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Shifting-Customer-Expectations-From-Predicting-Customer-Behaviour-To-Shaping-Customer-Behaviour

Shaping Customer Behaviour For Normal 2.0

The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours...

Understanding and Influencing Customer Behaviour Using Customer Data

Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour...
Regions-Biggest-Customer-Experience-Summit-Being-Held-Press-Relaese

Region’s Biggest Customer Experience Summit Being Held

Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator...
Behavioural-Economists-To-Watch-Out

Behavioural Economists To Watch Out For

An area of research that combines the optimisation approach from economics with psychological insights, enabling a more realistic analysis of how people make decisions,...
How-Customer-Identity-Helps-Marketing-Deliver-Better-CX

How Customer Identity Helps Marketing Deliver Better CX 

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research...
ActionIQ-Releases-Comprehensive-B2B-Customer-Data-Platform-Solution

ActionIQ Releases Comprehensive B2B Customer Data Platform Solution

ActionIQ,  introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability...
D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform

D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform

D4t4 Solutions Plc added nearly 100 new preconfigured Automated Marketing Signals (AMS) to the Celebrus Customer Data Platform (CDP). These additions mean Celebrus CDP...
VMF-Day-2-Round-up

VMF 2021: Customer Experience Is Everything

In case you missed it, bringing you insights from the experts at VMF 2021 Day 1: Building Customer Relationships Is The Top Priority The pandemic might...
Digital-First-Retailers-Miles-Ahead-in-Customer-Centricity

Digital-First Retailers Are More Focused on Customer-Centred Strategies

Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or...
STUDY-74%-of-Consumers-Expect-A-Hybrid-Customer-Journey1

74% of Consumers Expect A Hybrid Customer Journey: Report

Uberal and MomentFeed, an Uberall company, released a new report, titled “The New Face of Local.” It explores how COVID-19 driven digital acceleration has...

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