In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern boutique run almost entirely by robots that serve food, fetch toiletries and take care of other tasks to serve guests. When the pandemic hit, the hospitality felt the full force […]
Nayax Acquires Israeli Weezmo to Link Online and In-store Experiences
By Sophia Bennett (July 17, 2021)
Nayax announced the acquisition of Weezmo, a technology start-up focused on connecting the online customer journey with in-store purchases, generating improved customer experience and increased sales for merchants. With the help of Weezmo technology, companies can link their online marketing efforts to physical purchases at points of sale. This tracks the complete purchasing process, while […]
Scopernia Launches Gaming Consulting Offering for Business
By Sophia Bennett (July 16, 2021)
Scopernia, a new generation management consulting firm, has launched a gaming consulting service – Scopernia Gaming. The proposition taps into several, current global trends at once.  Gaming is a rapidly expanding industry, even more so following the pandemic-induced focus on home entertainment. A September 2020 report from consultancy Simon Kucher & Partners revealed that Covid-19 […]
41% of Users Make Purchases With Smart Speakers: Voice Consumer Index 2021
By Sophia Bennett (July 16, 2021)
Voice has evolved from an interface to a distinct consumer channel – with its own behaviours and implications for brands. Data shows a clear alignment with the marketing funnel from awareness through purchase and retention. Voice tech agency Vixen Labs has released the Voice Consumer Index 2021 in collaboration with the Linux Foundation’s Open Voice […]
Company Closeup: CleverTap - The Platform For Any Mobile App
By Khushbu Raval (July 15, 2021)
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
Martechvibe to Host Vibe Martech Fest in September
By Sophia Bennett (July 12, 2021)
Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE. The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great […]
Understand Customers On A Subconscious Level
By Sophia Bennett (July 12, 2021)
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
Data-Driven Marketing Platform Ascent360 Integrates with Shopify 
By Sophia Bennett (July 11, 2021)
Ascent360 has announced that their data-driven marketing platform is launching on the Shopify App Store to help Shopify merchants unlock and leverage the power of point-of-sale and eCommerce data for their marketing. The power of these combined solutions activates important customer data and transforms it into targeted segments, automates meaningful omnichannel engagement, and results in […]
Claritas Consumer Data Now Available on Narrative's Data Streaming Platform
By Sophia Bennett (July 11, 2021)
Narrative, the Data Streaming Platform that makes it easy to buy and sell announced a partnership with data marketing firm Claritas to make its consumer data available to marketers on the Narrative platform. Claritas provides marketers with actionable insights into consumer behavior patterns through its proprietary Claritas Identity Graph, which ties together 5 billion data […]
‘Continuous Social Intelligence Empowers Businesses’
By Sophia Bennett (July 11, 2021)
A seasoned marketing professional with vast experience in the MENA region, Rami Deeb, who manages Talkwalker’s digital marketing efforts for the MEA market, talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today. Why is social intelligence becoming so important? Social media is a gold mine for […]
The Latest In Last-Mile Delivery 
By Yolande DMello (July 11, 2021)
Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand  According to a study commissioned by Dubai Police, Dubai Economy and financial services provider Visa at the height of the pandemic last year, 68 per cent of UAE residents reduced in-store shopping and 49 […]
Creating The Best CX Through Omnichannel Marketing
By Soumyadeep Roy (July 11, 2021)
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]
MobStac Demonstrates QR Tech for Touchfree Experience
By Sophia Bennett (July 10, 2021)
MobStac announced it surpassed the 5,000-customer mark. Beaconstac enables digital customer experiences for physical objects and places using smartphones. MobStac’s customer base grew 9x over the last 12 months and its QR code solution alone drove 500 per cent revenue growth for the company between June 2020 to June 2021. Today, the Beaconstac platform reaches […]
Cisco Completes Acquisition of Socio Labs
By Sophia Bennett (July 10, 2021)
Cisco announced the completion of the acquisition of privately-held, U.S.-based Socio Labs, Inc. Socio is a modern event technology platform that manages the full lifecycle of multi-session, multi-track virtual, in-person and hybrid conferences – from registration to post-event analytics. By adding Socio Labs to its Webex portfolio, Cisco will provide event organisers a single platform […]
89% of GCC Consumers Will Opt For Digital Banking Services Post-COVID
By Sophia Bennett (July 09, 2021)
Consumer appetite for digital banking services continues to grow in Gulf Cooperation Council (GCC) countries, accelerated further by the COVID-19 pandemic, according to a new survey conducted by Backbase with YouGov. 77 per cent of respondents in the GCC access digital banking services at least once a week 44 per cent are willing to switch […]
Virgin Mobile Partners with Merkle for Performance Media
By Sophia Bennett (July 07, 2021)
Virgin Mobile has selected Merkle as its performance agency in the United Arab Emirates. With millions of users in the Middle East, Virgin Mobile (a subsidiary of Richard Branson founded Virgin) is one of the largest telecom players in the region. Virgin Mobile delivers mobile telecom services to consumers across the region through two brands: […]
Caring for CX — MarTech in Healthcare 
By Yolande DMello (July 07, 2021)
In March 2020, the UAE Ministry of Health and Prevention (MoHAP) collaborated with the telecom operator Du to set up the first virtual hospital in the Middle East to provide remote care to patients. In May, MoHAP upgraded all its hospital outpatient clinics to virtual. Later in July, Mulk Healthcare launched the first e-hospital as […]
Why Do Ads Get Blocked?
By Aarti Chawla (July 06, 2021)
CatapultX uses AI to power circumstantially relevant and non-interruptive video ads integrated within the video not to hinder the audience experience.  Zack Rosenberg, CEO and co-founder of CatapultX believes that when customer experience is enhanced, users react positively to advertising. A win for content creators and advertisers alike. We speak to Rosenberg about what brands […]
The Big Ad Fraud
By Chandni U (July 06, 2021)
To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
Second-hand Luxury Goods Market Using Digital Technology To Mimic In-store Experience 
By Sophia Bennett (July 05, 2021)
Live shopping and social commerce come as the latest eCommerce trends in the second-hand luxury goods market and combine technological advances and social media channels to provide the familiar, quaintly nostalgic concept of in-person shopping. According to Bain & Company, the GCC luxury goods market was valued at $7.4 billion in 2020 and is forecasted […]
Datadog Partners with Salesforce to Enhance Security Capabilities
By Sophia Bennett (July 05, 2021)
Datadog announced its integration with the Salesforce platform. This new integration provides Salesforce admins and security teams with the ability to detect and respond to suspicious behaviour through visibility into user, platform and API activity. Organisations increasingly use Salesforce as a core system of record, storing sensitive and business-critical customer, product and orders information. Datadog’s […]
Fighting the Fight with Value Perception
By Chandni U (July 05, 2021)
As South Africa faces a long road to economic recovery, value perception to maintain customer retention will be crucial Although South Africa recovered from its longest recession in 28 years, experts predict that its economy will hit pre Covid-19 levels only by 2025. According to Statistics SA, 216 liquidations have been recorded in March this […]
How Retailers Can Drive Multi-brand Loyalty
By Sophia Bennett (July 04, 2021)
The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements in a post-COVID world. According to a Tealium and RetailX report, ‘Middle East 2020 – eCommerce Country Report’, turnover due to online sales reached around $55bn in 2020, against a backdrop of strong year-on-year growth […]
Kantar Announces Senior Appointments in MENA Region 
By Sophia Bennett (July 04, 2021)
Evidence-based insights and consulting company Kantar announced the appointment of Amol Ghate as Managing Director, MENAP. With over two decades of experience leading cross-functional teams and delivering cutting-edge consumer insights to clients across the region, Amol has led some of Kantar’s largest client relationships regionally, consulting on business issues around brand equity, segmentation and positioning, […]
Epsilon Expands Messaging Capabilities with New Solution for Midsize Brands
By Sophia Bennett (July 04, 2021)
Epsilon announced that it is expanding its messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers deliver […]
Company Close-Up: Tealium - Marketer’s Secret Weapon
By Suparna Dutt DCunha (July 04, 2021)
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
More Digital And Sustainable: Post-Pandemic Priorities For Middle East Consumers
By Sophia Bennett (July 02, 2021)
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
Retailers Shifting Marketing Budgets Back In-store: Blis & WBR Research
By Sophia Bennett (July 01, 2021)
Blis launches its latest CPG retailer research, revealing key trends in consumer shopping behaviours, as well as strategies retailers are adopting for a successful omnichannel future. The research took place in May 2021 and surveyed 100 North American retail leaders in the CPG sector across the big box, retail pharmacies and grocery as part of […]
Fanplayr Expands In MENA with Woman-led Reseller Magnify Solutions 
By Sophia Bennett (July 01, 2021)
Fanplayr, a company in the online behavioural personalisation and artificial intelligence space, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions – a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of eCommerce […]
Social Conversations That Solve CX Challenges 
By Sophia Bennett (July 01, 2021)
When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]
Futurism Dimensions to Reimagine the Future of eCommerce
By Sophia Bennett (June 30, 2021)
Futurism is set to present its next-gen eCommerce platform at the eCom World. As a trusted digital transformation (DX) partner for 1000-plus fortune companies, Futurism aims to reinvent the entire eCommerce landscape with its flagship eCommerce platform, Dimensions. “We are excited to be a part of the world’s largest eCommerce event. As a digital transformation […]
Creating a Unified Customer Experience For The Modern Brand
By Kavya Nath (June 30, 2021)
For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way many large enterprises do business today — with siloed point solutions, fragmented teams, and traditional practices that don’t match modern customer behaviour — can make a unified customer experience hard to […]
Conversational Commerce Is The Next Business Imperative
By Soumyadeep Roy (June 30, 2021)
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic.  As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]
Tapcart Raises $50M Series-B funding
By Sophia Bennett (June 29, 2021)
Tapcart announced it has raised Series-B funding of $50 million. The round was led by Left Lane Capital with participation from Shopify, SignalFire, Greycroft, Act One Ventures and Amplify LA. Consumers in massive numbers are flocking to mobile devices to shop for their favourite brands. Tapcart powers many of the App Store’s top shopping apps […]
Where’s Your Customer Mapping the Journey in 2021?
By Yolande DMello (June 29, 2021)
Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional marketing techniques just don’t cut it anymore. Aggressive but apathetic marketing approaches are more likely to put off potential customers instead of leading to conversions. The modern customer’s journey from awareness […]
Ascent360 Annouced An Integration With Lightspeed
By Sophia Bennett (June 27, 2021)
Ascent360 is now available in the Lightspeed App Store, a Data-Driven Marketing Platform that provides actionable insights on existing customer data Ascent360 has recently announced an integration with Lightspeed in the app store that will bring point-of-sale and e-commerce data to life. The power of these combined solutions will allow retailers to ingest critical customer […]
Dun & Bradstreet and Zeta Enter into a Strategic Alliance
By Sophia Bennett (June 25, 2021)
Dun & Bradstreet, a provider of business decisioning data and analytics and Zeta Global Holdings Corp, a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, announced they have entered a strategic alliance. The Dun & Bradstreet-Zeta alliance will bring together trusted consumer and business data into a single private data […]
A Guide to Marketing in a Post-COVID-19 World
By Sophia Bennett (June 25, 2021)
COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]
Amperity CDP, Braze, Partner To Deliver Personalised Customer Data And Engagement Solution
By Sophia Bennett (June 24, 2021)
The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]
Similarweb Launches Shopper Intelligence to Understand Digital Consumer Behaviour 
By Sophia Bennett (June 24, 2021)
Similarweb announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market. Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyses consumer […]
Retention is a Crucial Cog in the Growth Wheel 
By Yolande DMello (June 22, 2021)
The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before.  Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]
Are You Looking At Conversion Rate Optimisation?
By Soumyadeep Roy (June 22, 2021)
Publishers, website owners, content creators, and everybody who has something to show, or sell, are always looking for ways to drive traffic to their websites and landing pages. They want their website to be seen by the maximum number of people. To give publicity to their content and increase traffic to websites and their landing […]
Selling With Intelligence
By Chandni U (June 21, 2021)
Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]
SearchUnify Announces Colubridae '21 to Deliver Support and Self-Service Experiences
By Sophia Bennett (June 19, 2021)
Unified cognitive platform SearchUnify announced Colubridae ’21, its first major release of the year. It empowers enterprises to take a giant leap into the future of support and self-service. The latest release ramps up versatility, provides richer analytics, intent-based boosting, better content findability, and redefines chatbot training. Keeping in mind the disruptive era, the release […]
Litmus Launches Integrated Insights Report
By Sophia Bennett (June 18, 2021)
Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
Google Puts User Experience First
By Soumyadeep Roy (June 17, 2021)
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]
Data Maturity Hampers CDP Adoption
By Sophia Bennett (June 16, 2021)
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
ML Teams Up with Marketers
By Chandni U (June 16, 2021)
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
True Influence Offers 80 Million Verified Contacts to B2B Marketers
By Sophia Bennett (June 16, 2021)
True Influence, a technology leader of data-driven sales and marketing solutions,  announced the availability of its domestic and international contact data to B2B marketers. The company provides users access to quality, accurate contact data that was previously only available through True Influence’s managed services, allowing customers to build their own targeted audiences for more successful […]
Customer Search Trends Can Help Brands Personalise CX
By Sophia Bennett (June 16, 2021)
During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless drop-shipping experiences. Some of these short-term changes will carry through and are here to stay. As marketers navigate incorporating the broad strokes of the new normal, regional-specific insights into customer behaviour […]
Including Brand Influencers In Your Marketing Strategy Can Drive Up Engagement, Sales 
By Sophia Bennett (June 15, 2021)
Onbe, a payments partner for few global leading brands, released a new study identifying the factors that drive millennials and Gen Z consumers’ purchase decisions. The study, although is focussed and based on the feedback of 1,000 Americans, holds true for many regions across the globe. For example, the Middle East, where social commerce is […]
Exceeding Expectations with CX Measurement
By Chandni U (June 14, 2021)
As the industry gravitates around Customer Experience (CX) for revenue growth, CX measurement becomes a vital element of business strategy The two foundations of customer loyalty, trust and confidence, are being put to test, states a 2020 Deloitte report. Six months into 2021, it still holds true and anxiety is high. The change in consumer […]
‘Change Can Be For Good’
By Soumyadeep Roy (June 14, 2021)
Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]
Is South Africa MarTech Ready?
By Suparna Dutt DCunha (June 14, 2021)
Did you know that there are 38.19 million active internet users in South Africa? The population of South Africa is 58.9 million. So, that’s more than half the population.  Challenging, diverse and variable, the South African market is a space where innovation thrives. As in the rest of the world, the ongoing pandemic has changed […]
Brands Need To Catch Up To Consumers’ Expectations: Gap Study
By Sophia Bennett (June 12, 2021)
The FleishmanHillard 2021 Authenticity Gap study across five markets and 300 companies shows the need for brands to close the gap between what they promise and how they really behave. FleishmanHillard launched the Authenticity Gap study in 2012 to analyse the alignment between consumer expectations and experiences, interviewing informed consumers in five countries about their […]
Qualtrics New Solutions Helps Enterprises Plan Customer Experiences And Reward Loyal Customers
By Sophia Bennett (June 11, 2021)
Experience Management (XM) provider and creator of the XM category Qualtrics,  announced the launch of new solutions to help B2B and B2C firms accelerate innovation across their digital channels. Expanding upon the catalogue of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web […]
EMEA Buyers Purchase 43% More Trips Than Last Year: Braze Travel Report  
By Sophia Bennett (June 10, 2021)
Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures.  To better navigate the road to recovery, travel brands need a clear and consistent engagement plan that puts customer needs front and centre. These times of uncertainty will require consumer relationships to be rebuilt, but they also […]
Getting App Users to Stay 
By Yolande DMello (June 09, 2021)
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]
A Token of Ad-ppreciation 
By Chandni U (June 08, 2021)
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
Put Gamers First Without Disrupting Gameplay 
By Yolande DMello (June 08, 2021)
In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and announced their partnering with Verizon Media to offer media buyers the ability to drive brand awareness among the gaming and e-sports community. The business of gaming has been booming with people stuck […]
MessageMedia Announces New Integration For HubSpot For Integrated Text Messaging
By Sophia Bennett (June 07, 2021)
Global business messaging provider MessageMedia has launched SMS for HubSpot an integration with HubSpot and joined its App Partner Program with a certified integration. With an increasing rise in email clutter and marketing noise, SMS cuts through with 90 per cent read within 90 seconds. There is a growing demand for hyper-personalised communications received in […]
Managing Brand Crisis With Tech
By Chandni U (June 07, 2021)
Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]
DealHub.io Raises $20 Million to take Revenue Amplification Mainstream
By Sophia Bennett (June 04, 2021)
DealHub.io a Revenue Amplification Platform (RevAmp) announced it has closed $20 million in Series B funding led by Israel Growth Partners, with participation from existing investor Cornerstone Venture Partners. The investment round follows DealHub’s continued multi-year hyper-growth, driven by the critical role Revenue Operations (RevOps) teams have undertaken in maximising revenue across their multiple sales […]
Centriply Partners With Claritas To Deliver Data-Driven Linear TV Ad campaigns To Households 
By Sophia Bennett (June 04, 2021)
Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximise their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which further enables brands to create meaningful interactions with TV audiences at the household, local or national level. When paired with audience […]
Martechvibe to host the Vibe Martech Fest in South Africa
By Sophia Bennett (June 02, 2021)
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful franchise to South Africa […]
Let’s Rethink Everything
By Sophia Bennett (June 01, 2021)
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
Privacy and Personalisation Can Coexist, says Facebook
By Soumyadeep Roy (May 29, 2021)
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech
By Sophia Bennett (May 26, 2021)
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
Conventional Marketing Requires A Serial Overhaul 
By Sophia Bennett (May 26, 2021)
The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs.  […]
LinkedIn Onboards Paragone for Optimising Luxury Brands Reach On The Platform
By Sophia Bennett (May 25, 2021)
Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]
MindTickle Boosts Sales Coaching Offering with Conversation Intelligence
By Sophia Bennett (May 25, 2021)
MindTickle announced the availability of Call AI, the first AI and machine learning-enhanced conversation intelligence solution for sales leaders to pinpoint gaps and identify winning behaviours to grow revenue. Integrated with MindTickle’s robust coaching capabilities, this advancement enables revenue leaders to make targeted improvements to help their salespeople close more deals. MindTickle brings together all […]
Top Customer Data Platform Software Apps
By Aarti Chawla (May 23, 2021)
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
Lifesight Joins HERE Marketplace To Offer Global Mobility Data
By Sophia Bennett (May 22, 2021)
Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]
77% of Customers Bounce if They Receive Poor Service
By Sophia Bennett (May 22, 2021)
Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company.  Over the course of 2020 and into 2021, the […]
The Two Hosts of eCommerce
By Chandni U (May 18, 2021)
For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]
Getting E-Commerce Right
By Chandni U (May 17, 2021)
Ramping up digital activities and exploring a wide range of tools has never been more important  It was the change in customer behaviour that prompted the launch of My Lily Box in 2020. A feminine hygiene and self-care subscription box, set up for the women in the MENA region who wanted an alternative method to […]
Quicktake: Contextual Advertising
By Soumyadeep Roy (May 15, 2021)
Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.   
Business Continuity And Beyond 
By Sophia Bennett (May 14, 2021)
Three market leaders on how to build a connection with the consumer virtually and maintain business continuity  According to data from the World Economic Outlook report, the global economy is expected to grow by 6 per cent this year, following a 3.3 per cent contraction in 2020.  The Middle East is expected to grow by […]
OptifiNow Integrates With Encompass TPO Connect
By Sophia Bennett (May 13, 2021)
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Why Is FloC Getting Side-Eyed By Marketers?  
By Soumyadeep Roy (May 09, 2021)
Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]
Boosting Business Prospects With The Physical Multichannel
By Nate Burke (May 07, 2021)
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]
Lost The Cookie? Join The FLoC
By Soumyadeep Roy (May 06, 2021)
We take a look at Google’s offering to marketers as the chosen alternative to third-party cookies. What is Google trying to achieve with FLoC? How does it help marketers? Will marketers be able to shrug off the age-old tradition of working with third-party data and adopt data hygiene in their process? Cookie – Thou Shall […]
103% Increase in Webinar Uploads: NetLine Report 
By Yolande DMello (May 06, 2021)
NetLine’s 2021 State of B2B Content Consumption and Demand Report examines vital insights from the content consumption behaviours of B2B buyers Fuelled by a dearth of in-person events and virtual meetings, the effects of the pandemic drove an overall spike in content consumption — especially with webinars — resulting in a 22% YOY increase in […]
Why Are Marketers Investing in AdTech During The Pandemic? 
By Yolande DMello (May 05, 2021)
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
Take The Stress Out Of Marketing, Map Your Customer Journey 
By Soumyadeep Roy (May 01, 2021)
The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]
Amazon Lets Advertisers Send Targeted Messages For The First Time
By Sophia Bennett (April 30, 2021)
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
Dynamic Yield's Deep Learning Product Recommendations Generate More Revenue Returns
By Sophia Bennett (April 29, 2021)
Dynamic Yield, the Experience Optimisation platform, announced the gradual release of its state-of-the-art, self-training Deep Learning Recommendations Algorithm, enabling brands to predict the next series of products a consumer is most likely to buy. Today, product recommendations are an essential requirement for any eCommerce business looking to increase engagement, purchases, and loyalty. However, a consistent […]
First to Zero, The Perfect Data Journey 
By Soumyadeep Roy (April 29, 2021)
We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]
Can CDPs Break Data Silos? 
By Sophia Bennett (April 28, 2021)
Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer   Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]
Marketing Reimagined 
By Suparna Dutt DCunha (April 28, 2021)
Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]
Yougov Acquires Open Banking Start-Up Lean App
By Sophia Bennett (April 27, 2021)
Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.  Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. Lean App’s founders – Luke Dugdale, Tom Stuart, […]
Future of Retail hub Launched at Sharjah Innovation Park
By Sophia Bennett (April 27, 2021)
The Sharjah Research Technology and Innovation Park (SRTI Park) and PLM, a global design and technology company, launched the Retail R&D Experience Studio, a partnership for innovation in retail, aimed at bringing together the best in the industry. “The future of retail will feature a high level of digital competition. Suppliers will boost direct-to-consumer relationships […]
Amplitude Unveils Digital Optimisation System
By Sophia Bennett (April 27, 2021)
Amplitude introduced the Digital Optimisation System, to manage, measure, and optimise the business value of digital product innovation. Amplitude also announced the general availability of its new personalisation product, Amplitude Recommend. Recommend is the first personalisation solution that leverages customer behaviour data in the digital product and machine learning models to determine which behaviours result […]
Understanding Zero, First, Second and Third Party Data
By Soumyadeep Roy (April 27, 2021)
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
French Fashion House, Zadig & Voltaire, Partners With Contentsquare To Improve Digital Customer Experience
By Sophia Bennett (April 25, 2021)
Contentsquare, the only complete experience analytics platform, is partnering with French fashion brand Zadig&Voltaire to help the luxury brand execute a customer-centric website redesign. With around 75per cent of its digital traffic coming from smartphones ( more than the average share of traffic in the fashion sector), the brand is already leading the way when […]
Everyone Owns a Piece of CX at Chalhoub
By Sophia Bennett (April 25, 2021)
Martechvibe spoke to Ilaria Buonpane, Head of CX and strategic marketing, Chalhoub Group. The group is the region’s foremost name in luxury retail, beauty, and fashion.  The customer experience (CX) is a cross-functional effort for any organisation. How does the Chalhoub Group view it? Customer Experience is an integral part of Chalhoub Group vision to […]
Movable Ink Partners With Xtremepush To Deliver Dynamic Email And Mobile App Experiences
By Sophia Bennett (April 24, 2021)
Movable Ink, the personalised content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world’s leading customer engagement, personalisation, and data platform. The integration will allow shared clients to seamlessly utilise Movable Ink to activate any data into real-time, personalised content across all customer touchpoints. Movable Ink content easily connects to […]
Data Science Drives Brand Innovation In A Unique New Offering From Tenet Partners
By Sophia Bennett (April 24, 2021)
Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]
Person-based Advertising Revolutionising Marketing 
By Aarti Chawla (April 23, 2021)
Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform?  Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]
How do Brands Look at Social Media?
By Khushbu Raval (April 23, 2021)
Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
Platform War: TikTok v/s Reels
By Chandni U (April 22, 2021)
TikTok and Instagram Reels have become a go-to marketing strategy in social media.  Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
Google’s Retail & Goods Summit 2021 To Be Held On April 22
By Sophia Bennett (April 19, 2021)
Google Cloud will present the Retail & Goods Summit 2021 on Thursday, April 22 2021.  The online-only event aims to educate marketers about the benefits of leveraging artificial intelligence (AI) and machine learning (ML) to boost their business. At the event, marketers will be able to gain a new understanding of how consumer behaviours are […]
SurveyMonkey Launches Brand and Industry Trackers
By Sophia Bennett (April 17, 2021)
US – Survey feedback and customer experience company SurveyMonkey has created two new market research tools to monitor industry trends and consumer habits. The brand and industry trackers have been launched by SurveyMonkey Market Research Solutions, and use artificial intelligence (AI) and machine learning to monitor brand and industry performance and uncover insights. The brand […]
Brands  Relook  Digital  Ad  Strategy  as  Users  Guard  Privacy
By Sophia Bennett (April 16, 2021)
Big digital platforms are looking at removing like and dislike counts and restricting comments amid mounting consumer demand for measures to protect online privacy, prompting brands to mull changes too. These steps could also act to promote users’ mental well-being and do away with practices to store copious amounts of user data often used to […]
How Spotify Has You Humming
By Khushbu Raval (April 16, 2021)
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
CX Needs a Data-First, Technology Agnostic Approach 
By Soumyadeep Roy (April 15, 2021)
In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]
Marketers, You Cannot Miss This Signal
By Soumyadeep Roy (April 15, 2021)
What’s one thing that marketers hold dear, apart from better ROIs, of course. Insights. What do customers think of their business? To be customer-centric requires marketers to know their customers’ pulse. Think like them. That comes from working on the feedback received. Understanding your customers’ needs requires one to be patient and receptive to everything […]
Reward and Be Rewarded
By Suparna Dutt DCunha (April 14, 2021)
Your brand may seem relevant, but is it connecting with your customers? The only way to build loyalty is to find out what makes your customers tick Businesses can spend millions on innovating and marketing their products and plan how to scale to profitability and growth, but neither come without loyal customers who keep coming […]
E-Commerce Spending in UAE, Saudi Arabia Surge this Ramadan 
By Sophia Bennett (April 14, 2021)
Digital spending is expected to surge further in the UAE and Saudi Arabia this month, with approximately 76 per cent consumers planning to buy more frequently online during Ramadan, according to a new survey.  About 60 per cent of people surveyed in the two countries said they expect to buy groceries more often this Ramadan, […]
Emirates NBD’s E20 Partners With MoniMove to Support SMEs
By Sophia Bennett (April 14, 2021)
Emirates NBD announced it’s partnering with award winning fintech platform MoniMove to complement the bank’s E20 digital business bank initiative that aims to empower entrepreneurs, startups, SMEs and other businesses in the UAE. The partnership is aligned to Emirates NBD’s digital strategy as the bank continues to lead innovation in digital banking in the region […]
How Netflix Knows What You Want To Watch Next
By Suparna Dutt DCunha (April 12, 2021)
The streaming platform’s secret formula to personalise viewer’s experience is driven by data and powered by intelligent AI algorithms. After a long tiring day at work, who doesn’t want an intelligent streaming platform that can understand our preferences, setting up an ideal evening viewing with minimal effort, truth be told, Netflix never fails to help […]
Mobile Usage, Consumer Spending to go up During Ramadan
By Sophia Bennett (April 03, 2021)
Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data from AppsFlyer and Braze. According to the study, these changes include an increase in mobile usage and consumer spending and customer acquisition and retention in the Middle East, presenting a golden […]
Google, Facebook Dominate AppsFlyer’s Latest Performance Index
By Sophia Bennett (April 03, 2021)
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
Relay Simplifies Marketing For Mobile Businesses in UK, Ireland
By Sophia Bennett (April 02, 2021)
Connor Keppel, founder of software company Relay, which is aiming to become the go-to marketing and customer service solution for those running mobile businesses, has a good story to tell us about managing small businesses. The idea for Relay was sparked when Keppel identified a need among small businesses for affordable, easy-to-use software. “Most great […]
GroundTruth Acquires Local Ad Platform Addy
By Sophia Bennett (April 01, 2021)
GroundTruth announced that it has acquired Addy, an online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless access to marketing solutions that drive important business outcomes such as visits to their locations. According to industry forecasts, local advertising in the […]
Ramadan 2021: Mobile Usage And Consumer Spending to Increase
By Sophia Bennett (March 31, 2021)
Recent data by AppsFlyer and Braze indicate major shifts in consumer behaviour and engagement in the weeks leading up to, and during Ramadan. According to the study, these changes include increase in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and […]
Customer Profiles That Businesses Can’t Ignore
By Soumyadeep Roy (March 31, 2021)
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
The Impact of Marketing Automation on Business Growth 
By Sophia Bennett (March 28, 2021)
In this exclusive interview Aswin Ravi, Director – MEA, WebEngage, talks about marketing automation and its core elements.  The ambit of marketing automation is constantly expanding. How can it power business growth? The traditional ways of customer engagement and retention are not effective in today’s hyper-connected world. The ‘spray and pray’ approach to engaging with […]
VMF 2021: B2B Marketers’ Playbook in The Post Pandemic Era
By Sophia Bennett (March 26, 2021)
One of the highlights of Vibe Martech Fest was an insightful panel discussion on B2B marketing. The panellists were Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix. Moderating the panel was Ravi Raman, Publisher, Martechvibe. Excerpt from the panel discussion.  The […]
Neustar Launches Unified Identity™ 
By Sophia Bennett (March 26, 2021)
Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. Neustar Inc., a global information services and technology company and announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables […]
VMF 2021: CRM On Steroids - The New Age Retention
By Sophia Bennett (March 24, 2021)
Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]
VMF 2021: Keynote Address: Leveraging Data for Brand Evolution
By Sophia Bennett (March 24, 2021)
The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]
VMF 2021: Driving Revenue With Personalised Experiences 
By Sophia Bennett (March 23, 2021)
In conversation with Jesper Broberg about how experiences marketing drives revenue through customer loyalty with personalised experiences and creating customers for life. Jesper Broberg, Vice President of Business Development for Sitecore in the Middle East & Africa. He comes with more than 20 years of experience in the IT industry, working for Business Development across […]
The Key Sessions You Should Not Miss at VMF 2021
By Khushbu Raval (March 23, 2021)
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness.   Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
VMF 2021: Vibing With Marketing Leaders
By Chandni U (March 23, 2021)
The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19.  With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]
Ramadan 2021: Mobile Marketing Strategies to Accelerate Footfall
By Khushbu Raval (March 22, 2021)
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out  ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
Comvita Reimagines Customer Experience
By Sophia Bennett (March 19, 2021)
Comvita, global market leader in Mānuka honey, has announced the official opening of its state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland. – seamlessly integrating nature and science to take guests on a rich and unique multi-sensory journey. Global Head of Marketing Comvita, David Bathgate, says, “The Wellness Lab also serves as a world-leading response to the exponential acceleration […]
Marketers, Let the Games Begin
By Chandni U (March 16, 2021)
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
Best CRM Software for Every Business 
By Aarti Chawla (March 15, 2021)
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
Make Way for A Podcast Hustle
By Chandni U (March 09, 2021)
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
WebEngage Report Throws Valuable Insights On B2C Engagement In GCC Region
By Sophia Bennett (March 08, 2021)
Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. It is the process of interacting with customers through varied channels to develop and strengthen a relationship with them. Customer engagement benefits buyers and suppliers alike by increasing close rates while meeting […]
Global Pharma Customer Relationship Management Software Market Profile Released
By Sophia Bennett (March 05, 2021)
The Global Pharmaceutical Customer Relationship Management (CRM) Software Market report provides pin-point research on industry growth factors, opportunities, current and future trends, key players and forecast 2026. The report integrates analysis of new advancements in innovation, detailed profiles of fundamental industry players. The Pharmaceutical CRM Software report includes evaluation of macro and micro features vital […]
2021 Business Trends: The Road to Recovery
By Chandni U (March 03, 2021)
Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]
Nielsen Rolls out ID Resolution System for Global Attribution Measurement
By Sophia Bennett (February 25, 2021)
Nielsen (NLSN) announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. This new technique ensures advertisers and publishers can understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. Nielsen’s previously announced ID resolution system utilises persistent, device-agnostic identifiers to combat […]
People.ai Announces 245% YoY Customer Growth
By Sophia Bennett (February 24, 2021)
Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom.  Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]
Roots vs Risk: How can you create a contemporary culture and customer-base
By Matthew Hayes (February 22, 2021)
It’s common for brands to become stagnant, rooted in their ways and too set on a specific course that restricts their ability to adapt to change. It is the classic example of the “That’s the way we do things around here” mentality. But over time, competition increases, markets develop, and consumer needs shift. Consequently, very […]
Klaviyo Announces a New Integration With Salesforce Commerce Cloud
By Sophia Bennett (February 11, 2021)
Klaviyo’s customers can now benefit from a certified cartridge [Klaviyo] today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce.  Commerce Cloud enables brands to provide personalised experiences for shoppers that span web, mobile, social and in-store. Now, brands can deliver unified experiences for customers that […]
UAE Based Omnichannel Retailer selects Netcore for Marketing Automation and Customer Experience Delivery 
By Sophia Bennett (February 10, 2021)
Netcore Solutions, announced that Danube Home, United Arab Emirate’s leading omni channel retailer has chosen Netcore’s AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns through the platform. Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden […]
HiConversion Introduces Recommend, Shopify’s First Personalised Product Discovery Solution Powered by Amazon Personalise
By Sophia Bennett (February 10, 2021)
HiConversion Recommend enables Shopify merchants to deliver personalised product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com. This helps when the buying preferences of the great majority of all web visitors are […]
Thought Leader Paul J. Bailo, Outlines Why Digital Transformation is Key to Survival
By Sophia Bennett (February 09, 2021)
“Secrets to a Successful Digital Transformation” Earns BEST of 2020 Award Digital transformation expert, thought leader and founder of PIP Consulting Group Paul J. Bailo, Ph.D., has garnered the BEST of 2020 award by Interface- Technology and FinTech, a leading digital brand for C-level executives, for his new, three-part digital podcast, “Secrets to a Successful […]
B2B Marketing Campaign: Role of AI and Social Media Marketers 
By Aarti Chawla (February 08, 2021)
The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]
Real-time Data Analysis for Better Business Decisions
By Chandni U (February 08, 2021)
With the exponential growth of cloud computing and data storage market, Middle East regions must utilise real-time data analytics for effective business decisions. Due to the increased digital communications in recent times, cloud computing has escalated in the Middle East region. According to an IDC report, public cloud expenditure in the META region will cross […]
Mobile Marketing Trends Businesses Need to Catch Up in 2021
By Aarti Chawla (February 05, 2021)
Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]
Strategies for Personalised B2B Content in 2021
By Aarti Chawla (February 05, 2021)
Businesses have been talking about personalisation for years; however, B2B is still catching up to the trend in many ways.  For many B2B businesses, 2020 has been a critical year as it made them quit their old strategies. For many, it meant delivering extra personalised content that aligned with the changing needs of the audiences […]
How Retention Beats Customer Acquisition
By Chandni U (February 04, 2021)
Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]
Leveraging Intelligent Marketing Automation for Real-Time Website Personalisations
By Prangya Pandab (February 03, 2021)
Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent marketing automation platform can help businesses create a personalised user experience for website visitors. To reshape customer interactions on digital channels and transform them into a more flexible and personal space, businesses need […]
Businesses Need to Focus on Uplifting Technique to Reduce Consumer Costs 
By Aarti Chawla (February 03, 2021)
While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]
Predictions Series 2021: Digital Marketing in the Era of COVID-19
By Aarti Chawla (January 29, 2021)
The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]
Marketing Technology Can Make or Break Your Company
By Chandni U (January 29, 2021)
Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]
CMOs Need to Rethink Their Roles in 2021
By Sudipta Choudhury (January 27, 2021)
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Vibe Martech Fest to Focus on Marketing Transformation
By Sophia Bennett (January 25, 2021)
The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]
Re-energise Customer Experience Strategy
By Aarti Chawla (January 21, 2021)
For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]
Sally Beauty Delivers Immersive Beauty Experiences from Anywhere with Salesforce
By Sophia Bennett (January 20, 2021)
Salesforce announced that Sally Beauty Holdings, the leader in professional hair color, has partnered with Salesforce to implement cloud-based enhancements to support the shopping experience for beauty enthusiasts and salon professionals As salons closed and customers prioritised health and safety in response to the pandemic, DIY hair color and care gained popularity, leading to a […]
Top Six Middle East Retail Brands Using AI to Enhance CX
By Sophia Bennett (January 20, 2021)
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]
11 Digital Trends Shaping CX and Marketing in 2021
By Sophia Bennett (January 19, 2021)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
FMS Solutions Advises Independent Retailers on Maximising Customer Experience in 2021
By Sophia Bennett (January 19, 2021)
Despite supply chain challenges during the Pandemic, FMS Solutions provides insights into how independents can better prepare for the next new normal Identify shifts in consumer behaviour and shopping patterns: Consumer behaviour is constantly changing, and it’s even more volatile amid the pandemic. Being proactive with observing trends in behaviour and patterns can provide an edge […]
Without Third-Party Data a Customer Data Platform (CDP) is inevitable
By Leon Molenkamp (January 19, 2021)
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
MarTech Maturity in the Middle East and What it Means for future-ready Marketers
By Sanjay Swamy (January 19, 2021)
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
Maintaining the Retail Omnichannel Edge in 2021
By Nate Burke (January 19, 2021)
It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business activities and refocus strategies.  Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a […]
MarTech Talks with Nazim Erdoğan , CMO, Sahibinden.com
By Sanjay Swamy (January 19, 2021)
  In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]
Emirates NBD Boosts Digital User Engagement by 300%
By Sophia Bennett (December 09, 2020)
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website.  The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]
A Handbook For Marketers: All You Need to Know About Customer Data Platforms
By Sophia Bennett (December 05, 2020)
CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre of enterprise data. By setting up the core infrastructure and inter-relationships, actionable insights are generated business stakeholders can directly consume that. While there is no formal definition of a CDP, […]
Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform
By Sophia Bennett (November 15, 2020)
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution  Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
SAP Survey Finds Consumers Expect Control, Omnichannel Experiences and Personalised Customer Service this Holiday Season
By Sophia Bennett (November 10, 2020)
More than two thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata Consumers Want the Freedom to Control Their Own Brand Experiences With the […]
Email Marketing: The Linking Chain Between Digital Transformation and Customer Communications
By Efrat Vulfsons (November 04, 2020)
The rise of the digital transformation in the past few years is evident. Isn’t it? Due to the Internet’s breakthrough in social media sites, effective social media marketing has somehow shadowed email marketing. But, email marketing is the most profitable tool to reach out to the greater mass even today. In the words of Colin […]
Embrace Automation or Get Left Behind, Urge eCommerce Leaders
By Nate Burke (October 27, 2020)
In recent months, more and more businesses have embraced digital than ever before in an attempt to claw back some revenue from factors such as store closures and physical restrictions. And, as a result, an omnichannel approach has never been so important. This move has seen food establishments offer online ordering and delivery services, professional […]
Gartner Identifies Four Personalisation Tactics to Help Marketers Navigate the Current Recessionary Environment
By Sophia Bennett (October 22, 2020)
Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc.  Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]
SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment
By Sophia Bennett (October 15, 2020)
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
Majid Al Futtaim and dunnhumby Launch New Insights Platform to Improve Carrefour Shopping Experiences 
By Sophia Bennett (October 07, 2020)
●      New platform will leverage data science to provide a more in-depth understanding of customer behaviour. ●      Majid Al Futtaim to translate insights into action, making customer-first store-level decisions based on Carrefour shoppers’ needs  ●      Sustainable growth and smarter business operations at the core of the new initiative  Majid Al Futtaim, the […]
Lytics Predictive Audiences gives marketers the tools to build accurate, powerful lookalike models in minutes
By Sophia Bennett (October 06, 2020)
Identify customers at key stages of their lifecycle and deliver personalised experiences in real-time using the right data Lytics, the insight-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalised experiences delivered […]
The Apparel Group partners with MoEngage to drive 4x Growth in Business Contribution from CRM
By Sophia Bennett (October 05, 2020)
The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months 6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers.  Through this partnership, 6thStreet’s CRM team delivered […]
AcuityAds Unveils Groundbreaking New Advertising Automation Platform, illumin™
By Sophia Bennett (October 04, 2020)
AcuityAds Holdings Inc today revealed the new, highly anticipated advertising automation platform, illumin™ AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today revealed the new, highly anticipated advertising automation platform, illumin™ (“illumin” or the […]
BrightTALK Commended by Frost & Sullivan for Addressing the Needs of Both Content and Demand Marketers with its Virtual Events Platform 
By Sophia Bennett (October 01, 2020)
Its innovative business model and exceptional growth profile is enabled by a customer-centric culture that encourages teamwork and embraces community and collaboration Based on its recent analysis into global digital marketing communities, Frost & Sullivan recognises BrightTALK with the 2020 North American Customer Value Leadership Award.  BrightTALK is the largest global platform for online B2B talks and […]
Introducing CustomerLabs CDP Sources
By Sophia Bennett (September 30, 2020)
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
How NLP Powers Conversational AI Through Intent Analysis
By Aarushi Singh (September 28, 2020)
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the intention to cancel the purchase Every intent behind an action or text has to be understood leading to many benefits for the company. Companies will be in a better position to […]
IBM Joins Forces With Nielsen Global Consumer Business To Expand Data Targeting Offerings For Marketers
By Sophia Bennett (September 21, 2020)
AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]
Being Insider, Hande Cilingir, Co-founder and CEO, Insider
By Sanjay Swamy (September 15, 2020)
Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
Using Personalisation in Marketing to Drive Growth and Revenue 
By Sophia Bennett (September 10, 2020)
Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]
RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalisation 
By Sophia Bennett (September 02, 2020)
An industry-first solution using deep learning AI that generates up to 80% higher attributable sales from product recommendations RichRelevance, a leader in experience personalisation, today announced the launch of first-of-its-kind ‘Deep Recommendations’, a set of advanced personalisation technologies that, unlike traditional recommender engines, does not need historical events and behavioural data to immediately generate relevant […]
Insights-led Engagement for the Mobile First Customer
By Sophia Bennett (August 25, 2020)
MoEngage is the youngest company and the only ‘Strong Performer’ to be featured in The Forrester Wave: Mobile Engagement Automation, Q3 2020 MoEngage is also the youngest company to be recognised in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Automation.  MoEngage announced that it’s insights-led customer engagement solution has seen rapid adoption […]
Top 5 Emerging Machine Learning Use Cases with Customer Data
By Sophia Bennett (August 25, 2020)
Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how you can use ML-driven predictions is your imagination  Depending on your role, here are some of the uses we think are worth highlighting (and are explored in-depth below): For Marketers: Machine […]
Octane AI Launches Shoppable Quiz, Enabling Ecommerce Brands to Create Personalised, Consultative Online Shopping Experiences
By Sophia Bennett (August 24, 2020)
Octane AI also announces a $4.25 million capital raised led by Bullpen Capital, bringing total funding to $9 million Octane AI, the all-in-one buyer profile, Facebook Messenger, and SMS marketing platform for Shopify, today announced the launch of their Shoppable Quiz private beta.  The Shoppable Quiz brings the retail consultation experience online with a personalised […]
Blis keeps finger on the pulse of consumer behaviour with global sentiment tracker
By Sophia Bennett (August 20, 2020)
The economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car  Blis, a trusted leader in location-powered advertising and analytics, has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment.  The tracker plots how consumers are feeling about […]
Growing Against Odds, Nazim Erdoğan , CMO Sahibinden.com
By Sanjay Swamy (August 18, 2020)
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
Customer-led Journeys Just Became a Reality
By Sophia Bennett (August 09, 2020)
Brands that try to manually automate customer journeys have long been proven to fall behind Self-Optimising Journeys are the only way to ensure future-proof individualised journeys. Learn more, and see how you can get it, too. Earlier today, we announced the general availability of Optimove’s Self-Optimising Journeys—a promise that began over a year ago, and today […]
Tech-Driven Consumer Appetite for Digital is Reshaping Retail's Next Normal
By Sophia Bennett (August 09, 2020)
Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]
IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify Suitable Influencers
By Sophia Bennett (August 05, 2020)
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]
Campaign Orchestration and Customer Data Orchestration, What is the Difference?
By Sophia Bennett (July 28, 2020)
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
Acxiom Announces Customer Data Platform Solutions & Services
By Sophia Bennett (July 23, 2020)
New offerings accelerate ROI on Customer Data Platform investments Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom’s fifty years […]
Acquia Launches New Open Digital Experience Platform
By Sophia Bennett (July 15, 2020)
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP).  The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
BlueConic Expands Customer Lifecycle Orchestration Capabilities
By Sophia Bennett (July 12, 2020)
Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]
Generation Influence: Gen Z Study Reveals a New Digital Paradigm
By Sophia Bennett (July 09, 2020)
Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers.  Gen […]
New services from SAS help brands rapidly adapt to marketing disruption 
By Sophia Bennett (July 08, 2020)
SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]
CDP or DMP, What Rules Customer Data Management?
By Anjali Gandhi (July 07, 2020)
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Lytics View provides marketers important customer insights and recommended actions to improve business performance in less than 30 days
By Sophia Bennett (July 01, 2020)
Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology  Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, […]
MarTech Maturity in the Middle East and What it Means for Marketers
By Sanjay Swamy (June 30, 2020)
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
New Tealium Predict Machine Learning Solution Helps Marketers Proactively Understand CX Data to Deliver ROI Faster
By Sophia Bennett (June 30, 2020)
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]
Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO
By Sophia Bennett (June 29, 2020)
Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices  Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]
Caught in the Middle: 'Technology Sandwich Generation' Stresses Over Both Kids' and Ageing Parents' Data Security and Well Being
By Sophia Bennett (June 25, 2020)
Survey Says 31% of Respondents Find It a Burden to Help the Ageing with Technology As COVID-19 has made technology in the home increasingly the lifeblood of all connections to the outside world, more Americans worry about the data privacy of their family members and managing the technology needs of their ageing parents. When it […]
Bluecore Named a Cool Vendor by Gartner in 2020 “Multichannel Marketing” Report
By Sophia Bennett (June 25, 2020)
Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Gartner’s Cool Vendors are companies, named […]
Designing Growth Marketing is Not Only about Performance Marketing - Xavier Nunes, CMO, el Grocer
By Sanjay Swamy (June 21, 2020)
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance
By Sophia Bennett (June 14, 2020)
Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market.  Quaero will leverage Neustar’s integrated technology and […]
Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology
By Sophia Bennett (June 04, 2020)
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab […]
Ready for a World Without Third-Party Data?
By Leon Molenkamp (June 03, 2020)
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
Reimagining Customer Experience in a Time of Change 
By Sanjay Swamy (May 31, 2020)
In this exclusive interview with MarTech Vibe, Frederik Bisbjerg, Chief Operations Officer, Noor Takaful talks about reimagining customer experience in a time of change. 1. What’s the best way for organisations to reshape strategy to meet sharp shifts in customer behaviour? The short answer is companies need to redesign their operating model to be much […]
Retail Transformation in the Middle East – Why You Need to Get Your Customer Data Architecture Right
By Pradyut Hande (May 20, 2020)
This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]
7 Strategies to Drive Business Growth Through Digital Experience Innovation
By Brian Solis (May 19, 2020)
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research and shop differently. These same technologies are also presenting marketers with the ability to transform the role of marketing to become a growth engine for the business. Over the last year, […]
ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences
By Sophia Bennett (May 14, 2020)
Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, today announced an integrated solution bringing brands real-time email delivery, intelligence, […]
Adapting and Thriving in Times of Uncertainty
By Conor McCarthy (May 13, 2020)
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere.  Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
Social Listening Empowers Marketing
By Sanjay Swamy (May 07, 2020)
In this exclusive interview with MarTech Vibe Middle East, Waleed Al-Toukhi, Chief Marketing Officer- Advisor, Macqueen Fintech talks about the importance of Social Media Listening and developing effective marketing strategies for the current and post-Covid 19 era. How can marketers adapt to the current situation? What are the things they should & should not do? […]
Adaptability and Agility are Key to Success During Crisis
By Sanjay Swamy (May 07, 2020)
In this exclusive interview with MarTech Vibe Middle East, Pawel Dabrowski, Head of Omni-channel, Nahdi Medical KSA talks about adaptability, advantages of having an agile team, data and analytics strategies and his approach towards investing in technology. Online shopping is witnessing a surge due to COVID 19. Do you think it will change the way […]
Guide for Businesses and Brands Adapting to Ramadan in the New Reality
By Sophia Bennett (April 26, 2020)
The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities and businesses.  In essence, this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even […]
Retail’s supply chain is broken and needs to evolve
By Scott Ellis (April 23, 2020)
The Covid-19 global pandemic has forced retailers in the UAE to stretch their supply chains and logistics in unprecedented ways. Whilst supplies of grocery and essential commodities have been coming into the country without a hitch to date, the main problem has been trying to get the product to consumers at a time when there […]
Design Thinking, and how Marketers can use it
By Sanjay Swamy (April 14, 2020)
Majd Alsibai, Marketing Director at JTCO MICHELIN,is an experienced Manager of Sales and Marketing with a demonstrated history of working in the automotive industry. Skilled in Marketing Management, Go-to-Market approach, Distribution Development, Negotiation, Strategic Planning, Analytical Skills, and Team Coaching. What is design thinking, and how can marketers use it in marketing? Today, the global […]
Experience is Everything!
By Sanjay Swamy (April 14, 2020)
As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]
Will Covid-19 be the springboard for Human-less Retail?
By Scott Ellis (April 08, 2020)
With many countries around the world still in lockdown due to the Covid-19 pandemic, a lot of my focus this month has been in helping my retail clients to find new ways to cope and (in some cases) meet the increase in e-commerce demand. It would be wrong to write an article without a nod […]
Life after customer acquisition – CRM & Marketing Automation
By Leon Molenkamp (April 07, 2020)
Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics – CRM and Marketing Automation Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics. This has led to a whole new ecosystem of (online) businesses, a […]
Augmented Analytics: Generating AI-Driven Marketing Intelligence at Scale in a Post COVID-19 World
By Pradyut Hande (March 31, 2020)
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]
CleverTap Expands Into the Middle East to Strengthen Global Presence
By Sophia Bennett (March 09, 2020)
User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are […]
Piano Introduces Piano Zero, the DMP for a Cookieless Future
By Sophia Bennett (March 02, 2020)
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]
Protect Your Consumer’s Experience
By Brian Solis (February 25, 2020)
Your favourite social networks, online games, apps, and those of your children, are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviours. While some networks are investing in human and technological resources that impede these behaviours, most aren’t doing nearly enough to protect users. What’s worse is that this […]
11 Digital Trends Shaping CX and Marketing in 2020
By Brian Solis (January 28, 2020)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
Connected Devices Will Drive Connected Customer Experiences
By Neeraj Pratap Sangani (January 20, 2020)
Is the future of customer experience already here? Imagine augmented reality bringing Dubai Mall into your homes. Chatbots are intuitively conversational. 3D Printing is delivering customised and locally made goods. Mobile & wearable devices are becoming embeddable. Biometric and embedded payment systems will become mainstream. From mobile phones to smart home assistants, consumers have embraced […]
The Rise of the ‘M-Factor’ 
By Shant Oknayan (January 12, 2020)
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
Oracle Retail Powers Retailers Find Future Top Customers with Data Science
By Sophia Bennett (January 12, 2020)
First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]
Report Finds One in Five Middle-East Marketers Personalise for a Segment of One
By Sophia Bennett (December 24, 2019)
Manthan, the leading customer marketing and experience solutions provider, released findings from its ‘State of Customer Marketing Maturity in Middle-East Report 2020’, that presents how B2C enterprises in the region assess themselves on critical marketing parameters. Key Findings: Hyper-personalisation initiatives are picking up, with 19% of marketers reporting they personalise for a segment of one […]
5 Ways to Harness the Power of Website Personalisation
By Sophia Bennett (December 10, 2019)
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]
Research Suggests 84% of Customers Expect Email Marketing For Their Holiday Discounts
By Sophia Bennett (December 05, 2019)
New survey findings conducted by SubjectLine.com unveil consumer preferences towards email marketing and its effectiveness this holiday season. SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analysed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% […]
Netcore Acquires Boxx.ai, to Reinvent CX with Personalisation at Scale
By Sophia Bennett (November 10, 2019)
Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation and communications, has acquired AI startup, Boxx.ai. Netcore’s Smartech will now further empower digital brands to deliver a truly omnichannel personalised experience at scale for every individual across all the […]
Marketers Have Coin-Operated View Of Customers, Reveals CMO Council Study
By Sophia Bennett (October 23, 2019)
New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]
Identity Puzzle in Customer Data Management
By Sameer Narula (October 16, 2019)
In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]
The Rise of Advanced Personalisation in Marketing Strategies
By Sophia Bennett (October 09, 2019)
Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]
Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders
By Sophia Bennett (October 08, 2019)
Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer behaviour for prospects, and 65% believe it is a critical driver of buyer behaviour for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% […]
What Marketers Don’t Know About AI
By Pritesh Vishwakarma (September 24, 2019)
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications.  Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
Nielsen's Social Content Ratings Expands Social TV Talent Coverage
By Sophia Bennett (September 23, 2019)
With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings  (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]
Oracle Unveils AI-Voice for the Enterprise
By Sophia Bennett (September 23, 2019)
Oracle introduces natural voice conversations to Digital Assistant and enhances deep learning semantic parser to handle complex linguistic constructs. Oracle announced the availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with […]
5 Take Aways From the 2nd Vibe Marketers Fest
By Sophia Bennett (September 19, 2019)
The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]
Everything You Need to Know About Blockchain in Marketing
By Pritesh Vishwakarma (September 09, 2019)
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]
Is AI Changing Content Marketing?
By Pritesh Vishwakarma (September 08, 2019)
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience
By Sophia Bennett (September 05, 2019)
Marketing automation solutions market to reach $6.36 billion by 2025, finds Frost & Sullivan. Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the […]
Boosting Sales ROI With an Analytics-based Strategy
By Anjali Gandhi (September 01, 2019)
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
5 Data Management Best Practices Marketers Must Know
By Anjali Gandhi (August 20, 2019)
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]
inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions
By Sophia Bennett (August 09, 2019)
inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and 89 per cent […]
Millennials and Gen Z Want Experiences Across Channels: CMO Council Study
By Sophia Bennett (July 30, 2019)
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
Big Mac to Big Data: McDonald’s Forays into ML for Better Customer Experience
By Shalaka Nalawade (July 29, 2019)
Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]
FaceApp, Social Media, and the Disregard for User Data Privacy
By Shalaka Nalawade (July 28, 2019)
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
From Data Expiration to Dataception
By Namrata Balwani (July 28, 2019)
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Real-time Analytics, What Marketers Should Know
By Anjali Gandhi (July 28, 2019)
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
Business Intelligence for MarTech Leaders
By Arun James (July 28, 2019)
Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]
Data-driven Marketing is Critical for Brands
By Shalaka Nalawade (July 24, 2019)
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]
Salesforce is a Leader in the Gartner Magic Quadrant for Multiexperience Development Platforms
By Sophia Bennett (July 23, 2019)
Salesforce, the global leader in CRM, announced that Gartner, Inc. has, positioned Salesforce as a Leader in its 2019 Magic Quadrant for Multiexperience Development Platforms (MXDP). “The Fourth Industrial Revolution demands every company meet their customers and employees, wherever they may roam,” said Sarah Franklin, EVP & GM of Platform, Trailhead & Developers at Salesforce. “Salesforce […]
Tipping the Marketing Scale on Customer Experience
By Lisa Sharapata (July 18, 2019)
Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience. Though challenging, the organisations investing in these areas are the ones winning the battle for new customers and market share. The way in which brands connect with customers has transformed entirely. From the channels used and […]
Content Marketing – The Middle Eastern Story
By Anjali Gandhi (July 10, 2019)
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]
Evergage Named a Leader Again in Gartner's Magic Quadrant for Personalisation Engines
By Sophia Bennett (July 09, 2019)
Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports. According to […]
Omnichannel Programmatic is The Way Ahead in 2019
By Shalaka Nalawade (July 08, 2019)
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
Personalised ABM in the Middle East - Opportunities and Challenges
By Anjali Gandhi (July 07, 2019)
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]
How Does CRM Differ From Marketing Automation?
By Anjali Gandhi (July 04, 2019)
CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes. Confused between CRM and Marketing Automation? You are not alone. Some of the biggest companies mix up the two often. So understanding the difference can give you that edge over others Begin with the most essential, defining the two […]
Contentsquare Acquires Clicktale, to Lead in Experience Analytics
By Sophia Bennett (July 04, 2019)
Contentsquare, a leading digital experience insights platform, announced that it had acquired experience analytics company Clicktale. Clicktale boasts of clients such as Dell, RBS and T-Mobile, while Contentsquare’s list of clientele includes AccorHotels, Sephora and Walmart. This combination creates a definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients […]
Build or Buy Your B2B Customer Data Platform?
By John Hurley (July 04, 2019)
Are you looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform (CDP) from scratch for data management and integration — buy one and build an innovative solution that drives competitive differentiation. “Organisations investing too much in building or customising systems of record have less funding available for […]
The Simplest Ways to Think About Choosing Your MarTech Stack
By Namrata Balwani (June 25, 2019)
How do you choose your MarTech stack? There are 7000+ tools available today as per Chiefmartec.com by Scott Brinker. It’s important to see through the noise and keep your eye on the goal. A MarTech stack is more like a MarTech matrix. Data flow is not linear or uni-directional. A stack is visually a neat representation. However, in […]
Expected Excellence - The Growing Demand for Personalisation
By Sherrylyn Heise (June 24, 2019)
According to Forrester, “a laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalised experience. Over the last 20 years, […]
Is It Time We Stopped Talking About CRM?
By Neeraj Pratap Sangani (June 20, 2019)
Customer Relationship Management (CRM)resonated for almost two decades, however, it is time to move ahead Today, marketers are striving to give customers a superlative ‘experience’ and not just manage the ‘relationship’. Enter CXM Exit CRM. Marketing can no longer operate in silos. CX-driven marketing requires behavioural data (social, web, media), CRM, After-sales, Financing, and so […]
The Value Dilemma: Choosing the Right MarTech Stack
By Neeraj Pratap Sangani (June 06, 2019)
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]

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